Olympic Opening Ceremony: China highlights how the brand's core values.

<P> Key words: China's Olympic opening ceremony Olympics opening ceremony of the core values of the brand in the much sought finally came to a close attention in the world look forward to, leaving a timeless classic, but also left a million people comment on. .According to the requirements of the central authorities, the Olympic Games to be "satisfied with the international community, athletes satisfaction, the National People's satisfaction with" the standards, in order to seek the creation of child-led team and the people involved in performing the opening ceremony, to achieve this goal. .</ P> <P> - attended the opening ceremony of the Heads of State, dignitaries and guests spoke highly of the Beijing Olympics opening ceremony; </ P> <P> - United States, Russia, France, Britain, Germany, Japan and other mainstream media world .highly of Beijing Olympic Games opening ceremony; </ P> <P> - According to CCTV data: opening day in the domestic ratings up to 98%, more than 90% satisfaction rate. .</ P> <P> very objective about: Beijing Olympic Games opening ceremony is successful. .</ P> <P> however, that success is not to say there is no controversy. .One of the most controversial opening "run out of steam, thick old book today." .</ P> <P> as an ordinary viewer's perspective, I also have this feeling. ."Thousands of people hit Fou," a countdown and "print" in the opening ceremony of the opening will be a climactic - fantastic creative momentum of the scene and the talent of modern technology and the combination of ancient civilization, is shocked, shocked .eye, traumatic, shocking the world! .But behind the show, although there are still as slow-paced version of "Ode to the Motherland" This moving plot, but in general, gives the shock and excitement did not go beyond the "thousands of people hit Fou" and "print" .Therefore, from the part of the audience feel the soul is concerned, there is "anticlimactic," the horse. .Cause "anticlimactic" Another reason is that modern Chinese culture - especially the past three decades of reform and opening up the great achievements made by the little show ... ... </ P> <P> I think is: Do we have to because " .inadequate, the ancient book this thick, "to reduce the opening ceremony of the Beijing Olympics reputation it? .The answer is no. .</ P> <P> things we can not go outside and look to determine the opening ceremony of the Beijing Olympic Games, "run out of steam, thick old book today." .But rather from the deeper meaning and history to explore in the ... ... </ P> <P> Chinese nation is a long history of five thousand years old nation with a splendid civilization in the history of mankind and the History of World Civilization .We, the possession of a place in weight lifting weight. .When we dream of a century of this nation - when the Olympics come, we should show to the world what? .What we should show the most? .- Fifty-nine years the founding of the great achievements it? .This is a great proposition, a historical proposition, a marketing people, marketing the State's proposition. .The Olympic Games is a celebration of humanity, the Beijing Olympic Games is staged in China, remarkable celebration of all mankind. .To seek child headed the creative team, the face of such a huge history test, national and State Proposition proposition, how conception, extraction, concentration and integration? .This is similar to our marketing people, facing a century-old history of the brand, how to define the old brand's core values? .</ P> <P> about to usher in the new China despite six-year-old birthday, however, these six years, to five previous years of history, or the snap of the fingers of a back room; we can say that the establishment of New China Fifty-nine .years, created by the total amount of social and economic history than the sum of five years ago, however, our culture? .Of our civilization? .Five thousand years of history, we affect the whole class of Confucian civilization, there are various schools ... ..., there are modern Lu Xun, contradictions, modern it? .</ P> <P> opened in recent years, the international list of award-winning Chinese film, with which one (including sub-directed plan) is not in the telling of history? .Which one is the description of modern life? .</ P> <P> refine a brand's core values, first of all need to have a comprehensive and profound brand awareness. .Point may be a laundry list of demands, a few sacks, but you have to highlight the point. .What is said is tantamount to not say anything, like Yan wiping thick everywhere became mere copycat, laughable. .</ P> <P> the opening ceremony of the Beijing Olympics seems to be "run out of steam, thick old book now" but actually is the "appropriate levels of detail, a prominent theme." .</ P> <P> nation is the world, however, only into the world, it is the nation. .</ P> <P> Beijing Olympics, the Chinese civilization to the world of the opening round, the rise of China's overall build number. .Half of the Analects of Confucius governing the world. .When the whole world with amazing insight into and appreciation of Chinese civilization, closer to China, we are - the Chinese people, we must keep in mind: to forget history is betrayal; bearer of civilization, line and Zhi Yuan. .</ P> <P> We sincerely look forward to: two years or three years later, when the Olympics come to China again, we show the world, and is a brilliant modern civilization ... ... </ P> </ .p>.

