Saturday, January 1, 2011

Exclusive: Ping Paul never said they did not respond to huge compensation to Liu Xiang.

<P> Tags: Liu Xiang of China Ping An Insurance Claim Response October 29, 2007, Ping An "expression of wishes" and gifts in the form of accident insurance, as Liu Xiang legs insured 100 million yuan, the insurance for the period from October last year to this year .October, a period of 1 year, suddenly announced the Liu Xiang pulled out injured Olympic competition, the availability of 100 million compensation in a huge focus of public attention, pursuant to which this site has 18 telephone connection spokesman Sheng Ruisheng Ping ., he said, "As Liu Xiang signed with a personal accident insurance, and only be carried out in the event of an accident compensation, the current situation is not clear, the specific need for compensation is not a good position." </ P> <P> media today .reported that the "safe areas to the State General Administration of Sport Liu Xiang injury identified Tianguanzhongxin proposals put forward", this site once again call Sheng Ruisheng, said he never said the words, "Peace to the State General Administration of Sport Liu Xiang injury identified proposals put forward .Imagine the media themselves, about whether claims for Liu Xiang, and all had to do after such medical identification response. "</ P> <P> things this site will continue to follow progress. .</ P> </ p>.

Please call for a men's underwear brand drinks.

<P> Men's underwear, call a beverage brands. .The answer will make you laugh hilarious! .</ P> <P> woman's underwear, playing a small food brand! .</ P> <P> wonderful crisp angle ~ ~ ~ (Ding pants) </ P> <P> spring track camp (Pie) </ P> <P> jelly (guo dong), wrapped hole did not know ... ... .? .</ P> </ p>.

3.15 black list flushed a national brand

3.15 CCTV <P> party this year as in previous years, the brand is important on the Heibang Aspect. .But unlike in previous years, Toshiba, Sony, LG, HP and other foreign brands was shocked to the list, by contrast, shiny red in similar products in the national enterprises. .</ P> <P> party at 3.15, Toshiba, Sony, LG and other foreign traced to play the "whole year, two-screen" policy edge ball, customers experience problems, was the game, was the black high .spare parts and man-hours fee. .In contrast, Haier, Changhong, Hisense and other national brands have no discount to the implementation of "whole year security, the LCD screen savers for three years," the Warranty Services. .3.15 Heibang CCTV, has become the national home appliance brand red list. .</ P> <P> a lot of cross-border foreign brands in the minds of consumers has always been a leading technology, quality first-class brand meaning, especially Japanese companies in the electronics industry has been refined to maintain its good image quality, and our national brand in the development of ., not only encountered many technical problems, the services are often unsatisfactory. .However, this shows not only the national brand achieve a breakthrough in technology, but also in brand awareness and caring service has been a qualitative breakthrough, showing a rising power in the many national brands, with a broad magnanimous mind, the consumer .a genuine spirit of responsibility and self-confidence excellent product quality, abandoned Jiminggoudao, calmly deal with competition. .Chinese national brand really grow to mature, and their high standards, do not climb the low, confident, will be competition. .China has a large number of such outstanding brands, why should we worry not to the world; China has a large number of virtuous and proper way of entrepreneurs, need to worry that a strong China can not quickly?! </ P> <P> 2009 年 12 1st, a world authority on the market .European Perspective Investigation Agency (Euromonitor) released the latest global appliance market survey: Haier brand in the large white home appliances market share of 5.1%, ranking first in the world. .Among them, the Haier brand in the refrigerator, refrigerator manufacturers, washing machine brand share rankings rank first in the world; Lenovo acquisition of IBM's personal computer business in the world, and now, Lenovo is the world's third-largest personal computer makers; TCL international .also made a breakthrough strategy to become the world's largest color TV producer and the world flow of mobile terminal products suppliers ... ... </ P> <P> 3.15 this evening's theme is "New rules, new impetus," What is the use of a business rules .Where to get power, decided to limit the development of enterprises. .Many national enterprises in China have not only focused on the survival and short-term profits, but also formed a long-term strategic objectives and mature brand awareness. .The global economic crisis, the Chinese economy has brought a rare opportunity to upgrade, but also to the rise of China the opportunity of a brand. .National enterprises in the realization of the "Made in China" the world the most, after the image of being responsible to the "Made in China" upgrade center of the world, this goal is coming. .</ P> <P> make real products, genuine brand tree, which is our national brand through the baptism of the market and consumers get the truth. .Their peace of mind, a solid pace, China has such enterprises such people, will be big business success, success will be strong in China. .</ P> <P> Chinese brand, I believe! </ P> </ p>.

