Star product selection of "three to" principle

Keywords: star product selection principles of brand-building brand brand management Star products is not only the enterprise profit growth point, but also to enhance the brand plays a key role. It is like a sword that can quickly be market opens a gap, let your brand in the market stand out in a crowd, or even all-conquering. Star products build on is extremely important for businesses, especially SMEs, it may decide the fate and future of the enterprise. However, many enterprises for the operation of the Star products are rather blindly, it looks small enterprises, products from a few dozen to more than a hundred, though the number of the product quantity, but the market is often very poor! why enterprise product much more terrible than do? key point, the enterprise does not know how to choose and build focused their star product, therefore, on the inevitable product, the more the more difficult the situation of business operation.

So, for this, the enterprise to do to choose their own star product? author believes star product selection mainly consider the product itself, marketing and business, such as the three aspects of the situation.

First, the four star product qualities

We know a person to be a star, you have certain conditions, or have a certain talent will sing, dance, or have special characteristics, appearance, is difficult to become a star. Then, as a product, to the general product into a star product, must have the characteristics of the four areas.

1, quality excellent.

Good quality is the basis of the star product, also is protected. Many star product of mortality, and its quality has a lot to do, such as Shandong Qinchi wine due to product quality problems into the ground, in the cosmetics industry, is beans star in fighting acne product, but because of the quality issue is blocking it. So says star product must have an excellent quality of this trait.

2, good efficiency.

Star products to good effect. Course products are effective in not necessarily become a star product, but no effect is certainly not. Especially for some of the more rational, consumer goods, consumer goods and functionality such as medicine products, electronic products, health products, etc., if product effectiveness is too low, it is very difficult to become a star product.

3. selling unique.

The star product of a unique, differentiated packaging sold phase, this is the product to become a star product base. If the Blue Classic yanghe to blue as the tone of the packaging so that it is dominated by the traditional red and yellow tones stand out of drinks packaging, reveal extraordinary charm.

4, higher profits.

As the star product in early-stage market operation costs are relatively high, sustained investment market is relatively large, so this requires star product must have a high profit for support, otherwise, Star products cannot become a star, not to become a corporate profit growth point.

2 star product selection of "three to" principle

In the select Star products on market research and analysis, is very necessary, even if they have the star product characteristics of the product, if you do not understand the market situation is blind to the same disastrous blow, therefore, in the star product selection is also important to consider the following three areas.

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Three major Japanese luxury car brand in China's different destiny

Keywords: Japanese luxury car brand car brand branding brand management

Three in North America, masterful Japanese luxury brand Acura, Lexus, Infiniti's fate is quite different.

150 vehicles, Honda's luxury brand Acura Acura avatar into China for half a year after dismal sales performance; 1500 vehicles, this is already 2 years after the entry into China by Toyota's top brand Lexus sales a month; 1500 vehicles, this is about to enter the Chinese market Nissan Motor top models Infiniti sales a year's plan. Three in North America, masterful Japanese luxury brand in China's fate is fundamentally different.

Acura trouble

"Most favourable 3.2 million. "This is an Acura Acura TL of dealers on the highest margin of preference, and dealers of helpless concessions opposite should of is already entering the Chinese market for more than half a year's Acura performance bleak. Journalists from Honda (China) for display of sales data, as of April, Acura sales only 150 vehicles. In front of so depressed performance, Honda may resize the previous strategic plan.

"Our months of sales only dozens, the intention of the order is very small, the Acura TL and the Acura RL is beginning to have different levels of discount. "Yesterday, the acceptance of the China business news interview of dealer said," the end of March to early April, Acura sales of approximately 150 vehicles. "Honda automobile (China) investment co., Ltd. 's spokesman on the business news on confirmed that faced with such dismal sales situation, Honda (China) did not elaborate.

And sales downturn is opposite should of is a praise independent channel construction intransigence. As early as last year in the early days of praise release, Honda (China) said that the songs in the first 5 dealers in late 2006 and early 2007. It is reported that the first batch of business will be located in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, and five special sales shop, will be completed by mid-2007 around 10 flagship store of Acura. However, as of mid-May, still only in Beijing, Shenzhen and nanjin three Acura dealer officially put into operation, according to Honda (China), General Manager of soldiers after the Tuk-plan, in September 2006 ~ during the month of March 2007, the Acura brand in China's sales plan 3000 vehicles.

"Visibility is low, the Chinese market is well prepared to rush into lead praise now awkward position. "The Acura dealer says," and Lexus years of meticulous preparation, to celebrate the start of its inherent. "The end of 2005, Honda announced that Acura import China a relinquished previously used for years by the Chinese name" akula, "but changed its name to" praise ". Until now, "praise" popularity just stay on the Honda. Interesting is an extreme example, Nanjing Acura dealer in Shanghai to do full text ads, full text see "praise", still continued the former Chinese name Aucra "akula".

Lexus of ambition

And sing the praises of life gets tough opposite should of is another luxury brand Lexus is hype. Today in Shanghai and Hangzhou, and other big cities the street can be seen everywhere, the frequency of Lexus did not lower than BMW and Mercedes-Benz, after just two years of cultivation, Lexus is at an alarming rate in advance. In fact, while Toyota has never released Lexus sales, but the business news on information obtained from the Customs last year Lexus to enter the Chinese market of more than 1.2 million units, the data from 2005 increase nearly doubled.

And more and more Lexus vehicle opposite should of is a Lexus shop expansion speed. 2 years before the Lexus has just to enter the Chinese market, in Beijing and Shanghai, the first batch of six franchise stores. The main vehicle for the LS430, RX series and the GS430 and GS300. Lexus first step is to carefully. According to Toyota regards expected every shop 700 ~ 800 vehicles sales, March 2005 started officially imported Chinese market Lexus had achieved sales of about 6000 vehicles, but is this enough to 6000 cars also makes Lexus ranks fourth in luxury cars, second only to the Audi, BMW and Mercedes Benz.

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Mobile Alliance BlackBerry: iPhone plans bankruptcy cited

Keyword: iPhone Apple iPhone BlackBerry Mobile

The current global two popular smartphone brand — Apple, BlackBerry will want to watch by China Mobile, thus smoothly into the China 4 billion mobile phone market. However, the reporter was informed yesterday, China Mobile has suspended negotiations with Apple, because each other asking price is too ridiculous, and BlackBerry have obtained the approval of the competent authorities, the approved formally entered the Chinese market, China Mobile is the only sales channel.

Apple tried to in China calls into

At present, Apple in the United States, Europe has officially sold its first mobile phone iPhone, although the price is not high, but consumers must and network operators to sign service contract — guaranteed 2 years should take the form of the minimum consumption, even if not call consumption but also to deduction of money. With United States carriers AT & T, for example: If you have already signed with AT & T iPhone service agreement of the user, Apple per month from each user can extract 3 dollar costs; and new users, Apple per month from each user in the cost of up to $ 11. According to sources, Apple CEO Steve Jobs (Jobs) are arrogantly called China Mobile must follow this form of cooperation, otherwise no. However, China Mobile's view, such forms too prejudicial to the interests of users in the hope that the other party will consider to China Mobile's existing and other mobile phone manufacturers forms of cooperation, to customize the iPhone. And in accordance with the provisions of Chinese law, get rid of the iPhone's Wi-Fi module. But these well-meaning advice is not Apple adopted, at present, negotiations are at a standstill.

