Shanghai Auto Show to pour cold water on its own brand: you do not have as powerful!.

<P> First quarter sales performance in China's auto market surpassed the U.S. as the world's largest car market, own-brand sales and market share have fallen sharply over last year's decline, the first quarter of this year, gained market share in the first .a good performance. .This corresponds to the auto giants from across the Atlantic went bankrupt, or self-help, self-brand overseas hunters heard the optimistic assertion, impetuous Chinese car do not manage their own, but also fueled a new round of exaggeration in the wind. .</ P> <P> 4 月 20 Shanghai Auto Show has been predictable, Geely, Brilliance, Chery, hippocampus, Tianjin FAW, Changfeng and other brands can be described as effort to exhibitors, the show on their own brands will once again made use of .ability to prove that Chinese auto companies from large to strong assumptions are surfaced. .Wide range of figures that show car, the first quarter of positive sales figures for China's auto operations at home seems to have emboldened and abilities. Chinese cars to be from large to strong overnight shift? </ P> <P> Auto Show times .itself is "a show", show techniques, show strength and show the future. .Own brand in the car show on the show more than a year, before the exhibition from the two sports car hot car show, to today's new energy show, the weak foundation of China's auto show, the effort never lag behind foreign brands. .Show in the exhibition games, the own brand is a little more practical move. .Show that the luxury car behind the numbers, is no longer a bizarre concept, the concept is no longer disappeared for many years. .Own brand of show car closer to production status, those participating in the market model can be seen immediately, which gives the Chinese automobile industry a more pragmatic diagnosis, that the Chinese car up real good, strong up .. .In the big day, to show their own brand and then pour cold water on an odd, but China is so optimistic about the car is still not to the point. .</ P> <P> First, the independent brand strategy is still lack of clarity. .Concentration of six new vehicles such as Tianjin FAW display, looks like a good number, but in actual sales, the Charade a struggling model situation for too long. .Wei Chi just a change from the top part of the new market, in addition to Tianjin FAW can be described as of hard. .In practice, the marketing work, Tianjin FAW early need for new models. .Tianjin FAW to form the new channel system, the lack of capacity is weak, not for a day to repair and improve the problem. .</ P> <P> Second, the multi-strategy products or fine ability test car prices. .Geely is also 22 show car, high, medium and low segments each on behalf of models, Chery also released a high-end brands. .Chinese auto companies have the original accumulation phase of the product to do more and do fine no need to continue discussing the issue, to do more is the first phase of the strategy, so fine is the second phase of priority brands. .From the traditional mid-size car and cheap economy cars to high-end models in the transition, due to different consumer demands are very different products, there is no basis to do fine when you can not accomplish something in the upward development. .</ P> <P> again, multi-product strategy behind the marketing dilemma problem. .Geely, Chery car show tomorrow can be even listed on the marketing force behind the digital system to solve it? If the big show car groups, coupled with changes in potential customers, the capacity of channels can be imagined. .R & D, to manufacturing, to marketing, independent brand in question in this system did not take seriously, the cost of the package and channel support digestive problems or difficulties. .Show how the theory of strong real fast into the power of the terminal, or a big unknown. .Geely and Chery are, respectively, each segment has a new car in there, I believe that even in a model of each segment are sufficient to be successful, more or just to have a successful city in the mid-size car models to .Yes, this is real progress on behalf of independent brands landmark event. .Geely Freedom Ship, Chery's QQ sales success, enterprises have the ability to reproduce a legend in the Chevrolet you? </ P> <P> Fourth, brand building and sustainable building systems. .Geely, Chery just released a new phase of the brand strategy, customer groups based on the basis of economic, business how loyal customers into buying groups, secondary, or turn to buy a new mid-level and senior business models of brand power .system to create the problem, but no clear implementation plan. .From the Shanghai Auto Show, only see the brand of the traditional system of representation, it is difficult to see the brand's core business values, brand culture, brand strategy, and other signs of going deep. .</ P> <P> crisis is a rare opportunity for China's auto, it gives us more time to think and prepare. .The good news is that sales figures reflect the national policy in place, but not a fundamental solution to China's automobile industry and strengthen the fundamental structure and industry, sales figures cover the fundamental Vanity Fair "industry crisis." .The number of luxury cars and so-called development of new energy technologies, to cover the car business and stronger business crisis. .To pour cold water on throwing their own brand, you do not have spoke so powerful. .</ P> </ p>.