Keyword: brand building influence BenQ Siemens separation of the world brand laboratory (http://brand.) Roundup:
Background: BenQ China company website officially declared yesterday, Acer recently the Board of Directors, by resolution no longer continue to invest in last year's acquisitions in Germany mobile subsidiary, and considering the local court for a discharge protection, go to the official take over the program. Reporter yesterday many understand that Acer has negotiators and high tube fly to Germany, and Siemens phone patent and unfulfilled 1.17 billion euro cash payments to plan emergency consultations.
Bankruptcy will cause 3000 employees and unemployed
BenQ announced yesterday on the Web site, since 1 October 2005, BenQ has committed significant funds and management resources, for the short term does not see shrink loss of opportunity, decided not to continue to invest in Germany mobile subsidiary, mainly the reach is Germany mobile subsidiary, contains Munich, Bocholt and Kamp-Lint Juan
Fort. Brazil mobile phone subsidiary will reassess its financial situation after. Asia's research and development and manufacturing will maintain normal operation.
BenQ senior financial manager, press spokesman for the tour, with the arrival of Germany yesterday, but the mobile phone has been in the unreachable state. General Manager of BenQ China marketing cengwenqi also declined their reporters, saying the event progress unity by BenQ external announcement.
According to media reports, in Germany and founded the stop investment, Germany BenQ Mobile company is taken over by Germany, although the court official company in name continues to operate, but in fact all production and research and development has stalled. BenQ Mobile files for bankruptcy protection, the raising of the strong opposition of Siemens. Siemens CEO Ke safid openly expressed, may take legal action to BenQ. In addition, Siemens also halted the contract provisions for BenQ 1.17 billion euros cash payments plan. Since the company could bankrupt, there will be about 3000 original Siemens employees face the risk of unemployment.
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