China Telecom: brand future geometry?

Telecom market after years of competition, the brand has to occupy more and more important position. In the face of the upcoming 3 g telecom market and competitive upgrades, telecom operators how to products from technical experts, to transform the enterprise to the brand, brand value and profit, became the key to coping with future competition. As the most ancient history of telecommunication carriers, China Telecom's brand management strategy planning needs. Although in the past few years China Telecom are spared no effort in promoting the brand image, but from the successful brands still have a long distance. China Telecom to carry out the transformation of business model, you need to brand the full potential and role play.

Not only to give the brand a household name, but also to everyone. When we went to ask about a consumer, "what does this mean for China Telecom", or for those four words of impression, the impression is still stuck in the more traditional aspects, such as the Council referred to the "phone" and "Broadband" and "PHS", etc., or to associate the "square" and "superior" image, or even difficult to form a clear view. This indicates that China Telecom's brand personality and brand reputation in people's mind is still in a State of ambiguity. For articulate will transition to the "comprehensive information service provider," China Telecom, brand, you also need to fully exploit or give the brand's unique personality, the formation of the personality of the brand's unique charm and influence. To shaping China Telecom's brand personality and influence, China Telecom needs to implement three changes, first, from a technology-driven changes to user experience. Past China Telecom more technology as the main consumer communication elements, even as business brands, such as PHS, ADSL and so on, but the fact is that consumers are not concerned about technology, but is concerned about the business to be able to get the value of life, therefore, China Telecom will need to use the language of the consumers to build brand, from the consumer's experience in terms of brands, to strengthen China Telecom to offer consumers more beautiful, harmonious concept of life; the second, from the traditional "fixed," presented to fad, "information versatile" innovative carrier changes. Past consumer perception of China Telecom brand more from fixed telephone service, but China Telecom is now in the comprehensive information service on the full business potential, and in the future to meet the market challenges 3G, China Telecom brand must be stylish, energetic, innovative, high added-value elements, to win the depth of the consumers. Third, from business based on individual brand communication forms based on consumer interaction of integrated communication mode changes. The spread of brand China Telecom has been stressed that the business itself, for the brand communication is only in recent years to do it, but consumers for China Telecom's new business brand is still a lack of understanding, a good brand to consumers living on a point of contact and at the same time needs and establish a full range of interactive consumer, China Telecom, the need for integrated communication system, pay attention to information services and consumer life trajectory, the brand image.

The small and medium-sized enterprises in Jinjiang footwear industry reshuffle campaign for the Olympic Games

Time as the sword. Juan Antonio Samaranch announced in Beijing a few years ago made the 2008 Olympic Games bid, exciting, next year is going to become reality. Global enterprise for Olympic marketing has long fingernails, hosted by Chinese companies have already mapped out and begin the walkthrough.　　For an industry are special, sports brands industries, many operators have indicated that this was a watershed because as Olympic marketing for the strength of the brand enterprises, SMEs or poor management of business enterprise must be eliminated, but for small and medium-sized enterprises in Jinjiang footwear industry is a "movement" began to shuffle the deck. Jinjiang this land area of only 649 km2, is crowded with nearly three thousand shoe company, yet we ignore the fact that these shoe enterprises although they all have their own local markets, but they are mostly small, low productivity, according to the local Chamber of Commerce and industry sector statistics data show that has the number of employees in 100 ~ 400 enterprises accounted for the entire enterprise 68.29%, less than 100 people 19.5%, more than 400 people 12.20% (non-this year's data). In 2008 the Olympic Games for Jinjiang footwear enterprises is an external "environment", in fact, Jinjiang footwear companies have faced in the footwear industry intensified market competition, labour shortages and rising costs, profits decline, enterprise development stagnation unfavorable situation. For risk-resistant ability and weaker small shoe company, Jinjiang, this situation seems to be more severe.

"Dawa 's" thaw into and on stage?

Keywords: wahahada can dispute Zong qinghou Dawa's

The world brand laboratory (brand.) Reports:

Ogilvy public relations officials from 23 in Xinhua telephone interview confirmed that Hangzhou wahaha group and France Danone Group has decided to end the confrontation, regression and discussed.

Publishing the news of Ding Ying said that the consensus is that the good offices of the Ministry of Commerce in China achieved, both sides have issued a joint statement on this.

The Ogilvy Group for Danone France in WA news

Publishing contacts also said that this joint declaration is entrusted by Danone, Ogilvy's release, but "its full text is the unanimous endorsement of the, both representing the common views and aspirations".

Joint statement: "follow France Government expectations, both sides agreed to end the confrontation, return to peace talks, both sides agreed to suspend all litigation and arbitration, and stop all offensive comments, and on creating a friendly atmosphere. "Statement also expressed mutual expectations and the positive attitude of success.

But wahaha is no to journalists from the same letter. In charge of their news in a telephone interview with reporter confirmed, wahaha Group Chairman Mr Zong in Beijing took part in the negotiations of commerce organizations, and at the same time that, as of now, there is no update wahaha views need to be published.

It is understood that the 21 October, the Department of commerce organizations Danone and wahaha's main representative again in Beijing. After an afternoon of difficult negotiations and mediation of the Ministry of Commerce, from active to night, the two sides finally reached truce and on consensus.

Danone had previously expressed, wahaha's founder has set up numerous Zong qinghou with Danone and wahaha formed joint venture competition exists parallel relationship between companies (i.e. non-venture), damaged the Danone Group's interests, and offer 40 billion yuan to acquire non-51% of shares of JV. But wahaha is claimed that the non-existence of legitimacy, the joint venture and resolutely resist the Danone's mergers and acquisitions.

Both economic disputes since April of this year since going public in recent times there has been an up trend. Danone in Sweden Stockholm and the United States initiated arbitration and litigation, and apply for frozen Zong qinghou more than 10 in American Mo SA Asia Islands and the British Virgin Islands registration of offshore company assets. But wahaha authorities in the country has instituted against Danone in individuals and bodies of arbitration and litigation, and has obtained an initial victory three, while at the same time, wahaha trade unions also through litigation has been restrained regards Danone in Shandong Weifang of two joint venture of all equity assets.

But according to the two sides reached agreement, and is currently in progress in the application of these proceedings will be suspended. Economic sector, announced that talks is a gratifying progress, both in economic terms there are substantial differences, this statement does not mean that the subsequent negotiations will be smooth sailing.

Why are the Olympics a fatal attraction to the world brand.

