Michael Jackson: One of the most straightforward brand of myths and legends.

<P> Beijing at 5:26 on June 26, 2009 (Los Angeles time at 14:26 on the 25th), pop star Michael Jackson - (hereinafter referred to as MJ) to the hospital due to cardiac arrest and died. .Loved ones pain, hatred, quick! Superstar we all know many stories, access to their data, and suddenly it is a fact that many of the "myth" </ P> <P> Myth 01: record breaking record, surpassing Elvis Presley, .beyond the Beatles record. .</ P> <P> Myth 02: with the white music industry's most valuable heritage of the Beatles song All copyrights; </ P> <P> Myth 03: with many Elvis songs copyright; </ P> .<P> Myth 04: with numerous European and American songs of many famous artists copyright; </ P> <P> Myth 05: has the world's No. 2 music company SONY 50% of all copyrighted songs, that is, SONY per issue .a song earned money, to be divided half to MJ! </ P> <P> Myth 06: MJ's first wife was a white rock and roll king Elvis Presley's only child, which is the United States by the white world, and racial discrimination .hatred. .</ P> <P> Myth 07: In addition to two children, one to teach the child, there is a mother's son did not know test-tube baby. .</ P> <P> Myth 08: the world's number one selling album "THRILLER", genuine global album sales have more than 750 million in 2006 Guinness Book of World Records certified the data is to load the "Guinness Book of World Records." .</ P> <P> Myth 09: the history of the world's No. 1 music outside the United States sold millions of records of the artists, so many stars to follow their magical dance. .</ P> <P> Myth 10: The Guinness Book of World Records in 2006, the latest certification awarded to MJ: The world's most successful artists in history! </ P> <P> Myth 11: MJ is in support of the world's 39 .rescue Charitable Foundation in 2006 to maintain a personal charity of the Guinness Book of World Records, is the world's personal charitable donations on behalf of most people. .</ P> <P> Myth 12: MJ at 70, began suffering from vitiligo skin, resulting in total skin was white. .</ P> <P> MJ demonized by the media, the media and tabloids chosen to say he is bleached, and the reason is very simple, the report does not mean vitiligo, and if reported a superstar, betrayal of race, skin bleaching, it would be .is also a big selling point. .MJ wearing dark glasses, stood firm under the umbrella, the world shouted: "I broke the record since records began - and I broke Elvis's record, I broke the record of the Beatles - and then? They .call me freak, gay, sexual harassment, child monster! They said I bleached his skin, so all can do to discredit me, these are a conspiracy! When I stood before the mirror when looking at myself, I know .Michael - Jackson is a black! "</ P> <P> thought-provoking - why MJ would be subjected to such a serious slander? This Is white racism in Europe and America with the collusion of the behavior of the entertainment industry do? </ P> <P> .No matter what, MJ is a brand, the world famous brand, complete a "total brand" concept areas (see Xu Jiuzhou IVC Total brand theory), unfortunately, fallen star too early! have too much of his life "black hole" and try to .contend, was eventually swallowed. .Measure the universe, all things over-excessive definitely suffer! Similarly, for the enterprises, how to maintain evergreen brand? Brand how durable it fresh (so stay tuned Xu Jiuzhou and partners established "brand black hole" theory of the launch of the " .Brand white hole "theory)? MJ's go, let us appreciate the brand's look and power of total; MJ's departure is valuable, its spirit is eternal! </ P> <P> need to check their own brand ., whether there are signs of aging brand? general, the brand has the following 7 major signs of aging - the brand image of the old; products and services and selling old-fashioned; visibility, reputation decline; inefficient marketing channels; sales continued to decline, no interest at all; .comprehensive market share continued to decline; was past the "old lover" forgotten. .</ P> <P> we know that the brand is a living, aging brand of course, unnecessary panic, but to give the brand fresh, activated old brand only. .The traditional theory of six brand assets, brand equity we need to check the 6-dimensional space - brand audience, brand image, brand services, brand benefits, brand communication and brand value of the portfolio. .</ P>.