Brand crisis and brand remodeling specification manuals (3)

Specifications Manual: volume 1 volume 2 volume III of the fourth book

Keyword: brand crisis reshaping specification manual brand brand brand management

The world brand laboratory (brand.) Roundup:

3. Not only you need to brand remodeling scandal, the aging of the brand, brand management, brand positioning and communication failures require reshaping the enterprise brand. Even if your brand is not a problem, but consumers will always be a Don Juan, not new stimulation point, he is also on your brand will gradually lose interest---clothing than new, people not as before.

(A) a few examples:

1.IBM and hongtas brand rejuvenation

IBM went through the last century, 70-80 years of glory, the mid-1990s, faced with serious brand landslide. Business media repeatedly criticized IBM does not improve performance as well as behind the times. IBM was once considered lost credibility, lost and ever-changing technology market. 　　On the other hand, all come from IBM's own publicity, as this technology big e arrogance of a proof. The problems faced by IBM, is its past glory. In the last century, 70-80 's, through to large companies selling large, have technical monopoly commercial hardware devices, IBM was once as a technology industry leader in the limelight as world's best. However, personal computers and computer network acceleration development is profoundly changing the people to purchase computers and feel the computer. The advantages of IBM has long turned into a serious conceptual defects. Market study: IBM give many people the impression that it is a huge, powerful:, but unlike ordinary consumer distance toward consumers lack positive response.

Hongtas development trajectory and IBM have many similarities. Hongtas from the mid-1980s, popular in China, production and sales reached 90 million boxes, for seven consecutive years to become China's largest selling brand of cigarettes. "The world is Jade cigarette" this slogan is the pride of the Red Tower, which was a true portrayal of the cigarette market. Hongtas with high-quality tobacco, coupled with the optimization of production, as the representative of the Yunnan tobacco brands, or even representatives of Chinese tobacco brands. However, in the late 1990s, hongtas sales dip, hongtas brand gives people the impression that there is strength, although quality assured, but the aging and fading from consumers high above. Especially young people, that consumption is strange hongtas feeling, is behind the times.

Hongtas, is also its past glory. In the mid-1970s to the mid-1980s, hongtas depending on leaf tobacco production base for the first workshop, the inherent quality of excellent products, coupled with excellent equipment and processing technology, hongtas brand in the perceived impression is a symbol of high quality, trust on hongtas almost reached a kind of religious worship, researchers author pointed out: hongtas is being sought after so many years, grown into China's most valuable brand of cigarettes, the sixth consecutive year, ranking the first Chinese brand value, it throne hongtas name with religious themes, the Chinese Tower is worship, hongtas sustenance has endless dreams and expectations, as people express their feelings of carrier. Is reached such heights, hongtas bring channels is profit, so channel members to Yunnan peak surge to hongtas proud of Bill of lading. With this kind of relationship between supply and demand, the relationship between manufacturers has become the formed a one-sided, hongta group "zuoshang" concept, the idea was obstinate. To the end of the 1990s, there has been a change in the cigarette market, local brand up, do a channel, PR, marketing, do Terminal, creating impressive brand image, according to consumer demands for the development of new products, is committed to working with consumers to places such as head-up, to be emotional exchanges, hongtas advantage threatened market continues to be eroded, sales decline for several years, from the highest sales volume 90 million, down to the 30 million boxes. In the market, people hongtas impression was: big brother, arrogance, conservative, so many people ignore them.

Dell variable unchanged

"We believe in direct mode can help us to do everything. "In Beijing in November, a morning, in the airport by plane to the next destination, Dell CEO Kevin Rollins used quite serious · tone he said to journalists in the world," this is the same, although China is a very challenging market, but also does not market than other more challenging. "Say this, Rollins hands folded, look strong.

Obviously, this was a major in classical violin, obsessed with the history of CEO at this point, aptly demonstrated a corporate Manager's calm and confident. He categorically denied that the market for Dell Inc. may change in the Chinese market direct mode speculation. A period of time, such doubts on Dell China rampant.

Admittedly, the last official assumption of Dell's CEO of Rollins in leading Dell ship fullspeed met his ruling for the first time since the storm a few years ago for his formulation of the 2006 annual sales of $ 60 billion, as well as last year energetically to 800 billion of long-term objectives, the most recent period of market situation to his throwing a pot of cold water.

In the second quarter of this year, Dell company despite reached earnings guidance, but revenue in less than financial expectations. Subsequently, Dell this decline in earnings is not able to suppress, in October of this year's third quarter, although the turnover grew by 11%, but due to product maintenance expenses and restructuring expenditure increases, Dell's net profit year-on-year decline of 28%. In the stock market, Dell shares from the share price since the month of August has exceeded 30 percent decline, and achieve more than two years of a new low.

Even more annoying is that Dell United States back service guarantee is also the emergence of new challenges, the United States a recent University of Michigan survey, Dell's customer satisfaction this year than last year dropped by 6.3%, only 74 percent. "We have never seen such a decline. "The hosting of this survey, said Professor Claes Fornell. In addition, Dell Inc. in an internal set of future to extend personal home user's determination, in proportion to the consumer electronics business area is also broken, they just this month the independent operation of the United States consumer product companies.

This seems to be that the company was founded in 1984 in recent years the most difficult time. This in the computer industry with direct mode completely rewriting the rules of the company in the industry, have been those who face fags opponents called "upstart", now, those "old aristocrats" seemed very happy to see this new Dell also encountered challenges of growing up.

However, Dell founder Michael Dell years · partner and ally, Dell's new helmsman Rollins, this time the crisis is clearly within the scope of the bear. "Business is always full of change and accidents. "Rollins said it very easily. After all, 1993, and Dell Inc. intimate contact with him for the market variables has proven that he has successfully helped the company from a series of blunders walked out, including failed laptop promotion activities as well as losses on currency transactions attempt.

This time, he faced with difficult issues also include helping the global number one computer giant, in the United States other than the most strategic position in the market — China's further development. "Many people say that I was the second time this year, in fact, I came to China this year has come three times, but I will in January next year. "Rollins stressed his importance for the Chinese market.

China's challenges

Objectively speaking, Dell Inc. 's development in China, has for three consecutive years, the rapid growth in China. But the distance Rollins requirements might have a shot or slowly. Current Dell PC market in China, ranked fourth, the market share of less than 9%, and Dell in the global market for up to 18% of the share findings are still far.

The key is that this market has also witnessed some discordant voices. In August of this year, one of Beijing's system integrator-hung-guotong company complaints a Dell employee forged contract commercial fraud, and angrily at Dell Inc. is not sincere in response to a lawsuit after preparation. The "door" in the event the contract merely Dell Inc. direct mode in encountering the Chinese market environment under the unspoken rules do not apply in the tip of the iceberg.

"On the one hand, the strong sales pressure, some Dell employees made contrary to the principles of business; on the other hand, Dell Inc. can no longer avoid the direct model in China special market environment of embarrassment, how to treat those who in fact has its large product digestion systems integrators. "Hung-guotong project manager zhangjun said,

Subsequently, the market began to spread across several Dell in the last quarter performance is not good, and even some public opinion begin to guess Dell will convert mode in China. Shortly afterwards, 2 years ago as Dell China President announces retirement of symbols advertised. Although the reasons for his departure from the outside world are, without exception, comes down to performance reasons.

Outsiders guessing is not without reason, according to Gartner's latest report shows that during the third quarter of this year, although Dell Inc. remains China's number one PC companies abroad, but its market share in China from the previous quarter declined to 7.4 8.3%. 2 years ago, Dell has been extracted in the Chinese market, but after that first runner-up in the Crown for two years you will no longer difficult is brilliant.

In contrast, Dell in the world's largest competitor, Lenovo 1 November release of the new quarter of the fiscal report, announced the acquisition of IBM PC achieved since its second consecutive quarter of profitability. In the Gartner report, in the third quarter of this year, the Association not only in the Chinese markets do's head, and the impressive "growth."

The United States were to the left? approaching crossroads

Hegemony in HyperTerminal, I always think that era: even if strong such as Coca-Cola, Procter and Gamble's brand and business, at Wal-Mart, Carrefour such channels will still in front of the Overlord in a passive "beaten" status; I always believed: plural is risk-averse HyperTerminal best way out.

Why?, the importance of each other to determine the status of each other.

As recently the achievement advantage channel: how to improve channels of rationality, control ability, efficiency and competitiveness in the book as mentioned, when we will which channels outside of the Super Terminal and construction of, and through the appropriate precision farming, HyperTerminal in their own business in occupies more than the controls in a suitable proportion of the time, we can use more calm even aloof attitude to dealing with HyperTerminal various "rude", rather than just rely on the so-called negotiation skills improve and supplier alliances, to have finally done for "democracy" and the rights and interests.

So, I also found: supplier channel chain benefits, mainly from the game with channels. In order to pursue interests and its underlying channel control, self-built channel will become China's suppliers are eternal pursuit. This does not occur because the "let the professional person do the professional thing".

And this company is that HyperTerminal channel hegemony, because suppliers in this pursuit and its diverse channels to build on the efforts and, in certain periods subject to a certain degree of "weakening" — this will cause the channel Overlord were more balance between the interests of the suppliers to bundle its own behavior, improve vendor environment bring useful promotion on.

It seems now that my views will be the first in the Chinese home appliance industry to reflect.

We know, have access to a fully competitive era of home appliances industry, over the years has been the pioneer of China's play channel practice. The GOME, suning, Yongle, channels, and the existence of the Giants in the entry fees, billing and cooperation strategy on household electrical appliance enterprises established the "press", has also been and are in turn promote China's household electrical appliance enterprises for deeper channel changes.

Such as the United States. This in just the past year of chilled topped domestic air-conditioning industry leader position of enterprises, in September 2005 to disclose: plan a year at the national level cities built 100 area of about 200 to 300 square meters of the 4S shops, and ultimately to establish their own chain system.