TCL OEM Chinese Banheimei

In Apple and China Mobile talks broke down, the RIM BlackBerry cell phone manufacturer has announced that the company through mobile formally entered the Chinese market. It is noted that the first official in China sales of mobile phones is 8700. RIM company China Liuzhengyu said that this phone will enter the market at the end of the year, Alcatel company distribution, production and operation of TCL distribution licence, censorship, etc.

"OEM to more quickly into the Chinese market. "Liuzhengyu said. It is understood that in the first mobile ordering BlackBerry has arrived. TCL communication disclosed that the first batch of "BlackBerry" is in the Suzhou plant production. However, RIM company did not reveal the first listing of the number of "BlackBerry".

In the Ministry of public information, BlackBerry mobile phone licences involving three parties, namely the Alcatel-Lucent, TCL TCL communication and subordinates, called a "day one" of the company. First listing of the BlackBerry 8700 Alcatel mobile phone will use the "blackberry" joint brand. But RIM has not disclosed the first BlackBerry 8700 cell phone prices, however, reporter at the Pat Zhongguancun online enquiries into simplified Chinese goods prices for some $ only. "In fact, this phone is the product at the end of 2005," published a vendor to reporters that. The industry believes that RIM's first introduction of the product is 2 years ago for backward products clearly outdated parts cleaning inventory. But RIM Liuzhengyu indicates that, in paragraph 2 of the "BlackBerry" terminal network access license, plan future realization of the Chinese market and global markets.

Google hinting to buying Yahoo parts co.

Speculators hired private detective to spy into reality

According to the world brand laboratory http://brand./report: Microsoft seems to have mastered the acquisition of Yahoo, but rival Google (Google) is clearly not willing to see this trend. The latest news is that Google is considering to sell some shares to buy Yahoo, messages a day and a variable, a small number of well-established players are forced to hire a private detective to spy into your seeing.

Yesterday, the well-known technology blog Michael · Arlington quote "sources", pointed out that Google has hired a merger and reorganization of enterprises · expert George Boutros as consultants, the objective is to deal with Microsoft to buy Yahoo and Boutros gives the answer is: Google may be considered at a higher price to buy Yahoo 20% of the shares, and this upset Microsoft to buy Yahoo's wishful thinking.

20 more days ago, Microsoft submitted to the Yahoo Board of Directors to a takeover offer, expressed the wish to 446 million in the acquisition of the latter. 11 February, Yahoo Board of Directors formally rejected Microsoft's request, called the Microsoft Yahoo bid underestimated the actual value. Google also frequently accused Microsoft of wanting to create monopoly through acquisitions. Since then, the Microsoft acquisition of Yahoo plans a deadlock.

Analysis shows that Boutros programme aims as delays Microsoft to buy Yahoo for transaction time. Because if Google made a new acquisition, Yahoo's Board of Directors will find opportunities for breathing, which equals to Google won, wait for the Government to formulate a new policy of acquisition review.

Those related to buying stock speculator, has introduced the "very means" to collect information. It is said that the stock market speculators have hired a private detective, tracking and acquisition related to c-level executives and leading consultants to monitor their private jet, while collecting various types of information. These "sources" so the smell, for example, in the media out of the News Corporation may buy Yahoo shares before they have seen more negotiations Insider.

When will the end of the era of brand clothing profits?.

<P>   I open more than a hundred garment factory, to do processing, which is described in our industry, OEM orders, the processing of the brands are well-known brands such as: the pure, the United States .Waters Bonwe, Semir, Puma, Adidas, Jack Jones, etc. ... ... </ P> <P> sounds of these brands that I think we all very familiar, but do not know to our processing fees .How low do Puma, Adidas, the processing of these brands are given slightly higher price point, but quality requirements are also higher, while domestic brands: such as plain, the U.S. Masters. .These are the lowest-quality domestic brands with high requirements of quality demanded by their workers wages each process, plus a tail packing staff wages calculated, the factory is simply loss, but factory orders would have to do ah open .! .</ P> <P> I calculated the cost of Jack Jones, a pair of jeans: </ P> <P> fabric 15 yuan / m * 1.1 m = 16.5 yuan </ P> <P> materials: copper buttons 0.28 yuan / .a zipper YKK 2.1 / articles are wheat (TM) 0.16 / month Water Wheat / 0.05 (Water mark) tag set of four / 1.2 set = 3.79 </ P> <P> processing fee: 11 yuan / .</ P> <P> Water: 12 / bar </ P> <P> Total cost: 43.29 yuan / bar </ P> <P> and plant loss than I was: a fraction that is .thousand in only normal wear and tear two defective rate, the excess at tag price (price tag: 499 million) debit processing fees. but they do regardless of the company wash water loss (ie, that washing a little leisure time) that .I have to buckle part of the processing fee, is really unreasonable! but could not, ah, one month after delivery the goods only after complete reconciliation Results section, how they want to buckle on how to charge, not to the loss of materials, super part collar accessories .deduction is ten times the market price! a zipper to buckle my twenty one? really make sense ah! </ P> <P> think about his company's total cost of a pair of pants was 43.29 yuan, to debit my defective one .499! that I helped him five hundred processing for debit processing fees pants no more so we can cut the crop more time to his company to the number of finished fabrics to the whole CD, so the difference when the time of delivery .! </ P> <P> such a low processing fees, and the wages of workers by operation of a calculation, just protect their workers. they are on the market: one in 499 retail! </ P> <P> China .A few consumers actually know how many businesses there profits! write here today is to let love this brand of consumers or other businesses to buy again when the discount, at least he will earn less money you it! .</ P> <P> find a lot of people come to buy me out A finished the rest of the factory to the end of a single, but I can not sell them the business, one company, but they found me in the market, the production of this pants .Water mark on the factory flow of the code is my market, I have to be charged, will be eligible for cancellation processors, resulting in no place to put the warehouse, if you have a dress accompanied by a friend like this brand, you can .come to my factory to buy their own, do not accept wholesalers come to delivery. .</ P> <P> is here called for about the same time, want to see this post by friends who are rational consumption! Buy any brand must be careful when working material composition and quality of workmanship of the clothing brand will cost a little high .points, so as not to spend hundreds of high-priced pieces, buying dozens of pieces of clothing until it does not pay the cost of! </ P> </ p>.

National Development Bank 10 million yuan donation to the disaster area.

May 12 Wenchuan earthquake in Sichuan Province, Party Secretary of the State Development Bank, the Bank President Chen Yuanli which called for an emergency mobilization, the CPC Central Committee and State Council, fully support the earthquake relief work. .May 13 morning, the China Development Bank held a meeting of party committees to study the deployment of earthquake relief work, and decided to contribute 10 million yuan to Sichuan Province. .The meeting conveyed the Office of the State Office "on the Sichuan Province earthquake relief situation and make every effort to inform the work of" study and implement the Party Central Committee and State Council on the earthquake relief related instructions, study the deployment of CDB .support for disaster relief-related advice. .Session, the CDB must resolutely implement the central authorities on the spirit of good internal security and stability in the same time, actively support and cooperate with local governments to work to strengthen and to financial services, and strive to minimize disaster losses. .The meeting called for the Bank launched the emergency plan, to make financial services. .Affected by heavy branches (Sichuan, Shaanxi, Gansu, Yunnan, Chongqing), to protect the safety of the recovery, on the one hand to continue to do loans on time, time to ensure that construction of key projects and the financial needs of affected areas .; the other hand, as soon as possible to understand the local government in earthquake relief and loans for the financing needs of customers affected condition, get emergency loans for the first time, the loan to the disaster areas the hands of the government and customers to support earthquake relief, reconstruction and recovery .production. .Demand for emergency loans, the relevant branches and head office departments should keep abreast of timely reporting, timely approval and timely payment; the size of loans for earthquake relief, the head office will give priority to arrangement. .May 13, CDB headquarters staff enthusiastic contributions, the head office ATMs in the front office made a long, loving dedication to the people of disaster areas. .</ P>.

