Monday, February 7, 2011
Over boycott Carrefour because once too fond of.
<P> 2006, South Korea Carrefour in a report entitled "withdrawal of Carrefour Korea officially confirmed," the statement declared: "Carrefour is considering undertaking a comprehensive assignment in Korea, several candidates have accepted the report of merger proposals." Irrespective of .the final outcome, Carrefour defeated South Korea is a foregone conclusion, eat this well-known multinational companies is South Korea's domestic businesses. .</ P> <P> 1996, Carrefour opened its first store in Korea in 2006, ushered in the 10th anniversary of business in Korea. .10 years, the development of Carrefour stores in Korea to 32, with more than 7,000 employees, the end of 2004 total investment in Korea more than 1.8 trillion won. .</ P> <P> In fact, poor operating conditions of Carrefour Korea is little secret. .</ P> <P> 2003 年 6 months, Carrefour had to shop in Busan mismanagement sold "easy to buy" companies. .Since the end of 2004, the Hyundai Department Store and Lotte company to acquire Carrefour rumors spread like wildfire. .In 2005, its sales force of 1.67 trillion won, only the previous year by 0.07 trillion won in net profit over the same period was reduced to 6.9 billion won from the 16 billion won. .</ P> <P> acclimatized </ P> <P> Carrefour defeated South Korea, and South Korea lost to local companies, what are the reasons? .</ P> <P> large number of situations that adhere to the French Carrefour-run road, the French company's routine copied to South Korea, resulting in a lack of acclimatization problems. .</ P> <P> in South Korea, to the New World Department Store's "easy to buy," and Lotte Group's "Lotte" cheap as the representatives of the local mall operators have formed a set of consumer tastes to adapt to their "cheap .mall culture ", in addition to requirements of low commodity prices, the in store environment, facilities, goods, services, and business and so on must comply with the preferences and habits of Korean people, that is to be" of Korea. " .</ P> <P> a Carrefour in the absence of choice and a "strategic partner" into the South Korean case, the first in the grasp of the Korean market, particularly in terms of consumer preferences, leaving a "fatal wound"; </ P> < .P> Second, display of goods in Korea Height is generally 1.6 to 1.8 m, and Carrefour, display stands 2.2 meters high is the Korean people in general are not accustomed to. .</ P> <P> Third, the Carrefour store location is consistent with the requirements of the public to consider more than South Korea; its share of exports of fresh food is 30% less than the local stores 10%; </ p>.
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