Tuesday, February 22, 2011
Carrefour sales back on its word that is common.
<P> Reporter learned that, during May 2007, Carrefour had been promotions, continued from May 9 to 17 8.5 Carrefour discount skin care products across the board activities, carried out only after a few days, L'Oreal, Magnolia .Oil, Neutrogena and other brands of promotion rules have changed over 50 present their coupons directly reduced by 7.5 yuan, and, while the new marketing efforts are significantly lower than the original 8.5 fold. .</ P> <P> announced the full line of skin care products, 8.5 fold </ P> <P> three brand rules are different </ P> <P> Carrefour opened the official website, a 8.5 fold line of skin care products, advertisers impressively in the .projects. .Advertised, from May 9 to May 17, Carrefour skin care products across the board 8.5 fold. .</ P> <P> But as of yesterday, the event was only 6 days, reporters have found that not all brands are equal to strict implementation of rules of the game, L'Oreal, Olay, Neutrogena these three .counter brands, there are different marketing programs of their own. .</ P> <P> Yesterday, the reporter went to the Carrefour is located near the side of white stone garden store in the cosmetics area, the reporter noticed a billboard on top of the head, skin care products on the audience to write off 8.5. .The display in the central region of the brand on the shelves of skin care products are indeed said the ad played on the 8.5 fold. .</ P> <P> counters in L'Oreal before the press to see such a promotional billboard that present their voucher at least 50 direct reduced by 7.5 yuan, and over 100 direct deduction of 15 yuan, full .200 direct deduction 30. .But in fact, consumers purchased more than 100 products, minus only 15 yuan, 200 yuan more than the grade as well. .</ P> <P> some brands only a few days suddenly change the rules </ P> <P> the practice of the three brands, so many consumers greatly puzzled. ."No audience of 8.5 fold up a few days ago I heard that you also participated in, how changed today?" In the Oil of Olay counters ago, a female consumers said. .The Oil of Olay's shopping guide, said exercise was carried out a day or two, early into this again. .When a reporter asked whether L'Oreal, Olay, Neutrogena's shopping guide why not participate in the activities, the other side said, because they are "unified pricing." .</ P> <P> and then press square to consumers who call the Department of Park grocery store, the person said, because the brand is not supported for this event, so these to change the promotional program. .</ P> <P> change the promotions the stores are not just a side garden shop, the reporter learned then phone, including many stores, including Tongzhou store brands are now above the implementation of the new program. .And yesterday, both in stores or on its Web site, the reporters were not found outside of publicity on this side of Carrefour. .</ P> <P> the same time, the reporter also noted that the shopping guide, said the new way of marketing efforts with the 8.5 fold does not seem any different, but the reporter careful calculation found that efforts to actually reduce the discount. .</ P> <P> no way to change business promotion </ P> <P> practice for Carrefour, Bureau of Commerce yesterday, the reporter called the order flow management office, the other party that, in principle, determine the promotions business, from the formal implementation of the .end of the period and can not change the activities that if she changes, you must advance of foreign express. .</ P> <P> telephone yesterday, reporters tried to Carrefour Beijing's head of external publicity, Miss Lee, telephone or text message each other, but both are not respond. .</ P> </ p>.
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