Sanyo Nuoyazhou products containing carcinogens ordered delisting

Keywords: Sanyo Nuoyazhou carcinogens Sanyo Nuoyazhou delisting containing carcinogens shall be ordered to withdraw from the

The world brand lab report: Beijing Bureau first published the results of the electronic product contamination, Sanyo microwaves, nuoyazhou new zhuangyuan learning machines each with a different model of the product contain lead, hexavalent chromium, and other toxic elements, was ordered to withdraw from the city administration.

Yesterday, the city administration of first released the results of the electronic product contamination, Sanyo microwaves, nuoyazhou new zhuangyuan learning machines each with a different model of the product contain lead, hexavalent chromium, and other toxic elements, was ordered to withdraw from the city administration.

The city administration of delegate pony Center test technology (Beijing) co., Ltd. in Beijing area sales of electronic and electrical products quality supervision inspection, found that SANYO Microwaves EM-2010EB1, nuoyazhou new zhuangyuan NP800 learning machines not marked in accordance with the requirements of the hazardous substance or the name of the element and the content, the environmental protection use period.

Testing found that SANYO Microwaves in some components exceeded the lead, and contains more than the standard limits of 30 times required for lead, the excessive waste electronic and electrical products will continue after the environment and cause great harm to the human body.

In addition, in this sampling, SANYO Microwaves EM-2010EB1 most screw nut coating, nuoyazhou new champion NP800 learning machine speakers coating contains more than the standard requirements for concentration limits for hexavalent chromium, the hexavalent chromium to get into the inhalation of toxic/highly toxic substances, inhalation may cause cancer, the risk to the environment are lasting.

China in March 1, official purposes of the electronic information products pollution control management measures ", provides for the production and sales of electronics products must be in accordance with the appropriate requirements indicate the hazardous substance or the name of the element and the content, the environmental protection use period, the possibility of recycling and packaging material name.

City Administration of inadequately prepared in Cao Director, said that if consumers buy these unqualified products, you can rely on shopping voucher return to vendor requirements. At present this reporter has learned that the major appliances and other household appliance stores in those paragraphs of the product is set in a timely manner.

Guangben: next year the trend of brand!

Keywords: Guangzhou Honda brand

The world brand laboratory (brand.) Reports:

Usher was founded 10 years anniversary of Guangzhou Honda co., Ltd., December 27, 2008 career plan, announced in the next year's Beijing auto show on independent brand identity and concept car.

Guangben Executive Vice General Manager Fushoujie at the press conference, introduced the guangben 2008 new car program, eighth-generation accord will, 6 January 2008, GA-marketing target 17.8 million, this goal is very challenging, than just two days before the release of Guangzhou Toyota Camry sales higher than the whole 3000 vehicles. In addition, concern guangben's first independent brand concept car, will be held in April in Beijing motor show debut, also publish independent brand-logo as well as independent strategies. In 2010, Guangzhou Honda's brand will be rolled out into production, and a full range of models. He said, Guangzhou Honda research and development company to do the backing, guangben future will ensure that at least one new model launches, complete company, production and sales of one million units of vision.

Fushoujie told reporters that the 2008 marketing target for 34 guangben million, the eighth generation accord was predominant, 17.8 million, the Honda fit and sincerity of the 6 million units, Odyssey 4.2 million units.

Guangben General Manager ogawara, time to reporters on the production and marketing. In the past in 2007, the cumulative production car 29.5 guangben million units, an increase of 13.5%. Older accord in late in the lifecycle, still achieved a sales volume of more than thousand units for the month, the home of high-class cars market sales in the second place of performance. The marketing network, has now been accumulated to explore more than 400, as at the end of this year will reach the opening shop number 350, covering major cities. Guangben also launched the "joy pre-owned" brand, the opening of this year opened a used car shop has reached 41.

However, fushoujie admits that the 2007 sales did not reach the planned objectives of 31 million units, the main reason is that in order to meet new product, Guangzhou Honda 1 month in advance for the adjustment of the production line, the old product production was to a certain extent.

According to introduction, 2006 fushoujie, 2007 set to Guangzhou Honda's system. The second half of this year, Guangzhou Honda on marketing system is a major change in the establishment of a sales department, implementation of field management. In 2008, Guangzhou Honda plans that achieve the opening of 450 home guangqi HONDA special shops.

Acorn international: short-lived brand manufacturing machine

Keywords: Acorn international short-lived brand manufacturing machine brand brand building

Preface: winter comes, how far is the spring?

This is a "magic" of the company, with a high price with dozens of new features "magic" of products, in just three years to rocket into hyper-speed of 1000 people, annual revenue of more than 10 billion yuan of Star TV direct sales companies.

The media called "from a simple TV shopping company into a hot cross-media marketing platform," and "is likely to become a grand, Baidu after next NASDAQ's Chinese Star".

But this company has very few media interviews, for their business model is also talking about it, the name of the company for Acorn international what dispossessed?

Acorn international business products: learn the best practice is the 1990s products

SD-type business model

"Our leaders are not at home, nothing can say".

By the end of June, journalist call Acorn International Beijing company, PR Miss Hu said that Acorn international project that is separate from the operation, press any questions that have to wait until the person abroad relevant leaders back.

Journalists call Acorn international fame Shanghai company, Shanghai company a is responsible for the legal staff indicates that your company corporate headquarters in Shanghai or Beijing are not clear, and that Acorn international dozens of items are separate actions, she will not understand the situation.

"Independent operation, centralized distribution", a place once in Acorn International is responsible for "aiputaike" project staff revealed that, in order to prevent risk to the individual product's impact on the company's overall, Acorn International has been very little in public the Acorn brand and its products, "so even if a project died, companies only need to find another similar project in place can continue to survive."

This is similar to the vessels have multiple independent "waterproof cartridge" company structure, and it is resistant to company a child consumer brands lose trust and affected the company's overall business.

It is understood that the end of last century, Chinese television shopping industry once more because product quality problem, consumers generally lose trust and fell into a slump, TV direct sales industry revenue also shrank from $ 20 billion to $ 4 billion.

Approximately in 2000, has been in HACI exercise TV direct sales of Hu Yu Jun ren Acorn International CEO, "Acorn pattern" start gradually forming.

Allegedly, Acorn international in operation on the absorption of past TV direct sales of some of the lessons learned.

Wal-Mart: "secret agent" investigate procurement corruption

The world brand laboratory (http://brand.) Message: in retail trade, commodities and entering the link purchase is corruption-prone areas, almost all companies have headaches. As in single combat before pursuing "" decentralization model of Carrefour, due to long from store class, Director, managers, and other aspects are different degrees of power possess orders, large and small moth. And other enterprise procurement "big corruption" have also emerged.

But at Wal-Mart, buyer is on the word "rot". At Wal-Mart headquarters of asset protection Department has a dedicated investigation unit, such as the "secret agent" General survey company internal procurement and other aspects of corruption.

"Secret agent": an invisible hand

At Wal-Mart, procurement staff share a common consciousness is "do not make themselves in suspected edge."

A Wal-Mart purchasing senior told reporters that the new employee, the company began to manufacture a tense atmosphere. If the company will tell you in headquarters Asset Protection Department has a dedicated team to investigate corruption, there are many "secret agent", usually in the company is not seen, who do not know who, but they may be monitored for you.

This is an "invisible" here is the tangible effect, in many enterprises, procurement staff and customers to dinner is not unusual, but Wal-Mart employee will automatically avoid company and supplier contacts.

If the original Wal-Mart procurement senior met once in embarrassing. On one occasion, he requested a Wal-Mart serving senior purchasing manager for dinner, at the same time he also requested a vendor friends but with Wal-Mart has no business. Results of the Procurement Manager informed of each other is the vendor identity, half-way to find an excuse to leave in a hurry, for fear of causing "secret agent" suspicion.

This reporter has learned that the "secret agent" will take a variety of means to monitor and control the procurement staff. They will pretend to Wal-Mart buyers go suppliers to buy things, and then compare the prices of the procurement staff on to see if there is a rebate of space. They will also ask directly to suppliers, procurement officers have no Kickback, almost all of the buyer are such investigation. In addition to the tracking in stages. Such as in procurement staff after hours, you may be tracking for a period of time, you know you have privately, and supplier contact, etc. They will investigate procurement staff and vendor relationships.

In addition, Wal-Mart will use special techniques, such as communication equipment monitoring. It is said that Wal-Mart has the filing of the Public Security Bureau, the staff of the call can be listening for.

Internal corruption is detected, the "secret agent" will go to the survey, and shall transfer to public security. According to the former Wal-Mart procurement senior revealed that once, Wal-Mart Engineering Department employees are found to be received by the supplier of bribery, "secret agent" will allow vendors to assist in the investigation, provided that, if the vendor assistance on mitigating or aggravating. It is said that when they set up a Bureau for bribery of employees "noon", vendor took the money and the procurement officer connectors, the "secret agent" hiding in the secret service, the transaction time caught the employees.

Shell "at" China coalbed methane?

