Li Ning: 24 years of achievements of the great sports and business double.

<P> Keywords: He received his sports business for the first time, the great Olympic Games in China in 2008 the main torch, 1984, China's first Olympic gold medal of the king, 24 years, from the international gymnastics prince, the first sports brand in China .founder, philanthropist. .</ P> <P> now we work together to break the low-key life of 20 years, Li Ning, Li Ning, 24 years of interpretation of the great achievements of the legendary double life! .</ P> <P> few people worthy of "great" the word. .</ P> <P> Los Angeles Games in 1984, a young man from the Guangxi Zhuang monopoly gymnastics 3 gold, 2 silver and 1 bronze, six gold medals in the Olympic Games become a winning card when the largest number of athletes. .His country boil. .</ P> <P> 15 years after the last day of the last century, he was the world's most authoritative sports news organization "International Sports Press Association" named "the greatest athlete of the 20th century," his name with Jordan ., Franz Beckenbauer, side by side with Muhammad Ali, to accept the world's worship. .</ P> <P> he called Li Ning. .This "last century's greatest athlete" is another way to continue with their own greatness. .Because he always has a great dream, let the "Li Ning" a "in the 21st century's greatest sports brand." .</ P> <P> into the office the moment Li Ning, when I saw just this Shuangbin white, body fat, but without losing face reveals a tired middle-aged man, able, from memory, the prince .back away, and behind him is a hand built by his business empire, through the door that the large picture window, between the string of red dotted letters in the grass "Anythingispos Juan sible" seemed to become his earlier life fable - .- Nothing is impossible. .</ P> <P> leave the sports arena of Li Ning, was still engaged in far more than 3.0 degree of difficulty of the jump. .It seems that everyone has a question on this: He is how to do business from sports stars to the Wizards of the jump. .Faced with this problem, his answer to a simple and unexpected, "is luck, I'm just one of the most athletes just luck in business." </ P> <P> beginning in 1984 acquainted CW Lee </ P> <P> .1984, known as China's first year, Haier, Lenovo, China Vanke and other companies have been founded in the year. .In Sanshui City, Guangdong Province, a remote county, the director of a brewery called CW Lee With a paper drink formula, developed an orange drink, and he gave it a ring from China in the later .name --- "Jianlibao." .In that session of the Los Angeles Olympic Games, the Chinese Olympic delegation Jianlibao as the preferred drink, access to the unimaginable attention. .That was also the Olympic Games, CW Lee had just met the gold medal in Los Angeles to complete enclosure of the Li Ning. .Because like-minded, this age difference of 24-year-old man quickly became the friendship between generations. .</ P> <P> 4 years after the Seoul Olympics, the key rings in the game, missed and fell off accidentally Li Ning, the sudden fall from the top of idols, which is like a pain in 0.01 seconds waking dream. .If there is no story behind, it will be the end of a full of sadness. .Li Ning did not even dare to return to Beijing from the airport to the main entrance of return to their countries, but only alone narrow channel from a remote exit quietly ... ... and the end of the channel, only one person waiting for him holding flowers. .That person, that is, CW Lee. .</ P> <P> maybe 4 years ago, CW Lee phrase to rely on economic development of sports, "Li Ning, then moved in December 16, 1988, sponsored by Li Ning in Jianlibao announced his retirement farewell party. That night, the huge .Shenzhen Stadium was packed, as witnessed by the old hero decisively away. </ P> <P> 1989 年 4 months, in the spotlight and the shutter sound of countless, Li Ning, who took over from the CW Lee, Guangdong Jianlibao Group Co. .special assistant to general manager of the letter of appointment. With a natural instinct and trained by many overseas competitions vision, Li Ning, the proposal should take a rich sports Jianlibao dynamic ads, and starred in by him. This proposal, together with .At that time belongs to the astronomical 60 million advertising to get the full support of the CW Lee. advertisements broadcast in the CCTV, setting off a huge effect. This year, sales increased Jianlibao 30 million. </ P> <P .> "This is my interest, but also my dream, I am very happy at his side to realize their own dreams --- to be a Chinese brand. ."Li Ning recalled," Every game in a foreign country, I often wear foreign sportswear for being mistaken for Japanese, Korean, then I guess I can wear when the Chinese people in their sportswear .the international arena. ."Thus, Li Ning to the CW Lee offered to do a sports apparel factory. In 1990, the new (Singapore) joint venture was set up Jianlibao sports apparel company, Li Ning became general manager. </ P> <P> Since then, a part of China home .the myth of sports brands, and began ... ... </ p>.