Liu Zhenyu, vice president of Microsoft's MSN: Microsoft Why give up the main push Bing Live brand?.

<P> Zhenyu: Why Microsoft's push to give up Live Bing brand </ P> <P> Liu Zhenyu, vice president of Microsoft's MSN exclusive guest this site today, Microsoft is pushing with the outside world share the search brand new behind the scene story of Bing. .He disclosed that after the Live brand can not highlight the importance of search within Microsoft, Bing brand reflects Microsoft's search market confidence and commitment. .</ P> <P> Guest CV: </ P> <P> Zhenyu, vice president of Microsoft's MSN, he was responsible for Microsoft's MSN online service in the Chinese market and the wireless business, products, marketing, operations and customer service, and cooperation .all-round cooperation partners, and new business expansion. .</ P> <P> Zhenyu joined Microsoft in 2004, MSN, has been responsible for online product strategy and wireless communications. .Online products, including Messenger, Hotmail, Spaces, and Mobile. .Liu Zhenyu and his team together with many partners to establish a good relationship of cooperation. .Under the leadership of the Zhenyu, MSN online products and wireless services have gained considerable progress and development. .</ P> <P> Zhenyu worked in Alcatel Shanghai Bell Co., Ltd., in the field of telecommunications has accumulated rich experience. .Before joining Microsoft, MSN, Zhenyu has worked for many years at Motorola, responsible for China's VAS software strategy and market development. .</ P> <P> wonderful ideas: </ P> <P> - search is a very strategic product for the entire company is very important to the future direction of the company, Microsoft agreed not wavered we become bigger and stronger in the search field of the .determination. .A lot of speculation about some of our stories with Yahoo, but Yahoo's negotiation but we win the search market in the whole grand strategy is very important on the technical details. .</ P> <P> - the past, we used Microsoft's Live Search as a brand, be frank to do with Live Search has two aspects. .First, does not highlight the entire Microsoft company-wide search for such strategic importance of the product. .Second, Live makes this easier to the final consumer brand and customer confusion and Microsoft's Live Search product differentiation between the products. .</ P> <P> - we spent a lot of effort to select the Bing when the brand, first it sounds out quickly, make catchy, easy to remember, it should reflect our search for a future .prospect awareness. .At the same time, we not only take into account the global product in each country should maintain a consistent brand, but also taking into account the Chinese characteristics. .</ P> <P> - we believe that advertising is a very effective way to promote brands in particular, the United States based on the number of competitors to do some advertising. .But in the end user can select their favorite Bing search as a search engine, the determining factor is still product. .At the same time, we do not consider investment in the Chinese competitors at the ads. .</ P> <P> Bing push the new brand has nothing to do with the takeover offer for Yahoo </ P> <P> Moderator Ma Quanzhi: you friends, Good morning, today is June 2, Microsoft has officially ushered in the new China .Search brand "will be," We are delighted to Microsoft's MSN China, Mr. Liu Zhenyu, vice president of Sina guests, with our in-depth exchanges "will be" brand in China, the story of landing. .Call Mr. Liu with friends and say hi. .</ P> <P> Zhenyu: friends, Hello everybody, I'm Liu Zhenyu, vice president of MSN China. .</ P> <P> Moderator: Thank you, Mr. Liu. .Many of us are concerned about this matter, there are numerous questions, we opened one by one to you. .The first question at this point why we launched a new search "must be" the outside world are accustomed to Microsoft's launch of the "must be" difficulties with the link to buy Yahoo, I do not know the speculation is reasonable? </ P .> <P> Zhenyu: search is a very strategic entire Microsoft product, the company is also a very important future direction of development in such a direction, Microsoft agreed not wavered in our larger and stronger in the search field of the determination to do .. .Therefore, a lot of speculation about the Ins and Outs of our acquisition of Yahoo insider stories, and we are to understand, but as Mr. Microsoft CEO Steve Ballmer said, the acquisition of Yahoo, but we won in the whole search .strategy for such a large market on a very important technical details. .After a long period of preparation, we choose to launch now "must be" such a search brand, in fact, after some of the acts of users and users of the search using some of my feelings over the past decade and the painful experience .Based on the analysis was out. .We found a lot of users are not very satisfied with the results of the search, so that the ratio may be as high as 35%. .Many users spend nearly 50% of the search time in constant Click to go back, and then click again to go back, they can not find what they need. .And 66% of users think that search is done to help me complete a task, for example, I want to buy a digital product, look for travel or tourist destinations, when users search for such a task to do when they want search engine .help them make decisions, we have after that is very cumbersome and lengthy search for user research and product planning process, we feel that a new brand launched a search, supplemented by a more friendly user interface improvements, more good .the user experience more compelling user product features, is an appropriate time. .</ P>.