Keywords: Kodak Kodak digital lucky lucky film
The world brand lab report: originally to last 20 years of partnership in the fairway, when the traditional film industry decline faster than expected, the video giant Kodak on lucky film's shares lost past glories of significance, although it has spent $ 100 million for this huge and drain the blood. Technological change will certainly promote the investment decision and industry innovation, this principle is now the most vivid example.
$ Input-3700 million withdrawal
Lucky film on the evening of the 12th, notice that Kodak is 3700 million price sold shares held by lucky. The Kodak Company told reporters yesterday confirmed the news, "both sides need to transition, we can no longer delay the lucky. ”
Kodak in the sale of the financial giant gap between the promise is "close to 1 billion in cash, as well as a set for the production of color photographic products in exchange for shares of equipment", but currently sold stock price is only $ 3700. To this end, the Kodak Company only China responded that "decision is due to the market changes too fast", even if it may be losing money.
Many people have guessed wrong film industry's life. 4 years ago, China has the world's largest film market, attractive interests makes it the world's largest manufacturer of Kodak films for this down the weight note, through excellence in government public relations and Protocol "98" monopoly to buy one of the seven pillars of China photographic industry enterprises or acquisition of their shares. At that time, while the Kodak have realized that digital imaging market growth impulses, but still care not traditional film and developing enormous interest.
Once the purchasing decisions of another layer of meaning, is to curb the opponent Fuji's development in China. But I didn't expect to only four years, even in China's three-level cities, people have to "click" into a digital equipment, Kodak's opponents has become a Nikon and Canon.
Film industry decline irreparable
In fact, the withdrawal of lucky is also in line with the Kodak is the global digital transition strategy. Since 2003, a series of transactions in the amount of huge, Kodak does not need to sell, not to inject non-digital business assets. According to the plan, Kodak will be completed by the end of the digital transition.
"Lucky also to face such a transformation. "The Kodak Company officials said. According to its introduction, lucky film's parent company will be injected to help transition, and Kodak withdrawal help at this time lucky the flexibility to control their own destiny. Currently, lucky and Kodak only retains the three cooperation: allows the lucky use Kodak patents, Kodak to lucky for some raw materials supply, some production line equipment maintenance.
The world brand laboratory analysis: Kodak withdrawal of lucky, and further confirmed the images on the decline of industry giants on film. Affected by this news affected, lucky closing price yesterday to limit.
Kodak Company officials yesterday also told reporters that the withdrawal of lucky, also on behalf of Kodak's equity division reform of respect. "The two sides signed an agreement, not A unit full circulation, the Kodak received 20% of the shares is not absorbed by the market circulation unit premise. "The Kodak Company officials said that, as is the high premium get lucky co., if Kodak does not withdraw, Lucky's stock reform will face a more complex scenario. "But Kodak willing to be lucky for stock reform. "The official explanation. Market estimates, Lucky's stock reform process will accelerate.
In fact, as Kodak said, in the film industry inevitably decline, lucky again faced with the difficult transition.
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