Production of the brand from the base to the table, just five steps.

<P> 【World Executive - Brand Channel】 far from the base to the table, the road should be how to? Concluded many successful enterprises of agricultural industrialization experience, from the base to the table, just five steps. .</ P> <P> first step, set strategy. .Vision, grand strategy guide big future </ P> <P> strategy is to do the right thing. .</ P> <P> most of the agricultural industrialization enterprises at the base of hard times, whether it is engaged in farming or engage in planting, think about how almost all of the largest scale base to achieve the maximum, the focus of the work is farming, cultivation .the quantity and quality, that large-scale base is large enterprises. .However, from the base to the market and is a very different way of business development, business facing profound structural adjustment, this time without a clear market strategy, companies often find ourselves and determined man, market nowhere in embarrassing situations. .Therefore, the agricultural industrialization enterprises to do the market, tree brand, first and foremost job is to develop market-oriented enterprise development strategy, do the right thing. .</ P> <P> principles of a strategic goal to lofty </ P> <P> and base construction of the high priority compared to the market of agricultural industrialization enterprises often sacrifice the long corner, mostly in the cities below, in the market ., the brand of the process, the taste somewhat Ni Tuizi revolution. .We are exposed to a lot of agricultural industrialization enterprises, in the formulation of enterprise development strategies, often tied hand and foot, in thinking to get out of their own one-third of an acre, has seriously hampered the pace of development of enterprises. .Bearing decision pattern, decision stage heart! No big dreams, no big future! Do market, tree brand, business development strategy must be visionary, to have a national perspective and vision of the entire industry, not because of his leg is still half the earth, .not because he is still a regional small business, just thinking Own Prison, stand still. .</ P> <P> 2001, the Mengniu's sales, but just over 700 million, but Niu Gensheng have raised over 100 million five-year grand strategy, at the time considered by many as a "crazy style .dream, "the company executives are a lot of opposition, Niu Gensheng against all the odds, and began to actively integrate the resources of this great strategy. .In 2002, Mengniu sales exceeded 1.6 billion, many people start to feel the big dream is not very crazy, 2004, Mengniu sales of more than 7.2 billion, the company's executives feel that all the time "100 billion strategy" .given a bit smaller, in 2005, Mengniu's sales rose to 10.8 billion jump, to achieve the strategic goal one year ahead, now, sit tight in the industry, Mengniu has boss seat. .If you do not dare Ganpin industry leader that year's grand strategy, perhaps not today, Mengniu! </ P> <P> second principle, the strategic vision to be unique </ P> <P> in the field of agricultural industrialization, there are many .category is blank, in the consumer's table, there are many categories also a lack of industry leader, for the initial stage of the agricultural industrialization enterprises, if a discerning eye, the first to discover market opportunities, to create a new class, to seize the oldest category .to be able to compete in the future market leading position in the ranking. .</ P> <P> Guizhou eat hot peppers, chili sauce Tao Bihua Laoganma turned out, creating a new class, category has been stable for many years the boss of the throne, naturally became the category market rules chili sauce makers, a .more than 20 million in annual sales and become open category, the achievements of the boss's example. .But from the perspective of sub-category, although this segment chili sauce Laoganma stable category leader, but such as peanut butter, salad dressing, seafood sauce, and so the first sub-category and where? Market is .have unlimited opportunities. .</ P> <P> "paste" as one of the traditional Chinese food, there are already thousands of years, in people's minds have become accustomed to the point of no concern, but the blessing to Southern food is the service is unique in Guangxi .eye, the first in this category no concern to create brand, to a "hey black sesame paste," the advertisement, allowing the "South" black sesame paste into the consumer's mind, remains the largest category paste boss would not fall in 20 years .. .</ P> <P> Shanxi Qinzhouhuang millet Group has been to focus on the base construction, breeding, research and innovation, production and processing and other fields, since last year, with blessing for industrial upgrading, one brand, the millet .brand, enhance the value of the product into the urban market, making China the pioneer of millet brand; the second category of innovation, development of infant special rice noodles, rice noodles to create a new category of small, into the baby market. .</ P> <P> enterprise in agricultural industrialization process to seize the consumer's dinner table, many categories are bears boss brand established strategic opportunities, enterprises must grasp the essence of this strategy when the boss, to think Ganpin .to their category or industry leader is the ultimate goal and the starting point, further resource integration and configuration, we will be able to harvest an unexpected surprise. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: agricultural enterprises, have the brand who in the world </ p>.