Olympic Opening Ceremony: China highlights how the brand's core values.

<P> Key words: China's Olympic opening ceremony Olympics opening ceremony of the core values of the brand in the much sought finally came to a close attention in the world look forward to, leaving a timeless classic, but also left a million people comment on. .According to the requirements of the central authorities, the Olympic Games to be "satisfied with the international community, athletes satisfaction, the National People's satisfaction with" the standards, in order to seek the creation of child-led team and the people involved in performing the opening ceremony, to achieve this goal. .</ P> <P> - attended the opening ceremony of the Heads of State, dignitaries and guests spoke highly of the Beijing Olympics opening ceremony; </ P> <P> - United States, Russia, France, Britain, Germany, Japan and other mainstream media world .highly of Beijing Olympic Games opening ceremony; </ P> <P> - According to CCTV data: opening day in the domestic ratings up to 98%, more than 90% satisfaction rate. .</ P> <P> very objective about: Beijing Olympic Games opening ceremony is successful. .</ P> <P> however, that success is not to say there is no controversy. .One of the most controversial opening "run out of steam, thick old book today." .</ P> <P> as an ordinary viewer's perspective, I also have this feeling. ."Thousands of people hit Fou," a countdown and "print" in the opening ceremony of the opening will be a climactic - fantastic creative momentum of the scene and the talent of modern technology and the combination of ancient civilization, is shocked, shocked .eye, traumatic, shocking the world! .But behind the show, although there are still as slow-paced version of "Ode to the Motherland" This moving plot, but in general, gives the shock and excitement did not go beyond the "thousands of people hit Fou" and "print" .Therefore, from the part of the audience feel the soul is concerned, there is "anticlimactic," the horse. .Cause "anticlimactic" Another reason is that modern Chinese culture - especially the past three decades of reform and opening up the great achievements made by the little show ... ... </ P> <P> I think is: Do we have to because " .inadequate, the ancient book this thick, "to reduce the opening ceremony of the Beijing Olympics reputation it? .The answer is no. .</ P> <P> things we can not go outside and look to determine the opening ceremony of the Beijing Olympic Games, "run out of steam, thick old book today." .But rather from the deeper meaning and history to explore in the ... ... </ P> <P> Chinese nation is a long history of five thousand years old nation with a splendid civilization in the history of mankind and the History of World Civilization .We, the possession of a place in weight lifting weight. .When we dream of a century of this nation - when the Olympics come, we should show to the world what? .What we should show the most? .- Fifty-nine years the founding of the great achievements it? .This is a great proposition, a historical proposition, a marketing people, marketing the State's proposition. .The Olympic Games is a celebration of humanity, the Beijing Olympic Games is staged in China, remarkable celebration of all mankind. .To seek child headed the creative team, the face of such a huge history test, national and State Proposition proposition, how conception, extraction, concentration and integration? .This is similar to our marketing people, facing a century-old history of the brand, how to define the old brand's core values? .</ P> <P> about to usher in the new China despite six-year-old birthday, however, these six years, to five previous years of history, or the snap of the fingers of a back room; we can say that the establishment of New China Fifty-nine .years, created by the total amount of social and economic history than the sum of five years ago, however, our culture? .Of our civilization? .Five thousand years of history, we affect the whole class of Confucian civilization, there are various schools ... ..., there are modern Lu Xun, contradictions, modern it? .</ P> <P> opened in recent years, the international list of award-winning Chinese film, with which one (including sub-directed plan) is not in the telling of history? .Which one is the description of modern life? .</ P> <P> refine a brand's core values, first of all need to have a comprehensive and profound brand awareness. .Point may be a laundry list of demands, a few sacks, but you have to highlight the point. .What is said is tantamount to not say anything, like Yan wiping thick everywhere became mere copycat, laughable. .</ P> <P> the opening ceremony of the Beijing Olympics seems to be "run out of steam, thick old book now" but actually is the "appropriate levels of detail, a prominent theme." .</ P> <P> nation is the world, however, only into the world, it is the nation. .</ P> <P> Beijing Olympics, the Chinese civilization to the world of the opening round, the rise of China's overall build number. .Half of the Analects of Confucius governing the world. .When the whole world with amazing insight into and appreciation of Chinese civilization, closer to China, we are - the Chinese people, we must keep in mind: to forget history is betrayal; bearer of civilization, line and Zhi Yuan. .</ P> <P> We sincerely look forward to: two years or three years later, when the Olympics come to China again, we show the world, and is a brilliant modern civilization ... ... </ P> </ .p>.