According to the World Brand Lab http://brand./ <P> Report: March 24, will be held in ancient Olympia, Greece, Beijing Olympic flame lighting ceremony, which also means that the Beijing Games is slowly opened the curtain. .At the same time, many of the world's top business and integration of the Beijing Olympics after the brand of gold, are also each other. .</ P> <P> Beijing Olympics sponsors the stars shine </ P> <P> 2003 年 9 1 May, the International Olympic Committee President Jacques Rogge, the CPC Central Committee, the Beijing Municipal Committee, Beijing Olympic Organizing Committee Chairman .Liu Qi, the Beijing Hotel, holding the shape of ancient Chinese bronze coins, keys, jointly open the golden, opened to the world market developed the Beijing 2008 Olympic Games in the door. .</ P> <P> Now, the Beijing Organizing Committee of the market development has progressed very well: the Beijing Olympic Games a total of 63 sponsors, including 12 IOC Worldwide Olympic partner, there are 11 co-Beijing Olympic Committee .partners, 10 sponsors two, there are 15 enterprises to become the sole supplier of the Beijing Olympic Games, 16 companies as suppliers. .</ P> <P> in these enterprises, both long-term partner the International Olympic Committee Coca-Cola, Atos Origin, General Electric, Johnson & Johnson, Kodak, Manulife, McDonald's, Omega, Panasonic, Samsung, Visa and other world-renowned .multinational groups, as well as the International Olympic Committee's first global partner of Chinese enterprises --- Lenovo Group. .</ P> <P> not only the IOC's global partners in almost a full house, with additional support level in the Chinese and foreign enterprises are also the stars shine, the strength of the ordinary. .</ P> <P> Bank of China, China Netcom, Sinopec, PetroChina, China Mobile, Volkswagen, Adidas, Johnson & Johnson, Air China, PICC, State Grid of cooperation such as the Beijing Olympic Organizing Committee .partners. .UPS, BHP Billiton, Haier, Budweiser, Yili, Tsingtao Beer, Yanjing Beer, unified instant noodles, Heng Yuan Xiang Beijing Olympic Organizing Committee and other appears in the ranks of the secondary sponsors. .</ P> <P> Market Development Committee, the International Olympic Committee in Beijing to attend several Xihaiboge market development activities, evaluate the enraptured: "to sponsor the number and amount, if not earned the Beijing Olympic Games .Olympic Games the most money, it would be the one of the most successful Olympic Games. "</ P> <P> the world's top companies by the strong development momentum of the Olympic Games in China </ P> <P> Lenovo Group to become the country's first .After the IOC global partner, was a great development. .Lenovo chairman Yang told Xinhua in an interview that over the past few years, the IOC global partner sponsorship program to upgrade the Lenovo brand awareness, especially in the areas of brand recognition outside China, the role of very large, fully met .the expected goals. .</ P> <P> According to information provided by Lenovo Group, through three years of Olympic marketing, Lenovo's reputation in the Chinese market increased by 15 percentage points, an increase of 19 percentage points reputation. .In the UK, Australia and other overseas markets, brand awareness and reputation also increased dramatically. .</ P> <P> in the process of cooperation with the Beijing Olympic Organizing Committee, the International Olympic Committee, GE Global Partners also constantly enrich and improve the integration of marketing concepts and management system. .General Electric Company, president of Beijing Olympic Jinfei Xiang said: "The Beijing Games experience to further improve our ability to enable us to provide customers with complex, targeted solutions, we have used the same model to solve the Shanghai World Expo, etc. .large market, an important project. "</ P> <P> Coca-Cola to become the International Olympic Committee on the basis of global partnership, in turn, perpetuate a tradition of cooperation with the Olympic torch relay, Beijing Olympic torch relay became a global partner. .Currently, Coca-Cola and the International Olympic Committee signed a new global partnership agreement, the new partnership will continue into 2020 as the International Olympic Committee and sponsors so far signed the longest period of Olympic Games, a global partnership agreement. .</ P> <P> 2005 年 7 months, Johnson & Johnson to become the Beijing Olympic Games and Paralympic partners. .In early 2006, Johnson & Johnson became further announced that its health care product categories Olympic global partner. .Johnson & Johnson, head of the Olympics, said in an interview, sponsorship for the Beijing Olympic Games and Paralympic Games provides a Johnson & Johnson, together with China to help Chinese athletes and the Chinese people the opportunity to improve health. .</ P> <P> sponsored by the Chinese companies such as Bank of China, but also opportunities to use the Beijing Olympics was a great space for development. .Bank of China, not only to provide financial services for the general public, but also to assist the development of financial systems Beijing Olympic Organizing Committee. .In addition, the Bank of China has full consignment tickets for the Beijing Olympics and torch relay for the Beijing Olympic Games to provide financial services and abroad. .</ P> <P> that the Bank of China Chairman Xiao Gang, tempered by the Beijing Olympic Games, Bank of China's financial services capabilities and levels will be a new leap-forward development of the Bank of China also hope that through their own efforts, so the public can .to share the life of modern society to the convenience. .</ P> <P> market appeal of the Beijing Olympic Games come from </ P> <P> How the Beijing Olympic Games contains such a huge commercial value? .Former International Olympic Committee marketing director Michael Payne believes that this is the period of rapid growth in China's economy and the Olympic Games first held in China under the background of a "necessity." .</ P> <P> an interesting event was organized by the Beijing Olympic Games, the world logistics giant UPS (United Parcel Service) to return to the ranks of the Olympic Games, the Beijing 2008 Olympic Games in Logistics and Express Delivery Sponsor. .</ P> <P> UPS has continuously sponsored the 1996 Atlanta and 2000 Sydney Summer Olympic Games and the 1998 Nagano Winter Olympic Games, Sydney Olympics, withdrew from the ranks of Olympic sponsors. .During the Beijing Olympics, UPS back to the ranks of Olympic sponsors the move, a reflection of the 2008 Beijing Olympic Games and China's huge market appeal for global enterprises. .</ P> <P> UPS senior vice president, Asia Pacific, this outspoken Zhao platinum benefits. .He said China UPS is a very important market, UPS eager to sponsor the 2008 Beijing Olympic Games to further develop China, the world's largest potential market. .</ P> <P> Marketing Department of Beijing Organizing Committee of Ministers, said Yuan Bin, on the one hand, the Olympic brand value rising, companies are increasingly aware of the role of the Olympic marketing platform is very strong; the other hand, large and .the dynamic Chinese market has a strong attraction, the rapidly developing Chinese economy, making the Olympic brand is more abundant. .</ P> <P> Yuan Bin said that many multinational corporations involved in high enthusiasm of the Beijing Olympics, many are fast-growing Chinese companies are also aware that, to consolidate the domestic market on the basis of competition in the international market, the use of the Olympic Games this .the opportunity to build their own international brand image also imminent. .</ P> <P> analysis said Yuan Bin, vibrant Chinese market, not only the Olympic marketing has gained unprecedented results, but also gave birth to a new chapter in Olympic marketing. .Such as to China's huge Internet and mobile phone users as the background, Mouwang an Olympic sponsor in history's first Internet; the first time the International Olympic Committee, Internet and mobile platform broadcast rights tender. .These are television rights following the tender, the Olympic Games in China because of a technological revolution and get another historic opportunity. .</ P> </ p>.

Microsoft, Yahoo merger: when will they see the blue sky fog!.

<P> News Corp., Time Warner and Google have entered the fray </ P> <P> since Microsoft will buy Yahoo broke the news of the company, more and more of the industry giants are involved in this merger case. .News Corp., Time Warner, Google in a battle no one would like to obtain more benefits. .</ P> <P> According to "The Wall Street Journal" reported that Time Warner will reach a merger agreement with Yahoo, let's AOL and Yahoo networks both online companies in the business combination, hoping to fend off Microsoft's acquisition ., or at least in consultations with Microsoft to achieve greater bargaining chips, but to convince shareholders of Yahoo and AOL more attractive alliance seems a bit difficult. .Under the terms of negotiations, AOL Time Warner after the merger with Yahoo would be in cash to invest in new companies, of about 20%. .AOL negotiated worth about 100 billion U.S. dollars. .Yahoo is using the Time Warner cash to buy back its own with 10 billion shares, buy price range between 30-40 dollars. .Yahoo and AOL alliance is to provide to shareholders as Microsoft, Yahoo acquired an option, but any agreement must first be obtained from Yahoo shareholders. .</ P> <P> at this time, Microsoft did not stop there, according to foreign media reports, sources said on Friday, although do not rule out hand in hand with News Corp. to buy Yahoo, or other works, but Microsoft still tend to present .Yahoo alone. .</ P> <P> the sources said, Microsoft still prefer the original 31 U.S. dollars per share made in cash and stock acquisition of Yahoo's programs, but we do not join forces with other companies the possibility to buy Yahoo. .Earlier, news that Microsoft and News Corp. is negotiating with hand acquisition of Yahoo and News Corp's social networking site M ySp ace. .com Yahoo and Microsoft will join the combined company, if successful, the deal will allow the three most popular sites as Yahoo, Microsoft, M SN and M ySp ace. .com consolidated under one brand has become the most powerful network empire. .</ P> <P> few days ago, Microsoft CEO Steve Ballmer has made Yahoo's board, and in an open letter to Yahoo an ultimatum: "If you can not reach agreement in the next three weeks, we will be forced to .The deal was a direct appeal to Yahoo shareholders, including launching a proxy contest to elect a new Yahoo directors. If we are forced to offer directly to Yahoo shareholders, Yahoo will give the value of the company to bring you not want to see .to the effect, because we view the prospects for future development will be reflected in the offer. "official response followed by Yahoo with Microsoft's" ultimatum ", insisting that Microsoft's offer is low. .But Yahoo and Microsoft deal did not rule out the possibility, provided that Microsoft raise its offer. .</ P> <P> in this strain, Yahoo also made multiple exploration, in addition to talks with Time Warner, but also with the Internet search engine giant Google started testing a new online advertising partnership, to show the value of the company over .Microsoft's bid of confidence. .Under the agreement, the test for two weeks, during Yahoo's site in the United States 3% of the search business will use Google search advertising system, Yahoo search results in the display Google ads attached article. .If this test to start immediately, is expected to be acquired by Microsoft "deadline day" complete. .</ P> <P> Mahaney of Citigroup analysts said in the report: "We continue to believe that Microsoft and Yahoo are the most likely outcome, the final price higher than $ 31." Because the alliance with both the latest .cross-resistance may be encountered: G oog le plus Yahoo's market share of over 80%, if the two sides launched long-term advertising alliance, antitrust authorities is bound to cause concern. .Yahoo and AOL merger may have to overcome shareholder opposition. .In addition, if Microsoft and News Corporation with hand acquisition of Yahoo, will offend partners Face-b ook. .Microsoft last year to $ 240,000,000 shares Faceb ook, holds a 1.6% stake. .Faceb ook is the second largest social networking site, second only to news the company's M ySp ace. .com. .</ P> </ p>.

Suning Appliance Emergency 500 million donation to the Sichuan disaster areas.

May 12, Wenchuan County in Sichuan 7.8 earthquake magnitude is huge and even spread to half of Asia, life and property of people in disaster areas will suffer huge losses. .A difficult one, P Plus assistance! .12 at night, Suning Appliance emergency start 1 +1 Sunshine Tour relief plan, announced that it will hit 500 million in cash donations for earthquake and disaster relief work, also called on all sectors of the community mobilized to participate in disaster in the past. .National Federation of Vice Chairman Zhang Jindong, Suning Appliance Group, said Su Ning, thousands of people in Sichuan and dozens of stores, facing the earthquake disaster, Suning Appliance will work with local levels of government disaster tide over the crisis. .To this end, Suning Appliance Headquarters has sent a disaster while the leading group, the first disaster to hit the scene to guide the work to ensure the safety of all employees and their families; the other hand, an emergency donation of 500 million in cash will also support the hardest hit by the earthquake .relief work. .He also said that the current situation in the disaster area is not clear, Suning Appliance donated 500 million is only the start, sustained attention to the disaster area will post the latest status at any time to mobilize resources to participate fully in the earthquake relief work, he also .called social enterprises, business people can take positive action in distress to offer a loving people of disaster areas to help them through this unprecedented difficulties and rebuild their homes. .</ P>.

Sharon Stone, star of the event reflects the high risk of brand endorsement.