Thursday, December 30, 2010

Brand crisis and brand remodeling specification manuals (3)

Specifications Manual: volume 1 volume 2 volume III of the fourth book

Keyword: brand crisis reshaping specification manual brand brand brand management

The world brand laboratory (brand.) Roundup:

3. Not only you need to brand remodeling scandal, the aging of the brand, brand management, brand positioning and communication failures require reshaping the enterprise brand. Even if your brand is not a problem, but consumers will always be a Don Juan, not new stimulation point, he is also on your brand will gradually lose interest---clothing than new, people not as before.

(A) a few examples:

1.IBM and hongtas brand rejuvenation

IBM went through the last century, 70-80 years of glory, the mid-1990s, faced with serious brand landslide. Business media repeatedly criticized IBM does not improve performance as well as behind the times. IBM was once considered lost credibility, lost and ever-changing technology market.   On the other hand, all come from IBM's own publicity, as this technology big e arrogance of a proof. The problems faced by IBM, is its past glory. In the last century, 70-80 's, through to large companies selling large, have technical monopoly commercial hardware devices, IBM was once as a technology industry leader in the limelight as world's best. However, personal computers and computer network acceleration development is profoundly changing the people to purchase computers and feel the computer. The advantages of IBM has long turned into a serious conceptual defects. Market study: IBM give many people the impression that it is a huge, powerful:, but unlike ordinary consumer distance toward consumers lack positive response.

Hongtas development trajectory and IBM have many similarities. Hongtas from the mid-1980s, popular in China, production and sales reached 90 million boxes, for seven consecutive years to become China's largest selling brand of cigarettes. "The world is Jade cigarette" this slogan is the pride of the Red Tower, which was a true portrayal of the cigarette market. Hongtas with high-quality tobacco, coupled with the optimization of production, as the representative of the Yunnan tobacco brands, or even representatives of Chinese tobacco brands. However, in the late 1990s, hongtas sales dip, hongtas brand gives people the impression that there is strength, although quality assured, but the aging and fading from consumers high above. Especially young people, that consumption is strange hongtas feeling, is behind the times.

Hongtas, is also its past glory. In the mid-1970s to the mid-1980s, hongtas depending on leaf tobacco production base for the first workshop, the inherent quality of excellent products, coupled with excellent equipment and processing technology, hongtas brand in the perceived impression is a symbol of high quality, trust on hongtas almost reached a kind of religious worship, researchers author pointed out: hongtas is being sought after so many years, grown into China's most valuable brand of cigarettes, the sixth consecutive year, ranking the first Chinese brand value, it throne hongtas name with religious themes, the Chinese Tower is worship, hongtas sustenance has endless dreams and expectations, as people express their feelings of carrier. Is reached such heights, hongtas bring channels is profit, so channel members to Yunnan peak surge to hongtas proud of Bill of lading. With this kind of relationship between supply and demand, the relationship between manufacturers has become the formed a one-sided, hongta group "zuoshang" concept, the idea was obstinate. To the end of the 1990s, there has been a change in the cigarette market, local brand up, do a channel, PR, marketing, do Terminal, creating impressive brand image, according to consumer demands for the development of new products, is committed to working with consumers to places such as head-up, to be emotional exchanges, hongtas advantage threatened market continues to be eroded, sales decline for several years, from the highest sales volume 90 million, down to the 30 million boxes. In the market, people hongtas impression was: big brother, arrogance, conservative, so many people ignore them.

Dell variable unchanged

"We believe in direct mode can help us to do everything. "In Beijing in November, a morning, in the airport by plane to the next destination, Dell CEO Kevin Rollins used quite serious · tone he said to journalists in the world," this is the same, although China is a very challenging market, but also does not market than other more challenging. "Say this, Rollins hands folded, look strong.

