L'Oreal careful layout of China

First, L'Oreal in China track L'Oreal is the world's largest cosmetics group, owns lankou, L'Oreal, Maybelline, weizi, over 500 brands, has been famous for the United Kingdom in the financial times and the United States BusinessWeek called the "most admired companies" and "France United Kingdom", in the world, with a good reputation.

In 1996, L'Oreal entering China, officially 1997 established a branch in China. This year, Italy built Paul took 10 individual preparatory group and Maybelline (just acquired) managers began implementation of L'Oreal in China strategic intention, and strive to make China becomes a center of L'Oreal global strategy.

Since 1997, cover Paul L'Oreal's Paris L'Oreal, Maybelline, Garnier, lankou, helianna, Bristol Ouquan, LOREAL professional hair care, cards, poems, lifu weizi, spring to introduce, L'Oreal China will expand to the businesses of more than 500 Chinese cities. Starting from entering China, L'Oreal brought approximately $ 140 million has a certain buying power of the young and lively city women as target groups and different brands of the subdivision segments: consumer packaged goods such as L'Oreal, Maybelline, Paris, Garnier; professional salons such as card poems, L'Oreal professional hairdressing; luxury brands such as lankou, Bristol Ouquan, helianna; pharmacy designed PIN as weizi, lifu Springs, separately for the four categories of products up to four different sales channels, both in the classified market achieved a larger share: such as lankou, Maybelline, within their respective rating market and different sales channels have achieved first share, L'Oreal Paris occupies the upscale hair market, sold exclusively in pharmacies also becomes active health weizi cosmetics market leader ...

2002 L'Oreal in Chinese sales of over 1 billion 1 thousand 3 million euros. L'Oreal (China) in 2003 for the first three quarters will remain strong 66% sales growth, increases and the level of growth in 2002 is very basic. According to the latest report, as of the end of fiscal year 2004, L'Oreal to achieve global sales 145.3 billion euros over a comparable growth 6.2% deduction for exchange rate effects, and other factors, the actual growth 3.6%, China business in 2003, sales growth 69.3%, and 99% of new growth, sales of 30 billion yuan, become a Chinese cosmetic industry only powerhouse!

Second, on the Chinese market of

L'Oreal China somewhat late, and France corporate knowledge of China lagging behind. But L'Oreal is a world class multinational enterprises, to develop overseas markets have rich experience, come to China, but also with clear strategic intent, and superb market segmentation strategy, with multiple brands of the market means that divide rapidly a firm foothold. After a few years later, she found the L'Oreal's brands in their respective fields, are occupied an important position, to become this kind of product and consumer leadership or first-line brand, but the overall performance of the L'Oreal China or not. Further studies have shown that L'Oreal's lankou, weizi, such as luxury beauty cosmetics helianna, prices are usually between the hundreds of thousand dollars, although some high-end consumer crowd also to L'Oreal brings huge returns, but in the current market size of China, is still very limited. Although the Chinese high-end market of cosmetics growth has been inviting, but Chinese popular cosmetics market is so exciting that there have been large cosmetic areas of Procter and gamble for L'Oreal eye-opening ...

L'Oreal recognizes that to China seeking greater market share, it is necessary to develop new market space. The L'Oreal China brand structure, in the high-end market L'Oreal already have the corresponding brands occupy the corresponding market share, the rapid expansion of the market is unlikely, therefore, to achieve greater market space, we must face up to the massive popular cosmetics market. L'Oreal finally understand Chinese characteristics markets really means, in fact, it is enough to eat after the Chinese public's tremendous demand for cosmetics.

Brand crisis and brand remodeling Specification Manual (4)

Specifications Manual: volume 1 volume 2 volume III of the fourth book

Keyword: brand crisis reshaping specification manual brand brand brand management

The world brand laboratory (brand.) Roundup:

(Ii) the content of brand rebuilding the brand for objective 1.

March 28, 2006, Unicom has been withdrawn 12-year-old "blue China knot", the "Red Chinese knot". Unicom as declared their farewell Telecom, IT and other industry representatives, namely, meaning the color technology, rational, and joined by blue Sony, Samsung, meet consumer demand for its core brand by "red camp".

Prior to this, the 26 December 2004, Haier announced the new logo will appear in bright pink. From a psychological perspective, red is outgoing, blue is referring to, Unicom, Haier, etc from the "blue" to "Red Army", meaning that they begin with mass consumer language the word to replace the original.

Unicom and Haier change of identity, marketing is "brand remodeling" (rebranding). They change color or change the text and letters, such as the interchange of English words from uppercase to lowercase, discard the caps of Majesty, cold feeling, more active and affinity. Red double "I" from top to bottom, just like two stick villain in communication, aura, at any time to stop, is to highlight the "let all the free spirit of Unicom" brand finishing touch.

Similarly, entering in 2006, Intel's global launch new brand identity, the original of a dropped capital letter "e" and the Intel logo, a whirlpool-like surround the company name of circle previously used the slogan "Intel Inside" will become "Leap ahead". Intel recognizes that identifies the change is attributable to the development strategy of fundamental changes and adjustments — to mere chip manufacturers and suppliers, and will move toward the front desk directly facing the consumer.

Acer's participation in the Olympic world sponsorship strategic considerations

Keywords: Acer Acer Olympic sponsorship global sponsor of the Olympic world top sponsor of the Olympic Games

The world brand lab report:

Acer Inc. announced today that the International Olympic Committee (International Olympic Committee, IOC) signed an agreement that will start from 2009 to 2010 Vancouver Winter Olympics and the 2012 London Olympic Games computer equipment (Computing equipment) partners. Under the agreement, Acer will be 2010 Vancouver Winter Olympic Games of 2012 London Olympics of global partners (Worldwide TOP Partners). Since Acer have merger United States Norge (Gateway, Inc.) , Therefore the Acer from cases of access rights, will also include the Gateway brand. Acer Ranch that the Olympics have many players from around the world and related persons, they thought and cultural background, but possess keen on sports mission and ambition, and in solidarity and friendship, on the basis of the Exchange, cross-fertilisation and experience all of humanity in General. Similarly, consumers face different Acer, is also dedicated to understand the market, providing an easy-to-use product, want all people to enjoy technology. Movement can be either individual or team performance, but are able to sporting spirit of excitation, the different cultures, customs and language of people together. Athletic value of respect for diversity, removing prejudices, and demonstrate the common objective of rallying. In fact, technology also has a similar function, which allows different people, in the same environment, to more easily communicate with each other. Acer Chairman Wangzhentang said Olympic uphold the universality and inclusive vision, abandon prejudices, respect for differences, different people together, this belief to Acer has a lot of inspiration. Acer aims to become a successful global company, the Foundation is committed to this belief. And will be implemented in daily operations. The International Olympic Committee President Jacques Rogge (Jacques Rogge) welcomed the Acer 2009 as global partners. For purposes of promotion of the Olympic Games, through this partnership, Acer will provide Vancouver and London Olympics computer equipment, service and technical staff, for these two Olympic events and create a significant help. In addition, the cooperation for the promotion of the Olympic Games in the world are also of great significance. North America and Europe is Acer in recent years one of the key market, Acer in local efforts to enhance the brand image and market expansion, also get good progress. In the future, Acer will continue to adhere to existing business models, market expectations, research and development capabilities complete products to meet the real needs of consumers.

Suning give up big: are the fault of a third party?

Keywords: SUNY purchase the big big Chinese beauty in SUNY

The world brand laboratory (brand.) Reports:

After a long happy endings, suning appliance and large electrical appliances in the end did not come together. Suning appliance today issued a public notice that since both parties have been unable to reach agreement on the core clauses, the company decided to suspend the implementation of the acquisition.　　 However, the reporter yesterday learned from insider, suning announcing the acquisition of behind the scenes "pushing hands" is out in the United States than suning higher purchase price. SUNY at the recent announcement that the company and its financial advisors and large and medium-sized appliances that negotiated the acquisition matters, but the company considered the acquisition cost, risk factors, both acquisitions have been unable to reach agreement on the core clauses. Company management has always stressed robust to independent development direct store as the primary means of chain development. Therefore, the company decided to suspend the operation of the acquisition. After learning that the message, press the first time call suning appliance CEO Sun Weimin.　　 Sun Weimin told reporters, in addition to the advertisement content, suning currently inconvenient on this matter any more. However, suning abort merger of large and medium-sized electric news seems to be too big of a sudden electrical press spokesman Robert even seem unaware.　　 Her interview, also a pinch of salt that is listed in the SUNY didn't see notice before suning appliance is not good comments on this matter. On being informed that the message really is true, even after that it would acquire a thing both in large and medium-sized and suning, but big in electric never officially announced it would acquire no message. In fact, big indeed entrusted by third-party financial companies and suning touched, but the two sides have never entered a formal negotiation process.　　 Large and medium has always insisted on making their own decisions, preferred and close approach, moreover, the company in Beijing market firmly occupy more than 50% market share, the company will continue to look for suitable partners. Suning decided not to purchase the big, GOME perhaps is a good news. GOME President Chen yesterday in an interview with reporters, said the United States has been in contact with, and contact with the public, in fact, more than the United States, SUNY. Chen even suggested that the acquisition of large and medium-sized business might recently. According to informed sources revealed to reporters, suning cannot acquire large and medium-sized and large temporary switch teams. The so-called "both sides have failed to reach agreement on the core clauses" may ultimately views is the purchase price. Suning's competitors in the United States gave much more favourable purchase conditions, to this end, the large and medium-sized appliances will turn into the "arms" of the United States. 9 April this year, suning appliance is to purchase the big announcement in electrical matters that the company has commissioned third-party financial advisors and large electrical appliances in the industry, the cooperation matters for communication and Exchange. Since then, suning will be 3 billion acquisition of large and medium-sized appliances rumors have not ceased.

Microsoft to buy Yahoo: fog all significant

Keyword: Microsoft Microsoft acquisition of Yahoo, Yahoo

Omar remark: this event always occurs in your unexpected it! is always in your unexpected surprise for you! this is the Internet's enormous charm!