<P> Keywords: Sharon Stone Dior risk endorsement from abusive incident, to resist, "Sharon - Stone," the voice heard. .With global influence as a sexy actress, the earthquake in China's "karma" argument, was to the majority of Chinese consumers, and even harsh criticism around the world. .With Sharon - Stone image of a fall into the valley, Dior brand public relations department also made a panic, emphasizing its "do not support any remarks hurt the feelings of Chinese people", "support for the reconstruction to be" attitude, but also .the "Sharon sacked - Stone" hastily put on the agenda the issue. .And issued a public statement will be the image of advertising in China, all of Sharon removed. .(Event full review) </ P> <P> no doubt that Dior had to think about, when the "sexy" and "character" of conflict, whether the direction where the brand? .</ P> <P> Sharon mouth trouble, acute withdrawal of endorsement Dior image </ P> <P> Age ≠ mature; IQ ≠ wisdom; sexy beautiful ≠ spokesperson should be selected according to what criteria? .</ P> <P> 2005 by the end of the media in the face of Dior president declared: We chose Sharon Stone - Stone, because she was popular in the world are in doubt age 40, still has a beautiful and charming .face, full of intellectual and independent. .Later, Sharon - once Stone's endorsement Dior perfume, watches, skin-care products for such diverse products, skincare advertising slogan is "maturity, wisdom and beauty" and become "international signed advocate" (the responsible Dior .human language.) .</ P> <P> and Sharon Stone - Stone's recent remarks, completely subverted its "mature, intelligent and beautiful" image. .Reporters, inadvertently peeled off the mask manufacturing of commercial packaging, it was discovered that has been deceived. .There is no doubt true humanitarian disasters and under the age of people came to realize that is not equal to maturity, intelligence does not equal wisdom, sex does not equal beautiful. .Difficult brief angry consumers, businesses quickly pulled on Sharon - Stone of all publicity materials. .</ P> <P> should be said that Dior's attitude is praiseworthy. .Nevertheless, despite the Dior argued that Sharon - New Stone, spokesman for non-season, but consumers are still uncomfortable. .Dior and its services, the media, are like accomplices, and Sharon - Stone with deceiving the whole world. .Crisis of Dior continues to be, no doubt, the Chinese people's feelings need to be fully respected, and become a public relations crisis management of this most basic principle. .</ P> <P> So, behind this image of subversion, but also exposed the brand endorsement that the drawbacks of the art of brand communication. .In fact, in recent years, this issue has also sparked a number of brand managers think, then, how should help to make the brand famous high-speed development? .</ P>.

Humor Collection: I heard that when Phelps is an alien.

<P> Keywords: alien Information humorous nickname Phelps - Michael Phelps before the name had been on the crown, "child prodigy" is, then this guy grow up, do not apply, and then, everyone .made no able to "Phelps nicknamed" The consensus of this issue, until a Russian swimmer, puzzled asks: Is he not from another planet it? .Suddenly, people suddenly realized - no wonder this guy is so super, they might also, and that from the helium star of the "underwear Waichuan were" related to him! .</ P> <P> in the "unconfirmed alien" to complete a single Olympic eight gold, two Olympic Games fourth gold "record the history of the terrorist", many celebrities have all walks of life have .They released "Alien" Water Cube done in the view - </ P> <P> Ronaldo: I've joined the "global membership" for many years, who say I was "alien" I told .Who Jia! .(Whispered: body short legs that the guy is an alien it ... ...) </ P> <P> "Tiger" Woods: I occupy the nation's richest sports stars, many years, hateful Seeing Phelps .than I can make money, not to him than swimming, so he and I than the hole, Tiger is still the most money! .</ P> <P> Kitajima: Who told you I do not learn, select the "breaststroke" is a promising swimming in? .! .</ P> <P> Thorpe: I know the Late Early three to five years three to five years and the difference it! .</ P> <P> FINA President Mustapha: Phelps, your kid to participate in eight games has come to head, ah! .Do not make life difficult for me! .If your kid to participate in 16, I also do not schedule this race row ah? .! .</ P> <P> Federer: I want to win a French Open, "Musketeers Cup" to that hard, can last 0.01 seconds Phelps can win the game, alas, grazing cattle and fish do have different swimming .ah ... ... </ P> <P> Nadal: You know, although my English is not good, but ... ... Can I have your autograph, and then, and I co-Zhang Ying it? .</ P> <P> Lewis: Hey Hey! .Experts say, my nine Olympic gold fineness than his 14 more feet! .Do not you think I look like the alien it? .! .</ P> <P> NASA anonymity of a people: our "Phoenix" Mars probe did find a "water" trail, but we can not say whether this and some represent the United States Olympic Games .what is the natural person to contact. .</ P> <P> ET: Ahem, this troubled world, even the aliens look like plastic surgery into the earth, I look out of date yet? .</ P> <P> "Men in Black" Will - Smith: Ha ha ha ha ~ ~ you are not allowed to interfere! .Phelps is an alien! .! .Him into my hands! .! .! .</ P> <P> to God in heaven is the dome of the Leonardo da Vinci painting: What it? .You suspect Pythagorean "Golden Section" of rationality? .Joke! .Phelps guy, God can stop, the old laws that still Guan Dele Bi? .</ P> <P> God: Leonardo da Vinci said, and he was not under my control! .Oh, my God! .Leonardo, you do not have in my dome painted with her long legs and a short guy okay! .</ P> <P> a fish: Phelps to swim all day, ah, Phelps stop to travel; Phelps record all day long, ah, keep a record off ... ... you .heard this song? .This is Aqua KTV-on-demand point standings is now almost burst the song "Michael Phelps swimming all day long," ah! .</ P> <P> a "hyperactive" children's mother: Oh, selling cakes! .My son had the "potential shares"! .</ P> <P> a User: Hush me, I'm writing, "Records of the Historian - Michael Phelps of the Millennium" too! .</ P> </ p>.

Olympic gymnastics men's team to Hong Kong people in public gaffe female strip show.

<P> 1. Chen Yibing on the rings just to down, touched his arm; </ P> <P> 2. Yang Sign on to help him massage; </ P> <P> 3. Chen Yibing on the second .rings, and down; </ P> <P> 4. Yang Wei came forward again, with him to discuss actions; </ P> <P> 5. Chen Yibing Yang demonstration please; </ P> <P align=center> < ./ P> <P> 6. Yang smile, began to take off the outside of the clothes, the scene applause; </ P> <P> 7. Yang Wei on the positive to do the standard cross (as is said so); </ .P> <P> 8. Yang under the rings, but also, and Chen Yibing discussed what action; </ P> <P> 9. Chen Yibing began to undress, screaming ah; </ P> <P> 10. Chen, ice rings, .to do a few standard action, under the rings; </ P> <P> 11. and together to pay tribute to the audience. Note the latter two MM too calm and the </ P> <P align=center> </ .P> <P> </ P> </ p>.

Transformers 2 to see the ads look at nearly 20 minutes long Who will pay for advertising.

<P> New one after movie trailers, endless and the "Transformers" dip edge or completely unrelated commercial advertising, aggressively in the "Transformers 2: Revenge" In addition to showing the audience a leisurely .dizzying, Xuemaibizhang "new King Kong", film screenings long before the patch ads again and again so many complaints from viewers. .</ P> <P> to see "Transformers" look at the 20-minute ad, a full 147 minutes of the positives plus mapping before 20 minutes of ads, making the "see" Transformers 2 "" has become a non- .folding endurance test of not withhold war. .The audience suggested that businesses, large tracts of landscape by advertisers to get a "share", the producers, distributors, theaters to take advantage of large tracts of wind to make some "added value" understandable, but the film is so long that by the consumption of chip ads .who "pays the bill"? </ P> <P> audience: for advertising, "pay for" unfair </ P> <P> "the audience is to watch a movie ticket, not to see ads. TV ads too long can also change channels, .turns out the lights movie theater, seated only dried on, "Wang told reporters reflect the audience," Transformers 2 "premiere of the first day, he would buy a ticket to the movies," epistemic ", excitedly find a seat to sit down, .to wait for the screen is placed on the endless advertisements, "I looked at the watch a few times, almost put a full 20 minutes of ads. If it were not directed at the 'Transformers', has long had the patience not wait. at home .Free ads normally watching TV, but watching movies has always been paid, movie tickets are not cheap. Why the audience for the film 'bill' is not, but also for advertisers' pay for'?"</ P> <P> Theater: .large advertising and more "normal" </ P> <P> viewers complained about more than advertising, cinema called helpless. .A cinema said: "" Transformers 2 "the number of ads carrying the patch is expected to do more, after all, this was the box office one of the most promising large. Most of the ads are directly coupled to the film side ., and cinema advertising is not earned, according to broadcast theater only. "</ P> <P> In fact, the placement ads" long "film market in recent years has become an increasingly prominent problem. .Ad getting long on the one hand shows that the upward trend of the film market and heat, on the other hand, the operation of non-standard ad placement is for all parties suffered a loss. .Released earlier this year, "Red Cliff" (below) patch advertising to nearly 20 minutes, Chupin Fang pointed out that many ads without formal authorization, rights and interests of the audience, but also harm the copyright interest; theater called, a 20-minute ad film ., put four or five games of the advertising time to the equivalent of a movie, film screenings forced to reduce the discharge; and the audience as more long patch advertising lost patience, or the loss of the largest film market itself. .</ P> <P> experts: It is recommended to use the fare "compensation" </ P> <P> in foreign countries, very few commercials advertising the film patch, mostly movie trailers and public service ads. .At present, the domestic film market, cinema, advertising companies, distribution companies, theaters have the right front of the video ads, coupled with the back-end output of China's film market is also too low, increase the number of ads patch outside of movie box office .one of the few profitable several ways, resulting in the status of the proliferation of ad placement. .</ P> <P> experts pointed out that the movie times is a service contract offer to play within the specified time but not the movie ad, which is broadcast from default; cinema advertising time should be announced to the audience and the positive air time, if .placement of advertising time, "long" to consider appropriate to reduce ticket prices to consumers a fair move. .</ P> </ p>.

United States, Germany, Japan, South Korea: four-door car lines distributed brand China routine

In 2005, the Chinese automobile market, wave and meticulous in cloud bursts of Paradox, cold. But the odd man out there: 9 January 2005, exposing the "wedding guangben door" events, so bad news and there is no cause for guangben too great an impact — consumers buying passion continues to rise. Following the wave of the market boycott, or growth retardation guangben rapid pace. And the same running forward guangben is Korea's yilante, this relies on a single model that is dominating the economical (middle) car market brands, less than two years old. While North-South is worth mentioning the public — what led brands cosmopolitism?

A country's automobile represents a country's culture and temperament. United States car superior brands and mentally, Germany car better than the strategy and technology, Japan car better than the Korean economic and design, superior price and appearance. United States Chexi mixed, Germany car advantage attenuation, Japan car out to soar, the Korean car a Q1, the gate of product design, brand promotion, channel management and consumer insights, gave the revelation of how Chinese enterprises?