Running Fan registered trademark of the media, said the company is to hype.

<P> Keywords: Fan Meizhong registered trademark of Running Fan speculation had "5.12" earthquake in a middle school teacher Fan Meizhong the "escape" behavior and once caused an uproar in the "Running Fan" event and then turmoil, a company engaged in Guangzhou .brand marketing and advertising media company, said yesterday that have successfully registered "Running Fan" of the trademark. .</ P> <P> reporter yesterday made contact with the company, according to the company's project manager Mr Lee replied that was the end of July the company received the State Administration for Industry and Trademark Office issued the "Notice Acceptance of Registration Application .book ", which means that the application has been accepted, I believe that success can be registered very soon. .</ P> <P> When asked to register the "Running Fan," mark if the intention of speculation, the Lee without taboo, claims that it is because the "escape" incident has triggered public and media attention, and .The incident created a network language "Running Fan" has become a high profile new term, carries it to do the trademark, is obviously very beneficial. .Lee said the company registered "Running Fan" trademark purely commercial activity, not out of speculation and other malicious intent. .</ P> <P> reporter subsequently asked in detail about the content and purpose of registration of the mark. .Lee said that the mark has been obtained in a few doors up accepting classes, as to the exact purpose is not yet easy to talk too much, but for daily chemical, detergent, pesticides and other products more likely. .</ P> </ p>.

Li Ning: the most successful in Olympic history a free ad.

<P> Keywords: Li Ning, the history of a successful Olympic Games torch with free advertising both the dual identity of Li Ning's founder, Li Ning, the realization of a win-win situation. .</ P> <P> This is probably the most successful in Olympic history a free ad. .</ P> <P> China has chosen the former gymnastics star Li Ning as the Olympic Games millionaires last torchbearer, a symbol of China's transition from a communist country as an economic power. .</ P> <P> However, the official Olympic sponsor Adidas (Adidas AG) may not be so happy about it. .</ P> <P> This is because Li Ning in charge of assets of 60 billion sports apparel company Li Ning Company Limited (Li Ning Co.) Is the Adidas and Nike (Nike Inc.) Competitors. .</ P> <P> market research firm wins three companies (R3) leader Greg Paul (Greg Paull) mentioned that it was Li Ning, the company sent a strong message. .Three wins Adidas and Li Ning, the company has business dealings. .</ P> <P> the face of China, the world's fastest-growing sportswear market, Adidas and Nike sponsored the competition for the Olympics a lot of money into the market. .Adidas expects to pay as the official sponsor of the Olympic Games some 8,000 from 10 thousand to 100 million U.S. dollars in cash and in kind, Nike also sponsored a separate Olympic team in China more than just. .</ P> <P align=center> </ P> <P> with "L"-type signs Li Ning (some say similar to the Nike logo hook-type) did not an official sponsor of the Beijing Olympics on the big stage .their ambitions, just as gymnastics, shooting and a few a few sponsored the Chinese national team. .However, as the Chinese Olympic team for many years the official sporting goods sponsor of the public mind still natural to link the Olympics Li Ning Company. .</ P> <P> even in the opening ceremony of the Olympic Games to the world before passing the scene, consumers in China, Li Ning's Olympic business aspects of awareness, and also hardly ever 后阿迪达斯 too much. .In fact, three wins to a recent survey, 45% of Chinese consumers mistakenly believe that Li Ning, an Olympic sponsor. .