Interpretation of 80 after consumption password

In the 1980s as an ongoing rise of consumer groups, their consumption of power, consumer awareness, consumer discourse is profoundly affects many corporate marketing strategies. How profound understanding of their consumer psychology, grasp the trend of the times for any enterprise to seize the future market is a very important significance — Larrabee company General Manager yellow head the last few months to feel very depressed. The company's new production of a group of MP3 products, low price, market positioning straight young consumer group in the 1980s. But surprise surprise, the company is optimistic about the product on the market since three months time, the market response is flat — advertising and not least, the intensity of Terminal sales also considered and spectacular, but the result was satisfactory. As a marketing veteran, yellow head single-handedly had many successful digital product marketing, previously safe marketing strategies, and why this has become a Waterloo? yellow head and thought and preoccupying, company consultants advise he said: in the past, our company's products are targeted at consumers over the age of 25, and now the main consumers of the product group is under 25 years of the 80 's, whether for marketing should differ? 80 's born consumer group and other consumer groups in consumer psychology and consumer awareness have very different, we do not take this into account when the yellow head? dawned: MP3 market products, the high degree of homogeneity, Larrabee company of this batch MP3 product belongs to the low-cost, the main target group is the 1980s a number of consumers of strangers. But in the early marketing, Larrabee company's marketing strategies are not targeted, generalities, but emphasizes product functionality, selling points is not prominent, causing the product yourself. In the 1980s as an ongoing rise of consumer groups, their consumption of power, consumer awareness, consumer discourse is profoundly affects many corporate marketing strategies. On this growing consumer group in-depth analysis to understand and accurately grasp their consumer psychology features, which for any enterprise to seize the future market position is a very important significance. Successful marketing strategy developed by the Foundation is to target consumer group consumer psychology's grasp. Below, we will feel through consumption, consumption and consumer awareness of the three dimensions of analysis, to reveal the 80-year consumer group the most profound cultural and psychological characteristics, assist enterprises in marketing is better to formulate marketing strategies. Consumption: liked best 80 's consumer group will in some consuming feeling into consumption value, their commodity affective, boasting and symbol of the value of the request, already exceeds the materiality of the goods or services and use the value of value.