Keyword: brand shell coalbed methane resources

The world brand laboratory (brand.) Reports:

December 27, shell exploration and production company in China, announced that its and Canada Verona development co., Ltd. (hereinafter referred to as Verona, Verona) signed an agreement recently received approval from the Chinese Ministry of Commerce. From here, the shell as Shanxi shilou North block coal bed methane production sharing contract participation rights up to a party.　　 This also indicates a growing number of international companies are targeting China's wealth of coalbed methane resources. Under the agreement, the block shell China coalbed methane project 55% participation interest in Verona we reserve the item 5% interest in zoomlion coal seam gas co., Ltd. (CUCBM, hereinafter referred to as zoomlion) continues to hold its 40% interest.　　 The project is further to the West and the North Sea oil field gas projects, the shell in China's third upstream production sharing contract item, the shell will become the item's job seekers. Shanxi shilou North coalbed methane project is located in the East of Shanxi province, China in the middle of the coal seam gas one of the most enriching. The project covers an area of 1015 square kilometers, forecast CBM total resources of around 1500 billion cubic meters.　　 The major blocks to moderate the extent of its deterioration and coking coal, coal gas, coalbed methane of late to save the condition and lithologic sealing.　　 General upstream oil and gas development projects to production sharing contract, which has an interest of a party and party signed production sharing contracts, after which bear the costs and risks, both to share product benefits. Canada Verona 60% of the production sharing interests from the company in November 2005 agreement concluded with us.　　　　 As far as shell China Public Affairs Manager LI LU's introduction, the above Protocol starting validity is 1 January 2006, shell access Verona's rights, the agreement of the time the node has not changed, the project exploration period from 1 January 2006 to December 2010 at the end of the end, exploration for five years or so development period and 20-year production period. Shell China Group-Chairman, said that "the Shell Group's commitment to the China long-term upstream business, shilou North project is another we have made important progress. This project is exciting. We look forward to working with partners in the Verona company and China United Coalbed gas co., Ltd. "Under the present proven results, China coalbed methane resources total 31 trillion cubic meters, with good development prospects of 16 trillion cubic meters. One of the coal seam gas reserves in Shanxi province accounted for one third of the country, equivalent to the United States national reserves.　　　　 According to the forecast of the Ministry of land and resources, China coalbed methane resources potential is broadly in line with conventional natural gas resource potential. The State Council promulgated the "2006 on coalbed methane extraction and utilization of a number of opinions" to generous policies to encourage foreign investment in developing China coalbed methane resources, but as a place of mining right and right of the State's gas recovery, overlapping controversial investments for methane exploration of foreign-owned energy giant mining work has failed to start.　　 Some foreign investors feel disheartened, BHP Billiton, such energy giants Komfy in early 2007, has quit or stop its China coalbed methane development project.　　　　 Currently active in China coalbed methane development in areas of foreign companies in addition to Chevron, the United States far East energy, United Kingdom-Affleck, Canada Verona development, Travis-energy, hongtu inquiry energy company size is not large. 17 April this year, the Ministry of land and natural resources issued a Declaration on the strengthening of coal and coal seam gas resources comprehensive prospecting and mining management circular expressed support and encourage integrated coal mining right people in the exploration and exploitation of coalbed methane resources. At the same time, want to have a coal and gas mining right overlapping issues of bilateral consultations, half a year after the land Department will consult the results for processing.　　　　 The policies, many investors in the first gas production, and coal mining consensus, including shell, petrochemical, energy giants have in the back seam gas market. For shell in the hands of Verona from Canada for the rights and interests of specific amount involved, shell China represents disclose. But according to the United States far East energy companies in the China exploration of three coal bed methane projects two years US $ 35 million investment estimation, shell after several years in the amount of the input block will not be too small.

Carrefour sales is determined to abolish May be afraid of what?.

<P> "Carrefour to make such efforts, mainly to express our sincerity and goodwill." </ P> <P> --- relevant person in charge of Carrefour China, </ P> <P> Carrefour will not usher in the first .promotion of the "May Day" holiday. .Yesterday, the relevant person in charge of Carrefour China, said that to express emotion China fully understands the general population and highly respected, Carrefour canceled a "May Day" promotion. .</ P> <P> fight rumors Carrefour fold Recently, the Carrefour "May Day" during the "Great price a promotion," the rumor, widely circulated on the network. .Some netizens said that Carrefour had played in some time ago "May Day" advertising promotions, including even "some of the goods donated over 500 250 per voucher" and "crazy promotions" activities. .Some users also "Carrefour official screenshot of the site" on the web, shown above, the "May 1st to May 4th period, Carrefour weekend on sale," and so on. .Prior to this, the Internet was also once said that Carrefour will be in the "May Day" taken during the ultra-large-scale promotional activities. .Yesterday, the reporter log Carrefour official website and found no promotional ads on the page, only one announcement, Carrefour site internal ongoing maintenance and updates, will remain for some time, until the maintenance update is complete, immediately put the site back up, .continue to provide services. .</ P> <P> the current situation, to cancel sales of Carrefour China, said yesterday that the relevant person in charge, in the past during "May Day" period, Carrefour has a normal promotional activities, but in the current situation, they can only temporarily .cancel this promotion, "This is to express our feelings of the people of China fully understood and highly respected." It is understood that Carrefour area as early as March of this year, it had already started planning for "May Day" promotion activities .but only decided to cancel the event. .The official also said that Carrefour to make such efforts, primarily to express "our sincerity and goodwill." .</ P> </ p>.

Panasonic massage foam NET series washing machine

The world brand laboratory (http://brand.) Message: in everyday life, people usually think summer dress relatively little, easy to clean, simply rubbed it, in fact, washed clothes and not what we expected so clean. Summer due to the warming, skin cell metabolism accelerate, Sebaceous. According to the relevant information is displayed: skin environment temperature increase of 1 ° c per, sebum secretion capacity will be increased by 10%, the residual stains summer clothes 70%-80% from the sebum secretion of grease stains.

How can we more effectively remove grease stains summer clothes, washing machine wash, become the urgent needs of the enterprise. Japan Panasonic innovative living lab found in everyday life, with more foam wash or bath products easier removal of sebum. Panasonic skilfully foam cleaner principle applied to the washing machine, washing machine launched bubble net series.

It is understood that the Panasonic bubble net within specific devices for washing machine – foam generator, to make laundry detergent fully dissolved, and transformed into efficient micro-foam washing liquid, overall package clothing, in-depth fiber deep attack dirt. National quality supervision and inspection center household appliances provide measurement report showed that the "bubble net" washing machine when starting the washing detergent have been fully dissolved as foam washing liquid, in the standard washing time, wash the rate increase by 40%.

The appliance research expert lurenbo said: Panasonic subtly life know-how through Technology Association to the laundry process, this is the success of the foam NET technology, and human technology is Panasonic's philosophy, based on the "high-tech, easy life" development principles, bubble net is a creative life Panasonic. Beijing: a variety of affordable housing with squatters ' investigation of a girl under the age of 18 living in the entrepreneurial creativity langsha group of low-cost expansion of stand is a woman or a kneeling woman? to own 100 monthly let others curse go enterprise system analysis file example United Kingdom best universities ranking former F1 driver design track make the game more exciting breastfeeding easy depression four misunderstandings guomao House exhibition field room composed mostly of winner-eat: small and medium-sized retail investors how to snap into big horse Tycoon zhuanggu: 20 years of pioneering 80 still fighting adidas: from defensive to storm's strategic transformation sunflower to date is the fool all the people of the great scam of ancient Chinese wives and seven out of seven to standard Wal-Mart's back yard "ten Chinese mainstream economic elites August generic into the North American market, the biggest winners let women free of nine restaurants Beijing chaoyangmen: HIP style-style clusters

Carrefour latest official statement: support the Beijing Olympic Games.

<P> 3 6 March, the French retailer Carrefour said 2007 net profit rose 1.3% to 2.3 billion euros, higher than analysts had expected 1.84 billion euros, also higher than in 2006 to 22.7 billion euros. .</ P> <P> users on the rumors and were resisted, will the Carrefour Group, April 16 authorized Carrefour China, in a statement. .</ P> <P> last week, about "boycott Carrefour" slogan through online forums, chat tools, and mobile phone text messages circulated. .Internet users to "mobilization order" form, calling friends around the day of the May 1 refused to Carrefour shopping, "I want to resist with their relatives and friends." Internet rumors that Carrefour plans to cut prices during May, in response to .users of the boycott. .</ P> <P> earlier media reports that Carrefour's largest shareholder Louis Vuitton - suspected of financing the Dalai Mott Hennessy Group, together with the Olympic torch relay when some of the things that hurt Chinese people's feelings, so .Some Internet users who first began to resist the LV, these days is for the "target", select a more easily accessible to Carrefour. .In response, Carrefour denies. .In a statement, Carrefour said that some of them as "false rumors", "Carrefour Group has never and will never do any harm to the Chinese people's feelings." The statement also pointed out that the Carrefour Group's support for an illegal political organization of the rumors .entirely fictitious and without any basis. .Carrefour will retain the production and dissemination of such malicious rumors organizations and individuals the right to take legal action. .</ P> <P> However, the wording of a statement does not specifically mention the Louis Vuitton and its largest shareholder - to win Hennessy Group. .</ P> <P> statement also said that Carrefour Group has always actively supported the Beijing 2008 Olympic Games in China and France, organized a variety of initiatives to support the activities of the Beijing Olympics. .Currently, each Carrefour supermarket in Beijing is actively preparing to welcome the Olympic Games. .Meanwhile, as the mayor of Beijing international entrepreneurs consultant unit, Carrefour Group sincerely wish the Beijing 2008 Olympic Games a success, President of Carrefour Group and president and CEO of Carrefour China, will be honored to visit the Olympic Games opening ceremony, as this historical moment .witnesses. .</ P> <P> statement reads as follows: </ P> <P> Carrefour China's recent emergence of some false rumors of a statement </ P> <P> view of the recent emergence of some of the false rumors about Carrefour, Carrefour .Carrefour China Group is hereby authorized to make the following statement: </ P> <P> as a worldwide staff of more than 50 million, in more than 20 countries and regions, multinational corporations engaged in business activities, the Carrefour Group's mission is to promote the various countries and .region's economic and social development. .Carrefour has never and will never do any harm to the Chinese people's feelings. .</ P> <P> about Carrefour Group's support for an illegal political organization of the rumor is entirely groundless and without any basis. .Carrefour will retain the production and dissemination of such malicious rumors organizations and individuals the right to take legal action. .</ P> <P> Carrefour Group has always actively supported the Beijing 2008 Olympic Games in China and France, organized a variety of initiatives to support the activities of the Beijing Olympics. .Currently, each Carrefour supermarket in Beijing is actively preparing to welcome the Olympic Games. .Meanwhile, as the mayor of Beijing international entrepreneurs consultant unit, Carrefour Group sincerely wish the Beijing 2008 Olympic Games a success, President of Carrefour Group and president and CEO of Carrefour China, will be honored to visit the Olympic Games opening ceremony, as this historical moment .witnesses. .</ P> <P> Carrefour China </ P> <P> 2008 年 4 月 16 日 </ P> </ p>.