Show an apology after: Sharon Stone must hold on!

Keywords: Sharon Stone an apology for show Dior fad has cast out "earthquake is nemesis" ravings of Sharon · Stone, through its broker to apologize to the Chinese people.

The response from the netizens, most people did not accept the apology of Sharon · Stone, this does not mean people don't understand the tolerance, it is so apologies too lax.

Some thing wrong is wrong, even if head afterwards also should be aware of what was wrong. The Mermaid Empire "us producer director stated, Sharon Stone's freedom of expression · is contrary to the fundamental moral, cast decided to abandon her, Sharon · Stone should be soon know? why not soon own error expression apologize for it, rather than wait until a crisis, public pressure through a broker to apologize.

· Fine gropes Sharon Stone's apology letter-text, it is not difficult to see that her comments on the own error only to "I am very sad and sorry" area, then flick a switch, talked his "evil" history and expressed interest in participating in on China earthquake relief activities, and so on. Sorry for myself that, in the end what you want to apologize for, and how to correct the error, and so on, but said nothing. With this in mind, Sharon · Stone requires in-depth reflection, it is best at the right time to make an apology or explanation.

In addition, the apology of the promise to do what Sharon Stone · specifically referred to in the apology, her willingness to actively participate in any Chinese earthquake disaster assistance activities. We certainly do not resist her love, but also to see how her actual action. Now that she keeps on saying that want to help the Chinese people, contributing its own force, then you should look out point to the world to see, not only over the word. We do not pray, nor how much donation · stone Sharon and objects, but it is necessary to verify that her attitude and good faith. With this in mind, I do not know Sharon · Stone going to do the "performance" showed us? Sharon Stone an apology is not effective advocacy brand Announces discard their ads United States actress Sharon-Stone in a charity event in China's earthquake was a "nemesis", this remarks, immediately causing the Chinese a denunciation. At the same time in the ocean, her remarks were English website users of all kinds. Sharon-Stone 28 August afternoon through its broker to send a letter of apology, for your own 24 may in France Cannes Film Festival, on the earthquake in Sichuan, China speeches given repentance in cold blood, and expressed its willingness to actively participate in the rescue activities.

Although the apology letter rather its confession, but does not seem to have been accepted for publication in the world, speaking at 27, its brands Dior Dior-China through our statement "refused to agree Sharon-Stone after yesterday's viewpoint" (29), Dior China again a formal statement to the media, said it will immediately revoke and stop any cooperation with the stone.

The France brands Dior will matter finally lift and Sharon-all stone makes contracts, Dior China PR in Charlotte in media interviews, said: "this statement mean, Dior China no longer welcome Sharon-Stone, and she related outdoor, television commercials we are removed. As for the Dior and her global contracts continue to be effective, it should be decided by the headquarters in France. ”

In addition, the Member France Dior's LVMH group Managing Director Antonio Belloni said yesterday: "Sharon · Stone not the matter of objective analysis on the hip, I think she is not fit to appear in the cosmetics and perfume advertisement. ”

Zhang Yimou is tidal friends very powerful explosion shopping for brand-name favorites.

<P> Keywords: famous director Zhang Yimou, the influx of people shopping for the Beijing Olympic Games opening ceremony director Zhang Yimou total renowned the world over again. .Yesterday in a portal, opening and closing ceremonies of the members of the core creative team, the Iron Triangle for many years with Zhang Yimou Wang Chao songs, Fan Yue Zhang Yimou's life anecdotes large explosion, saying the only hobby is his spare time shopping for designer clothes. .</ P> <P> very delicate loves shopping for brand-name </ P> <P> impression from the Creation - Third Sister Liu began to work together Technica portfolio is 7 years, yesterday asked Zhang Yimou, who are the people in mind, the Fan .Yue blurted out: Zhang Yimou is very powerful! and he thought the whole idea you want to follow him. .When you give advice, he would quickly grasp, just a good thing, he is very sensitive. .</ P> <P> However, Fan Yue Zhang Yimou also felt very good friend, he was a Man, in addition like to buy clothes and other hobbies that are not. .Wang Chao songs you smile broke the news that, although some people think that Zhang Yimou rustic, but in fact he is very stylish, like the brand-name clothes, delicate things, eat good food, as long as there is little time to go shopping. .Very particular about what he used. .His mother is a good doctor what disease my child asked his mother, to the cream touch of soul. .</ P> <P align=center> </ P> </ p>.

Na Lei said the winter Do not argue with the feeling to be my sin.

Tags: winter that interview Liu Xiang Liu Xiang girlfriend Donna Winter mine down the Shi Dongpeng Core Tip: Donna Winter and popular because of Liu Xiang. .Liu Xiang after the game, the online hot winter Na "sensational." .Shi Dongpeng after the 110-meter hurdles preliminaries out, many users believe, the winter interview Na "Lei Shi Dongpeng down." .Tina said this winter, "Do not feel to be with my sin." .Na winter after the game, "Interview cry," Shi Dongpeng <P align=center> </ P> as a sports reporter of CCTV, the winter can be the first time the total Na to interview Liu Xiang. .Liu Xiang after the game, the online hot winter Na "sensational"; 110-meter hurdles preliminaries, the number of users found that winter-Na "Lei Shi Dongpeng down." .Na winter how to defend themselves? .Liu Xiang before the game and in the end is how the state? .Yesterday, the winter-Na made some explanation to the outside world. .Flying barefoot shoes from winter injury, said Donna, August 16, Liu Xiang's final training session, then go into the Olympic Village. .He ran for three first three columns, and then start training in two groups. .The first full start on the starting blocks, feet hurt sudden onset, pain than ever before, so the training is over. .Starting from the apartment into the Olympic Village at night, we photographed the history of Liu Xiang and Tai, Ji Wei on the bus, the Olympic Village at the entrance to the arrangements of the camera, but only photographed a large history and Ji Wei, Liu Xiang, who was gone. .I learned later that day he has been walking Shui, and he did not want the camera photographed him limp, because all the opponents to see. .The injured, many years ago because he had a blister grind shoes barefoot doctors to help Liu to prick the bubble. .Ordinary people can stick band-aid, but the athletes every day training, keep grinding, hard blisters become calluses, formed a circle around inside the stratum corneum after a long and slowly to reach the periosteum. .Liu Xiang's right heel for this to be conspicuous than the left one, his new boots this year, designers particularly thick in this position a piece of sponge. .You do not understand that Liu Xiang Shi Dongpeng back for some users after the game, hurt her interview with Shi Dongpeng, for example, "according to the final run," so he was very embarrassed. .Tina replied that winter, I asked Big History "is not running according to the final," referring to his tactics in accordance with the final pay all the physical, the second round so talked myself down and Shi Dongpeng. .Shi Dongpeng may be replaced by feelings of friends, this very strange. .Shi Dongpeng many people may not know, do not understand this project. .History is my great friend for many years, unlike some people say, I just follow Liu Xiang. .I think some of the domestic audience the perspective of competition with foreign audiences may be a bit different, another way, quite alternative. .Perhaps I was too emotional at the end of the game I was advised to go to the studio after the Liu Xiang, Liu Xiang was also advised me to ask an ideal time in kindergarten. .It can not, you will have to field questions, not ask questions based on the outline prepared in advance. .For example, after Shi Dongpeng semi-final fight to the fall, I think the audience should be concerned about athletes and sport itself, not other things. .I can not stand in the field of knowledge to the audience popularity of track and field it. .When we put expectations on Liu Xiang Shi Dongpeng transferred to the body, he suddenly pushed to the front, the pressure particularly large, a lot of my problems, I also want to wait for him to absorb a further interview with asthma. .This is probably because I was too emotional. .I would like to have specific communication on specific issues, I am particularly depressed, others feel to be with my sin. .Look at the history of a major upset to conclude that my problem is caused? .Happy he got it? .Do you want to cheer him and said: "I finally went into the final, I finally break out!" </ P>.