</ P> <P> and Li Ning, the final torchbearer I play a "performance" will almost certainly icing on the cake for his company, Li Ning has long been working in the minds of consumers in China to establish its international brand image. .Li Ning, the company last week with European sports equipment companies signed an agreement Lotto, won the latter in China, 20-year concession. .</ P> <P> surfaced in the main before the final torch bearer Li Ning, Adidas Olympic marketing director responsible for Kerui Jia (Erica Kerner) may play in talking about the role of Li Ning said that all of the torchbearers are .to be wearing Adidas clothing. .</ P> <P> ZOU Business Consulting Co., Ltd. (ZOU) the owner of Lu Hairui (Terry Rhoads) pointed out that Adidas is this will not have any major impact, not on behalf of Li Ning Li Ning the brand, .but on behalf of the Peugeot of their sports stars. .ZOU has business links with Adidas. .</ P> <P> But many Chinese consumers, it is difficult to separate these two. .Although not renowned for, but not only represents Li Ning's sporting achievements of China's past, but also a symbol of today's economic reform; it is such a reform has changed China, Li Ning also among the list of China's richest people. .</ P> <P> when 20 years old to participate in the 1984 Los Angeles Olympic Games, Li Ning, China has just completed many years of self-isolation and political instability. .In that Olympic Games, China won 15 gold medals, three of which are from the Li Ning. .</ P> <P> quiet low-key Li Ning was born in a family of teachers, is the mechanism of China's national sports training products. .Today, he ranks as a nobody from a commercial giant. .Li Ning has also established a special organization to help retired athletes. .</ P> <P> and Li Ning ascended nest for people over the last torchbearer candidates for the main draw was never tired of the speculation to an end. .The last torchbearer in the long-awaited, before this "quiz" game attracted a lot of people involved in the network and the readership survey. .</ P> </ p>.

Prince of gymnastics Li Ning profile.

<P> Keywords: torch bearer Li Ning Li Ning Li Ning ignition About biographical information (September 8, 1963 -), the Zhuang people, was born in Liuzhou is a famous gymnast, who won 14 world champion (see below .table), the "Prince of Gymnastics," said the horse of its strength. .That he used to spin all the beautiful Thomas won Olympic gold. .1988 Seoul Olympic Games, due to the lack of Gymnastics and the Chinese national team will need 25-year-old Li Ning reaching the play, he repeated the game on the inaccurate items in the vault fell to the ground, the result that he intended to retire the heart Meng, .His farewell to sports in the following year. .Tried in Hong Kong show business, but in vain. .Later in the multi-friend support, through their high visibility in the Mainland, the creation of Li Ning Company Limited, the result of his business opportunities and become one of the most popular brand in China. .Many people are wearing sportswear brand Li Ning. .Until now, he is still the company's chairman. .In 1999, Li Ning and the "number one" Billy (also translated as Bailey) and other 25 were selected as the best athlete of the 20th century. .He and Li Xiaopeng won the gymnastics world to maintain the highest total number of records of most of the Chinese gymnasts. .In 2000, Li Ning has been included in the International Gymnastics Hall of Fame (International Gymnastics Hall of Fame), became the first Chinese to be included in the International Gymnastics Hall of Fame gymnast. .[1] Li Ning (September 8, 1963 -), the Zhuang people, was born in Liuzhou is a famous gymnast, who won 14 world champion (see table below), the "Prince of Gymnastics," said .The strengths of the pommel horse. .Li Ning Sports Goods Co., Ltd. Chairman of the 20th century, the outstanding gymnast. .Li Ning is the Zhuang people, born in 1963, Guangxi Laibin (then part of Liuzhou area). .7 years old he began practicing gymnastics, 17-year-old entered the national gymnastics team, 26-year-old retired. .In 1981, he won the World University Games Men's floor exercise, pommel horse, rings, three championship. .1982 World Cup gymnastics competition on the sixth, Li Ning, a man who scored all seven gold medals in six, created a myth in the history of the world gymnastics, known as the prince of gymnastics. .