Keywords: Guangzhou Honda brand
The world brand laboratory (brand.) Reports:
Usher was founded 10 years anniversary of Guangzhou Honda co., Ltd., December 27, 2008 career plan, announced in the next year's Beijing auto show on independent brand identity and concept car.
Guangben Executive Vice General Manager Fushoujie at the press conference, introduced the guangben 2008 new car program, eighth-generation accord will, 6 January 2008, GA-marketing target 17.8 million, this goal is very challenging, than just two days before the release of Guangzhou Toyota Camry sales higher than the whole 3000 vehicles. In addition, concern guangben's first independent brand concept car, will be held in April in Beijing motor show debut, also publish independent brand-logo as well as independent strategies. In 2010, Guangzhou Honda's brand will be rolled out into production, and a full range of models. He said, Guangzhou Honda research and development company to do the backing, guangben future will ensure that at least one new model launches, complete company, production and sales of one million units of vision.
Fushoujie told reporters that the 2008 marketing target for 34 guangben million, the eighth generation accord was predominant, 17.8 million, the Honda fit and sincerity of the 6 million units, Odyssey 4.2 million units.
Guangben General Manager ogawara, time to reporters on the production and marketing. In the past in 2007, the cumulative production car 29.5 guangben million units, an increase of 13.5%. Older accord in late in the lifecycle, still achieved a sales volume of more than thousand units for the month, the home of high-class cars market sales in the second place of performance. The marketing network, has now been accumulated to explore more than 400, as at the end of this year will reach the opening shop number 350, covering major cities. Guangben also launched the "joy pre-owned" brand, the opening of this year opened a used car shop has reached 41.
However, fushoujie admits that the 2007 sales did not reach the planned objectives of 31 million units, the main reason is that in order to meet new product, Guangzhou Honda 1 month in advance for the adjustment of the production line, the old product production was to a certain extent.
According to introduction, 2006 fushoujie, 2007 set to Guangzhou Honda's system. The second half of this year, Guangzhou Honda on marketing system is a major change in the establishment of a sales department, implementation of field management. In 2008, Guangzhou Honda plans that achieve the opening of 450 home guangqi HONDA special shops.
No comments:
Post a Comment