1. the Association as the outstanding local enterprise, you can expect about the same as the Samsung Lenovo's chance to rise?
The world brand laboratory (http://brand.) News: by the year 2004, Lenovo, on the whole, or a business limited and brand impact limited to domestic market companies, on in 2005 with the acquisition of IBM PCD business into the international market, on the whole, still in the IBM business integration stage of PCD. This allows the Association to "Olympic marketing" by gaining slightly thin and hasty. But the acquisition from Lenovo IBM PCD business after more than two years of the results achieved, have exceeded the industry expected, shows the legend in solid foundation management and policy on the use of properly, the Olympic Games at the same time is the national brand of a promotional opportunities, and so on Lenovo take Olympic marketing leapt onto a new stair can be expressed cautious optimism. As long as the Olympic strategy and acquisitions strategies in the internationalization of the platform implementation into benign operation, can be considered successful. But like Samsung that exceed Sony become the industry leader, have a long way to go.
2. you think that a corporate Olympics marketing's "readiness" in what respect, what our enterprise?
China's enterprises generally, or embodied in the "product of", as the core technology, patents, development, design, and other knowledge resources accumulated enough, it is difficult to form a differentiated product performance, lack of unique differentiation of products, we would tend to blur the brand positioning and vulgar, on the one hand, the other is a marketing system, supply chain, production, channel, and so have not established an internationalization of layout, this will affect the Olympic marketing produce marketing pull hard to translate into real sales force. Third, it is for the Olympic games so that a global event in specific marketing model is also a lack of experience, not only refers to specific companies, but also including our domestic corresponding service, ancillary industry support.
3. an enterprise is done only in the domestic market to internationalization. Olympics on domestic enterprises is the internationalization of a shortcut?
Done is a relative concept, specific to a corporate body, it should be said that there was no one in the domestic market the extent before starting the internationalization of the indicator system, which depends on the situation of industry competition. But China is a developing country, the rapid growth in market size, market changes very fast, as the Chinese enterprises themselves, need to make the most of this unique resource. Olympics on domestic enterprise internationalization is not a shortcut, but should be seen as an opportunity. Because in their countries organised a gathering of the global attention, this opportunity is not available at any time. Therefore, enterprises in the implementation of the basic conditions for internationalization have, adjust the pace to accommodate the development of strategic time window, it is worth considering.
4. from the strategic point of view, the enterprise should benefit from the Olympic Games. The enterprise management, risk management, creativity should be how to consolidation?
It should be said that competition among enterprises, is a comprehensive strength of the competition. Olympics should make the most of this opportunity, but neither can hold unrealistic fantasy elements in other undertakings does not have the hopes on the Olympics marketing can be "accomplished only at one stroke," and this practice, or may cause disproportionate input-output, or enterprise sales temporarily washed up, but as a follow-up resource to keep up with, but to bring long-term development. So I think for the participation of the Olympic marketing, the enterprise should hold "positive use, and integrate our" attitude, according to the enterprise strength, development stage, select the appropriate level of involvement and participation. From a risk management perspective, I think it is particularly important to avoid the lack of resources, was the Olympic marketing brings the sights, scenery 1 form irreversible investment could not maintain that this situation will enable enterprises into passive. The world brand laboratory [brand.]
5. the 2008 Olympic Games, local enterprises as host of advantages in what respect?
For economic take-off stage of developing countries, the Olympic Games this gathering of global concern, is itself a national brand opportunity. For example, for the quality of the product itself, the development already competitive businesses that rely on games such a national brand exhibition opportunities, you can borrow potential product competitiveness into brand competitiveness, so as the host country of enterprises, the main advantage is that the world's attention to us, we are in the center of the stage, but gave us the brilliant sunshine, is, it depends on what is not gold.
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