Carrefour boycott the event of a review dealing with the inventory.

Probably because the event originated <P> ZD, because the torch through Paris encountered resistance and cold, but also because the tears of a Chinese female student a strong comparison, two weeks ago, in the MSN and QQ, began a .Carrefour boycott message, which passed behind the news crazy, Carrefour's sales, according to a southern newspaper reported reduced into two. .To this end, Carrefour launched a national promotion, and they sought through low-cost, profit-sharing to raise awareness of the Chinese people's fame and fortune. .Chinese people do not just like to share a little cheaper? .This is the subtext. .Carrefour entered China for the first time since the crisis hit. .I must mention that in 17pr, and Carrefour to take a lot of running, there are the so-called expert opinion articles, are advocating for Carrefour. .Crisis of Carrefour in Chongqing, I am ten years ago, when some small Carrefour to regular outbreaks of negative news, such as: local enterprises in China to suppress the matter, for example: there is also duck duck feces friends. .So forth. .Each time, Carrefour is able to respond quickly and rapidly in the near future to return to normal operating condition. .As a professional public relations practitioners, individuals that Carrefour's crisis response capability is worthy of recognition. .This time seems different, this time facing Carrefour national feelings of the Chinese people, we look at is how to deal with Carrefour. .The first step: the initial outbreak of the crisis, the big Carrefour to begin a nationwide promotion. .Step Two: In the mid-crisis, Carrefour began to play combination of boxing, strength considerably. .</ P> <P> a combination of boxing: public relations executives, the CEO of Carrefour China announced, Carrefour did not participate in ZD, Carrefour's sales and to be affected. .A portfolio of two: government relations, Ambassador to come forward to speak, does not make sense to boycott Carrefour. .From the PR point of view, these two steps are understandable, but when talking to itself, this does not change from the situation of talking, Carrefour's crisis public relations also need strong medicine. .So there will be a portfolio of third step. .A portfolio of three: opinion leaders in public relations. .Carrefour's crisis public relations is a very clear intention, they look for in a blog published an article Han, saying: boycott Carrefour sterile; set the tone. .Meanwhile, 17pr, they invited a number of experts to try to tell you not to boycott Carrefour; At the same time, they will muzzle turned to other international companies such as Coca-Cola, they illustrate this is through a narrow national .Marxism; if boycott Carrefour, whether it should boycott the other international brands; they also tried to shift the topic of domestic enterprises, they want everyone to think this is malicious competitors, the crisis was a result of Carrefour. .In addition, the topic of great power mentality, the subtext is the Chinese people should have great power mentality, inclusive Carrefour. .I have not been to Carrefour's stores, I believe the store should also have measures. .Need to draw attention to is that Carrefour's crisis PR strategy is very clear, that is, public relations experts. .This strategy is good. .However, when the national sentiment in the face, this strategy not only can not save them, but a group of experts will put on the "traitor" label. .Huyou + satire, Chinese Internet users can not tolerate </ P> <P> the Chinese local celebrities and experts say the mouth, it certainly convinced the Chinese people. .This is the result desired by Carrefour. .In my experience, this is a typical pseudo-PR, which gives a strong first impression is 忽悠 sermon; big country to pass a strong mentality, and so will give a sense of irony; this self-deceiving the inevitable public relations crisis .the farce ended. .A few days ago, I read CCTV1 of Wang Lifen of a show called "we", of the 80 topics. .Can generally conclude that: 80 people will be bound to 60,70, who took over from the baton, they will be great for China to generation, their birth, upbringing decided this is the mentality of the most powerful .generation. .This is the essence. .Why? .Start with a digression, if you guessed right, the crisis PR strategy of Carrefour's 70's creative staff must be a stranger, a stranger or even 60 years, they have not understood the character of the 80's. .80's rebellious spirit, and unique sense will allow them to identify the nature of the crisis public relations 忽悠 particular, they can not stand the irony, I boycott Carrefour, I was "good for nothing", I boycott Carrefour, I am ."No great power mentality", I boycott Carrefour, I was "narrow nationalism" What is it. .Han Han is enough to make me hate boycott Carrefour. .I do not need a lot of reasons. .China is big, China is not strong. .Others say the national consciousness after 80 is not strong, in fact, just too lazy to be patriotic after 80 hanging in the mouth. .Eight-ship interest in the gun pointed at China at the time, whether they have a great power mentality of thought? .They kill the Chinese people, looting the wealth of China, when you ever wondered, this is the real "good for nothing?" .Its rhetoric every day, it is better to point the truth. .If only one person noted that to "Fudge" and "ironic" nature, Carrefour work out. .</ P>.