Obviously, this was a major in classical violin, obsessed with the history of CEO at this point, aptly demonstrated a corporate Manager's calm and confident. He categorically denied that the market for Dell Inc. may change in the Chinese market direct mode speculation. A period of time, such doubts on Dell China rampant.

Admittedly, the last official assumption of Dell's CEO of Rollins in leading Dell ship fullspeed met his ruling for the first time since the storm a few years ago for his formulation of the 2006 annual sales of $ 60 billion, as well as last year energetically to 800 billion of long-term objectives, the most recent period of market situation to his throwing a pot of cold water.

In the second quarter of this year, Dell company despite reached earnings guidance, but revenue in less than financial expectations. Subsequently, Dell this decline in earnings is not able to suppress, in October of this year's third quarter, although the turnover grew by 11%, but due to product maintenance expenses and restructuring expenditure increases, Dell's net profit year-on-year decline of 28%. In the stock market, Dell shares from the share price since the month of August has exceeded 30 percent decline, and achieve more than two years of a new low.

Even more annoying is that Dell United States back service guarantee is also the emergence of new challenges, the United States a recent University of Michigan survey, Dell's customer satisfaction this year than last year dropped by 6.3%, only 74 percent. "We have never seen such a decline. "The hosting of this survey, said Professor Claes Fornell. In addition, Dell Inc. in an internal set of future to extend personal home user's determination, in proportion to the consumer electronics business area is also broken, they just this month the independent operation of the United States consumer product companies.

This seems to be that the company was founded in 1984 in recent years the most difficult time. This in the computer industry with direct mode completely rewriting the rules of the company in the industry, have been those who face fags opponents called "upstart", now, those "old aristocrats" seemed very happy to see this new Dell also encountered challenges of growing up.

However, Dell founder Michael Dell years · partner and ally, Dell's new helmsman Rollins, this time the crisis is clearly within the scope of the bear. "Business is always full of change and accidents. "Rollins said it very easily. After all, 1993, and Dell Inc. intimate contact with him for the market variables has proven that he has successfully helped the company from a series of blunders walked out, including failed laptop promotion activities as well as losses on currency transactions attempt.

This time, he faced with difficult issues also include helping the global number one computer giant, in the United States other than the most strategic position in the market — China's further development. "Many people say that I was the second time this year, in fact, I came to China this year has come three times, but I will in January next year. "Rollins stressed his importance for the Chinese market.

China's challenges

Objectively speaking, Dell Inc. 's development in China, has for three consecutive years, the rapid growth in China. But the distance Rollins requirements might have a shot or slowly. Current Dell PC market in China, ranked fourth, the market share of less than 9%, and Dell in the global market for up to 18% of the share findings are still far.

The key is that this market has also witnessed some discordant voices. In August of this year, one of Beijing's system integrator-hung-guotong company complaints a Dell employee forged contract commercial fraud, and angrily at Dell Inc. is not sincere in response to a lawsuit after preparation. The "door" in the event the contract merely Dell Inc. direct mode in encountering the Chinese market environment under the unspoken rules do not apply in the tip of the iceberg.

"On the one hand, the strong sales pressure, some Dell employees made contrary to the principles of business; on the other hand, Dell Inc. can no longer avoid the direct model in China special market environment of embarrassment, how to treat those who in fact has its large product digestion systems integrators. "Hung-guotong project manager zhangjun said,

Subsequently, the market began to spread across several Dell in the last quarter performance is not good, and even some public opinion begin to guess Dell will convert mode in China. Shortly afterwards, 2 years ago as Dell China President announces retirement of symbols advertised. Although the reasons for his departure from the outside world are, without exception, comes down to performance reasons.

Outsiders guessing is not without reason, according to Gartner's latest report shows that during the third quarter of this year, although Dell Inc. remains China's number one PC companies abroad, but its market share in China from the previous quarter declined to 7.4 8.3%. 2 years ago, Dell has been extracted in the Chinese market, but after that first runner-up in the Crown for two years you will no longer difficult is brilliant.

In contrast, Dell in the world's largest competitor, Lenovo 1 November release of the new quarter of the fiscal report, announced the acquisition of IBM PC achieved since its second consecutive quarter of profitability. In the Gartner report, in the third quarter of this year, the Association not only in the Chinese markets do's head, and the impressive "growth."