Hold of the child's hand: Chinese entrepreneurs joint relief call to action.

<P> All entrepreneurs and members of Friends: </ P> <P> Sichuan earthquake, buildings collapse, the students killed or injured seriously. .Evening of 13 May 2008, we Chinese Entrepreneurs Forum, China Entrepreneur Club, Alxa SEE Ecological Association, China's urban real estate developer strategic alliance (referred to in the city of Union), Digital China Federation of Western Returned Scholars Association Chamber of Commerce 2005 .Committee, CMAA, Shenzhen new real estate entrepreneurs, representatives of eight League meeting in Beijing to discuss the Sichuan disaster relief operations. .We decided to organize joint action of the entrepreneurs, entrepreneurs consciously urge member contributions to help students and schools in Sichuan, for the injured child with medical assistance, repair and reconstruction of school buildings collapsed. .</ P> <P> eight entrepreneurs in our organization and cooperation of China Foundation for Poverty Alleviation, signed an agreement with the Foundation, the Foundation set up a "hold of the child's hand - Chinese entrepreneurs joint relief operations," a special account, .members of the company to accept our donation. .Donations can be corporate or individual members donated money directly to our account of China Foundation for Poverty Alleviation, contributions by the Foundation is responsible for the implementation, we oversee the implementation of the Secretariat of the Organization. .</ P> <P> recommended that each member the amount of corporate donations in the 5-20 million. .Members will contribute their respective contributions to import Chinese Foundation for Poverty Alleviation, be sure to use SMS, email or telephone contact of the joint operations in order to check the list of our Foundation for Poverty Alleviation and the amount of information in a timely manner to the community and to ensure that earmarked .. .</ P> <P> Sincerely, </ P> <P> 2008 年 5 月 14 日 </ P> <P> "hold of the child's hand" </ P> <P> - Chinese entrepreneurs Joint Relief .Action Description </ P> <P> 1. donation channels: China Foundation for Poverty Alleviation, invoices may be tax deductible, signed an agreement earmarking. .</ P> <P> 2. Donor subject and object: "hold of the child's hand", mainly for school students to medical assistance and reconstruction of two tasks. .</ P> <P> 3. Donation Subject: to individual entrepreneurs, business name can be. .</ P> <P> 4. Donation amount: each entrepreneur initiative of the donation in the amount of this activity in the 5-20 million donation for all the activities up to 1000 million. .</ P> <P> 5. The implementation of the division of labor: the initiative issued by various agencies to the respective members of entrepreneurs, commissioned by the specific implementation of the Alxa SEE Ecological Association, the agencies to communicate and aggregate information every day. .</ P> <P> 6. Activities to expand: are readily absorbed by voluntary organizations and other entrepreneurs. .</ P> <P> 7. Please donate enterprises will be donated to notify the event contact information in a timely manner or to the entrepreneurial organization contacts. .</ P>.

Vanke public relations crisis highlights the urgent need to strengthen corporate brand responsibility.

<P> Keywords: Vanke brand crisis public relations contributions to the door should be said that before the earthquake in Sichuan, China Vanke is the most brand value of the company. .However, as Wang Wenchuan earthquake donation of explosive, for the whole of China Vanke, and real estate industry, has become a need to think about. .</ P> <P> "leading brands" and "brand premium" has been one of the core competitiveness of China Vanke. .The words and deeds of their own crisis caused by the inappropriate, not only the need to review China Vanke, the brand should attract more enterprises to learn from. .</ P> <P> 5 月 12 日 Wenchuan earthquake that Vanke announced a contribution of 200 million yuan. .And last year more than 4.8 billion compared to net profit of 200 million in donations of less than four ten thousandths of its net profit rise to doubt. .</ P> <P> and Wang blog, "200 million is an appropriate amount", "the general staff of the contributions are limited to 10 yuan," the response is consistent Internet users were accused of. .Many people even self-organization "to resist buying Vanke residential, Vanke shares boycott" activity. .Vanke A shares then also, like the image of China Vanke, dropped from a high of 40 yuan 18 yuan. .</ P> <P> "national housing analysis report," chief analyst Chen sincerely believe, from all indications, Vanke has recently encountered "donations door" storm, will make corporate brand, image and reputation in a .stage subject to a certain extent. .</ P> <P> this word, has always been benevolent to the "good citizen" Wang accidentally become "stingy", but also to the standardization and institutionalization of the human praiseworthy Vanke, the brand influence on the encounter .to an unprecedented crisis of confidence. .</ P> <P> and subsequently, to mitigate its brand crisis, Vanke announced a 1 billion yuan in reconstruction, but this has not been the national acceptance. .The same donation billion, Wong Lo Kat in the patriotic enthusiasm of the sensitive period, successfully established a positive good image contrast between the two, reflecting the increase in national brand awareness. .</ P> <P> Brand Synergy director of public relations, said Li Jubin, from the pure sense that the response to Wang's no problem. .But it can not cross the public's "feelings off", grasp the scale of problems. .In this sensitive time earthquake disaster, disaster relief of all parties in the context of enthusiasm, Wang threw out the "normal state of disaster", "right theory", "limit of 10 yuan" and "the burden of charity", such a statement .Clearly the public emotionally unacceptable. .</ P> <P> a public opinion that, while China Vanke affected in this crisis, but does not prevent long-term development strategy. .With public relations and brand image with the Government's advantage, Vanke encountered winter not too long, it is their expertise. .</ P> <P> while branding agency, said that although the events on the long-term regional strategy Vanke will not be greatly affected. .But there is a law of the market, any company or brand image damage if their decline and social awareness, and then a strong government relations can not play a role. .</ P> <P> Vanke "donations door" mistakes in front, in front of the Chinese heavyweights should consider a problem, establish brand awareness, brand and make long-term business plan is just the beginning, and corporate social responsibility and public welfare .image of the building is necessary to maintain corporate image brand means. .</ P> </ p>.

Can not steal the brand name for fear of losing face to keep up appearances.

<P> Keywords: famous brand name clothes and keep up appearances female college students to steal girls to Lulu Lian Wu, 3 months worth 6,955 yuan a variety of clothing theft. .Recently, Yantai ZHIFU court sentenced Wu to theft one year imprisonment, suspended for one year and fined five thousand yuan. .</ P> <P> Wu, a University of Yantai in school, get a scholarship every year. .Because of family financial difficulties, Wu Mouping wearing has been very simple, but disdain for students around her eyes deeply stimulating. .</ P> <P> 2008 年 1 day of the month, she made the cover of their clothes stolen in a mall to a brand-name clothes, the envy of students look to her vanity was a great meet, and later .they got out of hand, 1 to 4 this year during the month, Wu has 3 large shopping malls in the urban crime six times, stealing a variety of clothing 14, the Pirates of the total of 6955 yuan discount items. .The "Harvest" was found in three shopping centers up to a day of 7 pieces of clothing stolen. .</ P> <P align=center> </ P> <P> </ P> <P align=center> </ P> </ p>.

Sanlu milk powder incident in China's new contribution to medical research.

<P> Guangzhou medical experts said half-jokingly: "It now appears that Sanlu incident also has a positive effect." </ P> <P> the experts say, evidence-based. .It turned out that a hospital of Guangzhou Medical College found Haeinsa Branch: Sanlu incident, the state has decided for all infants and children to provide free check of renal services, many stone baby is that checked out. .However, in addition to stone baby, the baby was found there a large number of other series of new problems, such as ureterocele, bladder outlet stenosis, congenital hydronephrosis, urinary organ malformations ... ... the vice president had .Guohua said: "The test results really surprised us!" has been in the hospital for the eight patients received surgery. .(October 18, "Express" 10 edition reported) </ P> <P> if not the Sanlu incident, if not the high-profile track, if not the state free of charge for infants and young children for special inspection of the kidneys, which had .congenital urinary tract disorders for the baby may have to endure the pain of illness, and even some may unknowingly lead to disaster. .No doubt, these fall into Sanlu infant beneficiaries of the event. .</ P> <P> is really, "all the world, full of wonders." Things are probably a disadvantage, there is a benefit. .</ P> <P> benefit from the Sanlu incident, far more than that was "accidentally discovered" a congenital urinary tract disorders in babies, but more importantly, the history of medicine in our country it may be a .key findings: that our country (at least in the Guangdong region) may be the high incidence of congenital urinary tract disorders. .This though is a dangerous signal, but it eventually went so far as to know it. .In medicine, to a certain extent, the real fear is not necessarily "high", while the real fear should be the do not know is "high." .Know, doctors are alert to point out in this regard, parents have parental knowledge in this area, things would be much easier. .</ P> <P> carefully taste of the unexpected medical discovery, but should be attributed to the government, thanks to the Government provides a free infant screening infants and young children the opportunity to urinary disorders. .Many of the medical profession of new knowledge, new argument that is often rely on the census in the crowd to obtain. .These often require substantial human, material and financial resources. .The Sanlu case is an excellent survey of passive behavior, the medical profession was able to make a new discovery, so that some of the sick child asleep to be identified and receive early treatment. .</ P> <P> It should also be known as "bad become good," it! .</ P> </ p>.

Nike responded the first time, is worthy of mature companies.

