The world brand laboratory (http://brand.) Message: "Gosh! beef sold so expensive? a kilogram of $ 916?" and "the fucheng black cattle frosty tenderloin steak per kilogram to $ 398?" yesterday morning, at the financial Street shopping center, ground floor has just opened for Vanguard's OLE ' supermarket, customers enjoy the shops and fashionable decoration, merchandise display dynamic, were surprised to find supermarket goods have embarked on the "true high-end" line, the price is alarming.
Journalists see the fresh counter, fruit vegetables, here more than half are imported, the remaining products are environment-friendly, green, organic level. Fucheng black cattle back A grade is the price of steak 916 Yuan/kg; fucheng black cattle frosty tenderloin steak $ 398 ... Prices of these commodities, many customers surprises: "is too expensive for such a small box of two piece of meat to 1960. "The supermarket's own sales told reporters:" this several slide tender beef taste, used mainly to barbecue, belong to supply local level. The remainder of the regular beef daluhuo. ”
Manufacturer's staff told reporters that the beef was sold "sticker shock" is because it is made of black Angus and Japan's and cow hybrid, "only the outer Ridge and eye of meat of the site to sell this high price, the location of each head of cattle meat out of 178 pounds. "He told reporters that this kind of beef previously only-for some advanced Hotel Beijing," we've never walk supermarket, this meat for a month in Beijing also supply tens of pounds. "He also stressed that the price is high because the cost is high, the second is the meat really taste unique, uniform distribution of lipid profile, the flavor is very tasty. "Japan and Korea people's recognition. ”
In addition to the "sticker shock" beef, food counter and display of merchandise are stuck to the import inspection and quarantine of the label, a bottle of Italy imported jam price to $ 40; brand from France of LAFITE wine sold $ 14982 is ordinary supermarkets in hard to find products and prices. The supermarket area 2600 square meters and fresh food accounts for about 2000 square meters, merchandise also includes auto accessories, furniture, personal care products, books, stationery, tea, etc., the reporter noted that most of these products are imported or luxury goods, prices of nature.
"The supermarket stuff actually than expensive high-end department stores, so scary. "A stroll around the shops of consumers Miss Liu making such a feeling.
Prices so high, don't worry that managers would be frigid heights? Vanguard House co., Ltd. Beijing Division bear Ling NI explained that in front of the restaurant, the company done market research, financial Street shopping centers, 1.5 km radius of office buildings and surrounding residents monthly average income is $ 5000, "supermarket positioning provides top-quality lifestyle, we couldn't sell without worry. ”
She also revealed that: "for example is positioning high-end line of CR OLE ' supermarket trade shops, 60% of customers are foreign nationals, they are more concerned about food quality and taste, is not sensitive to price and, take top-grade beef, length of less than two metres of counters, and a month can sell $ 2. ”
Although consumers so high above commodity diplomats, business experts that can understand. Professor Justin Wong said: "what positioning businesses have their own reasons, such as the financial Street, has a large number of business office, hotel, apartment and other supporting facilities, rents have up to 30-45 Yuan/m2/day, if the retailer does not adjust the format, do not leave position high-end route, cannot survive. ”
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