However, Patriot and Feng in China's IT force just across the river of death.

<P> Feng Jun, a passionate young people in the eyes of ten years to create a resounding success of the national IT brand </ P> <P> Hutchison, President of Beijing Huaqi Information Digital Feng Jun </ P> <P align = center .> </ P> <P> Commentary: the spring of 1992, to today's left a deep impression on us, the total design of Deng Xiaoping's reform and opening speech for this year is a trip to the south of the Chinese people are in the spring of passion and .excitement among those with political sensitivity, but also has economic-minded people to sniff out the huge business opportunities from which, it is clear that the unique opportunities for the development of a time has come. .This year, all private companies craze sweeping the country, a sudden increase in employment opportunities and entrepreneurial vision of the project on the mind of young people is undoubtedly a strong attraction, this year, had just graduated from Tsinghua University, Feng Jun has also been the top students .attracted to fad </ P> <P> explanation: he is the idol of the eyes of the same age </ P> <P> <EM> is also the same industry in the eyes of a madman </ EM> </ P> <P> .<EM> the top students from Tsinghua to Zhongguancun (Quotes Forum) porters </ EM> </ P> <P> <EM> small birth of the sun to the Patriot brand </ EM> </ P> <P> < .EM> Feng all in the eyes of a passionate young </ EM> </ P> <P> <EM> After ten years of time to create a resounding success of the national IT brand </ EM> </ P> <P> <EM .> and its own history of struggle </ EM> </ P> <P> <EM> Writing has become a national brand out of the cage to the world of passionate poetry </ EM> </ P> <P> Commentary: 1988 .years, Feng was admitted to the school's first Department of Civil Engineering Tsinghua University, Tsinghua University in 1992, had just graduated from the top students in Feng to happen to run into the spring breeze of reform and opening up, this time the inner Feng emotionally. .So, wants to enter the distribution business of Feng unit just after half an hour to quit the job. .</ P> <P> Feng: the decision last year of university entrepreneurship is right, the first graduation I was doing, I have used (in English) of the program, so very interested in the computer every day lying in front of the computer programmed ., I feel very good computer and will be a no, then in 1992, when still early, and the second is to set aside food stamps, because when students are discussing is not the business, / If that is to do public service .work is concerned, parents are warned and see if, in case the first three years if the longer experience of natural disasters, food placement, and if you do not have regular work, no food stamps, you will die of hunger. .But just the food stamps that year set aside, and the country the real thing, not everyone in the flicker, no food stamps, and this appears to be a trivial thing, I think it might be for the business, the economy is a great promotion .. .</ P> <P> Commentary: Student Entrepreneurship at the time regarded as a very trendy and popular thing, but at first will encounter a problem, is money, Feng business start-up capital is from the beginning of a teacher's mother brought the .month's salary, a total of 220 dollars. .It is this 220 yuan to help him in Zhongguancun to rent half the counter and a tricycle, children began the board's business career, Lord plus porters. .</ P> <P> Feng: At the time I looked, there is no one to do one area, that is, the chassis and keyboard, they are all made in China, and there is not a college student, not one, full of some hardware in the South .out of the box factory, computer surgical and keyboard. .The credibility of the mixed, uneven quality, service almost nothing, so this field is blank. .But the pressure is not the only people think highly of. .</ P> <P> there was news, like Peking University students to buy pork has become particularly great news. .I say fortunately not find me then news, then if the media know I'm in trouble, another big news, Tsinghua graduates riding three-wheeled, when the Board Secretary. .</ P> <P> Commentary: In 1993, Zhongguancun, there are two industries, one is loaded machine, the other is doing CPU, while Feng has chosen not to do something, the chassis and keyboard with low profits. .Every day, carrying his tricycle chassis and keyboard with a shuttle in the park's major markets, running more than 100 customers, provided that the chassis is not good customers, he immediately left the next day for a longer hold to, every day .new. .In this way, Feng business on the first day in his life first bucket of gold dug - the keyboard 600 in one day, earning 3,000 yuan. .</ P> <P> Feng: I did not research and development, I have no other input, I is service. .One is by my experience, by my knowledge of the industry, and the other to rely on diligent. .</ P> <P> Commentary: The real opportunity Feng Sun keyboard from small manufacturers and distributors of the original dispute, the original dealer out do not do, but the small keyboard, high-quality reputation of the sun has been formed, in such a situation of ., Feng profit from the original 50 to 5 million, so that the "high quality" little sun into a "high quality and cheap." .Feng of the move, and it would open a small sun keyboard sales. .However, increased step by step in Feng's career, when an unexpected thing that happened Feng. .</ P> <P> Feng: Small sun is a very well-known brands, have become the first out. .So upset came, the whole fake here, a lot of imitation of my things, and then report to the Trade and Industry Bureau not useful, and for no down, trouble, what evidence each side. .And worst of all, smart people, we mark such a small circle of the sun, nine light, they circle upside down into eight light, seven light, into a six light, consumers do not know, .called a small sun, the flag too casual. .</ P>.

Changing faces: TCL brand image adjustments like for what?

Gateway building word: TCL face brand image brand brand building

Yesterday, reporters asked about the most sensitive losses of TCL, Li said: "in 2007, TCL losses in theory it is possible, but does not actually appear. "But if you continue to losses, the company is likely to delisting.

Yesterday, the Beijing sky some gray, just as the industry on the future of guessing as TCL blurred. But TCL Group Chairman Li dongsheng to publish a new brand strategy TCL still on their own "the child" optimistic "TCL delisting in theory there this year, but will not actually happen." Li dongsheng smile stress.

Yesterday's new brand strategy is the TCL appeared for the first time in 26 years on the brand image to do large-scale adjustment. Reporters found that at the press conference scene, I was responsible for Li dongsheng TCL communication Liu Fei, responsible for new TCL computer Chen, repeatedly stressed: "we want to make the local community in order to better develop overseas. "This highlights Li dongsheng is reflection of overseas routes before TCL, focusing on settled in the domestic market.