Year, in our whole nation a harmonious look forward to spring reunion juncture Ocean happened a surprising event in the world: global software release, the official Microsoft hegemony prepare for acquisition of the global network giant Yahoo company!

Press reports, the United States Eastern time on 1 February, 6: 40 pm (Beijing time on 1 February 19: 40) message, Microsoft officially announced, has submitted to the Yahoo Board of Directors submits bid, plan to $ 31 per share acquisition of all of the issued ordinary shares of the latter, the total value of approximately $ 446 billion. Specific acquisition programme for stock plus cash, Microsoft connection plan completed in the second half of 2008. News, Yahoo's stock price jumped suddenly crashed, more than 50%.

One is the software industry, its dominant Windows operating system to dominate the world, has a monopoly position; is the old network boss, today Tiger comes down. Microsoft wants to alliances, would play? Yahoo hostile takeover, whether the alleged suspect goods are bought goods? Microsoft's attitude is very clear, that is to take into the arms of Yahoo. Non-famous network commentator Phoenix Bodhi thought, this acquisition, mist, significance.

A joint Microsoft wants to do Internet Overlord: there is no denying that IT territories while covering hardware, software, network, and other aspects, but as technology development and market commercial pace, the Internet has increasingly become the center of the IT world. This is a general trend across IT, Microsoft is forced to the situation and development needs is long overdue start transfer to online, the clustered resources for strategic consolidation. Effects due to the inertia of the brand, recognized Microsoft is a software company instead of an Internet company, which on its network brand and raise less favourable; Moreover, the Internet experts such as forest, software industry leader how to implement after first to stand on the shoulders to the numerous competitors, this is a problem.

But it is undeniable that Microsoft is rich of ER. This year, the money is good, rich is a good buy! such as engaging in a purchase or something. It is a malicious goodwill, money can buy gold. Smart Microsoft people naturally look into the decline of the nobility of Yahoo. Now Yahoo is underarm neiwaijiaokun good time. There, you don't start, more to be when? from the business point of view, it is heavy to match, but more are complementary. Microsoft's attitude is very clear that its goal is to beat google. Yahoo is important layout checker.

Second network acquisition indicates future strategic layout: many ordinary Internet users might not know, Microsoft has a similar search site live.com. But I'm afraid to be on the influence, and dominating the world of Windows completely in a grade. Microsoft to conduct global network layout, how to live off this card, Microsoft does not have a bottom, but used to sweep the world Yahoo should have the strength and capacity. Thus, Yahoo acquired will not be reduced to a subsidiary of Microsoft, like Ma on Yahoo China, people are more worried.

Previously, Microsoft to 2 billion price beat google acquires facebook. This can be thought of as Microsoft into the Internet's first round of shock wave. The acquisition of Yahoo can be thought of as the second round of shock wave. The authors estimate that the effects of the global network in no way inferior to the Indian Ocean tsunami. Expert and master, often resort to see blood. Microsoft's big full promise management network layout of strong determination and intentions, and that is the main guidelines for persistently. Grasping the future seed, on the one hand and backbone. To facebook as the representative of the social networking sites are the future trends; to Yahoo as the representative of the global network is Microsoft's comprehensive to the solid foundation of the Internet.

Three break google monopoly, enhance Internet advertising market development: more undeniable fact is that both Microsoft and Yahoo, they share a common target, that is google-Yahoo's decline worship it, Microsoft began to breath, also because the two use the baby boy smile. Think are terrible, google can create for a divorced woman is despair billionaire myth, Microsoft can! google God pet profile, there are about beyond Microsoft to become the new IT World Centre. This ambitious order Microsoft eat sweet sleep. Bill Gates has said that Microsoft only forever from the bankrupt 18 months. So with the sense of the Microsoft people have long wanted to kill google this portrait heads, but google is also not a good mess er. What should I do? I Chinese proverb metaphor, thin dead camels than Martha. Yahoo in the past few years though poor, but after all, it is first in the world. Technology strength, brand impact, net value are placed in there. This may be Microsoft's more important resources and advantages. The combination of Microsoft and Yahoo will pose a threat to Google is the Internet industry recognized fact. But there is a greater significance, it will promote the Internet advertising market will develop.

IV attitude of Yahoo shareholders: any deal that is not to the public will and personal preferences as to transfer. Hostile takeover would certainly not like it, but after experiencing a downturn, investors on Yahoo market performance is not satisfactory. Moreover, the acquisition news, Yahoo's stock price is not a bad thing. And who have hatred would not have with money hatred of the shareholders maybe early on in the brooding is 446 billion 500 million cost or bite does not let go. Moreover, on the way into a quagmire of Yahoo, the acquisition is also a way out. 4 quarterly results from them, may be an opportunity to reinvigorate. Yahoo as a whole was acquired or merger, transfer possibilities, perhaps this could save Yahoo.

Five powerful alliances with model: actually there in the IT sector has never been a brand-new building new aircraft carrier. Said HP Compaq event, was a slice, laments that HP may not be able to eat Compaq. In fact, after several years of

Development trend of increasingly strong, Hewlett-Packard, it can be said that the initial merger of influence in the now fully reflected, cannot fail to admire the Iron Lady of discernment. By contrast, the Microsoft acquisition of Yahoo, seems to be more optimistic. Imagine that one day you encountered such competitors, can sleep? others sleep sleeping not to know, it is estimated that google has the awake at night.

Carrefour sales back on its word that is common.

<P> Reporter learned that, during May 2007, Carrefour had been promotions, continued from May 9 to 17 8.5 Carrefour discount skin care products across the board activities, carried out only after a few days, L'Oreal, Magnolia .Oil, Neutrogena and other brands of promotion rules have changed over 50 present their coupons directly reduced by 7.5 yuan, and, while the new marketing efforts are significantly lower than the original 8.5 fold. .</ P> <P> announced the full line of skin care products, 8.5 fold </ P> <P> three brand rules are different </ P> <P> Carrefour opened the official website, a 8.5 fold line of skin care products, advertisers impressively in the .projects. .Advertised, from May 9 to May 17, Carrefour skin care products across the board 8.5 fold. .</ P> <P> But as of yesterday, the event was only 6 days, reporters have found that not all brands are equal to strict implementation of rules of the game, L'Oreal, Olay, Neutrogena these three .counter brands, there are different marketing programs of their own. .</ P> <P> Yesterday, the reporter went to the Carrefour is located near the side of white stone garden store in the cosmetics area, the reporter noticed a billboard on top of the head, skin care products on the audience to write off 8.5. .The display in the central region of the brand on the shelves of skin care products are indeed said the ad played on the 8.5 fold. .</ P> <P> counters in L'Oreal before the press to see such a promotional billboard that present their voucher at least 50 direct reduced by 7.5 yuan, and over 100 direct deduction of 15 yuan, full .200 direct deduction 30. .But in fact, consumers purchased more than 100 products, minus only 15 yuan, 200 yuan more than the grade as well. .</ P> <P> some brands only a few days suddenly change the rules </ P> <P> the practice of the three brands, so many consumers greatly puzzled. ."No audience of 8.5 fold up a few days ago I heard that you also participated in, how changed today?" In the Oil of Olay counters ago, a female consumers said. .The Oil of Olay's shopping guide, said exercise was carried out a day or two, early into this again. .When a reporter asked whether L'Oreal, Olay, Neutrogena's shopping guide why not participate in the activities, the other side said, because they are "unified pricing." .</ P> <P> and then press square to consumers who call the Department of Park grocery store, the person said, because the brand is not supported for this event, so these to change the promotional program. .</ P> <P> change the promotions the stores are not just a side garden shop, the reporter learned then phone, including many stores, including Tongzhou store brands are now above the implementation of the new program. .And yesterday, both in stores or on its Web site, the reporters were not found outside of publicity on this side of Carrefour. .</ P> <P> the same time, the reporter also noted that the shopping guide, said the new way of marketing efforts with the 8.5 fold does not seem any different, but the reporter careful calculation found that efforts to actually reduce the discount. .</ P> <P> no way to change business promotion </ P> <P> practice for Carrefour, Bureau of Commerce yesterday, the reporter called the order flow management office, the other party that, in principle, determine the promotions business, from the formal implementation of the .end of the period and can not change the activities that if she changes, you must advance of foreign express. .</ P> <P> telephone yesterday, reporters tried to Carrefour Beijing's head of external publicity, Miss Lee, telephone or text message each other, but both are not respond. .</ P> </ p>.

Carrefour to cancel someone's joy Who May Promotions worry?.

World Brand Laboratory <P> Editor's note: It is undeniable that the Carrefour boycott the event in May of this large chain of retail stores selling gold it is Carrefour's unfortunate, and therefore the terms of Carrefour China, would definitely cancel the large-scale promotional activities ., the following should be related to the attitude of those interesting speculations. .</ P> <P> 1. Carrefour, Wal-Mart's attitude toward rival </ P> <P> 2. Carrefour supplier's attitude </ P> <P> 3. A public boycott of group attitudes </ P> < .P> 4. has been used to cut prices on holidays to enjoy between the groups </ P> <P> Chongqing Yangjiaping, overcrowding Carrefour </ P> <P> yesterday, media manager of Carrefour China, Bo said in a statement .To express the Chinese people's understanding and respect, Carrefour will be suspended nationwide May Day promotions. .</ P> <P> 3 月份 started planning promotional activities </ P> <P> Bo said in a statement, in previous years in the period May, Carrefour has a normal promotional activities. ."And this time to express our feelings of China's full understanding of the general population and a high degree of respect, we canceled this promotion." </ P> <P> statement said: "I am trying to make is, like the May Day .This holiday, engage in large-scale promotional activities take a long time to prepare, so we started back in March to prepare the plan. However, given the current situation, we still decided to cancel the event. we make such efforts .that China would like to express our feelings the general public and existing customers in high respect and full understanding, express our sincerity and goodwill, as Carrefour, the Chinese people will always be friends. </ P> <P> preferential recognition of spread of the Internet .Activities </ P> <P> recently, during May on the Carrefour rumors of a big promotion on the Internet widespread, there are users posting "latest promotional poster," said Carrefour will be "some of the goods donated over 500 arrived in 250 .with vouchers. "In this regard, Carrefour explained, Internet rumors of" full 500 voucher donated 250 yuan "is the originally planned schedule of promotional activities for the May Day, that is, the contents of the cancellation. </ P> <P .> At the same time, Carrefour started to play the role of public relations crisis. Yesterday, Carrefour published in some media half-image ads, entitled "We, as always, based on the common development of China's active participation". </ P> <P> venue Category Discount .will continue to keep </ P> <P> Carrefour, the official told reporters that the series of events before making Carrefour in the "cusp", the company can not come back at this sensitive time to take such action in order to avoid falling real people. In order to .Let things cool down, the company also asked the local abolition of all large-scale promotional activities, shopping discounts in the various categories will be maintained. But, she says, to May 5 is the last wave of activity. </ P> </ .p>.

