Wal-Mart manufacturing brand crisis [1]

Analysis: [1] [2]

Keyword: brand Wal-Mart manufacturing brand crisis branding brand

About Wal-Mart, there are some description has impressed: in retail, Wal-Mart is overwhelming the giant, it bring 2000 billion turnover and growth rate of 15% per year in the town of size store got no choice — the Chief Executive of foreign · Scott management retail momentum was with Caesar rule the Roman Republic.

These wonderful descriptions enable us to edit the current coverage of worries. Our reporter found some Wal-Mart is currently implementing a national brand development of large programs from the current progress and set goals to see is amazing.

We found that Wal-Mart China's 56 stores with up to 1800 kinds of own brand products in sales (these brand name only from the point of view and "Wal-Mart" three words without contact). According to the plan, the company also hopes that in the next five years will own brand of China's total sales from current 2.5% to 20%. In addition, the company in China each year, billions of purchase, there are as many as 90 percent of Wal-Mart private brand products.

Our concern is: If you are unable to accurately understand the great companies that plan to the impact, we make it possible to produce unfair attitude. The company is the world most affected by slander, it has often been like "taking steroids as" collective, this situation does not distinguish between realms.