"A thorough grasp of a country's car, a thorough grasp of the half of it industry. "Cars are industrial manufacturing chain in the back end, embodies a country's level of industrial development. Automotive marketing and management, particularly in the context of the rapidly changing market, more typical significance.

Reform and opening up more than 20 years, the vast majority of automobile manufacturing groups in the world has entered China, China has become the most complex and most competitive arena of car brands. The current joint venture in China, the layout shown in Figure 1:

After years of conquests, China's major enterprises of sales and industrial concentration as shown in Figure 2:

You can see, German, American, Japanese and Korean firmly occupy the front four. And universal production and sales in the first half of 2005 have already been breakthroughs in the North and the mass of the crossfire, grab the head to the country. Our research is locked, the four gates locked their respective representative brand.

Wal-Mart's better and more comprehensive resource sharing

The world brand laboratory (http://brand.) Message: after half a year after consolidation of personnel, better and more a matter of Wal-Mart entered resource sharing stage. Reporters yesterday that Wal-Mart's three brands have come in Nice, Nice, 101 home has also been incorporated into the multi-store Wal-Mart's statistical system. Wal-Mart's international division Corporate Affairs Senior Director Don Peterson said, Wal-Mart brewing through personnel and goods shared, comprehensive in charge of good and as soon as possible.

Wal-Mart proposed holding a better and more

According to the end of February this year the acquisition agreement, Wal-Mart's acquisition of BCL (parent company of better and more) 35% stake, will also continue to use "better and more" name, both companies will continue to expand their business in the new shop; Wal-Mart around in 2010 to further expand equity ratio, thus becoming a better and more controlling shareholders.

Subsequently, the Chief Executive is headed by the Chief Mang, about 30 people management team into a better and more, Mang was appointed as a better and more chief operating officer, management consolidation officially started. On the other hand, Wal-Mart China area, the person also has a new face. Ed succession Hatfield retired to become China's new CEO.

Just post ED on aggressively for personnel adjustments. He from Wal-Mart stores each old dispatch 10 management, transfer to a new Wal-Mart to open shops and nice and multi-store, with a view to the adoption of personnel adjustments for Wal-Mart and nice and more rapid integration.

Full grain brewing

Yesterday, Ke Peterson revealed to reporters, in addition to the personnel structure on consolidation, in terms of commodity resources sharing also started cooperation with, at present, Wal-Mart already has three private brand into a better and more 15 stores in the country.

Reporter yesterday in a better and more boarding village shops, Wal-Mart's "Hui yi", "mainstains" and "simplybasic" own brand products are the shop test promotions, products including paper Cup, paper, fresh-keeping film preservation, towels, vacuum bag, mothballs, jeans, socks and underwear, and other necessities and clothing.

In addition, journalists from Wal-Mart China's official website was informed that Wal-Mart has a better and more national 101 stores into the statistical system, its China suddenly increase to the total number of stores, 187 become China's largest foreign investment in food and general merchandise retailer.

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Electrolux pay 30 million international brand "acclimatized"

The world brand laboratory (http://brand.) Message: concern European kitchen electrical appliances industry giant Electrolux and Chinese kitchen electrical appliances industry giants shuaikang patent dispute recently with the results of the first instance, Ningbo intermediate people's Court of first instance, before the Decree Electrolux (China) co., Ltd. to immediately stop manufacturing and selling violations of Zhejiang shuaikang Electric Co., Ltd. "fuel gas stove door control device" all patent rights, and compensate the comes economic losses of 30 million Yuan.

However, ELECTROLUX immediately indicates that the judgment of first instance and appeal unfair to Zhejiang Provincial higher people's Court. Electrolux China PR Manager Zhang Qi said that Electrolux is still in the normal sales, the market will not be removed.

Shuaikang since victory

It is understood that the gas burner air conditioning plant is mainly used for regulating cooking appliances air and gas mixture to achieve fully the aim of combustion, energy saving, safety in cookware has a crucial role.

According to officials from shuaikang group said, Electrolux (China) co., Ltd. in its cooking product brochure on claims that his "famous" stove cooking than ordinary combustion efficiency increased by 10% to 24%. In a major breakthrough in technology, the industry-saving new benchmarking of shuaikang "China fire" stove in combustion efficiency up to only 10% higher than the national standard. Therefore, Electrolux campaign raises concern, however shuaikang, when the chef on "shuaikang" after the "Anatomy" did not find its energy-saving effect is characterised by unexpectedly found its throttle settings uses a patented design. shuaikang

So, in order to protect their interests, a paper petition shuaikang group will Electrolux (China) co., Ltd. to court.

June 27, 2006, shuaikang to Ningbo city intermediate people's Court, says the company from 6 March 2002, the granting of patents by SIPO patent number for ZL01220334.3 "fuel gas stove door control device", without permission, by Electrolux You China 牘 company mass production, sale and use of the patented technology of stove, constitute patent infringement. Therefore, to the Court decree ELECTROLUX immediately stop the infringing act, and compensation for economic loss of $ 3, etc.

August 30, 2006, Ningbo city intermediate people's Court to conduct a public hearing. The Court concluded that Electrolux (China) company manufacturing and sales of the comes with falling into ZL01220334.3, patent protection scope of throttle control device, constitutes infringement of patent rights on shuaikang, should bear the corresponding civil liability.

Defendant Electrolux You China 牘 electrical appliance co., Ltd. believes that its reply within national patent reexamination Board makes the plaintiff's patent invalidation request has been accepted, the request to abort the procedure Ordinance Second, Electrolux has never been made in the present case involved were accused of infringement of the third Ordinance, charged with infringement of patent protection is not fall into the hands of the plaintiff.

The Court finally make-instance judgment, Electrolux is a decree to cease manufacturing and sales of infringing products and compensation for the loss of $ 30. shuaikang

Electrolux appeal

Zhang Qi interview, said that Electrolux has to Zhejiang Provincial higher people's Court of appeal that the "specific appeal does not disclose the details, wait for the second-instance judgments. ”

Turning to the issue of whether the patent disputes on Electrolux product sales impact, Zhang Qi means there is no any effect, the relevant product from the market and bottom shelf.

Zhang Qi expressed in lawsuits pending shuaikang, distributed to the media in the first instance judgment of practices "was unexpected." "Electrolux gas stove lose patent lawsuit that was 30 million panpei shuaikang." this is a media coverage of this event is used by the title. "We did not recognize the patent lawsuit. "Zhang Qi said," in the final program before the end of the first-instance judgment did not take effect. ”

This reporter has learned that Electrolux Electrolux recognizes that Zhejiang Ningbo city intermediate people's Court judgment in the appeal unfair term (January 2007, 23 days ago) to Zhejiang Provincial higher people's Court of appeal, the Court of 26 February 2007 have already notified the litigants in the second instance court time.

It is learnt that Electrolux and shuaikang patent infringement case will be held March 20 in Zhejiang Provincial higher people's Court of second instance. For reporters on the second trial is confident, Zhang Qi has no direct answer, "since entering the second instance, we will adhere to it. ”

International brand "acclimatized"?

Two large kitchen electrical appliances giant patent infringement trial subject to widespread concern in the industry. State market research institute director lurenbo told reporters, shuaikang prosecution Electrolux is normal, and not only the Chinese Enterprise tort, foreign brands also possible on Chinese products constitute infringement. Intellectual property protection is a global, not unilateral. China is developing from household appliances to household appliance power big powers, out of this years European and American companies are reducing household appliances of manufacturing can be confirmed. Our enterprise also pay more attention to research and development, attention to standards.

China National Hardware Association Chairman Zhang Tong Lee believes that Electrolux vs. patent infringement shuaikang, is due to the different cultural backgrounds led international brand "acclimatized". As an international brand for the Chinese culinary culture and product use environment, less is more thorough and Chinese enterprises, their kitchen electrical appliances product becomes "acclimatized". But China's domestic kitchen electrical appliances enterprises with a special focus on technical research and development and intellectual property protection, therefore, the international brand is very difficult to break through the barriers of Chinese enterprises patent, also fully exposed international brands get rich quick mentality.

China's accession to the WTO five years in the increasingly internationalized China market, while the international brand with strong brand advantage, the people's propensity to generate significant impacts. But

In some industries, like home appliances industry, independent brands rely on cost advantages, but let skelter of foreign brands feel competitive pressure, make them pale, walked into the "repeatedly defeated by the repeated, has won the vicious circle of defeat". Some international brands and even contraction front or announcement of withdrawal from the market in China.

Shuaikang Group President Zou State said: "this lawsuit makes me more acutely aware of the patent is valid ' monopoly ', is the market competition. At present the company to the product's appearance, as small as a screws have their own patents, patent applications per year to 20 per cent annually, is the industry's patented one of the largest enterprises. ”

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Fog down: "dongxinlian" frequent changes

Keyword: brand dongxinlian CNAC China Eastern Li

The world brand laboratory (brand.) Reports:

Experienced three years of the new marriage or will enter the Church, but it appears that China Eastern Airlines to unexpected changes.

December 28, 2007, China Aviation Group General Manager, Air China Chairman Eric as Party Secretary, Deputy General Secretary. And Li-Xiang at CNAC General Manager, as the largest circulation in China Eastern Airlines shareholders has been on the air in China Eastern Airlines introduce Singapore Airlines and Temasek as strategic investors opposed.

Crumbles, 8 January, China Eastern Airlines shareholders general meeting, the "dongxinlian"?

CNAC has been opposed

At present, the parent company of Air China: China Aviation Group has completed more than ten times the h-shares, China Eastern Airlines holdings share 12.07 percent, becoming the largest circulation in China Eastern Airlines shareholders.

This means that, in the East of small shareholders, have some right to speak, as long as access to 21% of the small shareholder support, 8 January, by the shareholders ' general meeting to vote out 1/3 against it, you can block the Eastern Airlines and new routes.