National Grid donated total of 210 million yuan to quake-hit areas.

National Grid staff enthusiastically donated 76 million yuan. .The company has accumulated donations to the earthquake-stricken areas and more than 210 million yuan donation of materials and equipment. .16, National Grid will be enthusiastic staff donated 76 million yuan donation to submit the Chinese Red Cross to support earthquake relief in Sichuan and other disaster areas. .With donations before, the State Grid Corporation has accumulated contributions to the earthquake-stricken areas and more than 210 million yuan donated materials and equipment. .According to reports, for the really good job in disaster relief work, the State Grid Corporation of rapidly activate contingency plans, from Henan, Hunan, Hubei, Chongqing, Jiangxi provinces and the mobilization of the grid 5 repair professionals arrived in Sichuan has more than 1,500 people, while more than 2200 .staging. .State Grid Corporation of power in their own hospitals to deploy 13 185 medical technicians, 14 sets of medical vehicles, and related medical equipment arrived in Sichuan to form the "State Grid Corporation of relief medical team" to start the rescue work. .115 generators have been organized (car) into relief mobile power supply, 100 off-road jeep, 100 tools, vehicles have gradually arrived in Sichuan. .National Grid has also mobilized a large number from all over the country generators, distribution transformers, various types of insulators, cement and electricity poles and other materials and equipment to raise drinking water, food, tents, medicines and other urgently needed goods to support the earthquake-stricken areas, the cumulative value of equipment donations .about 1.3 million. .Meanwhile, the State Grid Corporation, through State-owned Assets Supervision and Administration Commission contributions to 10 million yuan to the earthquake-stricken areas. .</ P>.

Scoop: Liu Xiang out of the race the first time an explanation and apology.

<P> Tags: Liu Xiang apologized to explain in a brief interview after the disappearance from public view Monday to retire because of injury of Liu Xiang in the CCTV program, apologized for the Olympic competition for the exit. .2008 Beijing Olympic Games, according to Xinhua news agency said late on Monday to record Liu Xiang, in an interview broadcast Tuesday morning, said that, I think too many people worry about me, as I worked hard, there are so many people care about me, to support me .. .I feel I am very sorry, because I am also really not a solution. .He said that to prepare for events, I felt my foot not. .Even jogging is painful, the first two weeks, I ran the test 12 seconds when it comes to more than 90, but today, I do not know how to engage in, how can it be, I do not want this, it is intolerable. .If the top down, then maybe my Achilles tendon ... ... not really the top down! .I would also like the top down, so that, at that time really can not describe. .Liu Xiang will also return to the court to ensure that: "I will not give in defeat, and this is my personality. I'll show them, I line." Liu said that China will return to the track head coach of track and field team .Feng Shuyong Liu Xiang in a blog published an open letter to people across the country caused by the whole letter reads as follows: I thank all those who care about and support: </ P> <P> to thank so many people cared about me gave me the understanding and support, at this time .Now my heart is still as out of the race, and the resulting disappointment we feel sad. .July 13, 2001 Beijing won the bid the day happens to be my 18th birthday, which made my birthday celebration and the joy of successful bid linked together. .While I was still a unknown player, but the Beijing Olympics is every athlete's dream, this, I have to pay a hundred percent effort. .2004 Athens Olympic Games, I realized the dream of an Olympic champion, and since then, in their own country is defending Olympic champion in my heart unshakable goal. .I always like challenges, never refused to admit defeat, and this is my personality. .In fact, when set foot on the land of Greece, I am confident of their own state. .As I won more championships and more and more people give me attention and support, I also suffered increasing pressure and life's problems. .I do not like their peers and friends in a relaxed without constraint, and I always feel the look of hope from around the country. .I know that yesterday we were in a warm and looking forward to my appearance, I also imagine that you are familiar with the way before crossing the line, but it is my foot ... ..., please believe that sadness and pain in my heart you will not be less than the same time, .also, believe me, or was Liu Xiang. .After seeing my injury leave, very, very many of my friends sent me text messages, called me. .Really appreciate so much understanding, support and encourage my friends. .Also like to thank the National People's given me all these years the great support and honor. .</ P> <P> I believe he is still very powerful. .You will see Liu Xiang can run faster. .</ P> </ p>.

"Agriculture first" marketing of three piles: brands, teams, channel.

<P> "Agricultural enterprises, have to brand the world" of the three </ P> <P> do "farmers first", first lay a solid "three pile" </ P> <P> 【World Executive - Brand Channel】 .agricultural industrialization leading enterprises, the author referred to as "agricultural head." .On "agricultural head" enterprises, state provisions may be given a series of preferential policies. .For example, the plant site, base construction, tax, financing, technology development, technical innovation and increase agricultural value-added innovation, use of public resources, brand, product marketing, and has a clear policy and funding support. .This is why the agricultural export business managed to squeeze in every possible national, provincial list of reasons for leading enterprises. .</ P> <P> as "agriculture first" face of the standard, the Essence of Marketing </ P> <P> how to squeeze into the government's leading enterprises list? Surface standards, the Essence of marketing. .</ P> <P> State 9 ministries (Bureau) jointly issued the "industrialization of agriculture and key state enterprises that run the Monitoring Interim Measures" can be seen, to do "agriculture first," the ability to be in the four .standards: the scale of power, added value, promote, market power. .In every respect, state and local governments have developed a quantitative standard. .</ P> <P> scale of force, is the scale of fixed assets of enterprises, the size of such sales; </ P> <P> added value refers to the level of deep processing of agricultural products, value-added products and premium capacity; < ./ P> <P> driving force, is an enterprise "base + farmer" pattern, driven by the local agricultural industry, the driving ability of farmers; </ P> <P> market power refers to the ability of enterprise products in the market to digest .that the sales capacity. .</ P> <P> four capability is standard, the standard behind what is it? Four capability is how come? </ P> <P> I believe that "brand, the team, the channel" is the "agriculture first" enterprise ."four capacities" three pile, all the marketing work is the basis and source. .</ P> <P> agricultural export enterprises in many brands, teams, channel work is not seriously think that base, production and marketing of all product is, even as all enterprises, long-term eating live food policy, market efficiency is not significant .. .Some people such enterprises described as "three noes" Enterprise: "no brand, no team, no channels." .</ P> <P> pure "three noes" enterprise is really rare, but many agricultural export enterprises "brand, team, channel" solid foundation is the fact that agricultural export enterprises, especially the "agriculture first" enterprise, in order to strengthen the " .Four capacity ", in order to obtain benefits from the market, we must reinforce the" brand, the team, the channel, "the three piles. .</ P> <P> "agriculture first" marketing of three piles: brands, teams, channel </ P> <P> first post: the construction of a unique brand value </ P> <P class = MsoNormal style = MARGIN .: 0cm 0cm 7.8pt; mso-para-margin-bottom: .5 gd> of the problem: the weak sense of brand competition, which relies on mental strength <? xml: namespace prefix = o ns = urn: schemas-microsoft-com: office: office ./> <o:p> </ o: p> </ P> <P class=MsoNormal style=MARGIN: 0cm 0cm 7.8pt; mso-para-margin-bottom: .5gd> in brand building, China's agricultural products .The biggest problem is that corporate "heavy products, light brands," weak sense of brand competition, while the government sector in the industry as much guidance and support too, so many companies have a psychological dependence, heavy policy of public relations, brand management light .. .<o:p> </ o: p> </ P> <P> brand is a strategic tool for entrepreneurs to realize their dreams </ P> <P> brand, a product based on the material interests of the sublimation of the spirit of emotion, but also .an enterprise to achieve industrial subdivision, the value of strategic positioning tool. .</ P> <P> Shuanghui Ye Hao ham, eggs Deqingyuan worth mentioning, or is Luhua peanut oil, starting on the road in the enterprise, when first built, the boss has been described within the heart of a pork in China, Chinese eggs, .Chinese peanut oil industry to do the first boss fight dreams and blueprints! how to achieve it? <p style="color:#CC3300; font-weight:bold;"> Brand Keywords: agricultural enterprises, who in the world was brand </ .p>.

Brand perspective: what to ask a woman?

