Li Ning: the most successful in Olympic history a free ad.

<P> Keywords: Li Ning, the history of a successful Olympic Games torch with free advertising both the dual identity of Li Ning's founder, Li Ning, the realization of a win-win situation. .</ P> <P> This is probably the most successful in Olympic history a free ad. .</ P> <P> China has chosen the former gymnastics star Li Ning as the Olympic Games millionaires last torchbearer, a symbol of China's transition from a communist country as an economic power. .</ P> <P> However, the official Olympic sponsor Adidas (Adidas AG) may not be so happy about it. .</ P> <P> This is because Li Ning in charge of assets of 60 billion sports apparel company Li Ning Company Limited (Li Ning Co.) Is the Adidas and Nike (Nike Inc.) Competitors. .</ P> <P> market research firm wins three companies (R3) leader Greg Paul (Greg Paull) mentioned that it was Li Ning, the company sent a strong message. .Three wins Adidas and Li Ning, the company has business dealings. .</ P> <P> the face of China, the world's fastest-growing sportswear market, Adidas and Nike sponsored the competition for the Olympics a lot of money into the market. .Adidas expects to pay as the official sponsor of the Olympic Games some 8,000 from 10 thousand to 100 million U.S. dollars in cash and in kind, Nike also sponsored a separate Olympic team in China more than just. .</ P> <P align=center> </ P> <P> with "L"-type signs Li Ning (some say similar to the Nike logo hook-type) did not an official sponsor of the Beijing Olympics on the big stage .their ambitions, just as gymnastics, shooting and a few a few sponsored the Chinese national team. .However, as the Chinese Olympic team for many years the official sporting goods sponsor of the public mind still natural to link the Olympics Li Ning Company. .</ P> <P> even in the opening ceremony of the Olympic Games to the world before passing the scene, consumers in China, Li Ning's Olympic business aspects of awareness, and also hardly ever 后阿迪达斯 too much. .In fact, three wins to a recent survey, 45% of Chinese consumers mistakenly believe that Li Ning, an Olympic sponsor. .</ P> <P> and Li Ning, the final torchbearer I play a "performance" will almost certainly icing on the cake for his company, Li Ning has long been working in the minds of consumers in China to establish its international brand image. .Li Ning, the company last week with European sports equipment companies signed an agreement Lotto, won the latter in China, 20-year concession. .</ P> <P> surfaced in the main before the final torch bearer Li Ning, Adidas Olympic marketing director responsible for Kerui Jia (Erica Kerner) may play in talking about the role of Li Ning said that all of the torchbearers are .to be wearing Adidas clothing. .</ P> <P> ZOU Business Consulting Co., Ltd. (ZOU) the owner of Lu Hairui (Terry Rhoads) pointed out that Adidas is this will not have any major impact, not on behalf of Li Ning Li Ning the brand, .but on behalf of the Peugeot of their sports stars. .ZOU has business links with Adidas. .</ P> <P> But many Chinese consumers, it is difficult to separate these two. .Although not renowned for, but not only represents Li Ning's sporting achievements of China's past, but also a symbol of today's economic reform; it is such a reform has changed China, Li Ning also among the list of China's richest people. .</ P> <P> when 20 years old to participate in the 1984 Los Angeles Olympic Games, Li Ning, China has just completed many years of self-isolation and political instability. .In that Olympic Games, China won 15 gold medals, three of which are from the Li Ning. .</ P> <P> quiet low-key Li Ning was born in a family of teachers, is the mechanism of China's national sports training products. .Today, he ranks as a nobody from a commercial giant. .Li Ning has also established a special organization to help retired athletes. .</ P> <P> and Li Ning ascended nest for people over the last torchbearer candidates for the main draw was never tired of the speculation to an end. .The last torchbearer in the long-awaited, before this "quiz" game attracted a lot of people involved in the network and the readership survey. .</ P> </ p>.