</ P> <P> 1984, at the 23rd Los Angeles Olympic Games, Li Ning shared the 3 gold, 2 silver and 1 bronze medals the Chinese delegation close to 1 / 5, he also became the most Medal Olympic athletes in .. .In 1985, won the World Gymnastics Championships rings champion. .In 1986, the seventh World Cup gymnastics competition by the men's individual all-around, floor exercise, pommel horse champion ... three ... the movement in the 17-year career, a major international gymnastics Li Ning won gold medal in 106 games. .In 1987, Li Ning became the IOC Athletes Commission was the only Asian member. .In 1999, Li Ning was selected as the World Sports Press Association twentieth century, the world's best player, his name and Muhammad Ali, Pele, Michael Jordan and other 25 sports stars sports a top mounted a century. .</ P> <P> 1989 年 joined Guangdong Li Ning retired Jianlibao Group, the second Li-Ning Sports Goods Company was founded. .After a decade of efforts, China's Li Ning Sports Goods has become the first brand, the company has established more than 300 stores in the country, more than 2,000 retail outlets. .</ P> <P> Li Ning is the Chinese Gymnastics Association has also served as vice chairman and vice chairman of China Sporting Goods Federation and other duties. .Gender: Male Nationality: Zhuang Height: 1 m 64 Weight: 58 kg Date of Birth :1963-9-8 Birthplace: Guangxi Liuzhou Sport: Gymnastics </ P> <P> sports experience: 8 years old began practicing gymnastics, 10 years into the .Guangxi Zhuang Autonomous Region gymnastics team in 1980 was elected to the national gymnastics training team. .Best: 1984 Los Angeles Olympics gold medalist on the three sports results: 11th in 1981, floor exercise and pommel horse world champion college athletes, the fifth round of 1982 World Cup Gymnastics 6 tournament, won the floor exercise, horizontal bar ., vault, pommel horse, rings and all-round 6 champions, the history of the world's first gymnastics athlete to achieve such good results in 1982, the 9th Asian Games gymnastics all-around, rings champion, parallel bars runner-up, 1983 men's team championship of the 22nd World Gymnastics .Championship men's team champion, vault and floor exercise, rings, third </ P> <P> 1984 Olympic Games on the 23 floor exercise, rings and pommel horse three gold medals, silver and all-around bronze medal in vault, men's team silver medal in 1985 .World Gymnastics Championships 23 Championship rings, pommel horse, floor exercise and team runner-up 1986 Asian Games gymnastics all-around the 10th, floor exercise and rings champion 7th 1986 World Championships all-around gymnastics pommel horse and floor exercise champion the "Prince of Gymnastics" .Honors reputation: his original action "rings are then put before the boom at right angles after the drape support" and "parallel bars swivel 180 degrees into a large loop upside down", was FIG named "Li Ning put the rings" and " .parallel bars, Li Ning Giant Swing "</ P> <P> 1980 athlete was awarded the title of National Top Ten Athletes of 1983 was elected in 1984, first-class military merit medal by the PLA General Political Department, the Communist Youth League Central title granted to the new Long March and the Guangxi People's Government udarnik .Principal awarded the title of model workers in 1985 was elected the national top ten players, joined the CPC in 1986 and was elected to the national top ten players world-class athletes elected to the national title in 1987 Top Ten Athletes in 1987 was accepted as a member of the IOC Athletes Commission ., as Asia's sole representative of the </ P> <P> 1994 was named "the 45th anniversary of the founding of 45 Aviva Sports" in 1999 by the International Sports Press