<P> Tags: Liu Xiang Nike ads reaction out of China Liu Xiang, the Olympic track and field athletes after the race, the reporter paid attention to this the impact of its sponsors. .The sponsors spend millions of dollars before, will be entrusted their brand and the high expectations of the Chinese track and field athletes linked to the star. .In China, Liu Xiang everywhere to see the image ads. .Advertising, Nike (Nike) was first to respond. .In today's English, "China Daily" (China Daily) Chinese posted on the latest ad says: Nike, published in today's advertising. .Andrew Lih love photography competition to fight all the dignity of love love love it to win another one to pay back all the love of glory, love frustrations love sports, even if it breaks your heart </ P> <P> a summary of each sponsor this site .Liu said the support of: Nike: Liu Xiang is China's most outstanding athlete. .Since the 2004 Athens Olympics gold medal and world record after he has been and will continue to bring China and the passion of supporters around the world. .Liu Xiang Nike to work closely with pride. .At this point, we understand his feelings, and look forward to his return from injury. .Ping An Insurance: Liu Xiang, our mind always the trapeze, out today, so everyone's hearts are sad, heavy look to the face of exit is also a brave, we do not risk your life in a blog, like peace. .Liu Xiang wish a speedy recovery and look forward to once again flying trapeze, the future to achieve better results! .Ping An of China's public image as an ambassador, Liu Xiang, together with peace and promote social welfare undertakings for the development to continue its efforts, as China's insurance sponsor track and field team, China will as always peace to practical action to support the development of sports undertakings in China! .Liu Xiang Come on! .Peace be with you! .(Note: According to a recent Dow Jones Newswires reported that Liu Ping An Insurance had presented a value of 100 million yuan for accident insurance policy, but the company has not yet decided whether the injury to Liu Xiang Pei Fu. Click here to read the relevant reports) Queen: < ./ P> <P> We are very concerned about Liu Xiang's injury, hope he can recover quickly, out of the shadow of pain, bless Liu Xiang. .We can see that Liu Xiang is more painful than others, we know that Liu Xiang can Injured adhere to the present, in fact, has made arduous efforts, he was not easy, thanks to Liu Xiang. .Liu Xiang win the gold medal not because we chose him as the spokesman, so the Queen will continue to support Liu Xiang and support China's sports. .We believe that Beijing is not the end, Liu will back to the runway as soon as possible. .Shoe company chairman Wang Zhentao O'Connell said in an interview: I do understand that, we will continue to support. .After all, competition is not an individual, and it is a spirit. .2009 or will we continue to cooperate. .I believe he will be better. .Shanghai General Motors and Cadillac, said in a statement that they will continue to stand behind Liu Xiang, China's track and field and, as Liu Xiang cheer and support Liu Xiang to overcome difficulties one after another, to fight one after another victory. .In addition, Lenovo interview a person in charge said: "We see the full preparation of the spirit of Liu Xiang, which is the Olympic spirit." When asked about the existing contract expires, when the association is renewed with Liu Xiang, .The official said that the issue being studied, assessment of associated companies need to be finalized. .(Note: Prior to Lenovo has said it will not continue after the Beijing Olympic Games Summer Olympics sponsor.) </ P> </ p>.

They save the Yangcheng Lake hairy crabs brand.

<P> 【World Executive - Brand Channel】 autumn is cool, daisy yellow crab is fat, but also extend their time in a year. .However, to eat the brand crab, crab confidence is not an easy task. .</ P> <P> 9 7, Yangcheng Lake hairy crabs Industry Association, said Yang Weilong Yangcheng Lake hairy crabs in 2010 is scheduled to open Sept. 16 arrest, but before this, "authentic Yangcheng Lake hairy crabs," has been .open to sell. .This shows that the market is now called the Yangcheng Lake hairy crabs were all counterfeit. .</ P> <P> fake authentic Yangcheng Lake hairy crabs far more than the number of "fake crab crab is true at least the number of 5 to 10 times more than the country's genuine and fake crab is far more than the 1 in 10." .Yang Weilong said. .</ P> <P> call authentic Yangcheng Lake hairy crabs brand every year, every year was fake, hidden behind the surface of hot huge crisis. .One after another in the event of food safety, food market is extraordinarily sensitive to the fragile situation, this continues, the Yangcheng Lake hairy crabs at any time of brand building events may highlight the moment of collapse, just as dichlorvos, ham, rice this year's five permanent members of the same counterfeit. .</ P> <P> Yangcheng Lake hairy crabs not only encountered the dilemma, northeast of rice, ham, melon Loop, Dangshan pear, Dalian sea cucumber, the West Lake Longjing, Fuling mustard, Liling porcelain, Shanxi vinegar, Pixian watercress, .Yunnan Pu'er, Texas, braised chicken, Zengcheng litchi, Baiyangdian Songhua, vermicelli, Xinzheng dates, Xinyangmaojian, Huangyan Orange and other equally numerous well-known in the geographical or were famous in this predicament. .Obviously, this is the common problem of these products. .</ P> <P> predicament, yet to find the right path </ P> <P> Yangcheng Lake hairy crabs of the producers to become authentic, large and brand, to increase security efforts. .But now the result is higher brand awareness Yangcheng Lake hairy crabs, the stronger the ability premium, the more the fake encounter severe. ."This is my Yangzhou crab, I do not fight nobody wanted ah Yangcheng brand." Truthfully say, a fish business. .It is worried that all the efforts now seem to have very successfully implemented. .</ P> <P> 1, brand of chaos, self trouble. .</ P> <P> recent years, Suzhou Municipal Government and industry associations pushing to the outside world in an organized manner, "the Yangcheng Lake hairy crabs," the gold standard, do the benefits of the brand emerged, and now, many also focus on agriculture for their crab .brand marketing. .Resulting in the brand is extremely scattered, confused consumers, vision, fighting each other. .</ P> <P> the famous Yangcheng Lake hairy crabs, Kunshan City, Jiangsu Province, 15 km outside the Palestinian towns, only the second city in the Palestinian market, to own a registered trademark of the crab crabs have more than a dozen farmers in China .Yangcheng Lake hairy crabs line marked and registered trademarks of dozens of people there are many, many hotels are registered trademarks. .</ P> <P> Yangcheng Lake hairy crabs have been the "geographical indications protection products," just as "Yangcheng" This is a brand, but for other brands produced in the Yangcheng Lake hairy crabs, no one can stop it .the "Yangcheng Lake" in the name of sales. .</ P> <P> 2, security can not stop the fraud riders. .</ P> <P> security in the authentic Yangcheng Lake hairy crabs, the authorities really done a lot to give the security gate pincers wear rings, for example, by the specified 10 units together to complete. .Each company is responsible for one of the links, the last one program - the string of code and paste into the security seal, produced by the Bureau of Quality Supervision Authority to complete. .But counterfeiters can still get, fully capable of real ones. .</ P> <P> members are members of low-cost sale of real crab, also wearing a ring, the results were canceled in Suzhou Yangcheng Lake hairy crabs Association membership and banned for life into the Association. .However, this move is simply false on the pure heart of the operators did not join without constraints. .</ P> <P> year, Yangcheng Lake hairy crabs in the past, based on the same time enabled digital, phone, text messaging and web security in four ways. .Logically, any kind of security means are sufficient to protect the consumers to identify authentic Yangcheng Lake hairy crabs. .However, the Yangcheng Lake hairy crabs are still everywhere fake "horizontal" line. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: </ p>.

Shanghai Auto Show to pour cold water on its own brand: you do not have as powerful!.

<P> First quarter sales performance in China's auto market surpassed the U.S. as the world's largest car market, own-brand sales and market share have fallen sharply over last year's decline, the first quarter of this year, gained market share in the first .a good performance. .This corresponds to the auto giants from across the Atlantic went bankrupt, or self-help, self-brand overseas hunters heard the optimistic assertion, impetuous Chinese car do not manage their own, but also fueled a new round of exaggeration in the wind. .</ P> <P> 4 月 20 Shanghai Auto Show has been predictable, Geely, Brilliance, Chery, hippocampus, Tianjin FAW, Changfeng and other brands can be described as effort to exhibitors, the show on their own brands will once again made use of .ability to prove that Chinese auto companies from large to strong assumptions are surfaced. .Wide range of figures that show car, the first quarter of positive sales figures for China's auto operations at home seems to have emboldened and abilities. Chinese cars to be from large to strong overnight shift? </ P> <P> Auto Show times .itself is "a show", show techniques, show strength and show the future. .Own brand in the car show on the show more than a year, before the exhibition from the two sports car hot car show, to today's new energy show, the weak foundation of China's auto show, the effort never lag behind foreign brands. .Show in the exhibition games, the own brand is a little more practical move. .Show that the luxury car behind the numbers, is no longer a bizarre concept, the concept is no longer disappeared for many years. .Own brand of show car closer to production status, those participating in the market model can be seen immediately, which gives the Chinese automobile industry a more pragmatic diagnosis, that the Chinese car up real good, strong up .. .In the big day, to show their own brand and then pour cold water on an odd, but China is so optimistic about the car is still not to the point. .</ P> <P> First, the independent brand strategy is still lack of clarity. .Concentration of six new vehicles such as Tianjin FAW display, looks like a good number, but in actual sales, the Charade a struggling model situation for too long. .Wei Chi just a change from the top part of the new market, in addition to Tianjin FAW can be described as of hard. .In practice, the marketing work, Tianjin FAW early need for new models. .Tianjin FAW to form the new channel system, the lack of capacity is weak, not for a day to repair and improve the problem. .</ P> <P> Second, the multi-strategy products or fine ability test car prices. .Geely is also 22 show car, high, medium and low segments each on behalf of models, Chery also released a high-end brands. .Chinese auto companies have the original accumulation phase of the product to do more and do fine no need to continue discussing the issue, to do more is the first phase of the strategy, so fine is the second phase of priority brands. .From the traditional mid-size car and cheap economy cars to high-end models in the transition, due to different consumer demands are very different products, there is no basis to do fine when you can not accomplish something in the upward development. .</ P> <P> again, multi-product strategy behind the marketing dilemma problem. .Geely, Chery car show tomorrow can be even listed on the marketing force behind the digital system to solve it? If the big show car groups, coupled with changes in potential customers, the capacity of channels can be imagined. .R & D, to manufacturing, to marketing, independent brand in question in this system did not take seriously, the cost of the package and channel support digestive problems or difficulties. .Show how the theory of strong real fast into the power of the terminal, or a big unknown. .Geely and Chery are, respectively, each segment has a new car in there, I believe that even in a model of each segment are sufficient to be successful, more or just to have a successful city in the mid-size car models to .Yes, this is real progress on behalf of independent brands landmark event. .Geely Freedom Ship, Chery's QQ sales success, enterprises have the ability to reproduce a legend in the Chevrolet you? </ P> <P> Fourth, brand building and sustainable building systems. .Geely, Chery just released a new phase of the brand strategy, customer groups based on the basis of economic, business how loyal customers into buying groups, secondary, or turn to buy a new mid-level and senior business models of brand power .system to create the problem, but no clear implementation plan. .From the Shanghai Auto Show, only see the brand of the traditional system of representation, it is difficult to see the brand's core business values, brand culture, brand strategy, and other signs of going deep. .</ P> <P> crisis is a rare opportunity for China's auto, it gives us more time to think and prepare. .The good news is that sales figures reflect the national policy in place, but not a fundamental solution to China's automobile industry and strengthen the fundamental structure and industry, sales figures cover the fundamental Vanity Fair "industry crisis." .The number of luxury cars and so-called development of new energy technologies, to cover the car business and stronger business crisis. .To pour cold water on throwing their own brand, you do not have spoke so powerful. .</ P> </ p>.

