Transformers 2 to see the ads look at nearly 20 minutes long Who will pay for advertising.

<P> New one after movie trailers, endless and the "Transformers" dip edge or completely unrelated commercial advertising, aggressively in the "Transformers 2: Revenge" In addition to showing the audience a leisurely .dizzying, Xuemaibizhang "new King Kong", film screenings long before the patch ads again and again so many complaints from viewers. .</ P> <P> to see "Transformers" look at the 20-minute ad, a full 147 minutes of the positives plus mapping before 20 minutes of ads, making the "see" Transformers 2 "" has become a non- .folding endurance test of not withhold war. .The audience suggested that businesses, large tracts of landscape by advertisers to get a "share", the producers, distributors, theaters to take advantage of large tracts of wind to make some "added value" understandable, but the film is so long that by the consumption of chip ads .who "pays the bill"? </ P> <P> audience: for advertising, "pay for" unfair </ P> <P> "the audience is to watch a movie ticket, not to see ads. TV ads too long can also change channels, .turns out the lights movie theater, seated only dried on, "Wang told reporters reflect the audience," Transformers 2 "premiere of the first day, he would buy a ticket to the movies," epistemic ", excitedly find a seat to sit down, .to wait for the screen is placed on the endless advertisements, "I looked at the watch a few times, almost put a full 20 minutes of ads. If it were not directed at the 'Transformers', has long had the patience not wait. at home .Free ads normally watching TV, but watching movies has always been paid, movie tickets are not cheap. Why the audience for the film 'bill' is not, but also for advertisers' pay for'?"</ P> <P> Theater: .large advertising and more "normal" </ P> <P> viewers complained about more than advertising, cinema called helpless. .A cinema said: "" Transformers 2 "the number of ads carrying the patch is expected to do more, after all, this was the box office one of the most promising large. Most of the ads are directly coupled to the film side ., and cinema advertising is not earned, according to broadcast theater only. "</ P> <P> In fact, the placement ads" long "film market in recent years has become an increasingly prominent problem. .Ad getting long on the one hand shows that the upward trend of the film market and heat, on the other hand, the operation of non-standard ad placement is for all parties suffered a loss. .Released earlier this year, "Red Cliff" (below) patch advertising to nearly 20 minutes, Chupin Fang pointed out that many ads without formal authorization, rights and interests of the audience, but also harm the copyright interest; theater called, a 20-minute ad film ., put four or five games of the advertising time to the equivalent of a movie, film screenings forced to reduce the discharge; and the audience as more long patch advertising lost patience, or the loss of the largest film market itself. .</ P> <P> experts: It is recommended to use the fare "compensation" </ P> <P> in foreign countries, very few commercials advertising the film patch, mostly movie trailers and public service ads. .At present, the domestic film market, cinema, advertising companies, distribution companies, theaters have the right front of the video ads, coupled with the back-end output of China's film market is also too low, increase the number of ads patch outside of movie box office .one of the few profitable several ways, resulting in the status of the proliferation of ad placement. .</ P> <P> experts pointed out that the movie times is a service contract offer to play within the specified time but not the movie ad, which is broadcast from default; cinema advertising time should be announced to the audience and the positive air time, if .placement of advertising time, "long" to consider appropriate to reduce ticket prices to consumers a fair move. .</ P> </ p>.