Liu Xiang, the largest ever stand the test of commercial value.

<P> Tags: Liu Xiang, the test of commercial brand value, analysts say, Liu Xiang, will affect future advertising contract </ P> <P> retire in the event, Liu Xiang's commercial value is severely tested. .In the analysis view, the removal of advertising is only a beginning, Liu Xiang, the next advertising contract will be affected. .</ P> <P> According to the U.S. "New York Times" reported that Liu Xiang received the sponsorship in 2007 to $ 23,000,000 revenue. ."Forbes" magazine is estimated, comparable with the well-known basketball star Liu Xiang, Yao Ming, sponsorship revenue in 2007 of approximately $ 14,000,000. .</ P> <P> Beijing Olympic Economy Research Association Expert Committee Renji Ning pointed out in an interview after the Olympics, Liu Xiang's advertising value will be discounted. ."Sports is the winner pay attention to celebrity endorsements effect, there is no runner-up effect." Ji Ning said. .</ P> <P> law firm Jones Day, told reporters Tao Jingzhou, which affects not only the contract has been signed and will affect future sponsorship contracts renewed. .According to Tao Jingzhou introduced, and the image of the agency agreement signed by athletes generally have termination clauses, agreed not to participate in several competitions, or injury to what extent, the sponsor will be terminated. .</ P> <P> However, Tao Jingzhou do not think the sponsors will sponsor an early termination of contracts with Liu Xiang. ."For sponsors, the biggest risk is Liu Xiang, the national body by coalescence of complex, so that they not dare to take the provisions of the contract they should have rights. Hurt Chinese people's feelings even worse, or worse, loss of endorsements ., the sponsor will be the lesser of two evils right. "Tao Jingzhou said. .</ P> <P> Tao Jingzhou Beijing Olympic Games as a temporary member of CAS, he located the law firm served as U.S. swimmer Michael Phelps (Michael Phelps) a legal adviser. .He believes that if Liu Xiang could not participate in the competition, sponsors, contract termination is unlikely, the possibility of larger sponsors after the expiration of a contract not to renew. .</ P> <P> Liu Xiang injured, another accident is speculation Beijing Olympic ticket scalpers are. .Affected by Liu Xiang, August 21, held the evening of track and field competition in the nest of the black market ticket prices down, many viewers to purchase tickets for that night was to see Liu Xiang won the audience can now only be found in Liu Xiang .face. .</ P> <P> on August 18 Liu Xiang, China Liu Xiang, track and field team and I are trying to explain and apologize to the public. .19, the Chinese track and field team head coach Feng Shuyong on his personal blog, Liu Xiang, transmitted in an open letter, entitled "I thank all those who care about and support." .</ P> <P> Liu said in the letter, "I've always liked challenges, never refused to admit defeat, and this is my personality." But he admits, "With the growing number of titles won," and ."More and more people are given attention and support," he "to withstand the increasing pressure and life's problems." .In the letter, the final, Liu Xiang, telling all who care about and support him, "Please believe me, or was Liu Xiang. I believe he is still very powerful. You will see Liu Xiang can run faster." </ P> <P .> Since the 2004 Athens Olympics champion Liu Xiang after the contract with Liu Xiang's sponsors or endorsement of enterprises have more than 15. .In addition to Nike, but the Beijing Olympic Games Liu Xiang still betting on VISA, Cadillac, Amway Nutrilite, Coca-Cola, Yili, white sand culture, Shanshan Men, Maxima car, Lenovo, PVI, O'Connell, China Post EMS ., China Mobile. .One, Nike, Coca-Cola, Yili and VISA as an endorsement. .</ P> <P> race after the withdrawal, including Nike and the Queen are all sponsors, including Liu Xiang, support and understanding. .Many companies PR person interview also said it would continue to support Liu Xiang, and look forward to his return from injury as soon as possible. .</ P> <P> However, analysts familiar with the advertising industry seems that Liu Xiang's commercial value of the future remains a concern, depending on whether his future will soon resume in the state, and another miracle in track and field .. .August 19, Nike and the Queen had replaced the relevant TV commercials, print ads and revised. .</ P> </ p>.