Many sponsors have promised to continue to support Liu Xiang.

<P> Keywords: advertising sponsors to support Liu Xiang endorsement August 18, Liu Xiang at the Beijing Olympic Games men's 110-meter hurdles first round, out of the race because of injury. .</ P> <P> 8 18, the Chinese athlete Liu Xiang in the preparation before the game was not the play. .The same day, Liu Xiang at the Beijing Olympics men's 110-meter hurdles first round, out of the race because of injury. .Xinhua News Agency reporter Li Gashe </ P> <P> yesterday morning, the Beijing Olympic Games men's 110 meters hurdles race sixth group of the group stage, trapeze Liu Xiang of China out of the race because of injury. .Liu Xiang, a huge amount of sponsorship and endorsement deals signed well-known companies who have expressed understanding for Liu, adding that the contracts will not change with it. .</ P> <P> It is understood that since the Athens Olympics, Liu Xiang won in 2004 after the endorsement of corporate advertising and invitations to pour in, is near the Beijing Olympic Games so that these customers continue to increase. .Up to now, Liu Xiang were signed, including VISA, Nike, Bank of Communications, China Mobile, Amway, the Queen more than ten domestic and international brands, including its work as an ambassador or endorsement of products. .It is said that Liu Xiang advertising worth in 2003 (then yet to get the Olympic gold Liu Xiang) endorsement of Coca-Cola is only several hundred thousand dollars, but the words of a 2007's luxury brands has reached thousands of yuan. .The total amount of advertising revenue from 2004 to 2300 million, surged to nearly billion. .However, as Liu Xiang, the "exit" Olympic corporate sponsors are facing a series of advertising investment to new issues of cost recovery? .In this regard, the majority of Liu Xiang's sponsors signed after a short break reflects a more tolerant and understanding attitude, saying the cooperation will not be affected. .</ P> </ p>.