From a branding perspective, the brand has been stressed the importance of brand positioning and accurate positioning of the brand built on a full analysis of the consumer. Only seize consumer demand, combined with the Enterprise effectively; the reality of the characteristics of the product, to mining subdivides blank market, concluded that the precise positioning of the product. In this market sector, your product must be in line with the "first, unique and single-minded" of the "three a" standard. Only in this way, the brand in the dissemination of the process to be effective, the realization of every business expecting "ultra low-cost building strong brand". As a woman to imagine, therefore, the target consumers locate the products for women, in brand communication has a number of ways you can follow. First, brand communication must be direct, not beat around the Bush. This is because women don't like the guy that rational, so like analysis. So you have to tell her, and tell her all. For example, in respect of the advertising taizi clearly inform "new taizi is much cheaper than the old product, how much". -China pearl jewelry brand's "snow baby Pearl" as "charm tiancheng, snow baby Pearl", and for different age of consumer groups, have different specific positioning: 25-35-year-old young woman "charm" natural heaven touching; 35-50-year-old woman is the true "charm tiancheng, woman"; while women aged over 50 is "charisma tiancheng, extreme woman." Mall of various commodities as long as you do on the heap, playing on price, clearly identified the "provincial", how much money can buy, the bigger is the same reason. Second, the brand communication must be meticulous and aestheticism. Because women are meticulous, sensitive to the desire for perfection and warm. Therefore, in brand communication, in particular, television advertising, the tone and style must be combined with steady. Third, the brand communication must have a reference. Clear statement before and after use, to highlight product benefits to consumers. For example, some health products can be delivered as consumers. Cosmetics, body products, you can make some star do advocacy, as reference to consumers an implied: as long as your use of this product, you may also like stars as beautiful. Recognizing that "woman to think" this hot boy also have significance. "The girls of ear soft" mean girls like Nice, because they often confuse reality and fantasy, the distinction between the true and false. Therefore, we must learn to sweet boys, have to say it's more pleasant than to sing. Be said to her, she told you that it is very important, how much you love her. These words must often hang in the mouth, the so-called "no hands, curly Quan people" is the same reason. Girls will never have to be weary of the day. Here, we look at by Pearl and diamond continued to present, to analyze exactly what you want? woman now, "Pearl challenge diamond" like a blockbuster, gave rise to the jewelry industry. Indexes to dozens of media coverage of the race, also sparked some progressives of thorough reflection. Provoke disputes protagonist — "snow kids" Pearl, known as China's first brand of pearl jewelry. The design of the originality of pearl jewelry is not only deeply loved by the people, but also exported to Japan, Europe and the United States and other countries, is a veritable pearls jewelry brand. 12 November 2005, the "snow kids" famous temples in Zhuji Pearl--Lion Rock Temple Grand opening ceremony was held. In a press conference after the snow kids» General Manager Wang Fei has made clear that she will lead the Chinese pearl jewelry business, launched following the Western diamonds, which has opened up the challenge of the "Pearl" of the diamond. Chief Designer think: whether from natural property, historic, or nationality, current Pearl and Diamond's living situation are not consistent with the objective laws, is not reasonable. She has the responsibility and obligation of correction for the Pearl. About Pearl and diamond natural properties, in my last article has been introduced. Generally speaking, the Pearl is a living, a spiritual; diamond is no vitality, and the descent is somewhat disgraceful, is a product of industrialization. The historic and national character and refers to what? "from a historical perspective, China is the world's earliest discovery, using Pearl, Pearl was hailed as the" Oriental Beauty ' also ", otherwise, the emperors are dominating tycoons to pearls. To some extent, Pearl like silk and ceramics, is China's pride and symbol. Because the power of China, the world on China is worshipped. Therefore, the pearls in the world quickly, the ancient Persian as a sign of the Moon, Pearl, BC after centuries, ancient Egypt, India, Persia, King Pro has started to make heavy use of the nobility. Before and after the 15th century, many European countries and even legislation requiring people to use the status, grade pearls. Visible, Pearl always meet people reveal the identity and status of psychological needs, and on behalf of China's traditional culture, witnessing China's glorious history. While diamonds mainly in Africa, mainly called DTC organization control, only the middle of the 20th century China. Therefore, the diamond has no historical cultural foundation, is a product of Western industrialized. So what are the reasons for the present performance full of diamonds over Pearl? "snow kids" Pearl Chief considers, on the one hand, because Western diamonds advanced market experience, great market inputs; however, the fundamental reason is a lack of belief in the local Pearl enterprises, there is no broad retaliation, the lack of national responsibility and mission. As the main objective of the jewelry industry, consumer groups, female compatriots should not be this kind of situation take on too much responsibility. Women are generally more concerned about other people's eyes, so it is said that a woman in my life is live for others. Woman like others: I am pretty? do you love me? what do I do? "the woman is most like the wind, the lack of independent-minded. Secular pop, is her pop; secular standards, is her standards. The other day, I and a female friends around a more upscale shopping malls. Just to the door, she whispered to me: we get back. Strange, and I asked her why she does not begin to say that after I have repeatedly insisted that finally told me that her clothes do not know where to get dirty, so I beg your pardon entrance this upscale establishments, afraid people jokes

。 Girls in vain as reflected in the extent. therefore, I conclude that the second conclusion: women face. Oh, die ordeal!

Wal-Mart manufacturing brand crisis [1]

Analysis: [1] [2]

Keyword: brand Wal-Mart manufacturing brand crisis branding brand

About Wal-Mart, there are some description has impressed: in retail, Wal-Mart is overwhelming the giant, it bring 2000 billion turnover and growth rate of 15% per year in the town of size store got no choice — the Chief Executive of foreign · Scott management retail momentum was with Caesar rule the Roman Republic.

These wonderful descriptions enable us to edit the current coverage of worries. Our reporter found some Wal-Mart is currently implementing a national brand development of large programs from the current progress and set goals to see is amazing.

We found that Wal-Mart China's 56 stores with up to 1800 kinds of own brand products in sales (these brand name only from the point of view and "Wal-Mart" three words without contact). According to the plan, the company also hopes that in the next five years will own brand of China's total sales from current 2.5% to 20%. In addition, the company in China each year, billions of purchase, there are as many as 90 percent of Wal-Mart private brand products.

Our concern is: If you are unable to accurately understand the great companies that plan to the impact, we make it possible to produce unfair attitude. The company is the world most affected by slander, it has often been like "taking steroids as" collective, this situation does not distinguish between realms.

KIA new plan: China Development in 2009, production of small SUV

Keywords: Kia Motors SUV

The world brand laboratory (brand.) Reports:

Korea Kia Motors Corporation (Kia Motors Corp., 000270.SE) Monday said that the possible development of a multi-purpose sports utility vehicle (SUV), starting in 2009 China factory production. KIA automobile spokesman said the company is considering from 2009 onwards in China's second factory production in a mixed-type multi-purpose vehicle (CUV), but the model has not yet been determined. Kia Motors plans to adopt the "AM", in 2009 the new Tim a models, expansion of its Chinese factories existing 5 cars product line. Hyundai Motor Company (Hyundai Motor Co.) Holders of Kia cars 38.6% of the shares. KIA automobile in China's existing models include: the annual production capacity of 130 000 car factory production of small cars Plater (Pride), midsize sedan yuanjian (Optima), small SUV Lion run (Sportage), van Ka Wah (Carnival), and another with an annual capacity of 30 million car factory production of cerato type-(Cerato). Kia Motors plans 2010 China market, sales reached 44 million, and the expected under China, Slovakia and the United States industrial plants production will reach 103 million.

Dell emerged: Lien P'o old, can still be dinner?

Keywords: Dell DELL from mountain

The world brand laboratory (brand.) Reports:

Dell founder of mountain! from mountain means several things:

1. existing leader has not qualified for their positions and cannot find a suitable replacement. Like a number of years ago Apple's Steve jobs, Apple computer has in the market lost its innovation strategy and investor confidence was back on the mountain. Steve Jobs's mountain, directly benefit is awakened investor confidence on Apple computers, indirect benefits is the ability of its innovation strategy and the digital future of boot capabilities let Apple computer looks back on a market leader. It seems that Dell expects to become the second jobs, heavy arms Dell declining in recent years.

2, companies need to implement a new strategy, which is currently the major leaders of the lack of implementation of the strategy. Dell's direct model, not only led Dell to obtain more than 20 years of rapid growth and achievement as engaged in the direct marketing industry businesses provide valuable experience and talent. Don't you see, other IT companies in China on Dell personnel craving? to Dell, it is almost a comeback IT industry.

It seems that Dell in the background, its distribution model reform and revitalization plan (Dell 2.0 plan) is already in its consideration, because Dell has in recent years the whereabouts of all these trends he could not have been realized. The children there is a little cold do damn ask hush asked warm, not to mention for Dell in this life only cause Dell PC, he can't be in no hurry. But the reform measures (such as distribution) has been shaken to Dell business base and long corporate values, by the current CEO Kevin Rollins estimated execution resistance thrilling but Kevin in the years leading Dell, also did not fall on Dell's performance to take any effective measures to reverse the situation. It seems that Dell is a reform is necessary to its founder came forward to leadership. Just like the original China's reform and opening up policy implementation, in the absence of Deng Xiaoping, Chen Yun these revolutionary doyenne of, I guess we won't be able to successfully implement.

3, founder of the enterprise from mountain, it seems really hopes to end. General enterprises, when enterprises grow and scale, its founder's fundamental identity should lighten up, the company embarked on a formal, founder of historical mission has ended, the rest is to let a professional career managers continue to lead the company forward. For example, Procter, SAP, IBM, GE, and so these 3M, century-old enterprise, who remember who was its founder? but Dell is driven only by the founder of influence to reverse the situation and restore investor confidence.

Back to Dell and the Dell weight behind meanings as CEO, throw a couple of heavy artillery, the first heavy artillery on detonation to inside the enterprise. In its first assumed office to all employees in an e-mail, full of condemned the "bureaucracy". It seems that Dell enterprise over the past few years of the root to the internal team's corruption and, in fact, I think it is, whether the battery door, sales fraud, or in the personal computer market gradually behind HP, Dell computer gives the impression is a guarding the old property of lacking the courage of the enterprise. Direct sales team and mode of application, Dell used the handy. But when this sales model to start IT from other direct selling companies and distribution of IT competitiveness, Dell is still my line I so that wouldn't budge. Michael. Dell sit behind the long view, sit still. "So how much line, go on like this, I'm afraid I have to go on forever retirement!" plus retirement time idle to a spectator's perspective on the company, you may see more clearly want more clearly. Therefore, the mountain is a good choice. The action from the recent Dell, I am afraid to walk from one foot into the "two-foot walk". Construction of distribution channels, directly facing the HP, Toshiba, Lenovo and other PC vendors selling personal computer products. "Before you get your Sun Road, I leave my single-plank bridge. Now you make me a single-plank bridge, then I go to make your sunny road "and direct sales channels. Judging from the recent Dell started mentioning the "total solution" to increase and purchase some of the IT software service provider behavior, it is not difficult to see them from entering the it service provider. With its direct sales channels into more profitable and more professional servers and solutions market, effectively direct sales force and mining legacy customer service potential, is a good choice. After all, the road of IBM, SAP, CRACLE and other professional it service provider has always maintained a good performance.