This year the loss is possible in theory

Yesterday, reporters asked about the most sensitive losses of TCL, Li said: "in 2007, TCL losses in theory it is possible, but does not actually appear. ”

Li dongsheng, 2007 Q1 net profit up to 1387.27 TCL. This suggests that experienced two years after the international integration, TCL operating performance has been significantly improved. "With the European restructuring completed this year, the euro will not appear as large losses in the past. "2006 TCL 18.4 billion, net loss in the stock exchange has been put on the" ST "hat. But if you continue to losses, the company is likely to delisting.

But from this new brand strategy, Li dongsheng have slowly return to the local market, TCL, this new brand mainly operate in the local market first, then slowly in the overseas market. From this, the European business on Li dongsheng and TCL blow is not small.

For TCL in recent years, the continuous flow of Li dongsheng admits: "TCL is indeed some of the top current changes, but belong to the normal personnel changes, as in the special period, I will still continue to command of joint venture with Thomson TCL TTE, but wait until the selection of a suitable successor, I'll let yin. ”

The reporter learned from the stock exchange of Hong Kong yesterday also, TCL Thomson multimedia major shareholders in the June 8 to 12 of three trading days, the total reduction 1.09 million TCL multimedia co., the price per share at HK $ 0.7 to 0.845, shareholdings between from 8.28% to 5.48%.

"Made in China" has no advantage

Li dongsheng yesterday focused on understanding the TCL this background of the new brand strategy: "the development of Chinese enterprises are very similar, one is dependent on the Chinese economy continues to develop this environment created by the domestic market; the second is after opening to rely on cost advantages. But now these Chinese enterprises rely on advantage has ceased. ”

Haier plan to rebuild new brand positioning high-end

Gateway building word: Haier brand new brand positioning high-end brand building "at the beginning of July, Qingdao global electronics Expo, consumers will see the Haier Group appear outside of the ' Haier ' new brand, this is the company in respect of the top-level location of home appliances. "Yesterday, the General Manager of Shanghai Haier Jianjun Liu on" business news "that the new brand name was still in the competition.

Haier brand established high-end new is to get rid of "discrimination". Because, in the overseas market, Haier is one of the global electronics giants, but more like low-end products leader. Jianjun Liu believes that to Haier-led domestic household electrical appliance enterprises had to enter the high-end field, many product lines have been beyond the foreign competitors.

In fact, Haier has been trying to reverse this situation. Last November, the company on the us that will invest approximately $ 100 million in domestic nearly 20 cities experience Center, promoting Haier high-end brand image. However, this experience Center currently does not see the real start.

Jianjun Liu also revealed that the new brand will initially cover the current strength of the chain home appliance stores, but first go to the chain-building material retail channels, the new brand's first override chain building materials retailer, is to highlight the Haier high-end appliances solution advantages, while adapting to home market overall procurement needs.

In September last year, Haier and world's second largest building materials retailer Interbrew agreed cooperation. Recently, it is the world's largest chain of building material retailers – Home Depot success go hand in hand. And Interbrew (China) in cooperation with main positioning in the integration of home appliances, kitchen and Home Depot you expand cooperation to the whole field of household appliances.

However, the concept remains the same, marketing since 2006, the company's marketing strategy is being transformed from a single product as core to the overall solution to the core.

Suning defeated go big: who's the most melancholy joy who?

Keywords: SUNY China beauty SUNY purchase mass termination

Last night, suning appliance announcement that terminates the acquisition of large and medium-sized appliances, this means continuing a year in SUNY purchase large. hearsay

Notice that integrated into consideration suning appliance acquisition costs, acquisition risk factors, and not been able to in your core clauses agreed on, the business will be based on autonomous development direct store as the primary means of chain development. A press call yesterday, Chief Executive Officer of Sun Weimin suning appliance asked why, he simply said, "the bulletin already shows." And General Manager of red in the electrical, press spokesman Robert Lin has not answered journalists last night.

In April of this year, suning indicates and in respect of the acquisition of communication and Exchange. Recently, several media reports, suning has a presence in major appliances, and describes the SUNY in large and medium-sized stores installation POS machines, monitors, and other details.

Suning to abandon the purchase the big, but has a large shrinkage business remained unknown in the foreground. Parties begin to guess whether they wish to purchase the big country. GOME President Chen yesterday in an interview: "less a competitor of course better, we now also with large maintains good contact. "Chen told reporters, and large in contact not only with suning and GOME. The industry believes that the "third party" means the United States has entered the China electrical appliance retail giants to buy 100.

Comment: SUNY purchase after large spread in more than a year, but eventually gave up, we can see the GOME in weight of which, in recent visit, GOME senior are great for SUNY acquisition in skeptical. the SUNY purchase large, exit most proud of is the GOME, Chen even happy to think that one competitor more favourable for the real cause of the failure to purchase success, experts said, mainly liubuchen Lo and big in the gentleman's agreement, because the United States has priority right to purchase, and the agreement of the liquidated damages are not an arbitration results. 　　But the big thing is sold and no end, large contraction in recent years outside Beijing, waiting to be sold and this attitude. one out, most injured when a large electrical appliances, suning launched, most likely to purchase it only GOME ºbest10000 bought and sold to the United States, the industry believes that it is normal, but wanted to throw a hundred zhangdazhong buy, Beijing's traitor that decision will not be less than the Nanjing. in addition, due to the large, SUNY acquisition on big lack of confidence in the morning, so that also have to sell, most likely or GOME, that for the United States, at this point it is down the acquisition opportunities. Household appliance market is too slippery, zhangdazhong likely ate honest deficit. for Beijing home appliances pattern, suning appliance would shortly appear to be on an equal footing with the United States are still far, large and medium-sized appliances once fell into the arms of the United States, suning in Beijing, Shanghai, two important market is difficult.

How many opportunities to follow the Olympic Games.