However, the catch is, at this point, according to the associated press reports, China Eastern part of the aggrieved shareholders to China Eastern Airlines to HK $ 3.80 per share price to the new route, Temasek issuance of new shares, to seek support in the air group, hope they can halt the issuance programme for China Eastern Airlines.

December 19, 2 pm, Eastern Airlines Chairman Lifenghua, General Manager Caojianxiong line came to Beijing headquarters in air group, met with the President of Air China President Li, caijianjiang et al., the two sides held a three-hour meeting.

Meeting, lifenghua to CNAC party elaborated "hen" of ideas and significance. He stated the main point is that the stock price should 3.8 historically, change view; Secondly, China Eastern Airlines introduced strategic investors, new routes and Temasek 24% stake in access, will not interfere with China Eastern and Air China, China Southern Airlines business cooperation, because China Eastern Airlines Group still holds a 51% stake in China Eastern Airlines.

Air China President Li then reaffirmed the "one with a combination of Exchange" of cooperation policy, on the two sides and China civil aviation development significance. "The business together, the total flight from affiliated and part of the stock exchange, to achieve the integration of shared resources, you have very large benefits. ”

Once again, for Eric's "one with a combination of Exchange" integration plan, lifenghua attitude has always been: "we still have to adhere to the spirit of the written instructions by SASAC. ”

After the talks, Air China Chairman Li and lifenghua also separately. 2 Li is introducing the new East cooperation programme, and new routes of synergy and return. During the talks, Eric has advised lifenghua back with Air China cooperation, however, lifenghua just "avoided answering".

"Li" of their respective positions, and shows the two sides in views and ideas on a bifurcation.

According to China Eastern Airlines Dongmi Luo wish ping revealing to the reporter, "the second Li meeting" not made any substantive results, Air China has been on the "marriage" in support of this winter.

Since there is no new ideas?

On October 29, 2007, "China Southern Airlines security operations 3000th anniversary celebration", formerly the Civil Aviation Administration of CAAC said that he personally did not agree with the three major airline mergers, the Chinese aviation market cannot be only a sound; as government departments, the Civil Aviation Administration shall take into account national, public and business interests of three parties.

Was in the air force major general, Air China has been at the helm of seven years, 58-year-old Eric after taking office. Some analysts believe that this will benefit the Chinese civil aviation industry expand industry restructuring, and mergers and acquisitions on Air China bring strongly expected other airlines.

Guosen securities analyst Lee said that making such a high level appointments is not 1. He also felt that although Yang Yuanyuan relaxed on the China civil aviation market governance and implementation of reforms, Eric might be more inclined to protect domestic aviation enterprises, Air China has on related areas open too quickly and result in excessive competition have complaints.

1 January this year, Galaxy securities senior analyst wool en on reporter said: "my Eric after his assignment in the civil aviation industry there is a possibility that a new round of reorganization. First, the three airlines may be further expanded. Air China has been trying your Sichuan Airlines, and later want to accept Sal, I think in the future they will have a new action. Secondly, on transnational recombination cooperation. Third, aviation and airports are participating. Our current aviation and airport is the ' well do not make the river ', 40 more capital airport also does not allow foreign investment. Equity participation in aviation and airports, this problem will be solved. Fourth, the further opening up the sky. Our airspace is 95% belong to the military, the Civil Aviation of only 5%. Once the airspace and business machines market and opening up, China's ' air cake ' will quickly get larger. ”

SASAC silence

Earlier, the market has been rumored that the State has approved the hen, but specific issuance price was not approved.

In order to prove the State support for China Eastern Airlines, in Beijing, China Eastern Airlines in a road show for you on the spot to the small and medium-sized investors produced a copy of the approval of the State, such representation approvals — "agreed in principle to China Eastern Airlines Co. introduced strategic investors, private placement of the options; H-shares, the company implemented the spirit, the State Council in accordance with the instructions of the relevant laws and regulations of the request, organize, and actively promote their work to ensure that China Eastern Airlines Co. introduced strategic investors directional add-issuance h share success. "The lifenghua stressed that" we each step in the action, are approved by the supervisor. ”

But Eric said: "Although the Government has agreed to (new), but did not agree with the specific terms and conditions. Even if China Eastern Airlines after the general meeting of shareholders, the Government also requires approval. ”

> In China Aviation Group 25, published Declaration, to point out again that the "hen", the Government cannot intervene in the voting so that incident. Also noted: "as the relevant government departments, there is no reason to, nor should it require that all shareholders are entirely consistent with their views. ”

Then in the "dongxinlian", what is the attitude of the State?

December 27, 2007, China Eastern Airlines Dongmi Luo wish flat told a reporter: "SASAC attitude is clear, in support of the hen. Otherwise, our plan is not down, also check out words. ”

In "dongxinlian", the struggle with China Eastern Airlines has been a long time, many investors are waiting for the State. But as of now, the State-related government departments have never publicly on "positive attitude" dongxinlian. 29 December 2007, an official of the State in an interview with this newspaper, still said: "this is not to say. ”

Then in January 8, 2008, before the vote of the State have played with Air China to greet? reporter to China Eastern Airlines Dongmi conducted verification. In January, Mr Zhu ping carefully answer the reporter: "State private Council told them, they will do the work, because this matter has been not only business, but a relationship to the national face of the matter. ”

Some analysts believe that China Eastern Airlines is pushing the "repeatedly to the Government, the front desk" to "let other people misunderstanding the administrative approval and shareholders through the relationship". Because "the State is the administrative approval procedures, instead of purchasing guarantee, nor is the will of the shareholders. ”

China Eastern Airlines also anti-sniper?

China Eastern Airlines why pestering SIA? Eastern Airlines Chairman Lifenghua explanation: making friends is the best, Singapore Airlines is the preferred airlines cooperation. As the world's largest and most profitable airlines, China Eastern Airlines to promote new routes of administration, course structure, resource configuration standards will play a huge role.

China Eastern Airlines Dongmi Luo wish flat is of the view that a loss of international long route, is the Eastern Airlines "soft ribs", in cooperation with SIA.

On this interpretation, some of the experts were not satisfied. Department of Commerce researcher Mei Xinyu believes that in the last few years of the merger, "Ning lets friends, do not let the retainer" phenomenon has occurred, which does not comply with the national interest, should examine the root causes of this phenomenon.

It is reported that in the past, the new terminal has been a foreign airline merger of three cases: first, the new terminal at the beginning of the 21st century to 6 million shares of 49% stake in yingguoweizhenhangkonggongsi, now fails, exit is being discussed; second, 2001 new routes to 3.2 billion shareholder Air New Zealand 25% of the equity investments now owes; third, 2002 new routes to 2 billion stake in New Zealand anset, failed again, 2 billion to deal with bad debts.

Why new airlines merger three airlines failed? China air transport expert Mao feng, "mainly SIA's enterprise management strategy, corporate culture and the three airlines are incompatible. ”

When journalists asked about the "marriage" in the end the total results, China Eastern Airlines Dongmi Luo wish flat still answered: "hen this is sure to get into. Why?: because we are ready, you do not agree, I meet again, is nothing more than a few times will be more open. ”

When journalists asked about the new routes and Temasek to CNAC blocking, Luo Zhu ping replied: "they will have operations. However, this inconvenience. ”

Eric was transferred, China Eastern and CNAC now for which communication? Eastern Airlines Dongmi-wish on reporter said: "our last ditch, a few also contacted with Air China leadership. Now, Air China's new leadership has not been decided, exhaustively described with them is not good. ”

Who is "the greatest dongxinlian" winner?

Recently, the Group's public statement: "hen" will vote in favour of purely rumors. This purpose is not to let the "never ended" Eastern Airlines Chairman Lifenghua, felt "very big pressure".

29 December last year, the group is also one of the persons connected to the reporter said: "Air Group since its inception, always adhere to the eight, the most important philosophy is: to unite to promote development to integrate of capacity. With this philosophy, we are willing to talk with domestic airlines in any brother, of course, including Eastern Airlines. ”

"The situation of Eastern Airlines now, much like the original that has not been Kodak acquisition of lucky. "Summer capital President Wang JI Zhou, referring to the hen is also believed that, at present, the domestic public opinion for hen has rendered the situation, because the leaning to the national interest, very few people will stand up to China Eastern Airlines stand.

However, for 8 January of this year's vote, the industry believes that the consequences are not encouraging. Because, from the perspective of the stock price, "the marriage" failed, the total could lead to China Eastern Airlines stock decline, this is the small shareholders who do not want to see.

However, most in the industry believe that regardless of how the final results of the vote, the mergers and acquisitions "scramble", has made Air China has become the biggest winner. For Air China, even if you don't vote, China Eastern Airlines cited new success in the stock price would make the shareholding CNAC benefit; if a vote, the introduction of new aircraft fails, Air China will rarely off a powerful competitor, China Eastern Airlines will be at a greater disadvantage was acquired by location — and this is precisely the Air China looked forward to the outcome of the "big."

Master of famous female returnees striving hard to resist shopping Purchasing Guide.