Association as "the best athlete of the century" in 1999 was elected as Chinese sports newspaper ., CCTV, and jointly organized by Shandong Weifang Yaxing Group, the selection of the "New China Sports fifty-Star" in 1999 was elected as the Chinese Olympic Committee, Henry Fok Foundation and China Sports Press Association co-sponsored the selection of "Star of the Century" Best .Players title. .2000 was included in the International Gymnastics Hall of Fame FIG, became the first world gymnastics athlete celebrity. He won a total of 14 world champions, so far no one can break. The current situation: </ P> <P> 1988 Seoul .retired after the Olympic Games, and entered the business, named after their names, "Li Ning" clothing and several sponsoring Jianlibao sports drink for sports development has made tremendous contributions. .Gymnastics world, few have access to so much as Li Ning-winning athletes, "genius", "child prodigy", "gymnastics giant", "Chinese ace" and reputation have used in the gymnastics prince. .Ten years in gymnastics, Li Ning has won more than 100 medals block. .Li Ning, Li Ning Sports Goods Co., Ltd., chairman of the 20th century, an outstanding gymnast. .In 1963, Li Ning was born in Guangxi. .7 years old he began practicing gymnastics, 17-year-old entered the national gymnastics team, 26-year-old retired. .In 1981, he won the World University Games Men's floor exercise, pommel horse, rings, three championship. .1982 World Cup gymnastics competition on the sixth, Li Ning, a man who scored all seven gold medals in six, created a myth in the history of the world gymnastics, known as the prince of gymnastics. .In 1984, the 23rd Los Angeles Olympic Games, Li Ning shared the 3 gold, 2 silver and 1 bronze medals the Chinese delegation close to 1 / 5, he also became the most Medal Olympic Games in the player. .In 1985, won the World Gymnastics Championships rings champion. .In 1986, the seventh World Cup gymnastics competition by the men's individual all-around, floor exercise, pommel horse champion ... three ... the movement in the 17-year career, a major international gymnastics Li Ning won gold medal in 106 games. .In 1987, Li Ning became the IOC Athletes Commission was the only Asian member. .In 1999, Li Ning was selected as the World Sports Press Association twentieth century, the world's best player, his name and Muhammad Ali, Pele, Michael Jordan and other 25 sports stars sports a top mounted a century. .After retiring in 1989, Li Ning to join the Guangdong Jianlibao Group, founded the Li Ning sporting goods brands, and 90-year sponsorship of the Chinese delegation for the opportunity the Asian Games, Li Ning, the company began operations to the Chinese sporting goods brands to create a precedent for business .. .1992 Barcelona Olympic Games, Li Ning was selected as the Chinese sports delegation to accept the award special equipment, thus ending the Chinese athletes at the Olympics wearing a foreign sports brand clothing history. .After a decade of development, Li Ning has become the first brand of sports goods in China. .Now, Li Ning is leading the company toward its goal of international brand giant strides forward, Li Ning has currently nine countries and regions with the overseas distributor has signed agency agreements ... ... </ P> <P> from the spirit of sports, .for the spirit of sport, Li Ning has been actively supporting the sport at home and abroad. .The process of the Beijing Olympics, Li Ning is an enthusiastic sponsor of the successful Olympic bid, the Li Ning will always be to promote the development of sports undertakings in China. .Li Ning is also very enthusiastic in public welfare undertakings. .Li Ning, Beijing University Law School graduate, received law degree from Peking University Guanghua School of Management EMBA. .Whether or not the man lit the torch, Li Ning, China is still far the most valuable in sports athletes. .</ P> </ p>.

Li Ning: 24 years of achievements of the great sports and business double.