<P> Approaching Olympic Games, the Olympic economy increasingly heated discussion. .Some people say that the Olympics is "treasure bowl", it will become a booster of economic development. .Some also say that the Olympics is the "troubles", which will enable the economy into recession. .</ P> <P> So, for the upcoming Beijing Olympic Games, in addition to "New Beijing, Great Olympics" concept, the it will give us exactly what kind of impact? .</ P> <P> Economic Development: The hidden opportunities based </ P> <P> 3000 billion? .</ P> <P> "Yes, from 2001 to the present, 7 years of preparatory work for the Olympic Games, Beijing has invested about 300 billion yuan." Beijing Olympic Economy Research Association to the reporter Chen Jian, executive director of .said. .</ P> <P> great figures of the infinite imagination of the market. .Some experts believe that this investment in "value for money" because the Olympic Games will create huge economic industrial chain, leading to more than 3 trillion yuan in the huge business opportunities, boosting Beijing and the country's rapid economic growth. .</ P> <P> "But in fact, the Olympic Games in Beijing and the country economic growth will be very limited." Said Chen Jian, the Beijing Municipal Bureau of Statistics, the Olympic Games in Beijing these inputs contribution to GDP was only .0.8%. .But only in the national economy, Beijing, 3.65% of the share. .This means that the Olympic Games on the role of the country's economic boost will be more limited. .</ P> <P> Cheung Kong Graduate School Associate Professor of Marketing Hao Zhao believes that "Beijing Olympic Games will bring a short-term economic stimulus, but unfortunately, in the current inflationary pressure, this stimulus is not necessarily a good thing .. "</ P> <P> in the" optimists "in the eyes of the Olympic Games seems to be and the" Feast of the tourism industry "equate. .After all, the enormous passenger flow will give the Olympic Games bring tangible benefits of tourism. .However, Chen Jian also pointed out that the pulling effect of the Olympics on tourism to be divided into periods of view, can not blindly amplified effect. .He predicted that during the Olympic Games in 2008, foreign tourist arrivals will increase from 500,000 to 60 million people. .</ P> <P> "of the Chinese nation, a milestone in the Olympic Games, China's integration into the international community is a landmark event." Jian Chen believes that "from this implicit point of view, the Olympics does mean opportunities .It will enhance China's image, attract foreign investment. "</ P> <P> Chen Jian recommended investors, the Olympic Games limited impact on the economy, not" exhausted "and" bundling "the effectiveness of Olympic economy. ."A share market in the Olympic plate, blind to the Olympic Games and as investors 'rising' bundled together, many stocks have been artificially high, and this is a typical example of Olympic economy overdraft." </ P> <P> Olympic trap .: does not appear in Beijing </ P> <P> since 1964 in the 11 th Olympic Games, 8 th through the "Olympic trap": the years before the Olympic Games, the host country a lot of infrastructure and .investment and promote economic growth. .Olympic Games, the host country consumption and tourism have increased significantly, substantial economic growth. .After the Olympics, the temporary disappearance of stimuli, host country's economy into recession. .</ P> <P> then, "Olympic trap" is will be in China? .In this regard, Zhao Hao said to this reporter, "I do not think that will happen in Beijing." Although the Olympic Games in Beijing with the opportunity to conduct a large number of urban infrastructure (such as subways, airports, etc.), but these basic .facilities investment will bring Beijing a long-term role in promoting development. .Moreover, since Beijing is a mega city, the industrial structure and diverse, the Olympics are relatively low proportion of the economic effects, which is a lot different from other Olympic host city. .</ P> <P> "'Olympic trap' itself is a pseudo-proposition." Chen Jian discussion of this more straightforward, "the Beijing Olympic Games will not fall into trough." </ P> <P> He pointed out that ."As each country's input into the Olympic venues and facilities are not the same pattern of organization of the Olympic Games are not the same, therefore, some countries in the Olympic economy will enter a period after the trough. but this is normal, also known as non- .on the trap. "</ P> <P> living: or by price rose </ P> <P> can say a lot of new stadiums to bring the Olympic Games in Beijing will be the biggest impact. .Whether these infrastructure suffered after the Olympics, "idle" in the awkward position of ordinary people will also be the subject of great concern. .</ P> <P> "After the Olympics, stadiums, government capacity to use a test of a challenge. Beijing sports venues is very short, but how can the general public the full use of these venues, and make them get a better venue .maintenance, will be a key. "Zhao Hao said," I am particularly concerned that the Water Cube and Bird's Nest these large-scale public sports facilities will be how to get full use. "</ P> <P> the city for the Olympic period capacity problem .Chen Jian, and not too worried about, "because some very specific period of time can take measures to limit the population into the state. However, in 2008 and even the next few years, Beijing will not reduce the total resident population of only some of the growth rate will slow down on .. "</ P> <P> is worth mentioning that during the Beijing Olympics this year, the price is a concern of many experts. ."During the Olympics, Beijing's CPI growth could further accelerate, thus affecting the normal life of residents." Jian Chen this is not without concern. .</ P> </ p>.

India Tata even swallow Land Rover Jaguar this business logic as to which

Buyer

Tata companies

India's Tata Group, Tata Motors announced on 26 October to 23 million cash acquisition of United States Ford's Jaguar and Land Rover two large luxury car brand. Market analysts believe that although the acquisition amount in the automobile industry merger cases are relatively small, but by an Asian company included two major European traditional luxury car brand in the market.

In recent years, with India's rapid economic development, not only is the Tata Group in India, many enterprises are significantly accelerates the speed of overseas mergers and acquisitions. As far as India Chamber of commerce statistics, over the past 8 years India Company has acquired a total of more than 300 overseas enterprises, the total value of up to billions of dollars.

Purchase intent by frequent acquisitions of foreign enterprises overseas expansion plans

Seller

Ford

Sell:

Ford two years more than 150 million operating loss

Also required approval

The acquisition is expected to be completed in the second quarter

According to the agreements reached between the parties, TML will billion cash acquisition of "Land Rover" and "Jaguar" 100 per cent stake in Ford agreed to these two major brand of corporate pension plans provide approximately 6 billion u.s. dollars of funds. The acquisition also require approval by industry regulators, is expected in the second quarter of this year.

Tata Motors is India's first bus and truck manufacturer, is the third largest car manufacturer in the country. Since the beginning of this year, Tata Motors began negotiations with the Ford Motor Company acquired "Land Rover" and "Jaguar". India the automobile magazine senior editor Holma Zdenek · Sorabjee believes that the acquisition will bring for TML, including numerous development opportunities to the global market faster.

Brand change owners, Ford will for some time continue to "Land Rover" and "Jaguar," the supply of engine, transmission and stamping equipment parts. In this way, Tata Motors in automobile manufacturing-related technical level will be increased significantly.

"Tata acquired ' Land Rover ' and the ' Jaguar ' brand behaviour will make the world sit up and pay attention to India in the global automotive arena increasingly significant role. "Once considered purchasing the brand India Ma hengda automobile company heads Anand · Mahindra said.

Tata is India's largest private enterprise, in the last few years with frequent acquisitions of foreign enterprises overseas expansion plans.

Operating loss

Ford to sell Jaguar Land Rover reluctantly

Acquirer shanyaozhi, have been in the industry landscape limitless Ford has experienced due to build a "luxury car brand team" of the loss resulting from the pain. Media independent analysts quoted automotive Marein · Keller, in the words of the founder's grandson of Henry Ford · Ford II during his lifetime for European luxury car brand has very deep feelings, especially in the United Kingdom "Jaguar" brand.

Ford to 25 billion US dollars to purchase the "Jaguar", the former head of "Grand dreams". Since then, the Ford company putting in a lot of energy to operate "Jaguar" brand, make this a luxury brand with a bright future. After 1999, Ford in the European market for luxury brands to note on the cast, 1999 and 2000 acquisition of Sweden Woerwoqichegongsi's car business as well as the United Kingdom "Land Rover" brand. Coupled with the company in 1987 acquisition of "Aston · Martin" brand, Ford formed a "luxury brands team."

However, this "Deluxe brand team" and not really rewarding. Take the "Jaguar", for example, with "Jaguar" of 19 years, Ford investment funds difficult to estimate, but still did not make it profitable. 2006 and 2007, two years, the Ford business losses total more than $ 150 billion. In desperation, Ford will "Aston Martin" brand · sold, and the "Land Rover" and "Jaguar" to "sell" list.

Situation is grim

Two brands can profit

However, he won two major luxury brands nor as TML won consistent cheers.

France reported that two large luxury car brand franchisee, Tata Motors will become a market in an unusual role, that is, at the same time, the world's most low-end cars and luxury car brand. In January this year, the company introduced an estimated price of us $ 2500 new cars, known as the "minimum price" in the world.

Some analysts are questioning, Tata Motors, mainly the production of passenger cars, trucks and economical car, luxury car joined the company in the integration of production resources on questions of effectiveness. "Land Rover" and "Jaguar" is a family of India Company after the acquisition, the pursuit of luxury cars will regard them as European tradition of luxury car purchase is still a problem.

