Changing faces: TCL brand image adjustments like for what?

Gateway building word: TCL face brand image brand brand building

Yesterday, reporters asked about the most sensitive losses of TCL, Li said: "in 2007, TCL losses in theory it is possible, but does not actually appear. "But if you continue to losses, the company is likely to delisting.

Yesterday, the Beijing sky some gray, just as the industry on the future of guessing as TCL blurred. But TCL Group Chairman Li dongsheng to publish a new brand strategy TCL still on their own "the child" optimistic "TCL delisting in theory there this year, but will not actually happen." Li dongsheng smile stress.

Yesterday's new brand strategy is the TCL appeared for the first time in 26 years on the brand image to do large-scale adjustment. Reporters found that at the press conference scene, I was responsible for Li dongsheng TCL communication Liu Fei, responsible for new TCL computer Chen, repeatedly stressed: "we want to make the local community in order to better develop overseas. "This highlights Li dongsheng is reflection of overseas routes before TCL, focusing on settled in the domestic market.

This year the loss is possible in theory

Yesterday, reporters asked about the most sensitive losses of TCL, Li said: "in 2007, TCL losses in theory it is possible, but does not actually appear. ”

Li dongsheng, 2007 Q1 net profit up to 1387.27 TCL. This suggests that experienced two years after the international integration, TCL operating performance has been significantly improved. "With the European restructuring completed this year, the euro will not appear as large losses in the past. "2006 TCL 18.4 billion, net loss in the stock exchange has been put on the" ST "hat. But if you continue to losses, the company is likely to delisting.

But from this new brand strategy, Li dongsheng have slowly return to the local market, TCL, this new brand mainly operate in the local market first, then slowly in the overseas market. From this, the European business on Li dongsheng and TCL blow is not small.

For TCL in recent years, the continuous flow of Li dongsheng admits: "TCL is indeed some of the top current changes, but belong to the normal personnel changes, as in the special period, I will still continue to command of joint venture with Thomson TCL TTE, but wait until the selection of a suitable successor, I'll let yin. ”

The reporter learned from the stock exchange of Hong Kong yesterday also, TCL Thomson multimedia major shareholders in the June 8 to 12 of three trading days, the total reduction 1.09 million TCL multimedia co., the price per share at HK $ 0.7 to 0.845, shareholdings between from 8.28% to 5.48%.

"Made in China" has no advantage

Li dongsheng yesterday focused on understanding the TCL this background of the new brand strategy: "the development of Chinese enterprises are very similar, one is dependent on the Chinese economy continues to develop this environment created by the domestic market; the second is after opening to rely on cost advantages. But now these Chinese enterprises rely on advantage has ceased. ”