<P> Keywords: He received his sports business for the first time, the great Olympic Games in China in 2008 the main torch, 1984, China's first Olympic gold medal of the king, 24 years, from the international gymnastics prince, the first sports brand in China .founder, philanthropist. .</ P> <P> now we work together to break the low-key life of 20 years, Li Ning, Li Ning, 24 years of interpretation of the great achievements of the legendary double life! .</ P> <P> few people worthy of "great" the word. .</ P> <P> Los Angeles Games in 1984, a young man from the Guangxi Zhuang monopoly gymnastics 3 gold, 2 silver and 1 bronze, six gold medals in the Olympic Games become a winning card when the largest number of athletes. .His country boil. .</ P> <P> 15 years after the last day of the last century, he was the world's most authoritative sports news organization "International Sports Press Association" named "the greatest athlete of the 20th century," his name with Jordan ., Franz Beckenbauer, side by side with Muhammad Ali, to accept the world's worship. .</ P> <P> he called Li Ning. .This "last century's greatest athlete" is another way to continue with their own greatness. .Because he always has a great dream, let the "Li Ning" a "in the 21st century's greatest sports brand." .</ P> <P> into the office the moment Li Ning, when I saw just this Shuangbin white, body fat, but without losing face reveals a tired middle-aged man, able, from memory, the prince .back away, and behind him is a hand built by his business empire, through the door that the large picture window, between the string of red dotted letters in the grass "Anythingispos Juan sible" seemed to become his earlier life fable - .- Nothing is impossible. .</ P> <P> leave the sports arena of Li Ning, was still engaged in far more than 3.0 degree of difficulty of the jump. .It seems that everyone has a question on this: He is how to do business from sports stars to the Wizards of the jump. .Faced with this problem, his answer to a simple and unexpected, "is luck, I'm just one of the most athletes just luck in business." </ P> <P> beginning in 1984 acquainted CW Lee </ P> <P> .1984, known as China's first year, Haier, Lenovo, China Vanke and other companies have been founded in the year. .In Sanshui City, Guangdong Province, a remote county, the director of a brewery called CW Lee With a paper drink formula, developed an orange drink, and he gave it a ring from China in the later .name --- "Jianlibao." .In that session of the Los Angeles Olympic Games, the Chinese Olympic delegation Jianlibao as the preferred drink, access to the unimaginable attention. .That was also the Olympic Games, CW Lee had just met the gold medal in Los Angeles to complete enclosure of the Li Ning. .Because like-minded, this age difference of 24-year-old man quickly became the friendship between generations. .</ P> <P> 4 years after the Seoul Olympics, the key rings in the game, missed and fell off accidentally Li Ning, the sudden fall from the top of idols, which is like a pain in 0.01 seconds waking dream. .If there is no story behind, it will be the end of a full of sadness. .Li Ning did not even dare to return to Beijing from the airport to the main entrance of return to their countries, but only alone narrow channel from a remote exit quietly ... ... and the end of the channel, only one person waiting for him holding flowers. .That person, that is, CW Lee. .</ P> <P> maybe 4 years ago, CW Lee phrase to rely on economic development of sports, "Li Ning, then moved in December 16, 1988, sponsored by Li Ning in Jianlibao announced his retirement farewell party. That night, the huge .Shenzhen Stadium was packed, as witnessed by the old hero decisively away. </ P> <P> 1989 年 4 months, in the spotlight and the shutter sound of countless, Li Ning, who took over from the CW Lee, Guangdong Jianlibao Group Co. .special assistant to general manager of the letter of appointment. With a natural instinct and trained by many overseas competitions vision, Li Ning, the proposal should take a rich sports Jianlibao dynamic ads, and starred in by him. This proposal, together with .At that time belongs to the astronomical 60 million advertising to get the full support of the CW Lee. advertisements broadcast in the CCTV, setting off a huge effect. This year, sales increased Jianlibao 30 million. </ P> <P .> "This is my interest, but also my dream, I am very happy at his side to realize their own dreams --- to be a Chinese brand. ."Li Ning recalled," Every game in a foreign country, I often wear foreign sportswear for being mistaken for Japanese, Korean, then I guess I can wear when the Chinese people in their sportswear .the international arena. ."Thus, Li Ning to the CW Lee offered to do a sports apparel factory. In 1990, the new (Singapore) joint venture was set up Jianlibao sports apparel company, Li Ning became general manager. </ P> <P> Since then, a part of China home .the myth of sports brands, and began ... ... </ p>.

Zhang Xiangxiang worth nearly 900 million could be considered an actor career transition.

