From a branding perspective, the brand has been stressed the importance of brand positioning and accurate positioning of the brand built on a full analysis of the consumer. Only seize consumer demand, combined with the Enterprise effectively; the reality of the characteristics of the product, to mining subdivides blank market, concluded that the precise positioning of the product. In this market sector, your product must be in line with the "first, unique and single-minded" of the "three a" standard. Only in this way, the brand in the dissemination of the process to be effective, the realization of every business expecting "ultra low-cost building strong brand". As a woman to imagine, therefore, the target consumers locate the products for women, in brand communication has a number of ways you can follow. First, brand communication must be direct, not beat around the Bush. This is because women don't like the guy that rational, so like analysis. So you have to tell her, and tell her all. For example, in respect of the advertising taizi clearly inform "new taizi is much cheaper than the old product, how much". -China pearl jewelry brand's "snow baby Pearl" as "charm tiancheng, snow baby Pearl", and for different age of consumer groups, have different specific positioning: 25-35-year-old young woman "charm" natural heaven touching; 35-50-year-old woman is the true "charm tiancheng, woman"; while women aged over 50 is "charisma tiancheng, extreme woman." Mall of various commodities as long as you do on the heap, playing on price, clearly identified the "provincial", how much money can buy, the bigger is the same reason. Second, the brand communication must be meticulous and aestheticism. Because women are meticulous, sensitive to the desire for perfection and warm. Therefore, in brand communication, in particular, television advertising, the tone and style must be combined with steady. Third, the brand communication must have a reference. Clear statement before and after use, to highlight product benefits to consumers. For example, some health products can be delivered as consumers. Cosmetics, body products, you can make some star do advocacy, as reference to consumers an implied: as long as your use of this product, you may also like stars as beautiful. Recognizing that "woman to think" this hot boy also have significance. "The girls of ear soft" mean girls like Nice, because they often confuse reality and fantasy, the distinction between the true and false. Therefore, we must learn to sweet boys, have to say it's more pleasant than to sing. Be said to her, she told you that it is very important, how much you love her. These words must often hang in the mouth, the so-called "no hands, curly Quan people" is the same reason. Girls will never have to be weary of the day. Here, we look at by Pearl and diamond continued to present, to analyze exactly what you want? woman now, "Pearl challenge diamond" like a blockbuster, gave rise to the jewelry industry. Indexes to dozens of media coverage of the race, also sparked some progressives of thorough reflection. Provoke disputes protagonist — "snow kids" Pearl, known as China's first brand of pearl jewelry. The design of the originality of pearl jewelry is not only deeply loved by the people, but also exported to Japan, Europe and the United States and other countries, is a veritable pearls jewelry brand. 12 November 2005, the "snow kids" famous temples in Zhuji Pearl--Lion Rock Temple Grand opening ceremony was held. In a press conference after the snow kids» General Manager Wang Fei has made clear that she will lead the Chinese pearl jewelry business, launched following the Western diamonds, which has opened up the challenge of the "Pearl" of the diamond. Chief Designer think: whether from natural property, historic, or nationality, current Pearl and Diamond's living situation are not consistent with the objective laws, is not reasonable. She has the responsibility and obligation of correction for the Pearl. About Pearl and diamond natural properties, in my last article has been introduced. Generally speaking, the Pearl is a living, a spiritual; diamond is no vitality, and the descent is somewhat disgraceful, is a product of industrialization. The historic and national character and refers to what? "from a historical perspective, China is the world's earliest discovery, using Pearl, Pearl was hailed as the" Oriental Beauty ' also ", otherwise, the emperors are dominating tycoons to pearls. To some extent, Pearl like silk and ceramics, is China's pride and symbol. Because the power of China, the world on China is worshipped. Therefore, the pearls in the world quickly, the ancient Persian as a sign of the Moon, Pearl, BC after centuries, ancient Egypt, India, Persia, King Pro has started to make heavy use of the nobility. Before and after the 15th century, many European countries and even legislation requiring people to use the status, grade pearls. Visible, Pearl always meet people reveal the identity and status of psychological needs, and on behalf of China's traditional culture, witnessing China's glorious history. While diamonds mainly in Africa, mainly called DTC organization control, only the middle of the 20th century China. Therefore, the diamond has no historical cultural foundation, is a product of Western industrialized. So what are the reasons for the present performance full of diamonds over Pearl? "snow kids" Pearl Chief considers, on the one hand, because Western diamonds advanced market experience, great market inputs; however, the fundamental reason is a lack of belief in the local Pearl enterprises, there is no broad retaliation, the lack of national responsibility and mission. As the main objective of the jewelry industry, consumer groups, female compatriots should not be this kind of situation take on too much responsibility. Women are generally more concerned about other people's eyes, so it is said that a woman in my life is live for others. Woman like others: I am pretty? do you love me? what do I do? "the woman is most like the wind, the lack of independent-minded. Secular pop, is her pop; secular standards, is her standards. The other day, I and a female friends around a more upscale shopping malls. Just to the door, she whispered to me: we get back. Strange, and I asked her why she does not begin to say that after I have repeatedly insisted that finally told me that her clothes do not know where to get dirty, so I beg your pardon entrance this upscale establishments, afraid people jokes
。 Girls in vain as reflected in the extent. therefore, I conclude that the second conclusion: women face. Oh, die ordeal!
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