With the high-end department stores <P> gathered speed in the east, department store shopping guide began to appear highly educated groups. .Glass windows, elegant decoration, and the world famous brand with ... ... a lot of university graduates has become an ideal job. .Castle last week, a luxury department store is no wonder that the recruitment of staff, even from the female graduate students studying in the UK also came to apply. .10 million annual salary level for some manager Purchasing Guide is not a problem. .</ P> <P> Purchasing Guide returnees women striving to master thousands of comparable income white-collar </ P> <P> more than ten years ago, a "Miss Tokyo elevator," the Japanese TV drama hit, many people can not figure out read .Why do young people the book work the elevator. .Today, this situation is not uncommon in Qingdao, with the high-end department stores accelerated accumulation in the east, department store shopping guide began to appear highly educated groups. .Glass windows, elegant decoration, and the world famous brand with ... ... a lot of university graduates has become an ideal job. .Castle last week, a luxury department store is no wonder that the recruitment of staff, even from the female graduate students studying in the UK also came to apply. .</ P> <P align=center> </ P> <P> interview with reporters that some 10 million annual salary of the manager-level Purchasing Guide is not a problem. .</ P> <P> girls hard to resist "brand name to attract" </ P> <P> Yesterday, at the mountain campus of Ocean University of fish, the reporter saw more than 300 Hisense Plaza is being trained staff, as Hisense Plaza Olympic Shop .opening soon, the store will be 1,300 new employees in turn organize training. ."We have more and more of these people in students, even graduate students are returnees." Zhang introduced for human resources, it is very proud of the store, according to data provided by 1,300 employees, the college education accounted for .50 ℅ above, undergraduate education, accounting for about 10 ℅, the discipline involved in fashion design, advertising, hotel management, tourism management, English, nearly 20 professionals. .</ P> <P> "I like the brand, but also can not afford their own income, can do a shopping guide I am very happy." Qingdao Sun Mongolia is a 23-year-old, just graduated from the Shandong Institute of Architecture, .Hisense Plaza, after opening to the DKNY shop when she will be shopping guide, Sun Meng said, girls like fashion garments, she can become the envy of many students in this shopping guide her. .Zhang Shan, 22, is from Beijing City College graduate, she thought, when the brand-name shopping guide is the accumulation of life experiences, Zhang Shan told reporters, her father opened in Qingdao City, a gallery, it should be said that family is good, .The application to sell when the luxury shopping guide is to get the experience, "while also contacted a number of high life." reporter has learned that a considerable portion of the course when the shopping guide, junior college girls are out of the pursuit of "the world's top brands" .psychology. .</ P> <P> shopping guide income comparable to "white collar" </ P> <P> Yesterday, a reporter from the Paris spring, the sun department stores, music and many other department stores Mackay learned long ago the junior college students is nothing new dry shopping guide ., and in the department stores and specialist qualifications can account for three or four shopping guide. ."High is also an aspect of the stimulus." Shopping malls in Hong Kong Road, a staff told reporters, second and third line brand shopping guide, they will get each month from 2000 to 3000 yuan, and GUCCI, Cartier, and other brands to get three thousand shopping guide .dollar a month is not a problem, and manager-level salary to over ten shopping guide. .This reporter has learned, the general department store to the shopping guide of the commission is 1% for LV, Hermes, PRADA hundreds of million of clothing, handbags, light is able to exceed the salary commission. .</ P> <P> Hisense Plaza, Chinese Vice President Lee said in an interview, the current income of department store shopping guide comparable to white-collar workers, university graduates very attractive. .But the highly educated is not a goal, the shop is attracting more attention to the professionalism of the staff to provide quality services. .He hoped that when the brand shopping guide young women get through life experience, to develop their own, rather than blind fashion bubble. .</ P> <P> female returnees Master Ji Ling: </ P> <P> I do not think when shopping guide or copies </ P> <P> yesterday, through multi-contact, the reporter also found to participate in live training sessions, about .Master of posts Ji Ling female returnees. .This reporter has learned, Ji Ling, 28, previously worked in Wuhan University of Technology undergraduate, a student of fashion design. .</ P> <P align=center> </ P> <P> 2004 years later, began to study at their own expense to the Nottingham Trent University, Master of clothing, had just returned earlier this year. ."I do not think that when shopping guide or copies, this is my opportunity to gain valuable work experience." Ji Ling said that she came from professional clothing, home is like their own businesses, agents of foreign apparel brands to the domestic promotion, this time from the shopping guide .stem from, is to get industry experience. .She believes that "returnees big deal, and began from the grassroots to the employment opportunities of young people." </ P> <P> reporter learned that the highest cost of studying in the UK, Ji Ling spent 3 years of study must register nearly one million .But Ji Ling said, "work to get the wages of 3,000 yuan is also very safe," she think now is not considered when the school fees and earn investment, but to consider more than the accumulation of social, work experience period. .</ P> </ p>.

Coke addiction forced d delicious Pepsi who should be responsible?

Recently, armed police corps hospital Psychology Division of Guangdong received an extensive drink Cola but due to the addictive Akay middle school students. Expert advise, Cola as a beverage, under normal circumstances there is no problem drinking, but long-term high-dose to drink Coke, or may produce dependence, especially among young people more vulnerable to addiction.

Three years cool drink Cola addiction afraid of light

According to introduction, Akay dad he found some time ago my son some not-so-good, next week he behaves very strange that some people came for him, sometimes just said, will be forgotten; sometimes mouth mumbling, or paste words about words and rushed out outside crying, screaming off his coat. Your family will be off at home on days no improvement, then he rushed to hospital for treatment.

According to introduction, Akay Akay MOM this year, 16 years old, previously studied very well. 3 years ago, the family discovered his son comparison favorite drink Coke, start drinking a couple of cans per day, a year later increased to around 5 cans per day, up to one-day drinking seven tanks. 3 years, son gradually palpitations, headache, irritability, night sleep symptoms, but also the attention to focus on class, academic achievement, and finally had to abandon their studies. "But we must not expect Coke addiction, but also boxes of land bought his drink. ”

Akay call themselves drink Coke addicted to it, if you do not drink will mind very confused, scared, depressed, unwilling to talk with people. After hospital illness, Akay currently mental state is restored, the mood has been improved, the illness progressed.

Young people drink harm large empty stomach Growl

According to the psychiatric treatment center for adolescent addiction date-Director on: Cola as a beverage, under normal circumstances there is no problem drinking, but long-term high-dose to drink Coke, or may produce dependence, especially among young people more vulnerable to addiction, this is because the Cola with caffeine.

From medical, caffeine is a psychoactive drugs. Approximately 100 ml Pepsi, caffeine-containing 10 mg, 355 ml can of Coke about 35.5 mg caffeine, if every day drinking more than 5-6 cans, fitness is not yet mature, coupled with the most popular drink on an empty stomach, drink speed and fast, very easily lead to blood concentration is higher in caffeine, it will likely cause side effects, such as addiction.

"Appear by Cola addiction Akay mental symptoms compare uncommon situation indeed. "Date-remind parents, young people, in addition to the coke, other drinks containing caffeine or excessive drinking, such as coffee, etc., otherwise they will be on the impact of growth, in severe cases, can also be addictive. (

CICC donation to the Sichuan earthquake 500 million.

5-12 out of Wenchuan earthquake disaster loss to imagine. .After the disaster, NetEase Finance Initiative was launched in the first time, calling on enterprises to concrete actions humane care and attention to the disaster, to help the disaster areas rebuild their homes. .Call is issued, since the May 12 evening, the company has continued to respond positively. .Concerned about the disaster, disaster relief, corporate citizenship in action. .China International Capital Corporation Limited by China Red Cross Foundation donated five million yuan to the earthquake-stricken areas. .</ P>.

Xiang Wenbo said the disaster areas to build a third elementary school again.

<P> Keywords: wave to the text of the Trinity has developed earthquake relief donations earthquake relief equipment </ P> <P> noon today, president of Sina Finance Xiang Wenbo by Sany Heavy Industry has learned that following the 1800 donation to the Sichuan earthquake disaster area .million, the Trinity Group has officially launched the second round of donations, including disaster areas in Hunan counterparts want to help build a primary school. .</ P> <P> Xiang Wenbo, told reporters after the earthquake in Sichuan suffered, Trinity actively involved in relief activities, with the advent of post-disaster reconstruction, Trinity will respond to national and Hunan provincial government .the call of love and enterprises play Trinity as a professional engineering machinery manufacturing enterprises advantage. .</ P> <P> According to reports, the three second round of donations, including one counterpart of the disaster areas in Hunan and help build a Hope Primary School, donated a set of concrete mixing station, while the disaster area will be free to recruit 131 young people to three .a technical school to vocational training and job placement assistance. .</ P> <P> since the May 12 Wenchuan 8.0 earthquake region, the three the first time a group to respond, donated 18 million yuan of disaster relief support to affected areas, of which 300 million in cash and equipment 15,000,000 .dollars. .From 13 onwards, Trinity rescue equipment from the Chongqing assembly, directly to the disaster area and sent 80 volunteers from the earthquake disaster relief teams in disaster rescue and relief to go. .</ P> <P> as the leading Chinese construction machinery industry enterprises, Trinity full advantage of professional equipment, cranes sent by 8 and 7, consisting of mechanical excavators relief teams, in the early morning of May 15 arrived in Sichuan .hard-hit Mianyang, Beichuan, becoming the first team to reach the disaster areas of construction machinery. .In Mianyang, Beichuan and Pingwu, County and other places, relief teams Trinity lives open up a channel, open the most important tool. .</ P> <P> in the rescue, three rescue equipment, an engineering machinery known as the "miracle of engineering machinery." .Because the equipment directly to the Trinity, Trinity rescue team has armed police and fire fighters to help successfully rescued from the rubble more than 20 survivors, including up to 117 hours trapped in the North River, Zhongshan Shenzhou Mining Vice President quarter, creating a .the miracle of life. .</ P> <P> "Trinity has been developed especially for relief of construction machinery." Xiang Wenbo also excited to tell reporters that the earthquake relief, the mechanization of Trinity rescue team man-machine integration, to rescue the early .played a vital role in post-disaster reconstruction in the earthquake zone to make new contributions, Trinity right after the earthquake disaster relief machinery put into the development. .</ P> <P> It is understood that Trinity's "special project for earthquake disaster relief machinery" is a specially restructuring of excavators and cranes. ."It adds more rescue function, it is our professional advantage", Xiang Wenbo said. .</ P> <P> take into account the needs of reconstruction, the Trinity players involved in earthquake relief aid, while also undertake training for the disaster area the task of construction machinery and equipment operator. .The earthquake relief, including the Trinity, including many engineering machinery enterprises have donated rescue equipment, rescue workers evacuated as the business, equipment, operator of the reserve forces to become a very real problem. .In this regard, Trinity called the local volunteer rescue teams, on-site training for machine operators. .At present, more than 20 trained volunteers on the local machine operations. .</ P> <P> though Trinity is now the annual production and marketing season, heavy, Trinity will continue to earthquake relief as the current top priority. .Xiang Wenbo said, Trinity advocate enterprises to actively participate in the reconstruction of all, share those concerns for the country, seeking blessing for the victims. .</ P> </ p>.

