Acer's participation in the Olympic world sponsorship strategic considerations

Keywords: Acer Acer Olympic sponsorship global sponsor of the Olympic world top sponsor of the Olympic Games

The world brand lab report:

Acer Inc. announced today that the International Olympic Committee (International Olympic Committee, IOC) signed an agreement that will start from 2009 to 2010 Vancouver Winter Olympics and the 2012 London Olympic Games computer equipment (Computing equipment) partners. Under the agreement, Acer will be 2010 Vancouver Winter Olympic Games of 2012 London Olympics of global partners (Worldwide TOP Partners). Since Acer have merger United States Norge (Gateway, Inc.) , Therefore the Acer from cases of access rights, will also include the Gateway brand. Acer Ranch that the Olympics have many players from around the world and related persons, they thought and cultural background, but possess keen on sports mission and ambition, and in solidarity and friendship, on the basis of the Exchange, cross-fertilisation and experience all of humanity in General. Similarly, consumers face different Acer, is also dedicated to understand the market, providing an easy-to-use product, want all people to enjoy technology. Movement can be either individual or team performance, but are able to sporting spirit of excitation, the different cultures, customs and language of people together. Athletic value of respect for diversity, removing prejudices, and demonstrate the common objective of rallying. In fact, technology also has a similar function, which allows different people, in the same environment, to more easily communicate with each other. Acer Chairman Wangzhentang said Olympic uphold the universality and inclusive vision, abandon prejudices, respect for differences, different people together, this belief to Acer has a lot of inspiration. Acer aims to become a successful global company, the Foundation is committed to this belief. And will be implemented in daily operations. The International Olympic Committee President Jacques Rogge (Jacques Rogge) welcomed the Acer 2009 as global partners. For purposes of promotion of the Olympic Games, through this partnership, Acer will provide Vancouver and London Olympics computer equipment, service and technical staff, for these two Olympic events and create a significant help. In addition, the cooperation for the promotion of the Olympic Games in the world are also of great significance. North America and Europe is Acer in recent years one of the key market, Acer in local efforts to enhance the brand image and market expansion, also get good progress. In the future, Acer will continue to adhere to existing business models, market expectations, research and development capabilities complete products to meet the real needs of consumers.