Liu declined in preparation for the Olympic Games all of the commercial brand endorsement deals.

<P> Keywords: Preparing for the Olympic Games Liu Xiang into brand endorsement period, as the most watched trapeze athlete Liu Xiang will bring unparalleled business value, which makes some businesses still want before the opening of the Olympic Games, "Liu Xiang's idea to play" .. .In response, David Wang, deputy director of Tianguanzhongxin an exclusive interview recently said that the businessmen for enthusiastic, Athletics has long been hanging "visa-free card." .Of the Olympics, Liu Xiang will not want these distractions </ P> <P> first half of the business negotiations have run into a wall </ P> <P> "like to catch Liu Xiang in the Olympics and has continued without interruption sponsor contract." Said David Wang .However, since from the beginning, really very little about the success of the contract. .Liu Xiang, a sign that businesses already have apparently become more visionary, "lucky." .According to King David introduced, the sponsors have been rejected because of the reasons the first "total control" leaving places are limited, followed by the Athletics to sponsor in the selection. .According to Liu Xiang "total control, hierarchical development," the principle of business development, sponsors are to be classified as one, two, three, enjoy the returns decrease as prices decline. .Currently, the need to fulfill the highest return of Liu Xiang, such as attending activities, into the studio shooting the five-level endorsement ads have been filled to capacity. .Liu Xiang not allowed to speak two into the studio to film the premise of advertising, the original plan for the 5-8, now about 6 or so, the remaining room has also been very small. .In fact, Liu Xiang, the current term of all contracts are covered by the 2008 year, some expires in early 2009, some end of 2008. .</ P> <P> preparation of discussion of business Yigai </ P> <P> High Athletics to Liu Xiang hangs "visa card" Another important reason is to prepare for the Olympics. .Liu Xiang has been announced this year's "retreat" will be devoted his energy to training, the rejection of all commercial activities, but also naturally can not bring more business to the enterprise paid off. .King David said, "total control, hierarchical development" principle is to emulate the way Olympic TOP sponsors, including an endorsement of the most time, so Liu Xiang all the "business tasks" have been the end of 2007 all over. .Beginning this year, Liu Xiang will not participate in any commercial activity, but a tiny part in social activities, even the media have tried to minimize. .David Wang emphasized that the Athletics to Liu Xiang is the basis for commercial development to explore its value as an excellent player, and train hard to create results, is always the core of the commercial value of Liu Xiang. .</ P> <P> will attempt a new world after the Olympic brand </ P> <P> for this Olympic Games Liu Xiang's "success" will impact their business value, King David, believes that it is too early to talk about .He also did not make some gold or not gold hypothetical answer. .King David said, a number of contracts will expire successively after the Olympic Games, Liu Xiang in contact with the new business, the "total control, grading and development, association-based, intermediary assistance" will not change, "because only the best understanding of how to develop the association's Liu Xiang .the core values of 'performance', after the Olympic Games, this pattern will continue. "Liu Xiang is still a long sports career, Athletics also expected to better design the future for him to develop his" golden age. " .Liu Xiang endorsement of the current ad, both the Cadillac luxury cars such, there are associations, Queen, Coca Cola, Nike, VISA, Amway close to the people of these brands. .Looking king David said that in the future, Liu Xiang will "try" to invite a number of other international brands, such as watches or fashion, these businesses will be more valued Liu Xiang's personal charisma and "potential." .</ P> <P> trademark has been registered trapeze to rights </ P> <P> addition to business development and management of intangible assets Liu also follow-up. .King David spoke of Athletics and Liu Xiang has been found that some related trademarks registered by malicious, "So we hired a lawyer to rights." According to King David introduced Athletics mark on the management of two parts Liu Xiang, the first is to .register their trademarks as Liu Xiang, the second is the trademark has been registered by the opposition and rights. .Currently, there are a lot of the name of Liu Xiang "edge ball" of the trademark was registered by some malicious, such as the use of the name of the phonetic alphabet Liu Xiang, Chinese with or "night" and so on, during the Athletics will conduct a public notice against the use of intellectual property .institutions of the intangible rights of Liu Xiang. .As for Liu Xiang will later how to use their trademark, King David said that there are no plans too much, because the Athletics main task now is to develop Liu Xiang still a core value, that is, how to improve athletic performance. .</ P> </ p>.