The United States were to the left? approaching crossroads

Hegemony in HyperTerminal, I always think that era: even if strong such as Coca-Cola, Procter and Gamble's brand and business, at Wal-Mart, Carrefour such channels will still in front of the Overlord in a passive "beaten" status; I always believed: plural is risk-averse HyperTerminal best way out.

Why?, the importance of each other to determine the status of each other.

As recently the achievement advantage channel: how to improve channels of rationality, control ability, efficiency and competitiveness in the book as mentioned, when we will which channels outside of the Super Terminal and construction of, and through the appropriate precision farming, HyperTerminal in their own business in occupies more than the controls in a suitable proportion of the time, we can use more calm even aloof attitude to dealing with HyperTerminal various "rude", rather than just rely on the so-called negotiation skills improve and supplier alliances, to have finally done for "democracy" and the rights and interests.

So, I also found: supplier channel chain benefits, mainly from the game with channels. In order to pursue interests and its underlying channel control, self-built channel will become China's suppliers are eternal pursuit. This does not occur because the "let the professional person do the professional thing".

And this company is that HyperTerminal channel hegemony, because suppliers in this pursuit and its diverse channels to build on the efforts and, in certain periods subject to a certain degree of "weakening" — this will cause the channel Overlord were more balance between the interests of the suppliers to bundle its own behavior, improve vendor environment bring useful promotion on.

It seems now that my views will be the first in the Chinese home appliance industry to reflect.

We know, have access to a fully competitive era of home appliances industry, over the years has been the pioneer of China's play channel practice. The GOME, suning, Yongle, channels, and the existence of the Giants in the entry fees, billing and cooperation strategy on household electrical appliance enterprises established the "press", has also been and are in turn promote China's household electrical appliance enterprises for deeper channel changes.

Such as the United States. This in just the past year of chilled topped domestic air-conditioning industry leader position of enterprises, in September 2005 to disclose: plan a year at the national level cities built 100 area of about 200 to 300 square meters of the 4S shops, and ultimately to establish their own chain system.