Sunday, March 27, 2011

"Transformers 2" long patch ad ad performance the audience is still dissatisfied with it?.

<P> Summer blockbuster "Transformers 2" film, the audience viewing enthusiasm continued unabated, the basic field full house cinema. .But the audience before the film officially screened and had to see 10 to 20 minutes, ranging from placement ads. .In this regard, most of the audience expressed dissatisfaction. .</ P> <P> 147 minutes of positive patch plus 20-minute ad, test the audience's patience. .</ P> <P> Evening News reported June 29 the summer blockbuster "Transformers 2" film, the audience viewing enthusiasm continued unabated, the basic field full house cinema. .But the audience before the film officially screened and had to see 10 to 20 minutes, ranging from placement ads. .In this regard, most of the audience expressed dissatisfaction: "money is to see a movie ticket, why so long to see the ads?" </ P> <P> recent years, the rapid development of China's film market, advertising has become a marketing placement .a major means, film parties, theaters, cinemas, advertisers have a profit. .However, whether the control placement ads at what length, how to ensure that rights are not infringed the audience, how to regulate the placement advertising market, are forced to focus. .</ P> <P> [viewing Record] cited dissatisfaction with 20-minute ad placement </ P> <P> premiere the same day, the audience excitedly went to see Miss Ma, "Transformers 2", clearly written on movie tickets .the 11:10 open, but she has been spotted after a 11:30 movie, because the first 20 minutes have been "ad placement" occupied. ."A lot of ads are, and" Transformers "on sponsors, such as some car brands, in addition to a Western fast food advertising, mobile, telecommunications, advertising is also frequent, as well as advertising a certain brand of tea, in short, to see .I was dazzled. "Miss Ma also said that in addition to ads, he still forced to saw quite a few movie trailers, such as" Founding of the Republic "," Cyborg, "" Harry Potter "and so on. ."In the past few movies often see ads, but did not expect this time more than 20 minutes and could not stand." </ P> <P> [all sounds] Audience: 10 minutes advertising still capable of receiving </ P .> <P> present, most of the film before release, there will be 3-10 minutes, ranging from placement ads, but to see "Transformers 2" to accept more than 20 minutes before the bombing ad, most viewers are Lianhu .dissatisfaction, according to Shanghai combined into a data analysis of the company's survey shows that most of the audience can accept the film before the screening time is 5-6 minutes ads, more than 10 minutes of advertising is the audience's emotions, "fall into the abyss." .In this regard, Chen said the audience agreed, "some of the ads before showing nothing wrong, and sometimes I will also be attracted by a number of related ads. But we pay into the theater for entertainment, advertising is a waste of our time is too long." < ./ P> <P> and senior fans, users of small J is humorously said that the movies are now the problem no longer worry about being late, "anyway, is also looking at ads go!" But he also acknowledged that if it is to escape .reflect the delayed entry before the time of ad placement will cause inconvenience to other visitors. .Fang audience dissatisfaction: "The usually encounter at home watching television commercials, his choice for Taiwan can not see, but actually in the cinema only 'forced to watch' ads. Cinema audiences should be informed of the length of time ad placement, .Otherwise, no reason for consumers to approach dry and so very unreasonable. "</ P> <P> Theater: patch ad is too long, too bad row piece </ P> <P> film shows ads before the general patch .three parts: the film side copy comes with ads, cinema ads and theater area into their own investment in advertising. .To "Transformers 2", for example, the film by the Film and China jointly issued, the film comes with patch advertising for about 10 minutes, in addition to 9 movie trailer. .Although the Shanghai United Cinema does not insert any ad, but when added before the two had about 20 minutes long. .</ P> <P> theater also take into account the acceptance of the audience, the patch was cut advertising. .Reporter learned from Yonghua Cinema, Cinema in the "Transformers 2" will play before the formal 10-minute show about ad placement, with the film from the trailer because the theater has been cut too long. ."If all let out to more than 20 minutes, it is too long." Yonghua Cinema of the Manager Liu told reporters that "if time is too long patch content, the audience not only can not stand, cinema films are limited schedule." Ring .Art Studios Manager Ma said that they only show the film comes with the patch advertising and a "Founding of the Republic" of the trailer, there is another cinema on your own ads, add up to a total of 13 minutes. ."Advertising companies generally do patch will find theater advertising, and theater also income generation, the need for advertising, but we will strictly control the time." </ P> <P> but the reporter in an interview that, there is still a considerable part of .Cinema advertising this patch 20 according to minutes released no mistake, no wonder the audience would not stand screaming. .</ P>.

No comments:

Post a Comment