Coca Cola bear attack healthy drink

The world brand laboratory (http://brand.) News: according to media reports, the Coca-Cola China 14 October, in cooperation with the China Beijing set up the "Coca-Cola" Chinese medicine research center, research and development of herbal ingredients and formulations.

To this end, the Guangdong provincial pharmaceutical Professional Association Executive Vice Chairman Zhang Xiu to reporter said: "the Coca-Cola company has been promising herbal beverage market, from the beginning in the 1990s into 6 billion yuan in related product development. This year's plan and then appending inputs 6 billion yuan, the Coca-Cola company on herbal drink. ”

However, the "ordinary drink a lot of enterprises can be done, but the herbal tea such herbal beverage not everybody can do. "Chang Chun-repair as an addition.

Coke contract with great heat, herbal tea

With the strengthening of health consciousness, the improvement of living standards, as well as the medical model to the social, psychological, physiological pattern change, "and is better than cure" of consciousness gradually strengthened, and health products increasingly optimistic about the prospects. At the same time, in response to a growing variety of "modern disease" and chronic diseases, herbal health care products with unique advantages.

And various label themselves with "healthy, natural, low-calorie drinks" more and more popular in contrast, traditional carbonated beverages (such as Coca Cola, sprite, etc) but it started to be unprecedented cold reception. To this end, the Coca-Cola Company-carbonated beverage manufacturers have been involved in violent non-carbonated drinks market scramble. In 2005, Coca-Cola through acquisition of Hong Kong "HealthWorks" into the herbal beverage market, and "wanglaoji" herbal tea brands as representative of herbal health beverages compete.

While in Guangzhou Hornsey pharmaceutical co., Ltd. Chairman Wang yonghui, Coca-Cola intent into Chinese herbal beverage market action is "good", "this is a herbal drink recognized the potential of this market is still very large. In addition, the internationalization of herbal health drink another important contributor, let us a more optimistic about the future of the international market. ”

Market should be standardized

At present, the herbal tea producers are pharmaceutical companies, such as wanglaoji, Baiyun mountain and yellow medicine company, Star Group of pharmaceutical, and medical, Hornsey pharmaceuticals, sanjiu group etc. In recent years, due to the pharmaceutical industry profit trend micro, Enterprise overcapacity, herbal tea market surging up, let those with scientific, technical and financial strength of yaoqi hope, competing to enter. Since 2005, herbal tea market has a crazy expansion. As of now, the domestic production of herbal tea has a size of enterprise, dozens of varieties of hundreds.

Zhang Xiu was concerned in the application of herbal tea world cultural heritage, know that doing similar herbal tea herbal drink, there is considerable technical difficulty.