India giant Tata Group bid Jaguar Land Rover?

Keywords: Ford car Jaguar Land Rover Tata Group bid

The world brand laboratory (brand.) Reports:

Insider, Ford Motor Company (Ford Motor Co.) Upcoming Jaguar (Jaguar) and Land Rover (Land Rover) decision on the fate of the brand, India giant Tata Group's subsidiary companies may be more than other companies.

Informed sources said, Ford's earliest possible this week specifies a preferred bidder. Ford spokesman said Sunday in London, Ford's Jaguar and Land Rover and potential buyers of negotiations continue, have not yet made a final decision.

Tata Group Tata Motors Ltd., a subsidiary of last month received on behalf of Jaguar and Land Rover workers ' Trade Union of the United Kingdom. Both parties deal makes mainly for India domestic production of small cheap car Tata Motors has will enter the international market. This would also enable the Tata Group is established, the Group's operations in steel, software, etc. Tata Group's 96 companies employ a total of about 20 million people, with annual sales of more than 200 billion dollars.

Informed sources said, Ford and potential buyers to negotiate between recently focused on European new CO2 emissions requirements may have on the financial situation of the Jaguar and Land Rover, and Ford also wished to retain the number of shares of these brands. United Kingdom Government had warned that, under the European development of CO2 emissions of new provisions, the Jaguar and Land Rover may be forced to cut off.

United States in a number of Jaguar dealers are on Ford's luxury brand from falling into the low-priced passenger car manufacturers in the hands of deep concern. United Kingdom domestic but which are not particularly worried. Over the past 10 years, a number of very famous among United Kingdom car brand of foreign acquisitions. Rolls-Royce GmbH (Rolls-Royce, also known as: Rolls Royce) and currently belongs to the BMW Mini (BMW AG); Bentley (Bentley) is currently a Volkswagen (Volkswagen AG).

United Kingdom auto workers union leader has said that the most consistent with the Tata becomes the new owner of the brand: the buyers of standards in the manufacturing industry have a solid business and background. Although the Trade Union perspective on Ford not binding, but they will have political influence in the United Kingdom.

Tata such competitors include JP Morgan (J.P. Morgan Chase & Co.) One Equity Partners of subsidiaries, India vehicle manufacturer Mahindra & Mahindra Ltd.. The latter is a company with private capital operation Apollo Management LP. 's joint bid.

Ford said, it is expected that the first will be the end of this year or early 2008 Jaguar and Land Rover for sale reached agreements.

It is not clear who Tata or other bidder agrees to pay the purchase price. Merrill Lynch (Merrill Lynch & Co.) This year had planned, Jaguar and Land Rover brands total sales price will increase to $ 15 billion. Ford respectively in 1989 and 2000 to us $ 25 billion and 27.5 acquired Jaguar and Land Rover.

Ford car this year decided to sell the two luxury car brand, is the new Chief Executive Officer Alan • Murali (Alan Mulally) refocus on core components of brand strategy. Jaguar performance this year is very low, from 1 to 11 months of sales in the United States declined by 26%.