Amway: Liu Xiang after the contract expires with renewal to be determined whether.

Key words: Liu Xiang injury to retire because of injury August 18 Olympic Games, Liu Xiang injury to retire, hot friends marketing plan sponsors will bathing, NetEase Liu Xiang, the first time a connection Amway Nutrilite brand endorsements. .Amway Nutrilite Min Liao, director of marketing, said Air China said on Liu Xiang is a pity, but there will be no publicity of the brand too much pressure. .Amway Nutrilite and Liu Xiang has not entered into fixed-term contracts expire, Liu Xiang's endorsement contract period will not reduce costs, as happened suddenly, temporary marketing plan yet to adjust. .Liu Xiang after the expiration of the contract and contract depending on whether the future of the circumstances. .</ P>.

Bing design is superior to the authority of the test, said the primary obstacle to Google brand loyalty.

<P> Am Beijing time on June 28, according to well-known U.S. technology blog reported that brand loyalty is especially important for technology companies, which is available from Google and Microsoft's new search engine will be the battle to be verified. .Despite the will should be proved and Google as well, but perhaps meaningless, because Google is a powerful brand. .</ P> <P> Catalyst Group usability testing company against Google and will be the user's study confirms this situation. .Catalyst first by the camera on the 12-bit will be using Google and the search activities of users in the follow-up survey conducted out of sight, and then completed the study. .It should be noted that before the test, all 12 tests were regarded Google as their preferred search engine. .The report shows that in 12 test persons, there are four testers said they prefer in general will be, and the remaining eight tests were more likely to say Google, because they are familiar with, and will be improved and the lack of .to allow them to change their mind. .</ P> <P> testers will be invited to the site design, functional organization, filtering options and search results were relevant in terms of scoring, the results were surprising. .In addition to the search results will be correlated, but were significantly better than Google. .Therefore, even if the site design will be an advantage over Google, but still not enough to test those changes on Google's view. .</ P> <P> Catalyst CEO Nick Gould (Nick Gould) that Microsoft "develop and Google as good products, but not good enough." Because the whole, all the tests were "no change .mind ", you know Microsoft will be spent in the promotion of 1 billion U.S. dollars. .</ P> <P> cameras recorded the results are very interesting. .For example, about half of the test will be to use the home page and search results page on the left navigation bar, to improve the search results array, but ignore all the tests caught the upper left side of the Google page, the navigation links. .</ P> <P> The study also showed that search results are displayed on the length of time users watch ads have a major impact. .Users to watch ads to keywords and ads below for additional navigation information vary. .For example, will be in the search for the keyword "digital camera" better able to attract users attention to ads, because users will be allowed to brand, price, and guidelines to be ranked on the search results. .Users will be time to watch these ads is Google's 150%. .</ P> </ p>.

Brand communication "necklace law"

We provide enterprise for diagnosis, sometimes found in an enterprise, it's advertising, promotion, public relations, not a unified rules, as if not a business, so every campaign became a separate Act, there is no continuity, cannot produce interactive, which actually is a spread of waste.

Continuous and unified communications is the law of international brand success, KFC is one of the world's largest fried chicken chain restaurant, currently has more than nine thousand six hundred House Hotel. However, both at the great wall of China or the bustling city centre of Paris, or Bulgaria beautiful Sophia town centre or the sunny streets of Puerto Rico, everywhere visible Colonel Sanders is a familiar face of KFC restaurant signboard.

Fashion brand Esprit has emphasized its personal choice and the nature of the spiritual realm. In the late 1960s in the United States was founded, Esprit, established the world peace and self-expression for the brand's primary purpose and consistently. When other companies ' sales still only a mere formality, Esprit has stressed the need for social fashion and lifestyle are responsible. Esprit participation in Earth Day campaign, printed with "green" slogan clothing issued to staff, in-store environmental poster and posted on customers in urban cultivation and make clean-up activities. Esprit is a major initiative to introduce the "nature". Spring it in the store in Asia are full of garden atmosphere, shop placed many artificial plants, bonsai, etc. In summer, is advocating a healthy lifestyle, it said in the poster: "an Apple a day, doctor away." In the out of season sale, Esprit is quite unusual, it will showcase all the old swept a layer of white oil, or cover of cotton on the net, this color to the customer to Esprit is an oasis of the senses, make it a Madhouse: scenes in both did it seems that exclusive comfort business. Esprit's indoor display note propaganda human values, always remind customers to wear is also not forget to express their views in an advertisement, Esprit asked: "what will you do to change the world?" a walking stick girl answered: "I want people to assess my can not I cannot. "In addition to the above, there are other slogans were widely used:" all countries should return the thing does not belong to them, "and" in everyone, before deciding to have children should be a parenting course ", these words inadvertently conquered the thousands of people.

Core values-the main line of brand communication

The core values of the brand is the essence of the brand, it represents a brand most centers, and do not have the time of the element. A brand is the most unique and valuable part of the usually manifested in core values. If the brand to a globe, core value is the middle of the axis, no matter how axis rotating globes, is always fixed.

Whether you have core values, is the brand management is an important success. Haier's core value is "true", the brand logo is "genuine forever", Haier's star service and product development are all on the interpretation of the concept and extension; Nokia's core values is the science and technology, humanity, the brand logo is "Science and technology people-oriented"; Similarly, Nokia continued to launch new products to human design to build its high-tech image; the sea is the core value of "health", the brand logo is "a healthy future" in their 30 under a variety of health products for the reputation of this core value.

On the brand's core values of the set, where consumers not to explain how our products are good, to meet consumer demand, because of this, your opponent. If a set of core values of food mainly or stay in taste after feeling, such as "taste is fresh, pure, let people pleasure", which although very closely after the taste of food, the wonderful feeling on the sales of the product itself but also a greater catalytic role, but the absence of an appeal of the human heart, which only sell products, not to sell the spirit and cultural realm, the brand's core values of a lack of inclusive, but also for long-term development.

Marlboro cowboy world

Tobacco situation very delicate, on the one hand, the ban on smoking in the worldwide become a general trend, non-smoking people wanted cigarettes immediately disappear from the face of the Earth, on the other hand, smokers smoke as well, the dependency on tobacco taxation in the country is very high, so that the cigarettes were caught in order to survive, making tobacco enterprises almost only one way to go: good public welfare, charity. To establish goodwill of enterprise image, get the public's favor. In the 1920s, Nanyang tobacco to patriotic as banner, social image is bright, Marlboro, 555 bent on sponsorship, "kin card" constantly held a charity, "camel" are donated to charity. The United Kingdom and the United States, Japan and other tobacco companies each year out of a large budget, to the overall packaging to enterprises. However, they must do is see a good thing, but finding a most suitable for yourself would best reflect their brand value.

For example, the Marlboro to sponsor sports events for the main method of packaging the brand.

Marlboro has always been a major sponsor of international sport events, especially in the international formula one racing's most prestigious Marlboro, this is the most influential and most important sponsorship activities. In the public mind, formula 1 is considered to be free, passionate, competitive and challenging sport. Formula One racing's image is consistent with the Marlboro to shape the image of the "man." Formula One racing spirit is embodied in the Marlboro Cowboys with spirit. Morris corporate sponsorship of formula one racing is the sponsorship and the brand image of the perfect combination. So far, Marlboro is sponsoring formula one racing 20 years as a sport support responsibilities, Marlboro in public established a good image. In addition, the company is also very concerned about the game's various security measures, established a million

Bolo concerned about others ' lives and health of the image, making people think this company would depart from the health of consumers, the production of "healthy" cigarettes to reduce their toxicity. This initiative is clearly won the public on the brand.

Apart from formula one racing, Marlboro also sponsors other many worldwide sports competitions. For instance: the football match, motorcycle racing, horse racing, motor racing, horse racing, skiing competitions and bicycle competitions. However, if one day the CCTV Spring Festival evening party invitation Marlboro sponsorship, that must be met with denial of Marlboro, not the impact of CCTV is not great, but does not match with the Marlboro's style. Marlboro is always looking for the most suitable for their sponsorship and give these sponsorship has established specific criteria that conform to these standards, will be considered:

Lenovo can borrow as Samsung as Olympic rise?

1. the Association as the outstanding local enterprise, you can expect about the same as the Samsung Lenovo's chance to rise?

The world brand laboratory (http://brand.) News: by the year 2004, Lenovo, on the whole, or a business limited and brand impact limited to domestic market companies, on in 2005 with the acquisition of IBM PCD business into the international market, on the whole, still in the IBM business integration stage of PCD. This allows the Association to "Olympic marketing" by gaining slightly thin and hasty. But the acquisition from Lenovo IBM PCD business after more than two years of the results achieved, have exceeded the industry expected, shows the legend in solid foundation management and policy on the use of properly, the Olympic Games at the same time is the national brand of a promotional opportunities, and so on Lenovo take Olympic marketing leapt onto a new stair can be expressed cautious optimism. As long as the Olympic strategy and acquisitions strategies in the internationalization of the platform implementation into benign operation, can be considered successful. But like Samsung that exceed Sony become the industry leader, have a long way to go.

2. you think that a corporate Olympics marketing's "readiness" in what respect, what our enterprise?