Brand wine prices calm thinking hot.

<P> 【World Executive - Brand Channel】 now, especially in high-end Chinese liquor liquor market is flooded with a price Sound: Once again, Wuliangye Maotai increase 10% off the first wave of price hikes, and other such Shuijingfang Tuopai ., Luzhou, also picked up the pace, and even wine prices have also take care of this lively; a result, can not help but have no patience for asking: how the Chinese liquor market? </ P> <P> no doubt, white wine .there is a price consideration of the most common source: that is, the level of their products to maximize profit. .Other high-end liquor Wuliangye Maotai dominant statement said because of rising costs, price increases it is forced; statement said the second-tier brands to maintain brand value price, if you do not follow up on price increases to consumers will result in a premium brand impression of inefficiency; .Many more brands, that is, to a "robbery in disarray," consumer psychology, but also competing to follow suit to raise prices. .In the school of the hot wave of price increases, we need cold rational thinking. .</ P> <P> one leading brand of liquor to raise prices, but not uncontrolled price increases </ P> <P> white leader, able to price increases continuously, with the scarcity of the product itself is .and has a group of solid, similar to the "fans" loyalty to the general audience! the product capacity is limited, so do not need to worry about poor sales, you noticed that many high-end liquor should make reservations in advance to buy it? Although not ruled out a factory in the control of supply, .artificially create the illusion out of stock. .Then there are the strong consumer groups, is simply "not bad money," or hospitality of public funds, or unit of reimbursement, even for individual purchase, must be "more money" people and make a hundred and two hundred of the real price for them .is trivial. .</ P> <P> However, nothing can not violate the laws of the market, uncontrolled blind prices, could undermine the original ecology of the market chain, so that the whole liquor industry development trend was unhealthy, and therefore to take short-term interests of the fisheries of dry Ze .Policy solid undesirable. .</ P> <P> Second, the second-tier brands to follow up on price increases, but more importantly, enhance quality and brand of dual </ P> <P> leading brand is the rules of the game makers, and consumers bear the comfort .The price increases brought about by "restlessness," the major task of indirectly helping to defuse a second price increase brought the brand's "consumer of psychological resistance"! second-tier brands to consumers, after seeing more high-end prices of leading brand .After the fact, it is no longer the price of second-tier brands have more contradiction, after all, to go along with the trend to go away is the right leadership, even if wrong, do not call it wrong. .Price after the price of leading brands of vacuum, filled by the second-tier brands and timely up, in the minds of consumers is gradually able to accept. .</ P> <P> However, the second-tier brands should recognize that while the price needs to simultaneously improve product quality and the depth of meaning shaping the brand, this is to create long-term competitiveness lies. .</ P> <P> three price increases in the tide of liquor brands, maintaining the original price even lower prices may be a Blue Ocean </ P> <P> go along with the trend of price increases, the flow, is .liquor brands are willing to choose a path, after all, this would be relatively safer. .But does not drift to maintain the unique strategy and policy options, and perhaps on the individual blog in the sense of achievement in the brand business, it is a great opportunity. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: </ p>.

Moutai prices, COFCO draw dukang expedites the liquor industry changes

Maotai liquor industry in price, in panic, whipped early has been planned in the liquor industry of COFCO quite embarrassing. In fact, maotai prices and COFCO eight poles not to, be calm, but previously it has been reported that, for reasons of equity guiding principles, West Phoenix wine declined COFCO's holding the cooperation requirements of the food industry of the big bother very bad mood. Today it seems that the price hike on COFCO moutai into liquor industry is more a threshold.

COFCO strengths familiar, the companies involved in oil and grain, food, real estate hotel, native produce and animal by-products, and financial 9 large business segments, the famous mengniu and blessings edible oil, Winery, Conte chocolate all originates in COFCO artistry. In fact, COFCO has been seeking the operation of the whole industry chain, in the liquor industry is deliberate, and since 2003 has an ancient well with no poles, CEO, such as negotiation, yanghe were fruitless.

The price of the "butterfly effect"

This time the price will surely stimulate moutai other high-end liquor brand prices. In the GUI is good Chinese unique consumer culture, Chinese high-end liquor rounds are rising because the price of the upgrade, and quickly achieve brand enhancement and capital of fission of value-added. Also eliminated a large number of followers.

History always surprisingly similar, the price of this moutai, will bring Chinese liquor of fission. All high-end brand will not let this opportunity was the first detonation of moutai. Although the explanation for consumers because the wine source scarce and liquor consumption tax increases, but from the perspective of the development of the industry, to be sure, this will be an even more cruel industry reshuffle.

The inevitable price of lead moutai will lead to a large number of enterprises are continuing, and wuliangye, jiannanchun, Jiao, West Phoenix has a follow up of the wind, this will inevitably result in polarization, growing strong, weak and more to weaker. This industry background on COFCO will certainly not be a good thing.

Whitewater dukang become COFCO Bowl dish?

COFCO has of West Phoenix will rise during this time, the value in the wave of double hoist. COFCO conceived in cooperation with the West was no road Phoenix, now even the door may not, in those non-famous brand and damn, it was not simply look up the identity of the low brand, but Manager of COFCO know, low brand's profitability and brand new skills to the development of the cereal itself isn't any help, the sale of COFCO has long been considered very clearly.

This time the price hike on COFCO moutai into liquor industry's determination to combat the inestimable, it should be the strategy may have shaken changes. Here also outgoing COFCO prepared to give up cooperation with the West Phoenix, while gazing at the West of the competitors white Phoenix dukang news. The threshold in the spirits industry involvement, fewer and fewer opportunities, aiming at a lot of people seem dukang may not be what bad things. As the history of wine, the emergence of dukang than moutai and wuliangye earlier, but the brand potential as dukang early concept because it has never been very good release; more importantly dukang earlier years did not keep up with the pace of expansion of the market, but to deposit a large amount of high-quality liquor. This is used to make the concept of the year, dukang wine market behind will likely turn into competitive advantage. This is like the modernization of the lost city, some ups and downs, but will crush those original rustic life.

In addition, dukang 2007 also had a strategic change, its identified high-grade routes and the main luxury brand dukang cuvee has also been well; but its brand carrier original dukang cuvee direct + Hall + hyper mode of operation of A hotel, make dukang wine in the past year, the harvest is abundant; plus dukang wine nearly 5000 years of history, and the brand in Chinese in the heart of the location, the outside world guessing, which is also an important dietary optimistic about dukang.

At the same has developed enterprise cooperation hopeless cases, look for in a development phase, a brand development potential of the liquor business curve into liquor market, COFCO, can be regarded as one of the tricks up their sleeves.

Dukang if and COFCO reached cooperation, in the capital, its brand potential outbreak may be set, and one out of many years and ruyang dukang, Shaanxi taibai and Phoenix real estate liquor West, China's liquor industry jiaozhezhuangtai changing trend that more difficult material! (Original text see 6 January the economic leader)

Author: Mustafa peak, marketing planners, 07, "brand China Jinpujiang — China annual 100 best brands expert", one of the Deputy Director of the development research center of China brands, Beijing win Road Advisor brand strategy consultant with over 40 financial media outlets to the authors or columnist, has services Dan attitude daily chemicals, spoil a cigarette, SEPA, warm ersi home textiles, Yi includes bee products, hengtong Guanghua pharmaceutical, Qingdao Beer, double star, and other customers, commitment to digital brand marketing, new media and traditional marketing planning the integration and connection of depth, on marketing strategy, branding, strategic planning, public relations, event planning, network marketing has many years of practical experience and profound experience. Phone: 15001104539 346881734 MSN: pinpai2000@163.com e-mail: zhengheyuyingxiao@163.com

From the boycott of Carrefour to see how the corporate public relations crisis.

