Food brands do the kitchen table, the four rules.

<P> Kitchen table food brand series of three </ P> <P> how the brand out of the kitchen table of food origin, bigger markets, to make the brand, to end it? To grasp the following four rules: </ P> .<P> Rule one: out of place of origin, higher than the origin, occupy the category, playing their own brand </ P> <P> one soil to the famous one. .Into the kitchen to the table of food, fruits, vegetables and other products have a common and prominent feature, that is, the product variety, quality and taste are closely related with the origin! China's vast land, almost every region famous for the famous. .But a long time, producing unique products with a strong say well, that is, very much, and do not a big brand. .</ P> <P> The main reason, apart from some small species by the constraints of production, management companies of these products as the brand name of the place of origin, leading to public toilets as the origin of the name we share, who do not cherish. .Such as "northeast of rice", "Citrus", "Yangcheng Lake hairy crabs," this name as a brand name with the origin is impossible to make the brand. .Obviously, this is not the fault of origin. .</ P> <P> brands the right way to do that, because of origin, higher than the origin, occupy the category, playing their own brand! Otherwise, it is working for the entire category. .Not exclusive to their success, along with some unfortunate accident. .Dichlorvos as Jinhua ham events. .</ P> <P> origin, grain, fruits, vegetables and other products, business cards and identity cards, these resources can not be lost, to try to integrate into content and brand communications to brand them, but the brand must be unique, must have their own .. .As the Lord Chancellor to seize the "barley porridge" resources, play is the Wahaha brand, not the not the "snow" "Plateau," "Tibet" and other similar brands. .</ P> <P> how to do not only occupy the category, while playing their own brand? Specific measures: </ P> <P> one is to use legal means exclusive category, exclusive brands, which is the most radical ideal .approach. .</ P> <P> exclusive use of local famous brands, like fantasy, is the dream of many companies, although it is difficult, but not impossible, Trimeresurus tea to do that. .</ P> <P> Trimeresurus tea in the local government's support, supplemented with the law as a weapon of economic means to recover the cost of 15 million other companies to use the "Trimeresurus" trademark. .Since then, a fundamental solution to the problems of tea industry shared the common ills the brand category. .Today, Trimeresurus a ringing high-end Chinese contemporary example of the brand of tea. .</ P> <P> Sea Cucumber with representatives of "long-Sea Participation" in the future can not just screaming. .February 13, 2009, the country's first marine geographic indication trademarks, long-Sea Participation with "protection." .</ P> <P> each local area is a famous business cards, now the local levels of government have attached great importance to this, companies aspiring to do everything possible to support the Government, in addition to trademarks, the application of origin .regional product protection, old Chinese, the Chinese well-known trademarks, will be inhibited to some extent the brand in the chaos, so that my brand shiny highlights. .</ P> <P> Second, historical and cultural resources, mining origin, the origin of the well-known endorsement to do, playing their own brand. .</ P> <P> you mention you'll be thinking of Fuling mustard. .So, do mustard its brand called "authentic Fuling mustard" do? </ P> <P> Wujiang River will "Fuling" as the origin of endorsement, and use it to communicate with consumers, win trust and establish its authentic image of mustard, in their .basis, highlighting the "Wujiang" brand dominance. .Therefore, the brand recognition in the product packaging area wrote: "Wujiang mustard, authentic Fuling mustard, began in 1898, the ancient capital of Pakistan because of the Wujiang River in Fuling (old name Fu-water) is named, Fuling mustard pickles were the three famous world crown .the first. "to" Wujiang • Fuling "bundling, both occupy the category, but also establish a brand. .</ P>.