Time as the sword. Juan Antonio Samaranch announced in Beijing a few years ago made the 2008 Olympic Games bid, exciting, next year is going to become reality. Global enterprise for Olympic marketing has long fingernails, hosted by Chinese companies have already mapped out and begin the walkthrough. For an industry are special, sports brands industries, many operators have indicated that this was a watershed because as Olympic marketing for the strength of the brand enterprises, SMEs or poor management of business enterprise must be eliminated, but for small and medium-sized enterprises in Jinjiang footwear industry is a "movement" began to shuffle the deck. Jinjiang this land area of only 649 km2, is crowded with nearly three thousand shoe company, yet we ignore the fact that these shoe enterprises although they all have their own local markets, but they are mostly small, low productivity, according to the local Chamber of Commerce and industry sector statistics data show that has the number of employees in 100 ~ 400 enterprises accounted for the entire enterprise 68.29%, less than 100 people 19.5%, more than 400 people 12.20% (non-this year's data). In 2008 the Olympic Games for Jinjiang footwear enterprises is an external "environment", in fact, Jinjiang footwear companies have faced in the footwear industry intensified market competition, labour shortages and rising costs, profits decline, enterprise development stagnation unfavorable situation. For risk-resistant ability and weaker small shoe company, Jinjiang, this situation seems to be more severe.
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