<P> The past few days, called "Do not patronize Carrefour during May Day," "boycott French goods," the information through mobile phones, MSN, QQ, BBS and other channels spread quickly, and respond to those who are very public. .Called "boycott" of those reasons, mainly because some people in France support the "Tibetan separatist" separatists, claiming to boycott the Beijing Olympics, when the Olympic torch has been passed in Paris, "Tibetan separatist" elements serious harassment. .</ P> <P> for the storm, 16, of Carrefour China, issued a statement denying "Carrefour support 'Tibetan separatist'" argument, saying the rumors "totally groundless and without any basis, Carrefour will retain the manufacturing of malicious .and spread the rumors of organizations and individuals the right to take legal action. "and that" Carrefour Group has always actively supported the Beijing 2008 Olympic Games. " .Worded statement did not mention its major shareholders Louis Vuitton - Mott Hennessy Group. .</ P> <P> statement is issued, the storm has yet to see signs of a calm public sentiment for the boycott of Carrefour is still high. .Through this event, we can find Carrefour in crisis public relations immature. .</ P> <P> 1, the lack of a sense of crisis, crisis is not timely. .</ P> <P> boycott of Carrefour posts circulated on the Internet for several days, Carrefour was unsure of this. .The irony is that most Eastern Region Public Affairs Director, Carrefour, the sword, said in an interview on Sunday he was also received from the first "boycott Carrefour" the message was to know. .Their lack of knowledge that this crisis! .In that crisis, and no time to take response measures in the first, in general, companies in the event of crisis, should be quick to respond within 24 hours, while Carrefour has been to the April 16 statement was outside, but .too late, the crisis has been expanded. .</ P> <P> 2, for the crisis, failed to identify the main reasons. .</ P> <P> public boycott of Carrefour, the main reason why is because Louis Vuitton - Mott Hennessy Group suspected of supporting the Dalai clique, which is a typical nationalist catharsis. .Carrefour hopes to own and Louis Vuitton - Mott Hennessy Group to isolate, strategy is desirable, but the public's eyes are sharp, well aware of the fundamental reason is that Louis Vuitton - Mott Hennessy Group, Carrefour is .scapegoat, Louis Vuitton - Mott Hennessy Group does not appear that, to get the public's understanding is impossible. .Carrefour of this approach at this time it would have seemed childish. .</ P> <P> 3, insincere attitude statement. .</ P> <P> in its statement did not mention its major shareholders Louis Vuitton - Mott Hennessy Group, as Carrefour's largest shareholder, they do not come forward to clarify the facts, and let the subordinate enterprises defend their attitude .The arrogance is obvious. .German Chancellor can kneel at the tomb of murdered Jews, not to mention you are a mere company? .And the face of the world's largest nation. .This lack of sincerity, even if tongue Can Lotus Carrefour, the effect is pale. .</ P> <P> 4, did not deal with relations with the media. .</ P> <P> to media reports, Carrefour said in a statement, "Carrefour will retain the production and dissemination of such malicious rumors organizations and individuals the right to take legal action." From the tone, it seems kind of threat means. .Carrefour at this time is in the "besieged" the situation, and the media to convey its message to the outside world and restore the most important means of corporate image, if the deadlock and media relations, is tantamount to fuel. .</ P> <P> more effective if Carrefour do not take remedial measures, then 5.1 to boycott Carrefour activities may really be a reality. .</ P> </ p>.

Wrigley Warcraft China national anthem: unintentional or intentional?

Keywords: Wrigley chewing gum of Warcraft China National Anthem advertising policy

1 month 3 days late, Russia more television stations will broadcast a degrading of the Chinese national anthem. The advertisement to the March of the volunteers "as background music, advertising object is attached to Wrigley's one, the" proud white "brand of chewing gum, advertising a start is a group of yellow skin Asian accompanied the March of the volunteers" rush to the airport of melody, led by a leader looks like. Arrival at the airport, the leading stand in aircraft ramp sides welcomed foreign visitors, all the attendants of the word behind him. Leadership around a young man this time out from the Pocket, two pieces of gum in his mouth, comfortably say Russian "how fresh taste", then self-satisfaction and chewing. Then, a white skin of foreign women leaders from the ramp down, she's all astonished eyes directly to the eat gum attendants, and give a kiss. This scene let someone in the place of amazement. Suddenly, I do not know who put a xiangpi, has been playing the melody of the March of the volunteers on the fairway, all people are embarrassed to quiet there, at sea and looked around.　　 Then, suddenly appears on the TV screen "Orbit (proud white)" chewing gum and its trademarks. Our advertising law chapter II advertising guidelines under article 7: advertising content should safeguard the interests of national dignity and shall not use People's Republic of China national flag, emblem and anthem. In the world, many countries have banned the use of their national flag, national anthem and national advertising, the advertising law in Russia too. While the United States of Wrigley confectionery co., Ltd. as a large multinational companies, there is no reason to not know these legal provisions, the United States of Wrigley through intention? it is understood that large enterprises are on the product packaging, advertising, image endorsement, consider ever so careful.　　 Even the packaging color selection, shape, size, text will produce ambiguous understanding can take into account, such as television advertising in mass-media advertising taboo, it should be said that should not know. So why is the national anthem in Russia with China and yellow skin Chinese advertising protagonist, the author believes that Russia and China, the closer the relationship, Chinese goods in Russia belong to best-selling products, good reputation, Russia people on China and Chinese people have a special feeling.　　 With the Chinese national anthem in the background music can bring "proud white" brand of chewing gum and Russia distance between consumers, and yellow skin Chinese advertising played a potential lines, this product Chinese like, even the Chinese leadership also love eating, borrowed Chinese goods in Russia has done a good reputation for making. But this apparent with an insult to the Chinese national anthem of the advertisement also drill the legal loopholes, as Russia's advertising law does not stipulate in Russia cannot use other country's flag, anthem and national advertising, is illegal, controversy. But the ads are put in the matter of more is a wise choice in the new year holidays, during which the delivery, even if the protests in China, is still not through normal channels require the ads aired, and other holidays, advertising even stopped, but the publicity effect has also been achieved. If China is the advertising on the Chinese national anthem insult charges more to increase the visibility of the product, but through legal means to win a lawsuit, up to the United States of Wrigley confectionery co., Ltd. made a statement on road a-him. So around are win advertising planning is really clever! background: Wrigley chewing gum ad uses United States China National Anthem damage our dignity as used in chewing gum ad China national anthem were protesting in Russia TV off-air after

United States Wrigley Company to apologize to the Chinese people

The Chinese national anthem as background music, the March of the volunteers, was free to mock him, this is the new year in Russia a few television stations broadcast a chewing gum ad.

January 3, sports channel "Russia", TB3, CTC, television stations broadcast a use the Chinese national anthem, undermine the dignity of Wrigley China "proud white" chewing gum ad, although the advertisement has been stopped, but the Embassy of China in Russia, said that this was a serious harm China's national dignity, China reserves the right to further negotiations.

[The parties reflected]

Brand crisis and brand remodeling specification manuals (2)

Specifications Manual: volume 1 volume 2 volume III of the fourth book

Keyword: brand crisis reshaping specification manual brand brand brand management

The world brand laboratory (brand.) Roundup:

II. corporate scandal after brands should start from the frank and honest

Corporate scandals, the Manager if you recognize the problem, and initiate advocacy program to repair damage to the reputation of the company, to seize the opportunity to rebrand or company image now, scandal was attacked at each enterprise. Martha · Stuart company, KPMG accounting firm, Weldon trust insurance brokerage companies, as well as painkillers Con-way and got into trouble by drug companies Merck, has recently faced challenges that need to rebuild the reputation of the company.

The world brand laboratory (brand.) Opinion: according to the characteristics of the scandal, a company can take a evolutionary and stable means to fix its brand, you can also quickly through a "silver bullet" measures to deal with.

And the New York State Attorney General Eliot · history of Erwin Spitzer (Elliot Spitzer) conflicts afterwards, Weldon letter company is taking prompt, cleaning-rebuilds its corporate image. In January 2005, the company agreed to pay $ 8.5 to address against its will insurance companies recommend to customers when allegations of kickbacks. At the same time, the company has appointed former Prosecutor-Croll survey company in charge of Archer · Michelle Caskey do CEO. Winchell Caskey is currently working on company restructuring and reduction of insurance business and fostering other branches, such as Mercer Consulting and research firm CROLL. Bruce Boucher · Bligh was located in Atlanta's crisis management international company's Chief Executive Officer, he said: "If you introduce a bit with the image of the ' honest ' faces, and send information that is ' we now have a new management. We are a new company. ’”

Kaan the Johnson Corporation for abuse of hydroxy phenyl acetamide event of rapid response, as a public statement is not responsible for the company issue blamed the "gold standard". "Johnson stood up and said ' it cares for its customers '. That's what you need to do. You cannot be excused for thinking. To emphasize the value of the company is critical. ”

Therefore, Kahn say Merck may opt-out in the mass media on Con-way interpreted and replaced by publicity to the doctors, for doctors prescription drug marketing of intermediation. She commented that, when people question the safety of hormone replacement therapy, Whitworth companies focus on promoting hormones in the doctor instead of therapy. "On the brand of the good news is that people know who you are, and the bad side is that once something amiss, everyone will know. ”

Kahn pointed out in 1994 Pentium chip was ignored during manufacturing a slight miscalculations, but sparked widespread attention after. However, if the Intel (Intel) company in chip branding does not have access to such a huge success, the focus will be much less.

Carrefour boycott action there is always the end of the day!.

Thursday, Carrefour in several Chinese cities (Carrefour SA) stores a few hundred people before the protests were held, the scale has been reduced from last month, indicating that the Chinese public against foreign criticism of the counterattack is cooling. .In China, the upcoming Olympic Games, Beijing's Tibetan foreign policy and other human rights issues that many Chinese people angry ordered endless. .Carrefour is the largest investment in China French companies, with 112 stores located in various parts of China. .When the Olympic torch relay in Paris was a serious interference with the protests, and internet rumors that a shareholder of Carrefour supports the Dalai Lama, Carrefour China has become a target of public criticism so. .Carrefour did not support the Dalai Lama reiterated. .Beijing has put forward last month to meet with the Dalai Lama's representatives, but the talks have not yet developed a specific time and place. .Protesters also carried out to denounce Western media, especially the U.S. Cable News Network (CNN), they said the Western media in reporting serious disturbances in Tibet and the subsequent government crackdown bias exists. .Last month, at least in 9 cities in China, Carrefour stores thousands of people gathered in protest before the demonstration, compared with Thursday's protest appears to significantly reduce the size. .Weeks, there have been calls from activists on the Internet beginning May 1 to launch a boycott of Carrefour's activities. .According to China's official Xinhua news agency reported on Thursday the southern city of Changsha, 200 people held a protest, the southeastern city of Fuzhou, about 1,000 demonstrators gathered, the police force after being advised that they leave. .Xinhua news agency said, Chongqing and Shenyang protests also took place, but did not disclose the specific number of participants. .According to the Associated Press (AP) reported that, in the Haidian District of Beijing, a Carrefour store, the police detained seven men and two women. .The Associated Press reported that a man holding reading "Carrefour protests to protest CNN" running around the slogan the words, its 200 onlookers cheered. .Reuters (Reuters) reports that in the inland city of Xian, a Carrefour store, there are more than 20 people held a protest, holding that read, "as soon as possible to boycott Carrefour" and "boycott France" red banners. .Fearing possible protests against foreign control, or damage to China's image before the Olympics, the Chinese government in recent weeks has been to cool nationalist sentiment. .Official media published a series of editorials calling for a more rational approach by the public to express their patriotism. .CPC Central Committee Political Bureau Standing Committee of the CPPCC National Committee Chairman Jia Qinglin on Wednesday called on the public "to keep a clear head, the patriotic enthusiasm to overcome all difficulties to run together into a powerful force for the Olympics." .</ P>.