In addition, some analysts worry that the acquisition of the 23 million cash will give market value only 65 million TML bring the financial burden is not small. Although the luxury car is the automotive industry's most profitable, but in recent years the grim economic situation in the world have resulted in market demand for luxury cars continued to shrink, Tata Motors can both big brands on profits also was hit on the big question mark.

China Petroleum and contribute 10 million yuan to quake-hit areas.

May 12, Wenchuan 7.8 earthquake that caused heavy casualties and property losses. .CNPC heart in the area in active self-help production at the same time, the full support of the local relief, the decision by the Sichuan earthquake emergency for 10 million tons of refined oil, 10 million yuan donation to support disaster victims rebuild their homes and help people in disaster areas .weather the storm. .It is understood that contributions will directly import the earthquake in Sichuan Province Department of Finance designated funds account. .This is the beginning of the year following the China National Petroleum Group contributions to 37.34 million yuan to snow disaster after another donation. .</ P>.

Love's name: transnational corporations as the disaster operations

Key words: earthquake disaster area transnational actions may 22 in the afternoon, at the information Office, Wenchuan earthquake hazards and relief conditions their eleventh Conference, the Department of Commerce Minister Chen Deming, so-called "transnational corporations in China investment made money Manger not donate money" or "unwilling" and "absolutely no basis in fact. "Chen Deming said," according to incomplete statistics, foreign-funded enterprises, multinational corporations, and corporate contributions in cash reached 17 million Yuan, material reaches 2 million, and some enterprises is committed to the total value of donations, more than 200 million. "And to international organizations, multinational corporations, to invest in China, Macao, Taiwan-funded enterprises and enterprises. Prior to this, some netizens criticized the "stingy person" transnational corporations are some SMS even announced a number of "Black Enterprise" boycott their products, requirements, Coca-Cola, Dell, etc., are all in the name list. Most multinational companies to select the "silent". But at that moment, they did not attend. We can not be absent on the afternoon of the earthquake, China Hewlett-Packard launched emergency mechanisms, brand marketing, human resources department, financial Department, committees and trade unions around the emergency consultations, Hewlett-Packard global employees online fundraising Web page at the same time. 1 hour, the Chinese mainland's employee voluntary contributions amount to 70 million Yuan. 16 may, the Hewlett-Packard Company headquarters by Hewlett-Packard Company Foundation Donates to cross societies shall be 500 million yuan in cash and equipment, including $ 350 million in cash and the value of IT equipment. In addition to company contributions, as of May 15, 19, 5000 + HP China staff through the internal network's contributions page contributions totalling more than 200 million Yuan. On the day of earthquake in China's headquarters in Sony donated $ 1 million, then Sony and all institutions in China donations total $ 4 million. They were just a day in a small area on the announcement to the press to be announced this information orally. 16, Sony Group and urgent decisions in original contributions to the 400 million Yuan on the basis of the appended million for earthquake relief work, contributions has increased to about 670 million RMB (equivalent to 1 billion yen). At the same time, the Sony group related to employee voluntary contributions still in progress. 5/23/00, Global CEO, Carrefour du Chul Rui announced that Carrefour additional 20 million RMB for reconstruction. With 400 million for disaster orphans growth fund, as at present, the donations of Carrefour company increased to 23 million, material 120 million. 1.5 million employees total donor 120 million Yuan. Before, on 12 may in the afternoon, Carrefour China CEO Luo Wei in a preliminary understanding of the circumstances that indicates the Chengdu five stores to disaster emergency donation tents, quilts, and other relief items. At the same time, the Carrefour China related disaster communications France headquarters. "Carrefour International Foundation" and immediately decided to disaster-stricken areas to donate RMB 200, 000. May 12 and 13 October evening, Metro Chengdu market arrangements for more than 5 000 people in the shopping centre car park for the night. Up to now has been to the Mall, Metro Chengdu local government provides value 24 million in relief supplies, including water, canned food, milk, biscuits and other disaster relief needed items. Before, the Metro Group Global CEO Dr. Ko Desmond and Metro books acquisition since express international co., Ltd. CEO Al-Lok joint letter to Chinese Premier Wen Jiabao and donated 10 million euros (approximately 108 million) and other disaster relief materials. DuPont China Public Affairs Director Xu Jun told reporters that DuPont is currently divided into three phases to the disaster area to donate: the first stage is 2 million pairs using high performance fiber professional cut resistant gloves and 3500 set special emergency protective clothing, some of these products are in stock, some are following the disaster are driven system. The second stage is 17, donation 14433 box DuPont medical antibacterial hand wipes, value this 25.8 million, not in China's domestic wipes production, is the headquarters of the United States from DuPont redeployed. The third phase of the DuPont decided to donate 100 million Yuan and DuPont employees have donation of 60 million Yuan for post-disaster reconstruction. Prior to this, the DuPont Group Vice President Lee on 13, 9 a.m. and the relevant officers discussed the relief planning and DuPont global Vice President and President of DuPont greater China shoot sky trade confirmation in writing. Decided to put the goods directly to Mianyang Red Cross. Currently, DuPont will convene every morning a brief conference call, depending on the circumstances of the disaster areas to determine the need for the next stage of the donation. DuPont global has a "disaster assistance fund" DuPont to help some of the affected countries and regions. Other businesses and DuPont, think first to offer disaster areas most in need of supplies, and very necessary stages to contributions. 5/13/00, Nestle (China) co., Ltd. (hereinafter referred to as "Nestle China") from Chengdu warehouse of milk, enchante chocolate first rapid relief supplies to Sichuan Guangyuan city qingchuan County. Korean Air's parent company, Hanjin group dispatched a Boeing 747-400 freighters will be 2000 blankets and 3000 boxes of drinking water in the morning of 16 and from Incheon International Airport in the afternoon arrival in Chengdu, Sichuan. In understanding the disaster medical equipment shortages, Canon (China) company jointly with partners huatong donated $ 3 million of Canon CXDI-50G digital x-ray imaging system to Mianyang City Hospital, and delivered on 18 may reach the disaster areas to the front. Up to now, the Canon group to China earthquake-stricken areas accumulated donated over RMB $ 1440. Following the move to China's Sichuan province, the company first donation worth 200 million RMB of emergency communication equipment, Ericsson to China Unicom Sichuan company donation including microwave and base station, the value of 200 million yuan of emergency communication equipment. After the earthquake had happened four days, McDonald's total to the disaster of the wounded, rescue workers, soldiers, hospitals, police and fire officers and soldiers free offers more than 40,000 McDonald's food. Bayer Healthcare co., Ltd., China also has low key donor material accumulated $ 5 million.

P > Siemens China in addition to the earthquake-stricken areas to donate 200 million Yuan, has also contributed $ 380 million Yuan worth of medical equipment and services and the value of 35 million 15 sets of water purification equipment. Including the most advanced for surgical orthopedic C arm x-ray systems (SIREMOBIL Compact L) and color Doppler ultrasonography equipment (SONOLINE Premier), for the speedy, effective diagnosis by seismic collapse caused by the effect of significantly within the trauma. At the same time, the Siemens (China) co., Ltd. medical systems group established a 24-hour customer service department works on all affected commandos, manufacturers of medical equipment to provide on-site technical support. Siemens (China) co., Ltd., President and Chief Executive Officer of Hao Rui said, "I know that these contributions may only be all social contributions in a small part of it, but even in the most difficult time, we always and they firmly stand together. ”

US-Russia gold Wars: The gold medal of the competition is not limited to sports.