But Dell's go on a road becomes at the same time take two road is dangerous, before taking a road had not gone well, now you want to while away the two roads that will undoubtedly be filled with more unknown. In an enterprise in the puzzle, like Dell, just experiencing large layoffs, conversion channels and suffering from the controversy, whether in the old way, i.e. direct mode properly or problems when trying to enters a hardship distribution pattern, that is. Itself is a risk, but also to try to go IT services a more professional and unfamiliar markets and is a risk, that is "risk + risk = 2 risk," but its offset the risk of practices that reduce cost, i.e. large lay-offs and consolidate the supply chain, improve customer service quality, and focus on strategic core and so on. However, how to realistically tackle the biggest problem with bureaucracy, Dell also does not give a more direct approach, but also not really mature IT solution that is also a problem. Then in the direct marketing field, repeating the old course or a new wine in old bottles? we'll have to wait and see.

Microsoft to buy Baidu: the best solution against Google.

<P> Keywords: Microsoft Baidu Google </ P> <P> According to foreign media on February 13 reported that Yahoo has formally rejected Microsoft's offer, the market is currently waiting to see what the two sides will take further action. .Analysis suggests that if Microsoft and Google want to compete, then the current best solution is to turn the acquisition of Baidu. .</ P> <P> recent market speculation that Yahoo and AOL merger could restart. .Time Warner, AOL now wants to strip, so this deal is possible, but the transaction does not make the market excited. .</ P> <P> analysis pointed out that the two M & A gradual decline in market share is not the proper way to solve the problem. .The real solutions in developing markets should be the acquisition of search engine companies. .</ P> <P> for Microsoft and Yahoo, the acquisition of Baidu is more appropriate. .In fact, in the U.S. market to compete with Google and not much sense, because the expected future growth rate of the U.S. Internet market, only 30%, while the annual growth rate in China has reached 20%. .</ P> <P> Baidu is the search engine market share in China's dominant position. .Therefore, Microsoft, and Google is the best choice for long-term competitive acquisition of Baidu. .</ P> </ p>.

Carrefour supplier is not worried about sales charges is also May Day.

<P> Carrefour has always been strong recently in the low-key friendly communication with suppliers </ P> <P> Carrefour abolish the "May Day" promotional marketing fees are not worried about suppliers also </ P> <P> supplier Zhang .Group (a pseudonym) is wondering these days, near the "May Day" but no Carrefour sales receipt notice (15 days before the hair is). ."First Financial Daily" is received before the headquarters of Carrefour China, a statement of relevant personnel, said the abolition of "May Day" promotion. .</ P> <P> Carrefour China, most suppliers are local enterprises, the reporter interviewed a number of Carrefour supplier yesterday and was informed that the ordered a halt, "May Day" promotion is Carrefour's own strategy, not a supplier of reasons. .In the interview process also learned that the supplier for the promotional fee seems to have pressed on whether to return "not possible" attitude. .Meanwhile, most of the suppliers of the existence of dissatisfaction of Carrefour, the reason is very consistent - Carrefour supplier prior to the fee charged by the so-called festivals, promotional costs too much. .</ P> <P> "Carrefour can be charged for all kinds of similar enterprises in the most expensive one, in our example, about 18% of the purchase price to the Carrefour is about to pay the costs, these costs of many items, what festival fees, .fees and other promotional. "a supplier told reporters that its not a good impression on the Carrefour, but in view of its really strong sales ability, we can only make compromises. .</ P> <P> "We are under enormous pressure, one is charged a higher fee Carrefour, the other is the brand product manufacturers selling pressure." One agent said, the brand suppliers have for agents .high sales requirements, under pressure, agents had to bow to the stores, and Carrefour's sales in China, more powerful, it is "capital" fees and charges made to the supplier requirements. .</ P> <P> there have been reports that Carrefour fees charged to suppliers, including picking costs, slotting allowance, bar charges, new OTC fees, festival fees, business anniversary fees, shopping malls poster costs, product promotion .Duitou fee, the national recommended products and services fees, business renewal fee, new store start-up costs and so on. .</ P> <P> reporters in an interview that, although the suspension of the Carrefour "May Day" promotion, but will not necessarily return the holiday sales promotion. ."Because Carrefour is a contract between us and a good early sign, even if the 'May', no promotions, no fee will be returned, and the text is a good store for us to be signed, the terms they are given. ."Most of this reflects the supplier. .</ P> <P> However, the strong Carrefour recently in the low-key and friendly communication with suppliers. .A supplier to reporters sent a letter issued recently Carrefour, which said: "Given the recent rumors about Carrefour's not true, our company has made in the mainstream media instructions and clarification. Your company as important to our long-term .partners, we will have your company logo may be used, at this critical moment, we hope to get your company's strong support and full understanding. "In addition, Carrefour also designed a" work Carrefour brand, create brilliant " .poster. .</ P> <P> Carrefour faced attitude of cooperation now, some vendors said that considering the long-term cooperation and to write his own brand of it anyway, so decided to support the promotion of Carrefour. ."But in any case, the supplier is always at a disadvantage, hope that the introduction of relevant regulations to protect the interests of suppliers, you know, if the store is under attack, they can return to us, and ultimately the loss or to our local supplier .to assume. "</ P> <P> reporters on the above confirmation to the Carrefour, Carrefour did not respond before the deadline. .</ P> </ p>.

End of the "boycott Carrefour" actions we ready?.

<P> Beijing Olympic torch passed on five continents around the world, some countries of the ulterior motives of the "protest activities." .Chinese people do not understand why the most chaotic scenes took place in France? .The French are asking themselves, why is the Chinese people to boycott French goods? .</ P> <P> from the French side, the media's biased reports on Tibet, leading to the French part of the public misunderstanding of China. .These small put the nation as a "human rights defender" of the people, in the "Tibetan separatist" elements and "Reporters Without Borders" organization of the instigation, at the Beijing Olympic torch in Paris issued a hiss. .Agitators told them to undermine the Olympic torch relay is "to promote human rights situation in China, the most effective way to improve," which they actually believed it. .</ P> <P> emotional for the French protests, the Chinese gave emotional response. .By the French in this high-level interpreted as "emotional crash", the Olympic torch in Paris has become "hostages", French "Carrefour" group in China has also been treated equally. .</ P> <P> for boycott of "Carrefour" the voice, the comments of the domestic matter of opinion. .Supporters argue that "resistance is the only understand the voice of the West", opponents argue that "should not be abused means to resist." .</ P> <P> means of how to objectively look at the boycott? .In the boycott, "Carrefour" movement early, the reporter made familiar to a French scholar, a very image of the evaluation: "If the boycott as a means of goods, then this means it also has its 'shelf life'." .Since then developments have evidence for this view is correct. .</ P> <P> blocked from the Olympic torch in Paris, to appear in China boycott of French goods movement this time, although the French government is aware of a crisis in Sino-French relations, but they did not take active measures to remedy .. .China to resist until the "Carrefour" mobile phone text message appears, the French talent truly realized that my recent "big trouble." .</ P> <P> "Carrefour" group in the country, while a positive attitude, president of Louis Vuitton, "Carrefour" Bernard Miguel Adorno major shareholder has not been idle. .He was the first French newspaper "Le Figaro" in an exclusive interview, on the one hand to clarify what you have nothing to do with the Dalai clique, on the other hand, criticized the West at every turn, "learned" approach to China, and expressed feelings of .support for the Beijing Olympics. .</ P> <P> "Louis Vuitton" What is it? .Chinese people must be very aware. .But Arnault is what Fang Shengxian? .Chinese people do not necessarily clear. .As France's richest man, and he maintained the highest level with France a close personal relationship. .Chirac, the right-wing President Nicolas Sarkozy is his two personal friends. .</ P> <P> a senior French official told reporters in private that, in the face boycott in China, Arnault has an emergency meeting with French President Nicolas Sarkozy in France is known as "Mr. China," the former Prime Minister Jean-Pierre Raffarin .On the one hand to brief them on the boycott to the "Carrefour" result in the loss of the Group, on the other hand to express their concerns on the boycott. .</ P> <P> Arnault worry what? .He fears that once the boycott in China out of control, the protesters will be looting, smashing, "Carrefour" and other French stores. .To know if a similar protest took place in France, the situation had definitely out of control. .Far not said that recently appeared in Paris, trying to grab and extinguish the torch of the event is the best example. .</ P> <P> on the boycott of French goods movement is not only concerned about a person Arnault, who represents the French "union bosses" within a large number of business owners think. .There is no doubt that they put pressure on the Government of France, Nicolas Sarkozy is to promote public relations crisis on China to start direct cause-intensive. .</ P> <P> special period in Sino-French relations, the special role of resistance means but also in the French media and the public on the change in attitude. .For China's anti-American demonstrations occurred in 1999 and the 2005 case of "anti-Japanese movement", the French did not feel strange, after all, between America and Japan a strategic conflict. .But in China occurred in the movement to boycott French goods, they are taken aback. .</ P> <P> asked the French, German Chancellor Angela Merkel and British Prime Minister Gordon Brown have said they did not attend the opening ceremony of the Beijing Olympic Games, Angela Merkel met the Dalai Lama last year, Brown has confessed to meeting with the Dalai Lama in May this year .By contrast, only not say Sarkozy did not attend the opening ceremony of the Beijing Olympic Games, also would not want to see the Dalai Lama said, why is the Chinese boycott of French goods, and burning a French flag? .</ P> <P> calm down and think they can understand that as long as: Chinese, the French people as the most friendly people in Europe, the Chinese people have specific expectations of the French. .But the French approach allows the Chinese people greatly disappointed, so people would take to the streets of China set off the wave of anti-French. .</ P> <P> France "Human Rights Organizations" in Paris to sabotage the Olympic torch to pass the time, claimed that the French people "only against the Chinese government, and not against the Chinese people", "protest to show solidarity with the Chinese people" .. .In the hearing after the angry voices of the Chinese people, the French people suddenly realized that they were people with ulterior motives "fooled." .Thus, in recent days, the anti-China voices in French public opinion significantly decreased a lot. .</ P> <P> to calm the anger of Chinese people is to stop anti-French campaign, which is the French people the most concern. .To this end, intensive Sarkozy sent three envoys to China to be nice. .In this context, a boycott of French goods if the Chinese people to continue the movement, not only will fix Sarkozy criticized the policy of Sino-French relations, and let French people think that Chinese people are too radical. .At that time, some people in France will say that the Chinese people's patriotic point of view of nationalism will be more markets. .</ P> <P> boycott means the period has played a very great role. .Its "shelf life" has passed, continue to use will not achieve good results, do not forget the Chinese saying goes: too far. .</ P> </ p>.

