Liu Xiang: Sponsors Flying start fighting the crisis plan.

<P> Keywords: Liu Xiang sponsor trapeze crisis at 11:50 on August 18, by 13 million people waited to attention, eagerly waiting for Liu Xiang, with a painful facial expression, drag the right leg, the starting gun in the first tone .After sadly down the runway, out of the race. .In the "Liu Xiang finished" after, QQ, MSN and other established Voice of challenge is on, "I feel duped," "and the national people to open a big joke," "is the fear of not get first, so only use this approach ."" He is winning, does not matter, who is not will always get a gold medal, but he should run with it, even to those who love him a hand over "," some spirit there is no "Some even shouted," Liu Xiang .endorsement of the stock quick throw. " .</ P> <P> at this sensitive time, had the old drunk that Liu Xiang endorsement of the business, Coca-Cola, Amway, VISA, Erie, Nike, Bank of Communications, Lenovo, China Post, China Mobile, Ping An Insurance, Cadillac .and Aokang will rush to the emergency plan under the premise failed to start. .However, from 11:50, Liu Xiang out of the race to 12:30 Tianguanzhongxin news conference, just 40 minutes, to be sure that Tianguanzhongxin already know the result, so the news conference Liu Xiang injury starts .get it so quickly. .Liu Xiang earlier endorsement of the business should be notified to prepare. .But before that, because of the huge pressure of endorsement fees, less than last time, the injury does not match the lid could not be opened, who do not want when taken advantage of. .</ P> <P> now the question is, polite, sensible matter win or lose, that to say, but harder to do. .Overwhelming endorsement advertising, an expensive, the huge nest, all the Chinese people are expected in addition to opening and closing ceremonies, is Liu Xiang's 110-meter hurdles. .August 21 110-meter hurdles finals directly is called "Bird's Nest Liu Xiang, 110m hurdles final vote", the price pushed up to 5000, and even some sold for 8000, expectations can be seen in general. .Such high expectations have not run out under the Bureau, who can not fail to disappoint; such a higher price of the ticket, so one can not reason. .</ P> <P> such circumstances, Liu Xiang, the brand's PR speak for how many adjustments to resolve the "Air" streams race crisis? .First of all, to talk about people, less about performance, the short time that Liu has fallen into a deserter from the national pride, and even a coward, when Liu Xiang, the brand more from the sun, optimistic, cheerful personality, etc. to dig, not Liu Xiang speed, which .Flying again when talking about the speed is destined to become the market poison. .Second, the emphasis on tolerance and understanding. .Consumers can not rationally, but the endorsement of the brand or the persuasion of tolerance and understanding lips, although some say pale, public relations from the words of self is still necessary, it is not to take "ONEWORLD, ONEDREAM" said the spirit of things. .There is close attention to the social and emotional networks, targeted, make the best use create PR opportunities, such as launching "a chance to Liu Xiang!" Vote, public surveys and other activities. .How the disadvantage into advantage, and this brand endorsements to see a contest between the. .Liu Xiang out of the race, brand endorsements, public relations, advertising compete with, but also immediately able to see the outcome, business, and more worthy of attention. .</ P> <P> especially worth mentioning is that Liu Xiang endorsement O'Connell. .O'Connor had previously announced that if Liu Xiang loses, will be August 21 to August 27 of the CCTV and local TV advertising time playing an important "step did not stop the heart but also dream, you're always the title" Ad .. .Today, a prophecy, Liu Xiang out of the race, now down to see whether the promises O'Connell. .O'Connell, such as individual enterprises do not like to donate money to the relief stream it! .</ P> </ p>.