The divine land mass card brand of life and death

Keywords: divine land mass card brand China Mobile Telecom brand construction March 1, 2007, Guangdong mobile publishing business notice: in order to further improve the quality of service, our company will be on the PPS, divine land mass card brand integration, introduced three sets of tariff, the first to implement "band, referrals." 　　 Zhongshan branch has 26 February zero opened; Guangzhou, Foshan branch will be held on 2 March 2007 opening of midnight; Shenzhen, Zhuhai, Qingyuan, yunfu, Zhaoqing, Shaoguan branch in March 2007; 6: 00 opened in other city, the company will be held on March 12, 2007 at 12: 00. This is the 1 month China mass card opening domestic roaming after another big action. Guangdong Mobile brand strategy formally lifted the curtains of adjustment. This also implied, Guangdong Mobile China mass card as a transitional brand will soon complete its historic mission of seclusion. While in Guangdong Mobile for the month of February 2007 the latest tariff table, we have not seen mass card.

The divine land mass card, a national group of provincial local brand, a birth is doomed to extinction by brand, then the magic of the planning, operation cannot let it live. As telecommunications, communications industry brand observer, I can only regret their farewell. At this point, I can do is to take this opportunity, on two of its brand into a short summary, this is my tracking for a brand of a special form of nostalgia!

As an independent brand, China mass card so short-lived, it is not a good brand. But as a brand is members, have multiple business brand of China Mobile, China mass card is a complete moral. As a Mobile brand operation, their life and death of timing, duration and more is defined correctly.

Brand launch: relatively independent reserved room

2003-02-06, in order to cope with the fierce market competition, in Shantou Guangdong Mobile and Zhuhai region has successively introduced positioning in the vast number of wage-earners communication requirements of the "divine land mass card", this is a brand of Guangdong Mobile in new advantages of road and a new attempt. After the product launches, Guangdong Mobile now has a "global" and "China", "m-zone" and the "Shenzhou mass card" four brands, forming a high, medium and low combined complete brand series.

However, as a group operating in the national enterprise of China Mobile's provincial local company, China mass card can serve as a model for national promotion or an unknown. In other words, the legitimacy of the divine land line or a question. For this post from the "Central" of illegal trade, Guangdong Mobile at the outset, it must be left to back off. Guangdong Mobile China mass card subdivision population has very clear, but from its name, it is not entirely independent functioning, but with the divine line holder intimate contact. In this way, Guangdong Mobile can think of it as divine line following a set meal brand operation and, if necessary, can also be a separate brand with three major. sibling