Ma donated a dollar is a self Alibaba's desperate measure.

Keywords: one dollar donation Ma Alibaba earthquake at 14:28 on May 12, 2008, Sichuan Wenchuan 8.0 earthquake region. .When the earthquake occurred, the first Prime Minister went to Sichuan, to see the disaster. .From around the world people are concerned about people in disaster areas, contributions, donations, through a variety of ways to express the love the people in disaster areas, many companies are making donations through various channels and means, although the China Central Television to do a relief party .and the Spring Festival the same, but the love of all Chinese writers and artists who can see and feel. .We all understand, whether individuals or enterprises in the national disaster comes, give their love, a sense of responsibility, but what we regret that, in the entire country is a sad time, but always there are so .Several companies a headache, but always has those companies are trying to and want to play like the Olympic marketing edge ball, dance ... ... in the most joy after disaster strikes, I donated a lot of customers, there are millions of contributions, but also several .million, these companies, there are also companies that are not profitable, I stand up for the first time they are pleased contributions, but also touched by their actions. .Donated is a good thing, but there is certainly no fun things happen, such as their donations, and public relations firm will require that we made some soft, do engage in advocacy, from the PR perspective, this is not an exaggeration, but I .customers are telling me: we contribute is a sense of responsibility performance, If you take donations, with the state to make public relations disaster, which the national crisis and fiscal What is the difference? .Of course, the customer is God, the customer's requirements, we can only try to go to meet! .I believe that many public relations firms are facing embarrassing situation as I do. .In this disaster, we see there is always the most joy jump several enterprises - China Vanke, Wong Lo Kat, Ali Baba! .Vanke's brand in a few words in the king ten overnight, so Vanke that no national brand that landlords face, ten dollars, 200 million, a million, Vanke's public relations are facing an unprecedented .crisis, not the table here for the time being. .Wong Lo Kat, a million, real money, mercilessly pound hit a century Wong Lo Kat has a history of the national brands, the limelight completely overshadowed the other FMCG, Wong Lo Kat for this one million donations, more than 10 billion they spent .the effect of ads do have cows! .Careful users can find the gunmen Wong Lo Kat gap over the various networks, where the Forum, where there Wanglaoji! .Wanke and Wong Lo Kat, the same is a billion won is not the same as the opposite effect. .Ali Baba, Ali Baba who used the words, "We are suffering from an unprecedented crisis!" From the Internet a "Ma just donated a dollar," the article is their interpretation of the public relations Alibaba almost close to perfect! .Then the door on a dollar Alibaba in the end is how the incident happened? .I believe that: Alibaba staged a desperate measure completely in the earthquake were from public relations Alibaba thoroughly chilling performance! .Let's analyze a simple: May 18, community entertainment, gossip appeared in an article: "ZT Wang colder than Ma, Taobao do you want to boycott," the article said that Ma is only a dollar donation, but did not .clear that in this earthquake, but it does suggest is that in a charity event in the said (according to the present argument, is indeed a year ago, Ma said, and put it really makes sense); May 19 .date, Nanfang Wang emerged as the representative of a news site, said Ma donated just one dollar, this article does not a large area of the outbreak, and now Wang is the users group the most fierce when the siege. .Alibaba immediately released the same day stated: This journalism rumors! .And that published for a time and place element theory! .Careful users will soon find that the gunmen Alibaba large outbreak everywhere to take the "one dollar donation is a rumor," in that matter. .To be honest, Ali Baba who donated money to an international second-largest network of companies, not much, compared to those who donated one or two million low-profile company or individual, can only drop in the bucket, but why .Alibaba Network gunmen will run rampant? .This is actually very good analysis, if Ali's PR sent directly stated in the media or the Internet, said the number of donated how much Ali, I am sure you will not buy it, but also said that Alibaba is not such a big company as a worth only three people .a million people who donated a million cattle, just say head? .But in the public relations industry is known as rogue Alibaba is the first time discovered the clues, one dollar event this rapid amplification, the shadow of the gunmen outrageous! .Even the finger directly to the Baidu. .Gunmen, slow down, the keyboard under the tap means it! .In a disaster, we should devote themselves to do a strength, not in the earthquake, to the interpretation of what is PR! .Do not be exploited by those with ulterior motives of the business! .OK? .Disaster for the country, the people of the disaster, we think of those who lost loved ones in the earthquake victims, think of them in the rubble looking for loved ones without results disappointed look, every one of us with a conscience will be moved to tears fall ., then as we do? ."Do their jobs is the largest patriotic!", That is, I think most should be said, is the Chinese people now every one of us to exercise it! .Then we should boycott China Vanke, drink Wanglaoji Alibaba or should look at bulk mail was moved it? .This problem, I still do not understand! .</ P>.