Keywords: Dell DELL from mountain
The world brand laboratory (brand.) Reports:
Dell founder of mountain! from mountain means several things:
1. existing leader has not qualified for their positions and cannot find a suitable replacement. Like a number of years ago Apple's Steve jobs, Apple computer has in the market lost its innovation strategy and investor confidence was back on the mountain. Steve Jobs's mountain, directly benefit is awakened investor confidence on Apple computers, indirect benefits is the ability of its innovation strategy and the digital future of boot capabilities let Apple computer looks back on a market leader. It seems that Dell expects to become the second jobs, heavy arms Dell declining in recent years.
2, companies need to implement a new strategy, which is currently the major leaders of the lack of implementation of the strategy. Dell's direct model, not only led Dell to obtain more than 20 years of rapid growth and achievement as engaged in the direct marketing industry businesses provide valuable experience and talent. Don't you see, other IT companies in China on Dell personnel craving? to Dell, it is almost a comeback IT industry.
It seems that Dell in the background, its distribution model reform and revitalization plan (Dell 2.0 plan) is already in its consideration, because Dell has in recent years the whereabouts of all these trends he could not have been realized. The children there is a little cold do damn ask hush asked warm, not to mention for Dell in this life only cause Dell PC, he can't be in no hurry. But the reform measures (such as distribution) has been shaken to Dell business base and long corporate values, by the current CEO Kevin Rollins estimated execution resistance thrilling but Kevin in the years leading Dell, also did not fall on Dell's performance to take any effective measures to reverse the situation. It seems that Dell is a reform is necessary to its founder came forward to leadership. Just like the original China's reform and opening up policy implementation, in the absence of Deng Xiaoping, Chen Yun these revolutionary doyenne of, I guess we won't be able to successfully implement.
3, founder of the enterprise from mountain, it seems really hopes to end. General enterprises, when enterprises grow and scale, its founder's fundamental identity should lighten up, the company embarked on a formal, founder of historical mission has ended, the rest is to let a professional career managers continue to lead the company forward. For example, Procter, SAP, IBM, GE, and so these 3M, century-old enterprise, who remember who was its founder? but Dell is driven only by the founder of influence to reverse the situation and restore investor confidence.
Back to Dell and the Dell weight behind meanings as CEO, throw a couple of heavy artillery, the first heavy artillery on detonation to inside the enterprise. In its first assumed office to all employees in an e-mail, full of condemned the "bureaucracy". It seems that Dell enterprise over the past few years of the root to the internal team's corruption and, in fact, I think it is, whether the battery door, sales fraud, or in the personal computer market gradually behind HP, Dell computer gives the impression is a guarding the old property of lacking the courage of the enterprise. Direct sales team and mode of application, Dell used the handy. But when this sales model to start IT from other direct selling companies and distribution of IT competitiveness, Dell is still my line I so that wouldn't budge. Michael. Dell sit behind the long view, sit still. "So how much line, go on like this, I'm afraid I have to go on forever retirement!" plus retirement time idle to a spectator's perspective on the company, you may see more clearly want more clearly. Therefore, the mountain is a good choice. The action from the recent Dell, I am afraid to walk from one foot into the "two-foot walk". Construction of distribution channels, directly facing the HP, Toshiba, Lenovo and other PC vendors selling personal computer products. "Before you get your Sun Road, I leave my single-plank bridge. Now you make me a single-plank bridge, then I go to make your sunny road "and direct sales channels. Judging from the recent Dell started mentioning the "total solution" to increase and purchase some of the IT software service provider behavior, it is not difficult to see them from entering the it service provider. With its direct sales channels into more profitable and more professional servers and solutions market, effectively direct sales force and mining legacy customer service potential, is a good choice. After all, the road of IBM, SAP, CRACLE and other professional it service provider has always maintained a good performance.
But Dell's go on a road becomes at the same time take two road is dangerous, before taking a road had not gone well, now you want to while away the two roads that will undoubtedly be filled with more unknown. In an enterprise in the puzzle, like Dell, just experiencing large layoffs, conversion channels and suffering from the controversy, whether in the old way, i.e. direct mode properly or problems when trying to enters a hardship distribution pattern, that is. Itself is a risk, but also to try to go IT services a more professional and unfamiliar markets and is a risk, that is "risk + risk = 2 risk," but its offset the risk of practices that reduce cost, i.e. large lay-offs and consolidate the supply chain, improve customer service quality, and focus on strategic core and so on. However, how to realistically tackle the biggest problem with bureaucracy, Dell also does not give a more direct approach, but also not really mature IT solution that is also a problem. Then in the direct marketing field, repeating the old course or a new wine in old bottles? we'll have to wait and see.
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