Country's national brand to grow in the earthquake.

<P> In this time of national crisis, we can easily find Chinese brand in this earthquake been rapid growth, is simply extraordinary, shocking overseas. .At 14:28 on May 12, 2008, the Chinese region of Sichuan Wenchuan 7.8 magnitude earthquake, the local people to bring heavy disaster. .However, in this time of national crisis, we can easily find Chinese brand in this earthquake been rapid growth, is simply extraordinary, shocking overseas. .We can get the following experience. .</ P> <P> one, fast </ P> <P> the face of the unexpected earthquake, China's response can be described as extremely quickly, from the central leaders to average citizens, all in the first .time to make actions to participate in a variety of ways earthquake relief in the battle. .The most representative is none other than the non-Premier Wen Jiabao. .</ P> <P> 12 afternoon, Premier Wen Jiabao visits just from Henan reserves of agricultural and food production back to Beijing. .Went to Zhongnanhai in the way he learned the news of the Sichuan earthquake, the first time turn back the airport, after the earthquake in just 2 hours and 12 minutes, the 16:40 special plane will fly to the disaster areas. .After the plane took off, he immediately held a meeting of relief work, and then delivered an important speech Min. .19:10, immediately after he arrived at the airport to travel to Chengdu, the epicenter area, braving the danger of aftershocks, the first time to visit frontline command. .At 20, in the way to the epicenter, that blocked the road ahead can not move forward, Premier Wen will take the tent set up in Dujiangyan in situ deployment of relief work headquarters, said there was only one time ah diesel generators, television pictures also showed .staff flashlight to illuminate the map. .22:00, Premier Wen Jiabao look at Dujiangyan Chinese Medicine Hospital and the rain Juyuan secondary disaster, bowing to the compatriots who lost their lives mourning ... ... </ P> <P> all this is incredible, the pace of Premier Wen Jiabao is now simply .second hand race, in the same time, almost all local officials and the people were in the first action, to participate in earthquake relief in the battle, because of space limitations it can not list them. .The face of sudden disaster, like the fast action of this country in the world are unique. .</ P> <P> Second, one heart </ P> <P> in the face of a catastrophic disaster, people across the country unite as one, money money, resistance effort, are suddenly all the noise disappeared, the Olympic torch relay .Love passed into the fund-raising activities throughout the country fund-raising activities of various forms of relief after another, to the 18 statistics, the cumulative total of contributions received over 6 billion yuan. .Such as Hong Kong's Sir Run Run Shaw, Wang Yung-ching of Taiwan's personal contributions of up to 1 million mainland people who are unwilling to disclose the names of up to 50 million donations, which are unthinkable, if the number of dollars from the donations I'm afraid will become the new Guinness World .record. .</ P> <P> in the earthquake relief, in addition, as always, the power within the system, such as the People's Liberation Army, armed police, public security, fire fighting, militia and reserve medical workers in public hospitals, many non-governmental organizations and voluntary NGO .Volunteers have become a beautiful landscape, such as Tangshan veteran rescue team volunteer services represented, and as a philanthropist, Jiangsu, represented a wide variety of disaster areas to provide much-needed equipment. .</ P> <P> In short, people around the country, including Taiwan, Hong Kong and Macao and overseas compatriots do the best he might come up with a caring, involved in earthquake relief activities. .I think this one mind, united probably with the momentum of the Sino-Japanese War 70 years ago compared. .</ P>.

Athletics and Liu made it clear that the claim does not intend to level Antioch.

<P> Tags: Athletics Liu Xiang of China Ping An Insurance Claim August 18, Liu Xiang at the Beijing Olympic Games men's 110 meter hurdle out of the race because of injury. .Prior to this, Liu Xiang, China's Ping An Insurance was presented to Paul reached 100 million yuan for accident insurance policy. .According to peace with the State Sports General Administration of Athletics Administrative Center and the Liu Xiang arrived early on the relevant provisions of the insurance contract and the understanding of, the State Sport General Administration of Athletics Administrative Center and the Liu Xiang Ping I do not intend to claim. .</ P> <P> Liu Xiang pulled out injured Beijing Olympic 110-meter hurdles preliminaries of the news sparked strong community concern. .State Sport General Administration Athletics Administrative Center, said today that the main task of the moment is to help to restore Liuxiang An comeback. .Peace was presented to Liu Xiang for the huge accident insurance, based on the two sides agreed early on the relevant provisions of the insurance contract and the understanding, the State Sport General Administration of Athletics Administrative Center and the Liu Xiang Ping I do not intend to claim. .</ P> <P> It is understood that in October 2007, Ping An, the State Sport General Administration of Athletics Administrative Center of China Liu Xiang, track and field team and signed a tripartite security amounted to 100 million yuan of personal accident insurance policy ., in which individuals have a Liu Xiang's 100 million yuan in insurance coverage of personal accident insurance, and the remaining 100 million track and field team each of the personal accident insurance, insurance for the period from November 1, 2007 to October 31, 2008, .Duration 1 year. .According to the relevant provisions of the CIRC, the scope of the above policy covers risks in the normal range of personal accident insurance protection. .</ P> <P> to retire because of injury problems Liu Xiang, Ping said the company is deeply concerned about Liu Xiang's injury, I hope him a speedy recovery and return to the game. .Meanwhile, Ping An of China has begun to actively study and explore the function of athletes lost body parts special insurance products for the Chinese athletes strive to provide innovative, professional, comprehensive insurance coverage. .It is understood that Ping has been active in collecting, sorting special body parts feature athletes loss probability, type and extent of large amounts of data, and actively carry out relevant experience, data, case studies, market demand research, special players start trying to develop functional loss of body parts .insurance products, hoping to lift the worries of the majority of athletes take practical action to support the rapid development of sports undertakings in China. .</ P> </ p>.

Production of the brand from the base to the table, just five steps.

<P> 【World Executive - Brand Channel】 far from the base to the table, the road should be how to? Concluded many successful enterprises of agricultural industrialization experience, from the base to the table, just five steps. .</ P> <P> first step, set strategy. .Vision, grand strategy guide big future </ P> <P> strategy is to do the right thing. .</ P> <P> most of the agricultural industrialization enterprises at the base of hard times, whether it is engaged in farming or engage in planting, think about how almost all of the largest scale base to achieve the maximum, the focus of the work is farming, cultivation .the quantity and quality, that large-scale base is large enterprises. .However, from the base to the market and is a very different way of business development, business facing profound structural adjustment, this time without a clear market strategy, companies often find ourselves and determined man, market nowhere in embarrassing situations. .Therefore, the agricultural industrialization enterprises to do the market, tree brand, first and foremost job is to develop market-oriented enterprise development strategy, do the right thing. .</ P> <P> principles of a strategic goal to lofty </ P> <P> and base construction of the high priority compared to the market of agricultural industrialization enterprises often sacrifice the long corner, mostly in the cities below, in the market ., the brand of the process, the taste somewhat Ni Tuizi revolution. .We are exposed to a lot of agricultural industrialization enterprises, in the formulation of enterprise development strategies, often tied hand and foot, in thinking to get out of their own one-third of an acre, has seriously hampered the pace of development of enterprises. .Bearing decision pattern, decision stage heart! No big dreams, no big future! Do market, tree brand, business development strategy must be visionary, to have a national perspective and vision of the entire industry, not because of his leg is still half the earth, .not because he is still a regional small business, just thinking Own Prison, stand still. .</ P> <P> 2001, the Mengniu's sales, but just over 700 million, but Niu Gensheng have raised over 100 million five-year grand strategy, at the time considered by many as a "crazy style .dream, "the company executives are a lot of opposition, Niu Gensheng against all the odds, and began to actively integrate the resources of this great strategy. .In 2002, Mengniu sales exceeded 1.6 billion, many people start to feel the big dream is not very crazy, 2004, Mengniu sales of more than 7.2 billion, the company's executives feel that all the time "100 billion strategy" .given a bit smaller, in 2005, Mengniu's sales rose to 10.8 billion jump, to achieve the strategic goal one year ahead, now, sit tight in the industry, Mengniu has boss seat. .If you do not dare Ganpin industry leader that year's grand strategy, perhaps not today, Mengniu! </ P> <P> second principle, the strategic vision to be unique </ P> <P> in the field of agricultural industrialization, there are many .category is blank, in the consumer's table, there are many categories also a lack of industry leader, for the initial stage of the agricultural industrialization enterprises, if a discerning eye, the first to discover market opportunities, to create a new class, to seize the oldest category .to be able to compete in the future market leading position in the ranking. .</ P> <P> Guizhou eat hot peppers, chili sauce Tao Bihua Laoganma turned out, creating a new class, category has been stable for many years the boss of the throne, naturally became the category market rules chili sauce makers, a .more than 20 million in annual sales and become open category, the achievements of the boss's example. .But from the perspective of sub-category, although this segment chili sauce Laoganma stable category leader, but such as peanut butter, salad dressing, seafood sauce, and so the first sub-category and where? Market is .have unlimited opportunities. .</ P> <P> "paste" as one of the traditional Chinese food, there are already thousands of years, in people's minds have become accustomed to the point of no concern, but the blessing to Southern food is the service is unique in Guangxi .eye, the first in this category no concern to create brand, to a "hey black sesame paste," the advertisement, allowing the "South" black sesame paste into the consumer's mind, remains the largest category paste boss would not fall in 20 years .. .</ P> <P> Shanxi Qinzhouhuang millet Group has been to focus on the base construction, breeding, research and innovation, production and processing and other fields, since last year, with blessing for industrial upgrading, one brand, the millet .brand, enhance the value of the product into the urban market, making China the pioneer of millet brand; the second category of innovation, development of infant special rice noodles, rice noodles to create a new category of small, into the baby market. .</ P> <P> enterprise in agricultural industrialization process to seize the consumer's dinner table, many categories are bears boss brand established strategic opportunities, enterprises must grasp the essence of this strategy when the boss, to think Ganpin .to their category or industry leader is the ultimate goal and the starting point, further resource integration and configuration, we will be able to harvest an unexpected surprise. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: agricultural enterprises, have the brand who in the world </ p>.