CITIC Bank new brand "wealth ladder" debut

The world brand laboratory (http://brand.) News: just in Shanghai and Hong Kong while listing of CITIC Bank in Beijing launches corporate financial services brands-CITIC wealth. Recently, CITIC Bank Shenzhen branch in greater China Ballroom reception in a unique way to communicate, organize corporate client "wealth of promotions ladder".

According to reports, corporate finance is CITIC Bank the most has a competitive advantage and service features one of the main business, in corporate finance, investment banking, international business, financial capital markets business, etc is always in the forefront of the domestic and small commercial banks.

The "ladder" CITIC wealth inheriting line company financial advantages of traditional, existing company financial products and services for streamlining and consolidation. "CITIC wealth ladder" including account statements, financial services, trade services, cash management, investment banking, asset management, financial capital and eight types of Internet banking and other financial products and CITIC "yincaitong" 18 featured services programme. CITIC Bank Shenzhen branch Governors Yan Ning positioning at a warm speech.

The interest rate does not cause panic in China's stock market a long time away cattle farmers how to turn corn into gold China brand "habitual abortion" behind China education baton is the national people's opium to China now is not doing well in scientific research and the future life than paper thin subordinate repugnant CEO leadership style top ten scams of fiscal fraud color stars Dodge powerful Peru have 3000 kinds of potatoes Aedas in U.A.E. Design "long legs" building personal physical gold trading is highly sought after taste new business woman Han Qin Geng road Chengdu entrepreneurship difficult FKYM brand in China's 10-year operation of the national black housing localization to monitor global netizens movements revealed the ancient Chinese seductions after the woman at the end of the dry Wei Lu: the true beauty of the real estate Confucian merchants network ten classic moment ugly duckling variable Swan Fiat face Shaanxi snacks of four player of single women Lady-living room

Home appliance industry brand to succeed ' Nirvana '?

Keyword: household appliances industry brand Nirvana brand brand marketing channels

Legend has it that in summer there is an ancient God bird, male-Phoenix, female to help CC, they are the messengers of happiness in the world. Each of the five hundred years, and only to the carriage of the accumulation in the world of unhappiness and hatred and enmity, awards the self-immolation to spicy wood and beautiful life in exchange for the end of the world of harmony and happiness, this process is called Phoenix Nirvana. After "Nirvana", and only to the "ashes", in a more beautiful form and spirit reborn into a bird, the Phoenix. Therefore, the Phoenix only through the baptism of fire to Nirvana. Today, domestic electrical appliance enterprises as "Phoenix and help CC" experiencing market fire baptism, its channel on the pursuit of "Nirvana" can make it a more beautiful "Phoenix"?

Channel has always been a business object! channels completed the enterprise product to profit "a thrilling jump", especially in recent years, the supply of the product and the situation of serious homogeneity, the enterprise discovered that just by product, price, promotion, etc., these strategies to get the competitive edge has become increasingly difficult. And channels, as a critical external resource, it is a brand, customers, and a bridge between consumers. If the operation and management properly, it will help enterprises rapidly expanding market share, brand image, cultivate a large number of the enterprises from brand loyal users; more importantly, because the channel advantage is it takes years to build up, the channel is not easy to imitated by competitors, you can enable enterprises to create a strong and lasting competitive advantage.

For the Chinese home appliance industry, the channel is playing a more important position. To some extent, the manufacturer of the product is only a semi-finished product. Because from the consumer's perspective, household electrical appliances in addition to its own, you must include other richer content, such as functional explanation, home delivery, installation services, the provision of financing and warranty commitments, etc. This is a marketing theory in overall product concept, but most of the overall product content capabilities are required depending on the channel. Therefore, the channel is the home appliance industry concern a theme elements, but also the decision appliance industry key link of the chain. Opened some well-known household electrical appliance enterprises development history, it is not difficult to find a channel on the great role of enterprise development: CHANGHONG rely on "big" one become TV industry powerhouse, TCL rely on the "planned market development and channel building", making it into the top three, gree rely on "joint-stock company regional sales model," quickly overwrite in the air conditioning industry ranking Haier also relies on the specific "industry and trade company model," supporting increasingly become China's largest household electrical appliance enterprises. In a nutshell, with channels means owning the market.

Therefore, "channel is King", the channel is always tireless each household electrical appliance enterprises seeking to seize strategic high ground.

Highly flame suffering household electrical appliance enterprises

As the highest degree of liberalization, the development of the most mature industry, domestic appliance industry used to be the pride of China's manufacturing industry, with the hope that the domestic household electrical appliance enterprises in a relatively short time occupying a large market, forced multinational brands retreated. However, the prosperity of the surface, but it is behind the situation resembling ", hidden deep crisis.

Let's just not going to discuss domestic household electrical appliance enterprises in the technical deficiencies in independent property right, because, after all, the accumulation of technology could not be achieved, we should perhaps on domestic household electrical appliance enterprises in independent technology accumulation and innovation to a more tolerant attitude. However, only in response to electric appliance chain-like giant ruthless and raw material price increases, would be enough to give every household electrical appliance enterprises was not comfortable.

(1) Electronics chain giant Keng Seng trading agency "Jingu mantra"

Sinosteel emergency donation 500 million yuan to disaster areas.

<P> 2008 年 5 12 afternoon 14:28, magnitude 7.8 earthquake occurred in Wenchuan County in Sichuan Province, the country produced more strongly felt in the cities. .The earthquake affected a wide range of intensity, resulting in life and property losses. .</ P> <P> to promote "a difficult one, P Plus support" the spirit of support for earthquake relief and reconstruction work, the Steel Group has decided to contribute 500 million Red Cross Society of China. .</ P> </ p>.

Lotus Msg: chicken drumsticks turning variable?

Keyword: Lotus gourmet Lotus Group

Has been the market mainstream funds forgotten Lotus gourmet, gradually showing signs of major concern. Recent results into retreat of Lotus gourmet, "the market yesterday was accidentally flip red, stock prices rise steadily throughout the day, ending with the closing, rising to $ 5.05 4.13%.

Since the "5 · 30" Lianhua MSG prices almost leaderheads; but at the same time, but on its QFII expressed keen interest. According to Lotus gourmet third quarter bulletin, CITIC Securities-ICBC-CreditSuisse (HongKong) was bought in the third quarter, and 201.17 million shares sold in the same period the 98.83%, according to this calculation, CITIC Securities-ICBC-CreditSuisse (HongKong) 30 September after the 23536 unit. One of the main funds into a retreat, quite impressive. In fact, Lotus, Lotus MSG MSG shareholder Lotus Group launched a protracted battle.

At present, the Lotus Group remains the Lotus MSG's largest shareholder. Lotus Group is already in the State, its cut off half the Lotus gourmet equity, have been frozen, xiangcheng court waiting to freeze period from 15 March 2007 to March 14, 2008. Shareholder faces translocation, QFII and other funds, two superimposed together, had to let the commonplaces reconstituted chicken with varying Phoenix market parties to kiss. As the only two cities listed on the MSG, MSG unique theme Lotus themselves have the imagination. According to its annual report and three half-quarterly bulletin, the company's third quarter operating income and net assets of $ 1665254367.13 yield 0.687%.

This year to monosodium glutamate industry remains 10%-15% of gaozengsu, Lotus monosodium glutamate is the first, the world's second largest monosodium glutamate production enterprise. In addition, Lotus MSG may benefit as a result of environmental protection. Market participants considered that the unit price only 5 Yuan, after "5 · 30" and after the crash, the risk has been fully released and the current unit is gradually being money, investors can take an active interest.

Local liquor brand 3 choices

Keywords: local liquor brand choice liquor brand brand new "wine" award has started, when the "coronation ceremony", the domestic market pattern must also be a change. 　　 "Wine" nature is golden robe and body, that many non-"brand" of real estate brand and the if? the new situation, the fate of the real estate brand nor does not become another focus point. 2007 three piles "joy"

To better analyze this a focus, first to demonstrate what the coming year in the most possible situations:

2007, wine happy years

In the old wine camp, such as marinated, at langjiu, yanghe etc market stability in continuous expansion, the market share; in the emerging "wine" If, in brewing, Zhijiang daqu Zhuge, rice flower and other brands of market development by leaps and bounds. With the "4 large wine" and "8 great wine" and "17 large wine" such development law, it is not difficult to let people arbitrarily, this year a new round of wine selection at least should be born out of "30 great wine" brand. For those "quasi-wine", and you can have a happy year.

2007, the capital operation of joy,

China's liquor industry in the stock market is a "bull market" soaring prices, trade flows also from initial lay inflow to the outside, the world's largest wine group, Diageo has firmly in hand, Shuijing seems to have marinated group and signs of foreign cooperation ... The liquor market in little China this virgin territory finally usher's first overseas to exploit it.

In 2007, the high-end spirits of joy,

Maotai, wuliangye etc. brand twice a year, the collective price increases are expected to increase again in the spring, and the more price increases are sold out-of-stock. Short summary: water is located in the stream, the wine country to the heights go!, a series of tax reform, the introduction of laws and regulations, but also from the side promoted the liquor brand high-end process, all major name brand of high-end products natural scenery infinite.

Local liquor brand 3 choices

When we simple analysis, cannot conclude that the future of wine marketing would be more suitable for "wine" development of the market. This is sufficient reasoning out future liquor market must be in line with international standards of the market, is a huge amount of capital operation, high-end brand, international competition mode as the primary market. At this point, article topics that gradually clear, more real estate liquor brands while at the moment and not directly in the face of such threats, but left their development time and space is rapidly shrinking. So, as you might have not known liquor brands are also real estate had to save for a rainy day, think about their own future had to make a choice.