China's enterprises generally, or embodied in the "product of", as the core technology, patents, development, design, and other knowledge resources accumulated enough, it is difficult to form a differentiated product performance, lack of unique differentiation of products, we would tend to blur the brand positioning and vulgar, on the one hand, the other is a marketing system, supply chain, production, channel, and so have not established an internationalization of layout, this will affect the Olympic marketing produce marketing pull hard to translate into real sales force. Third, it is for the Olympic games so that a global event in specific marketing model is also a lack of experience, not only refers to specific companies, but also including our domestic corresponding service, ancillary industry support.

3. an enterprise is done only in the domestic market to internationalization. Olympics on domestic enterprises is the internationalization of a shortcut?

Done is a relative concept, specific to a corporate body, it should be said that there was no one in the domestic market the extent before starting the internationalization of the indicator system, which depends on the situation of industry competition. But China is a developing country, the rapid growth in market size, market changes very fast, as the Chinese enterprises themselves, need to make the most of this unique resource. Olympics on domestic enterprise internationalization is not a shortcut, but should be seen as an opportunity. Because in their countries organised a gathering of the global attention, this opportunity is not available at any time. Therefore, enterprises in the implementation of the basic conditions for internationalization have, adjust the pace to accommodate the development of strategic time window, it is worth considering.

4. from the strategic point of view, the enterprise should benefit from the Olympic Games. The enterprise management, risk management, creativity should be how to consolidation?

It should be said that competition among enterprises, is a comprehensive strength of the competition. Olympics should make the most of this opportunity, but neither can hold unrealistic fantasy elements in other undertakings does not have the hopes on the Olympics marketing can be "accomplished only at one stroke," and this practice, or may cause disproportionate input-output, or enterprise sales temporarily washed up, but as a follow-up resource to keep up with, but to bring long-term development. So I think for the participation of the Olympic marketing, the enterprise should hold "positive use, and integrate our" attitude, according to the enterprise strength, development stage, select the appropriate level of involvement and participation. From a risk management perspective, I think it is particularly important to avoid the lack of resources, was the Olympic marketing brings the sights, scenery 1 form irreversible investment could not maintain that this situation will enable enterprises into passive. The world brand laboratory [brand.]

5. the 2008 Olympic Games, local enterprises as host of advantages in what respect?

For economic take-off stage of developing countries, the Olympic Games this gathering of global concern, is itself a national brand opportunity. For example, for the quality of the product itself, the development already competitive businesses that rely on games such a national brand exhibition opportunities, you can borrow potential product competitiveness into brand competitiveness, so as the host country of enterprises, the main advantage is that the world's attention to us, we are in the center of the stage, but gave us the brilliant sunshine, is, it depends on what is not gold.

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A pound of beef 458 RMB Vanguard home Beijing opened a high-end supermarkets

The world brand laboratory (http://brand.) Message: "Gosh! beef sold so expensive? a kilogram of $ 916?" and "the fucheng black cattle frosty tenderloin steak per kilogram to $ 398?" yesterday morning, at the financial Street shopping center, ground floor has just opened for Vanguard's OLE ' supermarket, customers enjoy the shops and fashionable decoration, merchandise display dynamic, were surprised to find supermarket goods have embarked on the "true high-end" line, the price is alarming.

Journalists see the fresh counter, fruit vegetables, here more than half are imported, the remaining products are environment-friendly, green, organic level. Fucheng black cattle back A grade is the price of steak 916 Yuan/kg; fucheng black cattle frosty tenderloin steak $ 398 ... Prices of these commodities, many customers surprises: "is too expensive for such a small box of two piece of meat to 1960. "The supermarket's own sales told reporters:" this several slide tender beef taste, used mainly to barbecue, belong to supply local level. The remainder of the regular beef daluhuo. ”

Manufacturer's staff told reporters that the beef was sold "sticker shock" is because it is made of black Angus and Japan's and cow hybrid, "only the outer Ridge and eye of meat of the site to sell this high price, the location of each head of cattle meat out of 178 pounds. "He told reporters that this kind of beef previously only-for some advanced Hotel Beijing," we've never walk supermarket, this meat for a month in Beijing also supply tens of pounds. "He also stressed that the price is high because the cost is high, the second is the meat really taste unique, uniform distribution of lipid profile, the flavor is very tasty. "Japan and Korea people's recognition. ”

In addition to the "sticker shock" beef, food counter and display of merchandise are stuck to the import inspection and quarantine of the label, a bottle of Italy imported jam price to $ 40; brand from France of LAFITE wine sold $ 14982 is ordinary supermarkets in hard to find products and prices. The supermarket area 2600 square meters and fresh food accounts for about 2000 square meters, merchandise also includes auto accessories, furniture, personal care products, books, stationery, tea, etc., the reporter noted that most of these products are imported or luxury goods, prices of nature.

"The supermarket stuff actually than expensive high-end department stores, so scary. "A stroll around the shops of consumers Miss Liu making such a feeling.

Prices so high, don't worry that managers would be frigid heights? Vanguard House co., Ltd. Beijing Division bear Ling NI explained that in front of the restaurant, the company done market research, financial Street shopping centers, 1.5 km radius of office buildings and surrounding residents monthly average income is $ 5000, "supermarket positioning provides top-quality lifestyle, we couldn't sell without worry. ”

She also revealed that: "for example is positioning high-end line of CR OLE ' supermarket trade shops, 60% of customers are foreign nationals, they are more concerned about food quality and taste, is not sensitive to price and, take top-grade beef, length of less than two metres of counters, and a month can sell $ 2. ”

Although consumers so high above commodity diplomats, business experts that can understand. Professor Justin Wong said: "what positioning businesses have their own reasons, such as the financial Street, has a large number of business office, hotel, apartment and other supporting facilities, rents have up to 30-45 Yuan/m2/day, if the retailer does not adjust the format, do not leave position high-end route, cannot survive. ”

"East New Love" after the failure of transfer that?.

<P> Keywords: Brand New Love East China Eastern Air </ P> <P> World Brand Lab (brand.) reports: </ P> <P> in the Jan. 8 PM Eastern Airlines China Eastern Airlines rejected the EGM foreign capital .After the program, the Air Group Information Services Department official said it was "normal market behavior", in the Air "will further bid for China Eastern Airlines to implement the program." .Singapore Airlines said in a statement that night, disappointed in the outcome of the vote, but would respect the result of the voting shareholders. .Statement said, "all relevant parties believe this transaction represents a further capital injection of capital to implement the reorganization of Eastern reasonable and acceptable maximum value. The deal has also been subject to the provisions of relevant laws and regulations of the circumstances, be approved. ."SIA statement said," Given Singapore Airlines and China Eastern have expressed willingness to develop relations between China Eastern Airlines will continue to support and build relationships. "afternoon of January 8, China Eastern Airlines Corporation Limited (CEA) .Extraordinary General Meeting held in Shanghai, for China Eastern Airlines and Temasek Holdings of Singapore to introduce strategic investors to the program (the "East new program") to vote. .The private placement program was signed in September 2007, under the program, China Eastern will be the per share price of 3.80 Hong Kong dollars, for a total issuance of 2,985,000,000 shares of H shares. .Including Singapore Airlines and Temasek to the issuance of a total of 1.884 billion shares, to the capital increase of the total shareholding of 24% CEA; also the controlling shareholder of China Eastern Group, to the additional 1.1 billion shares H shares, to ensure that its 51% stake after the capital increase .absolute control of position. .To this end, Singapore will invest 7.161 billion Hong Kong dollars, China Eastern Group will invest 41.82 billion yuan in Hong Kong. .Eastern foreign capital program is subject to the special shareholders meeting to vote. .Currently holding 59.67% of China Eastern Airlines China Eastern Airlines Group, the largest shareholder, private placement for the object itself, so be excluded from the vote away. .The right to vote, including the Eastern A shares of minority shareholders (396 million total shares held by China Eastern Airlines A shares, representing the total number of shares of China Eastern's 8.14%), and all the shareholders of China Eastern's H shares (a total of 1,567,000,000 shares of China Eastern shares H shares ., representing the total number of shares of China Eastern's 32.20%). .</ P> <P> signed agreement from the private placement has been subjected to this program rivals China Eastern Airlines Corporation Limited (Air China) and strong blocking. .Air China and China Aviation Corporation (Group) Limited (CNAC Limited), the same as in the Air Group subsidiary. .Air China Air China Limited holding area through the Eastern H shares, accounting for the total number of shares of China Eastern's H shares of 12.07%. .</ P> <P> in the vote, Air China has repeatedly issued a statement, questioned the "East new program," and the day before the vote on Jan. 7 auction officially released a statement saying that if China Eastern Airlines on January 8 .Extraordinary General Assembly rejected the "East new program," CNAC Limited will be not less than 5 per share acquisition price of HK China Eastern shares, and intends to submit a formal board of directors within two weeks of their program of CEA. .</ P> <P> 1 月 8 日 下午 1 时 30 pm onwards, Eastern Extraordinary General Meeting held three rounds of the shareholders were to vote, that is, A, H shareholder vote, A shares and H shares of individual shareholders to vote to vote separately, any .A vote must be more than two-thirds affirmative vote, the East before the new program was adopted. .</ P> <P> ultimately, on the day voting A shares of small shareholders, there are 94.05% voted against. .H-voting shares of minority shareholders, there are 74.70% voted against. .</ P> <P> this, CNAC Group Information Services Department official said, "This is normal market behavior, and Singapore Airlines offer low, difficult to obtain minority shareholder support." .</ P> <P> "it shows that government-sponsored enterprises act in accordance with the rules of capital markets." CNAC said. .Before the vote, all parties in the attitude of SASAC speculate that this is a decision "East a new program," the key to success, but until the beginning of voting, none of the SASAC made it clear publicly come out. .</ P> <P> Prior to the afternoon of January 4, from close to the State Department was informed that the SASAC, the SASAC internal capital market rules that should be respected. ."Capital market these things the government is also new, have never before encountered such a situation, but as long as legal compliance, it should count." The source told reporters. .</ P> </ p>.