When the NBA arena events are in full swing, another sporting event – Turin Winter Olympics also came into the final preparation of the Sprint. As a member of the TOP program, Lenovo also increased technical support to the winter Olympic Games. According to reports, there have been organizing Committee for the appointment of Lenovo technology officials already have nearly 10 people, and this figure continues to rise.
Although the new Lenovo holding Think and IBM (five-year tenure), two major international brands, but for Chi-global Lenovo, Lenovo is the flagship brand in the future. Lenovo's Chief market officer-Deepak Advani said, "Lenovo Olympic brand strategy is the first Lenovo completed master brand". Therefore, it is expected that next year, February is the winter Olympic Games will not only become the TOP program members of Association's official debut for the first time, and also the Lenovo brand into Europe and towards the prelude to the world.
Lenovo international path = questioned the way
In the next 2 months before the arrival, no one can predict the Lenovo brand's success, but we can clearly feel the many so-called critic for the new Association. In fact, changed its name to replace the IBM Lenovo, became the sixth issue of the International Olympic Committee's TOP sponsor, then to the acquisition of IBM PC, the Association of international road in question has no outage. Perhaps you will find that similar question also appears in the Beijing bravely expression "to the world as the Olympic host city" of desire at the moment.
Why would the forums crazy "irrigation" fellow will have such thoughts? is SONY, Samsung, and other international manufacturers all over the sky falling ads let people have the wrong impression, or domestic manufacturers have a "poor and weak" let people lost confidence, we do not know. But when you see the Beijing Olympic preparations for the orderly conduct, when you see the mascots unveiled next mystery, I believe, without any rational person would question the Beijing's bid to host the 2008 Olympic Games. Perhaps as Lenovo think, TOP plan is a "stage" without ceiling — love spell will win. Victory will always watch over the brave — try TOP plans to accelerate the pace of globalization is undoubtedly the Association is also a brave.
Of course the victory cannot rely solely on courage, TOP plans is also definitely is not a guarantee of success. At the TOP of magnificent coat gradually Peel, TOP plans today to participate in corporate beneficiaries only 25% of the truth to the myth of the almost complete TOP crash. TOP plan just as the enterprise development offers a thrust, Enterprise only take full advantage of this platform to conduct comprehensive branding can truly benefit from the TOP. While Lenovo to the internationalization of just restart step, can benefit from TOP people for Lenovo became the focus of the questioning. In addition it is estimated that Lenovo will need to TOP up program inputs, and 6500 USD not including future high sponsorship fee and various device support, and was only about Lenovo's annual revenue of more than 200 billion.
When the blue giant IBM IT industry due to inability to profit from the TOP plan and had to leave the question for Lenovo appears to be beyond reproach. All turning point occurred in the Lenovo acquisition after the IBM PC sector ...
Mergers and acquisitions for Lenovo truly TOP plans
With the acquisition of power, new Lenovo and rapidly growing their own power, quickly makes itself really into the TOP plan.
First, the unprecedented plenty of financial
August 10, 2005, the industry's concerns and expectations, integrating IBM PC sector new Lenovo has finally released the first results. New Lenovo FY 2005/2006 first quarter report shows, new Lenovo Q1 turnover up to $ 196 billion, an increase of 234%, gross margin rose 1.58 percentage, 15.3%. Although the new Lenovo profit margin still needs to be improved, however, if you take into account the new Lenovo turnover accounted for 70% of the shares of the original IBM PC business in 2004 annual losses of nearly $ 1 billion, perhaps no one will doubt the initial consolidation of the new Lenovo earnings performance. Compared to 2004, the new Lenovo currently unprecedented expansion in turnover, making it extremely well-positioned to meet TOP program spending.
Second, the global marketing network
TOP plan indeed to enhance the franchise business in the worldwide brand, but if you want to reach into revenues, or need a global marketing network support. While the merger to the new Lenovo introduces the Web. In mergers and acquisitions in the past, no matter how strong, Lenovo's influence is also limited to the Chinese market; and in mergers and acquisitions of new Lenovo has the ability to put the tentacles to any corner of the globe — reports indicate that new Lenovo successfully retain live most of the original IBM in North American market. According to IDC data show that the new Lenovo ThinkPad on high-end occupies the European notebook market 10.6% share, and is scheduled to make use of winter Olympic Games in February next year's expansion into Europe is investing in the expansion of Lenovo in the low-end market. New Lenovo will be successful in the European market to build out a complete product line.
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