Keywords: Zhang Xiangxiang Olympic weightlifting gold worth shape of the sun by Zhang Xiangxiang handsome, Physical Education and Training Master's graduate status, users have a period of professional development for its recommendations, the main actor is suggested that he make a transition. .If you are a big brand's owner, president, how much money you are willing to Which celebrity endorsements? .The problem can be found in the medal standings worth an answer. .List is worth gold star of this site tailored for the Olympic Games, is the exclusive development of this site users rating of a game. .In this system, users can be the real stars were a reference price of endorsement fees, according to their own judgments, simulation of the Olympic star as advertising endorsements worth assessing, and according to their characteristics sports stars to participate in the project suggestions for brand endorsements .. .The evening of August 11, men 62 kg class final, Zhang Xiangxiang indisputable strength to laugh at the pack, as the Chinese delegation made the ninth gold. .A failed attempt to break the world record in the final after winning the gold medal Zhang Xiangxiang kissed the barbell, and in the awards ceremony, Zhang Xiangxiang bow down to thank the audience several times, the whims and true nature of the move, let the audience know this country .handsome, sun gold medalist. .Zhang Xiangxiang launched this site worth the gold medal standings, he's worth it pushed to 8.89 million (initial worth of 100 million) worth of gold is currently ranked the 13th TOP100. .Zhang Xiangxiang users in the message on the endorsement of products provide a number of recommendations, mainly concentrated in the following products: sports equipment, mainly Nike sports goods; the sports car, the Chery-based car brands; to Red Bull, Mongolia .cattle type or calcium-based energy drinks. .Zhang Xiangxiang handsome appearance by the sun, Physical Education and Training Master's graduate status, users are also provided advice for career development, the main actor is suggested that he make a transition. .Olympics just started, users of the Olympic stars of encouragement will continue. .Welcome friends to more Olympic stars valuation, to provide advice to their endorsement. .</ P>.

Spring Festival China over Olympics ratings, hard money Sponsors.

Keywords: Olympic sponsors to spend the Spring Festival Evening ratings on television advertising, the Beijing Olympic Games, CCTV looks more like a carnival since its opening, the Beijing Olympic Games, the ratings scale in the country, has far exceeded the Spring Festival Gala. .CMS Media Research Institute, according to data released on 9 May, the Beijing Olympic Games opening ceremony on national television viewing audience size accounted for 68.8% of the total population, the opening ceremony of the Olympic Games record ratings with the ratings from the country a new record since the survey, the Li Ning .flying around the nest the moment of ignition, viewing share climbed to 90%. .August 11 is the opening of the Olympic Games since the first working day, but the national viewing audience warm no unaffected. .From AGB Nielsen Media Research data show that, in its monitoring of all the Chinese market 86% of households in the day to watch the Olympic program. .AGB Nielsen, an analyst told reporters, as previous Olympics broadcast time difference factors have not exist, so the Beijing Olympic Games events live television ratings grew very rapidly, it will also be more powerful television media, the main battlefield to continue to consolidate its advertising .position. .However, television advertising, the Beijing Olympic Games, CCTV looks more like a carnival. .Four CCTV ratings soared into the AGB Nielsen data show that during the Beijing Olympics, CCTV, direct (re) broadcast of the event driven ratings, CCTV, two sets of seven of the Olympic Games and the Olympic audience scale than before ( .August 5) jumped over four percent. .9, the official start day of the Olympic Games, to watch the CCTV coverage of the Olympics than the total number of channels increased from 8 to 7% of all events before the start of the Olympics (August 5) compared to the scale of the audience grew 45%. .According to AGB Nielsen's monitoring of the experience of previous Olympic Games, the Olympic television audience size 5-6 times higher than usual. .Correspondingly, the local stations is a serious decline in the ratings. .Industry analysts told reporters that all provincial TV channels during the Olympics ratings are down at least by 20% - China has more than 265 provincial TV channels, 833 local