Liu Xiang Nike ads produced overnight vote for the future.

<P> Keywords: advertising sponsors support Liu Xiang August 18, Liu Xiang at the Beijing Olympic Games men's 110-meter hurdles first round, out of the race because of injury. .</ P> <P> in China, the largest track and field gold medal hope Liu Xiang, 18, after the injury can feel the stadium, said advertisers are still hurdles will continue to support the trapeze, and look forward to continued cooperation with him. .</ P> <P> 19 days, Nike's major newspapers in major cities in China's Liu Xiang to publish a full page picture advertising, future cooperation on both sides cast "in favor of." .</ P> <P> this ad to lighting effects like oil painting shows Liuxiang Jian Yi's eyes, and with a few lines of red slogan: "Love competition. Love to fight all the dignity. Love it to win another one back .. love give everything. love of glory, love setbacks. love sports, even if it breaks your heart. "</ P> <P> Nike Sports (China) Co., Ltd. 19 communications director ZHU Qian said that this is a Nike ad .working towards the same night from the company, Nike hopes will express support and understanding of Liu Xiang. .</ P> <P> "The Nike brand will certainly continue to work with Liu Xiang, which is no doubt," she said in an exclusive interview. .</ P> <P> ZHU Qian pointed out that a cooperative relationship with the Nike athletes, many people have bid farewell to the temporary stadium because of injuries, but did not affect the company's continued cooperation with them. .</ P> <P> "As we conveyed in an ad that - love sports, love it all, whether it is high tide or low." She said. .</ P> <P> Nike and Liu Xiang has signed up to 400 million yuan in advertising sponsorship contract, and was a Liu Xiang, the Olympic competition is designed to use R & D hurdle spikes. .</ P> <P> the day Liu Xiang, Nike, the company quickly issued a statement: "At this time, we understand his feelings, and look forward to his return from injury." </ P> <P> far, a total of Liu Xiang .contract, including Visa (VISA), Nike, Ping, Bank of Communications, China Mobile, Amway more than ten domestic and international brands, as ambassador, or endorsement of products. .Liu pulled out after the Olympic Games, there have been comments that the Liu Xiang to retire because of injury will affect advertisers trust him. .</ P> <P> However, China Ping An, the Queen, Coca-Cola, Visa (VISA), Lenovo and other companies have not change the position of cooperation with Liu Xiang. .</ P> <P> choose to do public service ambassador Liu Ping said in a statement: "Exit is a brave, we do not risk your life to a stroke, like peace. Wish Liu a speedy recovery and look forward to once again flying trapeze, made the future .better results! "</ P> <P> Coca-Cola also said that the current cooperation with the Liu Xiang will not" retire "to change. ."Liu Xiang in his sports career in the outstanding performance, fully reflects him as an excellent player, reflected by the strong will, and never give back Olympic spirit." .</ P> <P> denied that Liu Xiang to retire because of injury caused by the commercial effect is starting to show. .Some media reports, to retire on the income of sponsors of more than 30 million. .Many sponsors have to make the publicity strategy accordingly. .</ P> <P> in the men's 110-meter hurdles Liu Xiang quit the game a few hours later, Nike decided to replace the running print ads in the content of China, but Liu Xiang is still at the core of advertising, but the themes and details of some "changes .. " .</ P> <P> "This is because the latest happens entirely unexpected given that some aspects of the content before the ads with these new circumstances is not appropriate." ZHU Qian said. .</ P> <P> 18 days, Liu Xiang, Lenovo Group pulled television advertising in favor of its new consumer brand Idea series of ads. .Lenovo's Olympic marketing director Li Lan, vice president responded that morning of April 19, Liu Xiang pulled ads normal just switch according to the original plan, and Liu Xiang has nothing to do. .</ P> <P> but the association said that after the expiration of the contract whether the contract with Liu Xiang, there are still to be assessed. .</ P> <P> network rumors that Liu Xiang's decision to retire was "forced to sponsor some of the pressure." .ZHU Qian said that this is pure malice, currently Nike's legal department has been involved in investigating the matter and report to the authorities. .</ P> </ p>.