Sunday, April 3, 2011
Significant gains in the U.S. boycott of French cosmetics brand Qiexi.
<P> This wave of brand switching unit, and after the events of the original SK-Ⅱ, many consumers turn to brands in other countries with the level of consumption is very similar to the </ P> <P> reported according to the World Brand Lab http://brand./ .: "I recently had to stop buying French cosmetics brand, and they will not." in his MSN signature, insert the words "Love China" label after becoming a U.S. company in the middle of Tammy in the office full influence .not only called on his colleagues not to buy French luxury goods, but also to change the shopping habits of Carrefour, Lianhua and turned to farming communities around the supermarket. .</ P> <P> this boycott on French goods sentiment spread quickly. .A consumer surnamed Wang after the call to see friends, quickly turned their dressing in the home box, looking for traces of the French brand, and consumer reporter becomes clear that the French brand of luxury brands in the future will probably turn to the United States .. .This wave of brand switching unit, and after the events of the original SK-Ⅱ, many consumers turn to brands in other countries with the level of consumption is very similar. .</ P> <P> but the French cosmetics company has not felt this level of reflection from the consumer up the pressure. .L'Oreal Group's Annual Report, published yesterday, said: "In China, sales growth in the first quarter of 2008, more than 30%, respectively, a significant growth in both businesses." The company official explained to reporters, said: "The so-called 30%, which represents .China, achieved first quarter sales growth and the growth rate achieved last year the same. "</ P> <P> press release yesterday, according to the company's first quarter earnings that, as at March 31, the company achieved sales .the amount of 4.359 billion euros, of which sales of high-end cosmetics department of 9.3 million euros; activity of the Ministry of Health of cosmetics sales totaled 408 million euros. .Both added together, more than 1.3 billion sales, accounting for one third of the company's total sales. .This reporter has learned: These two categories include Lancome, Biotherm and other high-end imported brands, mainly in the Chinese market to imports, but the company said these two categories did not share in the Chinese group the proportion of sales statistics .. .</ P> <P> "L'Oreal into China for 11 years, very lucky to have the trust of Chinese consumers. Product quality and selection to be satisfactory. Prerequisite to establish itself in the L'Oreal respect for the Chinese consumer. ."the company official explained to reporters. .The source expects "the next business activities will be completely normal." .</ P> <P> resistance acts against a current, a serving British fast moving consumer goods company executives that should be treated differently, "Do not blindly boycott of French goods. Because many companies have 'Chinese'. After registered company in China .not only set up raw material base in China, but also large-scale employment of Chinese workers and the local production of products. the final product not only in domestic sales, but also as a regional production center of the consumer products. For such enterprises, if resisted, but .will affect the survival of China's own employees. For example, some have entered the domestic retail giants are selling Chinese products. If the boycott similar to the company, not wise.'d imported a number of pure luxury goods companies and brands need to be resisted. "< ./ P> </ p>.
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