Mr. Ye: Liu Xiang is now giving up the greatest harm to the brand.

<P> Tags: Liu Xiang Liu Xiang Zatan foot image of the hero speak so that people retire suddenly becoming a sigh marvel. .</ P> <P> can not guarantee when the foot injury he became a champion, to give up to be a way forward. .At least avoid the word failure. .</ P> <P> because from a business perspective, there is no brand is willing to do to find the image of a failed athlete endorsements. .</ P> <P> this morning as he had retired from the race, there is Sina and Sohu telephone interview me, asking whether the commercial value of Liu Xiang out of the race will be the impact? .His endorsement of those brands, how? .</ P> <P> My answer is: the commercial value are affected in the affirmative. .But I hope that those who do not give up his brand endorsement Liu Xiang. .Because that will give a negative impact on the brand, consumers will think that this brand is not generous attempts, no human touch. .</ P> <P> between consumers and the star is the interaction between emotional feelings, the feelings between people and brands are the feelings of persons and things. .Is always greater than the feelings of people and objects of affection. .The relationship between brands and consumers to establish a long-term goal is emotional connection, stars in this emotional connection among the most vivid of the flesh and blood playing the role. .</ P> <P> Liu Xiang left people in the back of a tragic hero, at the moment needs to be touched not only his heart, like his need to comfort the hearts of consumers. .So I suggest that his endorsement of those brands, as Liu Xiang won all the close up for the commercials at the same time, do a warm Liu Xiang can also warm the heart of all consumers like Liu Xiang, the commercials. .</ P> <P> general corporate sponsors of major events before the outcome of the results will have two ready, but now has a third state appears, which is also a test of all the sponsors brand. .There is no emergency plan, and Mr. Ye Zhesi of these sponsors is that the only advice: Liu Xiang is now abandoning the greatest harm to the brand. .</ P> <P> Therefore, from the commercial value of speaking, I think the wise sponsor is Liu Xiang will not give up and cooperation. .Liu Xiang, the impact will depend on business value to retire this public attitude and opinion, which is required after a period of study to a conclusion. .But Mr. Ye Zhesi as a consumer in one, not because of Liu Xiang to affect his image in my mind. .Anyway, he is the hero of our time. .</ P> </ p>.