TOP10 most in perfume

Fashion is a section of Vogue, a grade, "perfumed" is a section of memory, a personality; the expression when you want to taste, presentation of individuality, even making memories, "perfumed" is your choice. In 2002, although it has become the past, but that cannot be dispelled by the scents of the "memory", but also in manufacturing torrential popularity.

Marc Jacobs for women

by Marc Jacobs

It is said that in the United States of fashion fashion designer Marc Jacobs fashion your son for Louis Vuitton, surgeon, but also the individual's two brand Marc Jacobs, Marc By Marc Jacobs management godsend its design concept for elegant, luxurious and sexy countless beauties heart, the popularity has completely break the borders. In particular, the byline brand Marc By Marc Jacobs, more are among young women of love, more female university students in Japan as the brand as one of the fixed worship brand. "Woman floated into the room, when she left, you will want to come, she is, or is it simply didn't come too?"-this is the Marc Jacobs perfume want to express feelings. This perfume smells like fresh cut of fresh flowers, mixed musk rose sexy, the aroma of the most alluring charm, provisioning a subtle element of sexy, combining elegance and vitality, the dissemination of a subtle, charming, with irresistible temperament, reminiscent of a just out of the bath elusive beauty. New York sent a brief taste of bottle design simple, smooth. This perfume, also marks the designer Marc Jacobs career reached new heights.

Dolce && Gabbana

by Dolce Gabbana for men

In 2002 the massive popular beautiful male world of color, women are more eager for male emits male unique charm, natural, humor, sexy and strength, the spirit of more women to heart. Dolce & & Gabbana man designed perfume, highlighting their male charm, unique, unique look.

Dolce & & Gabbana aftershave to its unique ideas with its pursuit of ideas. Mixture of bergamot, Orange, Orange, lemon, etc, all the early struggle men feel fresh, arousing natural vigor, vitality, as if in a sweet and citrus orchards. Extended struggle up fresh Lavender scent, reminiscent of southern France, physical and mental peace and relaxed. Whereas the extension of the struggle of smell also includes Dragon k. humilis, cardamom and pepper. Dolce & & Gabbana men's scents of keynote from Western Cedar, sandalwood, tobacco, Iris, Lingling coumarin and musk, particularly highlighted the moving spirit of the men. Dolce & & Gabbana men's fragrance everpresent interpretation with male sexy and strong scents of packaging to dark blue, silver, in addition to deep blue velvet, the clear bottles of body, smooth bottle cap and silver rim sends out male ego temperament led you to a woman ...

Corporate spin-offs in brand management

Keyword: Enterprise Division brand management brand strategy brand strategy Division

When more and more entrepreneurs and companies began to more mature, strategic management become many critical issues faced by enterprises. While CI corporate identity (Corporate Identity) of importance emerge again in front of the entrepreneur. When the Chinese mainland enterprises increasing scale of operation, when the enterprise of company structure more complex, such as mergers and acquisitions in the extension of the development strategy of becoming a means to speed development, comprehensive system of corporate brand management becomes and product business brand management equally important task.

When business strategy changes, not only in the event of a major organizational restructuring, more thorough legal entities involved enterprise change, how to deal with merger and split split front and rear of the enterprise brand relationship? how to sale transaction reasonably assess the two sides of the enterprise brand value of intangible assets and how ·bring properly arranged, and how to brand the schema partition after newborn company quick launch a new corporate brand? how to visually communicate the brand new corporate image? ... These are the challenges facing the company, due to the size of the current Chinese Enterprise 20 years more than ever, the company's structure is also ever more complex and, therefore, the factors driving strategic change of corporate brand management is ever simple CI job more complex. You are seeing is a brand of original article brandvista.com geometry.

In various kinds of strategic restructuring methods, split Spin-off is a very important strategic reorganization means. Peel and core strategies that do not match the business, will it into an independent public capital markets, the introduction of new IPO investors, and the original parent company thoroughly separated, whether legal sense of the corporate structure, or market sense of corporate organization, and the virtual world of intangible assets, including the brand. For most of the engineering division Spin-off, mother-RI can inherit a lot of heritage, however, the brand is the vast majority of newborn infants cannot be inherited. As is already the two in the legal sense, independent company, companies need to be responsible for different groups of investors.

Carrefour reformulated labor contract in new "circumvent the door"?

Keywords: Carrefour labor labor contract

The world brand laboratory (brand.) Reports:

From Carrefour China headquarters was informed that the Carrefour National 4 000 employees, in addition to signed no fixed-term labor contract, regardless of the length of service, whether the contract expires, December 28, signed with the company again before two years of the new contract. Carrefour China Headquarters officials said, is consistent with the imminent implementation of the employment contracts Act does not directly, but rather the company's "own commercial operation behavior". Legal Department, Federation of persons that the firms in the new law introduced this before, simply sign in and staff without a fixed term labour contracts, before signing up a fixed-term labor contract opportunities. But so many people to sign the contract, not only easy to throw the speculation and employees, lowering their trust in the enterprise, also to the proper functioning of the enterprise.

Enterprise attitude: not mandatory

This reporter has learned that the 17 November this year, Carrefour China headquarters to China store personnel issued an e-mail message, the message conveyed will work with staff to sign a contract of instruction. Confirmed that the contract for a period of two years, from December 28, 2007 to December 28 2009, regardless of length of service of workers, contract expiry, are renewed. Carrefour China headquarters Legal Department's cold lawyers in an interview, said that the time you entered into an employment contract is not mandatory, the contract does not expire and workers can choose checked or not checked. This reporter has learned that throughout the process, Carrefour and not dismiss or buy employee work practices.

Carrefour national media manager Chen said in an interview, the company entered into an employment contract is again because the company before the contracts with the employees, some terms and the imminent implementation of the employment contracts Act does not, therefore, to make changes to the labor contract. But for what provisions need to be modified, Chen Manager to "trade secrets" and refused to disclose.

For why the labor contract law into effect before signing the contract, the Manager said, "this is the company's own commercial operation behavior," because the company before the Spring Festival are very busy, so must the sales season before labor contracts renewed.

Trade Union apprehensions: I do not know how to check consequences

The reporter then interviewed more than local Carrefour hypermarket employees, workers and staff members indicated that, at the time of signing the contract, the personnel department to "order the tone of" let them sign, we are not afraid to not check, but at the same time fear, wonder signed a new contract, what will happen. Many workers also questioned the enterprise approach intended to avoid the new law.

The Legal Department of persons in total: this is new behavior for avoidance

Legal Department, General Union for its analysis that the labor contract law, enterprises can only be used with the same staff sign two fixed-term contracts, the third signature is required at check-in without a fixed term contract. The enterprise to catch the end of the year to sign a contract, it is also a circumvention measures, their hope in check without a fixed term contract more than once before you can sign a fixed contract opportunities. But so many people to sign the contract, not only easy to throw the speculation and employees, lowering their trust in the enterprise, but also will give enterprises the normal operation of a certain influence.

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Why Carrefour this renewed new labor contract is circumvention?

The labor contract law, article 14 provides: "any of the following circumstances, worker or agree to renew, labour contracts, except for workers to enter into fixed-term employment contracts shall be concluded without a fixed term labour contracts ... Make second consecutive fixed-term labor contract, and the worker does not have this Law 39 and article 40, paragraph 1, the second requirement, renewal of employment contracts. ”

(Article 39 of the Act provides for several situations that: (a) during the trial proved does not meet the conditions of employment; (ii) a serious violation of the rules and regulations of the employer; and (iii) serious failure, corruption, to cause significant damage to the employer; and (iv) workers shall also establish with other employers, labor relations to complete this unit of work tasks result in serious influence or made by an employer to refuse to correct; (5) article 26 of this law, paragraph 1 (b) where a provision which an employment contract invalid; (vi) to be investigated for criminal liability. Article 40, paragraph 1, the second requirement of the case are: (a) the worker illness or non-work-related injuries, after the expiration of the prescribed medical treatment cannot be engaged in the original work and engaged in by the employer prior arrangements; (ii) workers shall not be competent, trained or adjustment work, still not equal work. )

In accordance with the provisions of the labor contract law, enterprises can only be used with the same employees signed two fixed-term contracts, while the third signature is required at check-in without a fixed term contract. But the new law also provides for the Act to implement a contract before, take interim protection. Shall, after the expiration of the contract to sign new contracts signed before computing the number of fixed-term contract. (For example, in December 2007 to 2010-11 month contract, you will need to wait until the contract expires, the 2010 renewal had just been identified for the first time, even if a checked then a year, while employees in company service such as the age of 10 years, will be waiting for 2012 contract expires only after signing with the enterprise without a fixed term contract. ）

Suoo Baosteel "head" changed sat

Keywords: Baosteel Xulejiang

The world brand laboratory (brand.) Reports:

Baosteel today announced that the company's Board of Trustees election xulejiang yesterday as Baosteel third session of the Board Chairman of the Board, Executive Director and Director of the strategic Committee of the Board of Directors.

It is understood that the Chairman Xulejiang or Baosteel Group. 2007 third quarter, Baosteel Group holding Baosteel 73.97 per cent of the shares. Yesterday, the AI baojun, Chairman, was appointed as the Vice Mayor of Shanghai.

Yesterday, Baosteel also convened general meeting of shareholders to consider the adoption of the Baosteel Group Shanghai Pudong iron acquisition project for project-related assets.

