Tuesday, February 22, 2011
Carrefour to cancel someone's joy Who May Promotions worry?.
World Brand Laboratory <P> Editor's note: It is undeniable that the Carrefour boycott the event in May of this large chain of retail stores selling gold it is Carrefour's unfortunate, and therefore the terms of Carrefour China, would definitely cancel the large-scale promotional activities ., the following should be related to the attitude of those interesting speculations. .</ P> <P> 1. Carrefour, Wal-Mart's attitude toward rival </ P> <P> 2. Carrefour supplier's attitude </ P> <P> 3. A public boycott of group attitudes </ P> < .P> 4. has been used to cut prices on holidays to enjoy between the groups </ P> <P> Chongqing Yangjiaping, overcrowding Carrefour </ P> <P> yesterday, media manager of Carrefour China, Bo said in a statement .To express the Chinese people's understanding and respect, Carrefour will be suspended nationwide May Day promotions. .</ P> <P> 3 月份 started planning promotional activities </ P> <P> Bo said in a statement, in previous years in the period May, Carrefour has a normal promotional activities. ."And this time to express our feelings of China's full understanding of the general population and a high degree of respect, we canceled this promotion." </ P> <P> statement said: "I am trying to make is, like the May Day .This holiday, engage in large-scale promotional activities take a long time to prepare, so we started back in March to prepare the plan. However, given the current situation, we still decided to cancel the event. we make such efforts .that China would like to express our feelings the general public and existing customers in high respect and full understanding, express our sincerity and goodwill, as Carrefour, the Chinese people will always be friends. </ P> <P> preferential recognition of spread of the Internet .Activities </ P> <P> recently, during May on the Carrefour rumors of a big promotion on the Internet widespread, there are users posting "latest promotional poster," said Carrefour will be "some of the goods donated over 500 arrived in 250 .with vouchers. "In this regard, Carrefour explained, Internet rumors of" full 500 voucher donated 250 yuan "is the originally planned schedule of promotional activities for the May Day, that is, the contents of the cancellation. </ P> <P .> At the same time, Carrefour started to play the role of public relations crisis. Yesterday, Carrefour published in some media half-image ads, entitled "We, as always, based on the common development of China's active participation". </ P> <P> venue Category Discount .will continue to keep </ P> <P> Carrefour, the official told reporters that the series of events before making Carrefour in the "cusp", the company can not come back at this sensitive time to take such action in order to avoid falling real people. In order to .Let things cool down, the company also asked the local abolition of all large-scale promotional activities, shopping discounts in the various categories will be maintained. But, she says, to May 5 is the last wave of activity. </ P> </ .p>.
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