Keywords: United States China compete for the gold medal sports politics rarely heard today, "Let politics away from sports," the old saying, people have been doomed to default the two entwined. .Nearly 20 years ago after the fall of the Berlin Wall, the world has changed quiet. .But for the Olympic Games were hit by the boycott situation - the U.S. boycott of Moscow Olympics in 1980, four years after the Soviet boycott of the Los Angeles Olympic Games, in turn - people are still memorable. .Olympic torch relay this year, caused by the reaction, again evidence of the relationship between politics and the Olympics. .Chinese organizers intended as a great campaign, but encountered some unexpected factor. .Therefore, political commentator, like sports fans should pay close attention as the Olympics, because the emerging world order is presented sports. .To secure the hegemony of the United States, and China will seek to deepen the impression of people: they will soon replace the U.S. as the world. .Similarly, Russia's revival in the Olympic Games, in recent years to regain their confidence in the economy may be closely related. .Other areas, the Australian population, though small, shift in rankings immediately after the giant, giving the impression of sporting nation. .Cuba will continue to have extraordinary performance. .Japan and South Korea will be the Eastern Medals power. .Europe's traditional power, the prosperity of the past may no longer, but Germany, France, Italy and the United Kingdom should remain on the list of the previous 12. .U.S., China and Russia will top three ranked medals, in addition, there is no suspense about the only two things. .From Kenya, Ethiopia and Morocco, runners, with growth at high altitude advantage, men and women will clinch a majority of distance running medals. .As the world's second most populous country of India, its performance will be far behind China. .Since the 1896 revival of the Olympic Games in Athens, the "carry forward your strengths," the idea for the U.S. benefit. .University, a hotbed of sports competition, and encouraged the country in track and field, swimming and basketball and other areas of strength. .Gradually, the strength of the United States extended to the projects they would otherwise not good at, such as cycling and gymnastics. .The introduction of European coaches, is the U.S. sports new look, like the immigrants to the Hollywood film writer, like the changes brought about. .Faced with overwhelming strength of the United States that, until recent years, other countries were able to emerge in some minor areas: Japan in judo circles king; Iranians are wrestling players; Pakistan and India emerge as a contender in the hockey field; Cuba in boxing .No one can match his altar on the right; France, Italy and Hungary with carved fencing medal in the race, also have strong strength of the project. .However, all of which are far from a foregone conclusion. .In some cases, the advantages of a country often determine which projects most of its citizens seriously, such as China's table tennis and diving. .But this time, the host arena full of blue - In order to see Yao Ming. .The star of China's domestic produced in the United States NBA Houston Rockets (Houston Rockets) professional play. .Yao hit the floor of his American partner "dream team", which will be in Athens in 2004, eager to wipe out the shame of failed unexpectedly. .1992 Barcelona Olympics, the United States for the first time sent a team of professional players participating, leader • Michael Jordan (Michael Jordan), "Magic" Johnson, Evan • (Earvin Johnson) and Larry • Bird (Larry Bird ..) .This year's main include Bryant • Kobe Bryant (Kobe Bryant) and LeBron • James (LeBron James). .Top athletes in the United States has the world sprint champion Tyson • Gay (Tyson Gay), the defending 400-meter gold medals • Jeremy Wariner (Jeremy Wariner) - his biggest opponent will be teammates La Xiaoen • Merritt .(LaShawn Merritt), in addition to women's sprint star Ellison • Felix (Allyson Felix). .China's "Hurdle King" placed great hope Liu Xiang, but he will be very difficult to defend, threatening players from Cuba to wear Long • Roberts (Dayron Robles), he is the latest world record holder. .</ P>.

Panzhihua Earthquake latest news: 36 people were killed and 439 times aftershocks.

<P> Tags: Earthquake in Panzhihua Panzhihua earthquake news from China Seismological Bureau, the latest news, according to Sichuan, Yunnan Seismological Bureau reported that, as Beijing at 11:00 on the 1st, Panzhihua 6.1 earthquake caused a total thirty-six people .death, five hundred and six people were injured. .</ P> <P> According to the Sichuan earthquake measuring, as at 0:00 on the 1st, Panzhihua 6.1 earthquake, earthquake aftershocks occurred four hundred and thirty-ninth, of which 3 to 3.9 six times, .4 to 4.9 twice, 5.6 again. .</ P> <P> According to Bureau of Panzhihua City Earthquake Disaster Mitigation Report, Panzhihua City, fifteen thousand thousand houses were damaged, the collapse of two hundred rooms, nine damaged reservoirs, mountain Pingtang damaged thirteen, Liangshan .State and other places Chuxiong disaster are verifying them. .</ P> <P> China Seismological Bureau, on-site team arrived on August 31 earthquake that site with the Sichuan Provincial Government organized with the Working Group in Sichuan Province earthquake relief headquarters in front of a joint study and plan the next step seismic joint .relief work. .Day, the China Seismological Bureau site disaster assessment team sent a group of six working groups of scientific expedition to the Renhe District of Panzhihua City, find out about the disaster, September 1 to attend the meeting of the Working Group sent a ten Li County and Renhe District of Panzhihua City, the disaster to carry out a comprehensive survey .work. .Monitoring Group on August 31 in the earthquake zone an additional seismic flow units, September 1 in the earthquake zone and a further set of seismic flow of Taiwan, to strengthen the monitoring of aftershocks. .</ P> </ p>.

"Transformers 2" showing how hot and reveal edge of Chinese brands.

<P> "Transformers" at 0:00 on the 24th that the words from the start, and instantly set off the country's Transformers hot! Opening fight scene in Chinatown, Meters / bonwe (Metersbonwe) brand implantation .stunning glance. the Chinese elements into the movie which also co-implantation of selected brands in China, will be a huge influence on the further amplification. .</ P> <P> video into Chinese brands emerge </ P> <P align=center> field just opened not long, cars were launched in Shanghai in battles with the Decepticons, through through a U.S. special billboards < ./ P> <P align=center> a truck with "Meters / bonwe not take the unusual way," the body advertising </ P> <P> Transformers copyright Hasbro has Fangmei Guo and "Transformers 2" .Paramount Pictures producer Fang Meiguo authorized Chinese brands "Meters / bonwe", became the only Chinese brand partners Transformers, in addition to product licenses, "Transformers 2" Film is more images implanted in all, "Transformers .2 "viewing people shouted accident. .This will certainly fired the first shot of Chinese brands in Hollywood. .</ P> <P> In recent years, film, television, brand implanted into the hot from the low-key, and then to sort of spread, the public's attitude to the surprising from fresh to somewhat offensive. .However Meters / bonwe screen is fully equipped with a visual shock people never forget, after all, this is the first Chinese brand of a pure cut a striking figure in Hollywood. .Meanwhile, the implanted lens and the "China City" combines scenes, people also feel that he knows to be advertising less obtrusive implanted, but a little more respect and admiration of the brand. .According to the film side, said the lens implant in the movie, four, five, one of the more obvious one is written on the roadside giant "Meters / bonwe Metersbonwe" billboards, one truck "Meters / .bonwe not take the unusual way "body advertising. .The other few are more obscure, the brand side, and the film companies did not directly say, expect more powder in a second to find the answer after repeated viewing. .</ P>.