"Brand management, media training camp in 2008," a strong start in September.

<P> In the media in an increasingly competitive industry, the changing pattern of today, brand management as the only way for media development, media, brand management, advertising must break through the old profit center of the old model, creating a comprehensive resource operations based on the brand new path .. .No brand should consider how to build the brand, with the brand after the brand values should consider how to maximize? .In the diversification and expansion of media cross-media era, the brand value and brand to cash should be the top priority of media attention, Chinese media brand management is in a harness and needs improvement in urgent need of the growth stage. .</ P> <P> concern ratings, advertising revenue alone concerns and television broadcast technology, self-oriented, active replication of the homogenization of the way, has become a major TV media today carried out around the television fixed-size-fits- .action, this limitation to only spin around the television and advertising the way it should be broken, and only taken the television, based on the height of the brand to the brand's global view of television look to open up the resources, step by step to win. .</ P> <P> advertising is not the only gold mine, outside of television is worth exploring ways to make money; resources for the king of television time, a surprise move to control the rich resources; wave of new media, the general trend of cross-media integration; media brands authorized to operate ., the legendary media business model to create a legend out of the economy ... ... TV, attached to the height and intensity of operations the brand of media resources, and tap new profit point set will be placed in front of the new media issues. .</ P> <P> by the domestic media industry's most authoritative and influential journal "China Radio, Film" magazine linkage of domestic major media's "2008" China's radio and television, "TV Week Autumn" is about a strong start in September, .authority, power and trying to create gold exhibition activities of domestic TV brands. .One of its main activities as the "media brand management training camps" (http://www.3kou.com.cn/academy) full of resources for domestic media operators brand new doors open to promote a revolutionary brand management across the Chinese media .to achieve the overall breakthrough Chinese media brand. .</ P> </ p>.