Bing design is superior to the authority of the test, said the primary obstacle to Google brand loyalty.

<P> Am Beijing time on June 28, according to well-known U.S. technology blog reported that brand loyalty is especially important for technology companies, which is available from Google and Microsoft's new search engine will be the battle to be verified. .Despite the will should be proved and Google as well, but perhaps meaningless, because Google is a powerful brand. .</ P> <P> Catalyst Group usability testing company against Google and will be the user's study confirms this situation. .Catalyst first by the camera on the 12-bit will be using Google and the search activities of users in the follow-up survey conducted out of sight, and then completed the study. .It should be noted that before the test, all 12 tests were regarded Google as their preferred search engine. .The report shows that in 12 test persons, there are four testers said they prefer in general will be, and the remaining eight tests were more likely to say Google, because they are familiar with, and will be improved and the lack of .to allow them to change their mind. .</ P> <P> testers will be invited to the site design, functional organization, filtering options and search results were relevant in terms of scoring, the results were surprising. .In addition to the search results will be correlated, but were significantly better than Google. .Therefore, even if the site design will be an advantage over Google, but still not enough to test those changes on Google's view. .</ P> <P> Catalyst CEO Nick Gould (Nick Gould) that Microsoft "develop and Google as good products, but not good enough." Because the whole, all the tests were "no change .mind ", you know Microsoft will be spent in the promotion of 1 billion U.S. dollars. .</ P> <P> cameras recorded the results are very interesting. .For example, about half of the test will be to use the home page and search results page on the left navigation bar, to improve the search results array, but ignore all the tests caught the upper left side of the Google page, the navigation links. .</ P> <P> The study also showed that search results are displayed on the length of time users watch ads have a major impact. .Users to watch ads to keywords and ads below for additional navigation information vary. .For example, will be in the search for the keyword "digital camera" better able to attract users attention to ads, because users will be allowed to brand, price, and guidelines to be ranked on the search results. .Users will be time to watch these ads is Google's 150%. .</ P> </ p>.