Microsoft, Yahoo Alibaba factors concerned.

<P> Recently, Bill. Gates said in an interview, Microsoft's bid to buy Yahoo $ 31 per share offer was the company after Yahoo rejected, not privately haggling with Yahoo, it will not raise its offer. .</ P> <P> According to the World Brand Lab http://brand./ reports: For the current impasse in the acquisition, the industry generally believed that Microsoft could eventually succeed, Microsoft's high-profile deal from this approach, both expressed .Microsoft's commitment will also be pushed to the Yahoo situation can not be avoided. .No doubt, Microsoft's attitude implies intimate knowledge of the acquisition will become a certainty. .</ P> <P> this shaking acquisitions across the Atlantic, but is closely related to the Chinese Internet market. .China, the world's largest potential consumer market, the Internet and is a super company to any not be ignored. .Regardless of the cost of acquisition activity in the back of Microsoft's and Yahoo's assets has actually been divided into two, namely the United States and Asia, Yahoo, Yahoo, Yahoo Group, which as the largest market in recent years and profit growth, the biggest bright spot is currently the highest domestic .Internet Group Alibaba Group the first camp. .</ P> <P> Alibaba sidelines </ P> <P> Microsoft CEO Steve Ballmer said: "Microsoft's basic strategy is to acquire all of Yahoo's stake in Yahoo's interest in foreign investment there will be no change. .However, with the involvement of Yahoo, Microsoft continues to deepen, we will have more ideas. "This seems to imply something. .Sources said that Microsoft feels that Yahoo's Asian assets disposal would be "successful integration of the United States after the Yahoo thing." .</ P> <P> Perhaps this will be the first time in the event of global mergers and acquisitions by Chinese enterprises to bear the binding elements of the case. .Chairman of the Board of Alibaba Group Jack Ma's remarks earlier statement is meaningful, he said, Alibaba Group, the development will adhere to the principles of independence, regardless of Microsoft's acquisition of Yahoo, the results of the Alibaba Group is going to change the leadership of the company .and direction. .</ P> <P> Ma this speech, in fact, there is no clear on where to go Yahoo shares held by Alibaba to stand. .Internet analyst Lubbe hope that Ma is the significance of attitude and emphasis on control of the company board of directors, is to imply that if Microsoft want to be successful completion of the acquisition, and won Yahoo's Asian assets of great value, it must be given to Alibaba .sufficiently favorable conditions to allow Alibaba customers, employees and shareholders satisfaction. .</ P> <P> Manager Business School Dean Wang Yukun that sword Yahoo, Microsoft, aimed at Alibaba. .Lubbe hope is that Microsoft's acquisition will be divided into two West to the East negotiations, negotiations may be more often. .</ P> <P> route through Yahoo China to seek localization </ P> <P> Yahoo Alibaba Group holds 39% stake in Alibaba B2B and 1% of the shares of listed companies. .Because Alibaba Group Taobao, Alipay recognized the two most promising companies not yet listed, so there are several versions on the valuation argument, but market analysts generally believe the market value of Yahoo's investment in Alibaba significant appreciation .more than 100 billion U.S. dollars, and Microsoft offer for Yahoo was 446 billion U.S. dollars. .</ P> <P> no one will deny that Ali Baba is behind an unprecedented large macro-economic body, and therefore the market potential of Alibaba is expected to be reflected more prominently in the future, more foreign investors believe that within the next 12 months .Alibaba share price will rise by 30%. .The next question is what Microsoft is willing to approach and how to get the cost of great benefit to the Chinese part of its assets. .</ P> <P> on the case, even though there have a variety of speculation and rumors. .Lubbe Wang predicted that between Microsoft and Yahoo, Yahoo China is likely to draw up a separate contract, added that the operations in China. .But because of the presence and Microsoft, Alibaba has the desire and possibility of cooperation, so the two sides jointly develop the Chinese market is very big. .If not further cooperation, but also take a similar stake in Yahoo Japan and conversion transactions. .</ P> <P> a Microsoft insider that China, the acquisition is actually Microsoft's headquarters to strengthen its proposed new "SS" strategy, "Soft + Service" strategy, the core is closely around the "Live" in the .digital strategy, is November 1, 2005 launch of Internet Raiders in San Francisco, and this acquisition is intended to further expand the territory of the Internet services market. .</ P> <P> have pointed out that Microsoft's Internet business development in China is not smooth, almost no gains over the years, so for a play in China is not impossible. .The localization with Alibaba in China, strong experience and ability to integrate e-commerce, Microsoft will not only search and advertising market of China won a city, and will route through Yahoo achieve localization in China. .</ P> </ p>.

Carrefour May deserted shopping is very convenient.

<P> <EM> Beijing Carrefour "May Day" informative shopping passenger flat </ EM> </ P> <P> CNS Shen Jia </ P> <P> Zhongguancun Carrefour in Beijing flagship store welcomed ."May Day" flow. .</ P> <P> noon, the Carrefour supermarket at the entrance of Starbucks ground coffee, a young male clerk was shaking ice latte for customers. .One-third of the store sitting on the sofa sitting guests, male clerk said, "This is much better, last week we were (Carrefour) of the most obvious, fewer guests." </ P> <P> Zhongguancun .Carrefour, the French Carrefour Group, the "Asian flagship store", which has thousands of square meters of commercial areas, and welcomed by the Chinese public more than twenty stores. .China's three famous universities - Beijing University, Tsinghua University and Renmin University, the store only two or three stops from the distance. .The surrounding area there is China's most bustling electronics market. .Thus, there is a high proportion of young customers. .</ P> <P> one o'clock, the crowd began to change more than Carrefour. .Several brands of commercial areas in the discount clothing, has attracted a lot of young ladies. .</ P> <P> area in the supermarket entrance, guests filed into the procurement, scattered in the supermarkets, the space fairly spacious. .</ P> <P> a salesman selling duck meat products unattended asked yawned. .Another master of meat for customers that business is good, "has started to recover." He smiled. .</ P> <P> checkout in Carrefour, the average cashier will receive two or three guests. .This is to be lonely than before, some of the same period. .</ P> <P> Carrefour shopping area maintained a calm inside, but this time in which the Zhongguancun Plaza has set off a small waves. .</ P> <P> dozens of police officers dressed in blue uniforms have been patrolling the ground, while surrounded by two or three parked police cars. .They worried. .More than two in the afternoon, about two thirty young people holding a Chinese flag in the square called on people not want to go to Carrefour shopping. .They also issued to people around the flag of a small plane. .This attracted a lot of onlookers. .</ P> <P> in about two thirty, the police dispersed the first time to these young people. .A Comparison between the police moderate, consistent to the crowd that "walk, walk" and "pay attention to safety." .</ P> <P> Ten minutes later, young people suddenly gathered together again in less than a minute, the same way the police advised them to leave. .Some young people started off in a nearby bench, and later went on the bridge, do not want to leave. .</ P> <P> until this point, and two police cars drove up, down and disperse the crowd of police officers to help colleagues. .</ P> <P> the press to leave, young people, the signs began to disperse, but not sure they will not return. .</ P> <P> these cases was the scene of several foreign media recorded. .Including two foreign photographers, and several professional photographers. .</ P> <P> the other in white stone of the Carrefour case better. .Its passenger traffic remained stable, compared to more guests Zhongguancun Carrefour. .This is mainly the elderly and foreigners. .Carrefour cancellation of the original discount promotions, only rice, flour, oil prices were significant. .When reporters the night before, this operation usually open two passenger elevators ran only a Carrefour, check out the people less than usual. .</ P> <P> senior school students in Beijing Zhicheng Lin said, "May not Carrefour is a gesture to tell everyone, what do not like what we like." He said he rarely went to Carrefour before, .We also hope that a rational way to express yourself. .</ P>.

Over boycott Carrefour because once too fond of.

<P> 2006, South Korea Carrefour in a report entitled "withdrawal of Carrefour Korea officially confirmed," the statement declared: "Carrefour is considering undertaking a comprehensive assignment in Korea, several candidates have accepted the report of merger proposals." Irrespective of .the final outcome, Carrefour defeated South Korea is a foregone conclusion, eat this well-known multinational companies is South Korea's domestic businesses. .</ P> <P> 1996, Carrefour opened its first store in Korea in 2006, ushered in the 10th anniversary of business in Korea. .10 years, the development of Carrefour stores in Korea to 32, with more than 7,000 employees, the end of 2004 total investment in Korea more than 1.8 trillion won. .</ P> <P> In fact, poor operating conditions of Carrefour Korea is little secret. .</ P> <P> 2003 年 6 months, Carrefour had to shop in Busan mismanagement sold "easy to buy" companies. .Since the end of 2004, the Hyundai Department Store and Lotte company to acquire Carrefour rumors spread like wildfire. .In 2005, its sales force of 1.67 trillion won, only the previous year by 0.07 trillion won in net profit over the same period was reduced to 6.9 billion won from the 16 billion won. .</ P> <P> acclimatized </ P> <P> Carrefour defeated South Korea, and South Korea lost to local companies, what are the reasons? .</ P> <P> large number of situations that adhere to the French Carrefour-run road, the French company's routine copied to South Korea, resulting in a lack of acclimatization problems. .</ P> <P> in South Korea, to the New World Department Store's "easy to buy," and Lotte Group's "Lotte" cheap as the representatives of the local mall operators have formed a set of consumer tastes to adapt to their "cheap .mall culture ", in addition to requirements of low commodity prices, the in store environment, facilities, goods, services, and business and so on must comply with the preferences and habits of Korean people, that is to be" of Korea. " .</ P> <P> a Carrefour in the absence of choice and a "strategic partner" into the South Korean case, the first in the grasp of the Korean market, particularly in terms of consumer preferences, leaving a "fatal wound"; </ P> < .P> Second, display of goods in Korea Height is generally 1.6 to 1.8 m, and Carrefour, display stands 2.2 meters high is the Korean people in general are not accustomed to. .</ P> <P> Third, the Carrefour store location is consistent with the requirements of the public to consider more than South Korea; its share of exports of fresh food is 30% less than the local stores 10%; </ p>.