Keywords: Nokia Nokia Nokia Germany factory closed brand crisis
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Finland cell phone maker Nokia company last week announced that it will close in Germany for mobile phone production base, this decision will directly lead to at least 2300 name Germany people are unemployed. All of a sudden, Germany call for boycott of Nokia, some politicians also stated publicly that it will no longer use Nokia products.
According to France press reports, the President of the Social Democratic Party of Germany · Kurt Beck said he has disabled family members use the Nokia phones. He said: "my family should not be present on the Nokia phones. Open call for the public to resist a product, it is not my style of doing things. But there is no doubt that on me and the other Germany, Nokia is no longer a good vocabulary. I don't want to call every time they think of this make people angry. ”
Germany social democratic parliamentary caucus Chairman Peter · Shi Truk in 18, said that he has surrendered his Nokia N95 mobile phone. "I let my Office also give me a cell phone. "He said. Germany consumer protection Minister Horst also hinted that he will ban his departments using Nokia mobile phones. Even Germany Merkel is no doubt that the consumer has the right to give priority to select the "manufacture" of Germany.
The world brand laboratory (brand.) report: last weekend's published a poll shows that since the announced closure of the Bochum plant, Nokia's image has suffered a severe blow in Germany. Many consumers on Nokia do quality evaluation significantly lower than its competitors, Motorola and Sony Ericsson. On Tuesday, Nokia announced that it will close this year Germany is situated in the Western City of Bochum factory, change in labour costs are low in Romania and build factories. The addition will lead directly to 2300 unemployed, but also will allow thousands of indirect jobs. Germany's largest trade unions IGMetall accusing Nokia's decision is a "scandal". Bochum will be held 22 local time large-scale demonstrations to protest against Nokia's decision to close the Bochum factory. However, Germany's Finance Minister, Stein Osnabruck finds Bochum retain live Nokia factories. Nokia said, off Bochum factory in local manufacturing cell phone costs not competitive because Bochum labour price is 10 times that of Romania. But Germany in doubt Nokia factories in Romania is in order to get the EU to help new members carry out structural reforms and the granting of subsidies. To this end, the EU is denied to the Nokia company set up factories in Romania provides additional benefits. The EU stressed that Germany and Romania were the EU subsidies. European Commission President Barroso on the acceptance of the Germany's economic weekly "interview:" we are on some regions provides financial support, this also happened in Germany. "Let people feel extremely angry Germany, in order to keep Nokia factory, Germany the Federal Government and the State Government of Bochum in the past few years to the Nokia company provides 80 million euros of subsidies. The European Commission responsible for enterprise and industry members, Germany people Verheugen said that this event will enable States to reconsider the policy of subsidizing enterprises. He said: "the Bochum's North Rhine-Westphalia is not necessary in order to attract Enterprise provides so many benefits. ”
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