and municipal television stations. .After the opening ceremony of the gradual emergence of competition over ratings hot spots, led the production of CCTV ratings miracle. .For example, the evening of August 10, two sets of CCTV broadcast of the Olympic men's basketball group match a record 6.02% of the high ratings, since 2008 Yao Ming played domestic broadcast of events (including Yao Ming of the NBA games played) is the highest rating. .However, concern about the Chinese audience was undoubtedly the most Chinese women's volleyball game. .Start the first day of the Olympic Games, the Chinese women's volleyball team to Venezuela to 7.73% of the high ratings among the list the first day, higher than the second viewing almost 2 percentage points. .In 11 when the Chinese women's volleyball women's volleyball team against Poland, again topped the ratings with 8.72, higher than the second viewing nearly 3 percentage points. ."Olympics is the only large hen will lay eggs, the egg will eventually down to the provincial satellite TV." Deputy director of Anhui TV ads leopard Lee said confidently, as during the Olympic Games broadcast in the CCTV, the majority of each of the sponsors are .brand image advertising, in accordance with the general advertising rules, all firms will invest heavily in the subsequent follow-up product-level advertising. .So in the post-Olympic era, thousands of lower-cost local stations will have the opportunity to share these products ads. .Li Bao told reporters, in response to the impact of the Olympics on their own, Anhui TV is a great effort to introduce Taiwan's popular TV series, after the Olympics in order to facilitate the rapid retrieve those lost viewers. .Currently, the television ratings in second in the provincial satellite TV and long-term position, second only to the heady Hunan Satellite TV. .Commanding heights of the exclusive advertising sponsor the Olympic Games under the AGB Nielsen's statistics, August 8 to August 11, the largest television advertising 10 brands followed by China Mobile, Lenovo, Tsingtao beer, FAW-Volkswagen, Haier, Yan .Beijing, Bank of China, Adidas, Coca Cola, China Petrochemical, all Olympic partners or sponsors. .ZenithOptimedia China Communication Planning Director Linda Tan told reporters that the sponsors are more powerful advertising strategy during the Olympic Games, resulting in non-Olympic sponsors advertising during the Olympics effect decreased significantly, in order to avoid such an embarrassing situation, many would opt for non-Olympic sponsors .will be postponed until after the Olympics ads. .In the automotive, consumer packaged goods and other fields, this trend is increasingly evident. ."A lot of companies often have long-running strategy, so even if the reduction of running during the Olympic Games, nor will they have much impact." Linda Tan said. .Another feature of the Beijing Olympic Games is a local brand advertising account for the vast majority of TV band. ."This fully demonstrates the Chinese companies are trying to use the Olympic opportunity to own brand image to the world." The AGB Nielsen analyst told reporters. .By contrast, most multinational companies began advertising a large number of Chinese elements in the implant. .Linda Tan told reporters during the Olympic Games to the industry was undoubtedly the most impressive combination of Coca-Cola ads. .Ads with Yao Ming of China's most popular, impressive. .When such ad spending heavily in CCTV's prime time, its lethality can be imagined. .But more and more advertisers began to worry that the Olympics are too harsh TV ads during the war will affect their advertising results, for those non-Olympic sponsors, the situation is particularly grim. .Linda Tan told reporters that the budget for those ads are not many businesses, such as sports goods manufacturer Puma, often choose to give up relatively expensive CCTV television advertising in favor of using some clever strategies to counter its rival - Biao .horse during the Olympic Games put in a lot of online advertising, while focusing in Qingdao, Shanghai and other Olympic cities and the local print media into outdoor advertising, but also achieved good results. .Yangming Hao, chairman of Ogilvy & Mather Asia Pacific, said recently that China's advertising spending this year is expected to grow 25%, continuing a rapid growth over the past few years. .He predicted that China's advertising market will be more than 3 to 4 years in Japan, and ranks first in the world after 10 years. .Currently, Japan is still behind the U.S. market, ranking second in the world, but the annual growth rate of just 1% to 2%. .</ P>.