"Agriculture first" marketing of three piles: brands, teams, channel.

<P> "Agricultural enterprises, have to brand the world" of the three </ P> <P> do "farmers first", first lay a solid "three pile" </ P> <P> 【World Executive - Brand Channel】 .agricultural industrialization leading enterprises, the author referred to as "agricultural head." .On "agricultural head" enterprises, state provisions may be given a series of preferential policies. .For example, the plant site, base construction, tax, financing, technology development, technical innovation and increase agricultural value-added innovation, use of public resources, brand, product marketing, and has a clear policy and funding support. .This is why the agricultural export business managed to squeeze in every possible national, provincial list of reasons for leading enterprises. .</ P> <P> as "agriculture first" face of the standard, the Essence of Marketing </ P> <P> how to squeeze into the government's leading enterprises list? Surface standards, the Essence of marketing. .</ P> <P> State 9 ministries (Bureau) jointly issued the "industrialization of agriculture and key state enterprises that run the Monitoring Interim Measures" can be seen, to do "agriculture first," the ability to be in the four .standards: the scale of power, added value, promote, market power. .In every respect, state and local governments have developed a quantitative standard. .</ P> <P> scale of force, is the scale of fixed assets of enterprises, the size of such sales; </ P> <P> added value refers to the level of deep processing of agricultural products, value-added products and premium capacity; < ./ P> <P> driving force, is an enterprise "base + farmer" pattern, driven by the local agricultural industry, the driving ability of farmers; </ P> <P> market power refers to the ability of enterprise products in the market to digest .that the sales capacity. .</ P> <P> four capability is standard, the standard behind what is it? Four capability is how come? </ P> <P> I believe that "brand, the team, the channel" is the "agriculture first" enterprise ."four capacities" three pile, all the marketing work is the basis and source. .</ P> <P> agricultural export enterprises in many brands, teams, channel work is not seriously think that base, production and marketing of all product is, even as all enterprises, long-term eating live food policy, market efficiency is not significant .. .Some people such enterprises described as "three noes" Enterprise: "no brand, no team, no channels." .</ P> <P> pure "three noes" enterprise is really rare, but many agricultural export enterprises "brand, team, channel" solid foundation is the fact that agricultural export enterprises, especially the "agriculture first" enterprise, in order to strengthen the " .Four capacity ", in order to obtain benefits from the market, we must reinforce the" brand, the team, the channel, "the three piles. .</ P> <P> "agriculture first" marketing of three piles: brands, teams, channel </ P> <P> first post: the construction of a unique brand value </ P> <P class = MsoNormal style = MARGIN .: 0cm 0cm 7.8pt; mso-para-margin-bottom: .5 gd> of the problem: the weak sense of brand competition, which relies on mental strength <? xml: namespace prefix = o ns = urn: schemas-microsoft-com: office: office ./> <o:p> </ o: p> </ P> <P class=MsoNormal style=MARGIN: 0cm 0cm 7.8pt; mso-para-margin-bottom: .5gd> in brand building, China's agricultural products .The biggest problem is that corporate "heavy products, light brands," weak sense of brand competition, while the government sector in the industry as much guidance and support too, so many companies have a psychological dependence, heavy policy of public relations, brand management light .. .<o:p> </ o: p> </ P> <P> brand is a strategic tool for entrepreneurs to realize their dreams </ P> <P> brand, a product based on the material interests of the sublimation of the spirit of emotion, but also .an enterprise to achieve industrial subdivision, the value of strategic positioning tool. .</ P> <P> Shuanghui Ye Hao ham, eggs Deqingyuan worth mentioning, or is Luhua peanut oil, starting on the road in the enterprise, when first built, the boss has been described within the heart of a pork in China, Chinese eggs, .Chinese peanut oil industry to do the first boss fight dreams and blueprints! how to achieve it? <p style="color:#CC3300; font-weight:bold;"> Brand Keywords: agricultural enterprises, who in the world was brand </ .p>.