The United States were to the left? approaching crossroads

Hegemony in HyperTerminal, I always think that era: even if strong such as Coca-Cola, Procter and Gamble's brand and business, at Wal-Mart, Carrefour such channels will still in front of the Overlord in a passive "beaten" status; I always believed: plural is risk-averse HyperTerminal best way out.

Why?, the importance of each other to determine the status of each other.

As recently the achievement advantage channel: how to improve channels of rationality, control ability, efficiency and competitiveness in the book as mentioned, when we will which channels outside of the Super Terminal and construction of, and through the appropriate precision farming, HyperTerminal in their own business in occupies more than the controls in a suitable proportion of the time, we can use more calm even aloof attitude to dealing with HyperTerminal various "rude", rather than just rely on the so-called negotiation skills improve and supplier alliances, to have finally done for "democracy" and the rights and interests.

So, I also found: supplier channel chain benefits, mainly from the game with channels. In order to pursue interests and its underlying channel control, self-built channel will become China's suppliers are eternal pursuit. This does not occur because the "let the professional person do the professional thing".

And this company is that HyperTerminal channel hegemony, because suppliers in this pursuit and its diverse channels to build on the efforts and, in certain periods subject to a certain degree of "weakening" — this will cause the channel Overlord were more balance between the interests of the suppliers to bundle its own behavior, improve vendor environment bring useful promotion on.

It seems now that my views will be the first in the Chinese home appliance industry to reflect.

We know, have access to a fully competitive era of home appliances industry, over the years has been the pioneer of China's play channel practice. The GOME, suning, Yongle, channels, and the existence of the Giants in the entry fees, billing and cooperation strategy on household electrical appliance enterprises established the "press", has also been and are in turn promote China's household electrical appliance enterprises for deeper channel changes.

Such as the United States. This in just the past year of chilled topped domestic air-conditioning industry leader position of enterprises, in September 2005 to disclose: plan a year at the national level cities built 100 area of about 200 to 300 square meters of the 4S shops, and ultimately to establish their own chain system.

Sanyo Nuoyazhou products containing carcinogens ordered delisting

Keywords: Sanyo Nuoyazhou carcinogens Sanyo Nuoyazhou delisting containing carcinogens shall be ordered to withdraw from the

The world brand lab report: Beijing Bureau first published the results of the electronic product contamination, Sanyo microwaves, nuoyazhou new zhuangyuan learning machines each with a different model of the product contain lead, hexavalent chromium, and other toxic elements, was ordered to withdraw from the city administration.

Yesterday, the city administration of first released the results of the electronic product contamination, Sanyo microwaves, nuoyazhou new zhuangyuan learning machines each with a different model of the product contain lead, hexavalent chromium, and other toxic elements, was ordered to withdraw from the city administration.

The city administration of delegate pony Center test technology (Beijing) co., Ltd. in Beijing area sales of electronic and electrical products quality supervision inspection, found that SANYO Microwaves EM-2010EB1, nuoyazhou new zhuangyuan NP800 learning machines not marked in accordance with the requirements of the hazardous substance or the name of the element and the content, the environmental protection use period.

Testing found that SANYO Microwaves in some components exceeded the lead, and contains more than the standard limits of 30 times required for lead, the excessive waste electronic and electrical products will continue after the environment and cause great harm to the human body.

In addition, in this sampling, SANYO Microwaves EM-2010EB1 most screw nut coating, nuoyazhou new champion NP800 learning machine speakers coating contains more than the standard requirements for concentration limits for hexavalent chromium, the hexavalent chromium to get into the inhalation of toxic/highly toxic substances, inhalation may cause cancer, the risk to the environment are lasting.

China in March 1, official purposes of the electronic information products pollution control management measures ", provides for the production and sales of electronics products must be in accordance with the appropriate requirements indicate the hazardous substance or the name of the element and the content, the environmental protection use period, the possibility of recycling and packaging material name.

City Administration of inadequately prepared in Cao Director, said that if consumers buy these unqualified products, you can rely on shopping voucher return to vendor requirements. At present this reporter has learned that the major appliances and other household appliance stores in those paragraphs of the product is set in a timely manner.