United States, Germany, Japan, South Korea: four-door car lines distributed brand China routine

In 2005, the Chinese automobile market, wave and meticulous in cloud bursts of Paradox, cold. But the odd man out there: 9 January 2005, exposing the "wedding guangben door" events, so bad news and there is no cause for guangben too great an impact — consumers buying passion continues to rise. Following the wave of the market boycott, or growth retardation guangben rapid pace. And the same running forward guangben is Korea's yilante, this relies on a single model that is dominating the economical (middle) car market brands, less than two years old. While North-South is worth mentioning the public — what led brands cosmopolitism?

A country's automobile represents a country's culture and temperament. United States car superior brands and mentally, Germany car better than the strategy and technology, Japan car better than the Korean economic and design, superior price and appearance. United States Chexi mixed, Germany car advantage attenuation, Japan car out to soar, the Korean car a Q1, the gate of product design, brand promotion, channel management and consumer insights, gave the revelation of how Chinese enterprises?

"A thorough grasp of a country's car, a thorough grasp of the half of it industry. "Cars are industrial manufacturing chain in the back end, embodies a country's level of industrial development. Automotive marketing and management, particularly in the context of the rapidly changing market, more typical significance.

Reform and opening up more than 20 years, the vast majority of automobile manufacturing groups in the world has entered China, China has become the most complex and most competitive arena of car brands. The current joint venture in China, the layout shown in Figure 1:

After years of conquests, China's major enterprises of sales and industrial concentration as shown in Figure 2:

You can see, German, American, Japanese and Korean firmly occupy the front four. And universal production and sales in the first half of 2005 have already been breakthroughs in the North and the mass of the crossfire, grab the head to the country. Our research is locked, the four gates locked their respective representative brand.